MUMBAI: In a move that fuses cricket, commitment, and couple goals, Canara HSBC Life Insurance has named India’s ace pacer Jasprit Bumrah and his wife, sports presenter Sanjana Ganesan, as brand ambassadors. The company aims to deepen its emotional pitch with consumers under its promise-driven campaign: ‘Promises Ka Partner’.
The New Delhi-headquartered insurer announced the partnership, tying it to values of trust, consistency, and planning—traits mirrored both in insurance and the couple’s personal journey. Bumrah is exclusively represented by Rise Worldwide.
“Life insurance, at its core, is a promise to stand by someone not just in the good times, but through every life stage”, said Canara HSBC Life Insurance CDO – alternate channels & CMO Rishi Mathur. “Jasprit’s consistency and quiet resilience mirror the trust our customers place in us. Sanjana brings with her a voice of credibility, and connection”.
Bumrah echoed that sentiment, stating, “I believe that every promise you make — whether on the field or in life — comes with responsibility. Sanjana and I have always believed in planning ahead and supporting each other through every phase”.
Ganesan added, “To me, being a partner means being dependable — not just when it’s convenient, but when it truly counts”.
The insurer will soon launch integrated campaigns spotlighting the duo, aimed at engaging millennial audiences, young families, and India’s emerging affluent segment. The storytelling-led initiatives will showcase themes of responsibility, planning, and modern partnership.
Canara HSBC Life Insurance’s messaging syncs neatly with the public personas of Bumrah and Ganesan. He is known for calm under pressure and she for grace and clarity in sports broadcasting. Together, they embody a contemporary couple planning with intent and showing up when it matters—just like the brand claims it does.
Mumbai: Canara HSBC Life Insurance in one of their latest digital campaign, has launched three different videos over dedicated social media platforms of the company, showcasing the significant features of the company’s latest digital offering, “iSelect Guaranteed Future Plus”. Designed to address a spectrum of financial requirements, the non-linked non-participating individual savings life insurance plan ensures a secure future for loved ones and the campaign showcases emotional narratives through different life situations.
“iSelect Guaranteed Future Plus” provides essential life coverage and guaranteed benefits to protect customer’s financial well-being at every stage of life. The product is designed to adapt as per your changing milestones, ensuring your financial goals are achieved within given time. With tailored options providing essential coverage and guaranteed benefits, including returns on your investment, it offers peace of mind. Whether you choose stability, coverage for day-to-day expenses with a full refund of premiums, or immediate financial support, the future remains secure. Reflecting Canara HSBC Life Insurance’s unwavering dedication to securing the financial well-being of their customers across life’s diverse stages, the plan is tailored to fulfill the financial aspirations and milestones of policyholders.
Canara HSBC Life Insurance chief distribution officer – alternate channels and chief strategy officer Rishi Mathur stated, “Through our new digital campaign, We aim to portray various life scenarios, illustrating the importance of building a financial plan to fulfill one’s bigger promises and aspirations. iSelect Guaranteed Future Plus which is our newest non-par product offering superior guaranteed returns and a well thought financial tool which provides assured returns and income while safeguarding our customers’ financial wellbeing. The key insight here is one needs a plan that helps prepare you for meeting the bigger promises made to your family, and managing whatever adversities life throws at you.”
The campaign includes three engaging videos portraying different life stories and narrations, featuring – an old couple, a father-daughter duo, and a young couple – discussing their dreams and aspirations of how it can be fulfilled with an optimal financial plan. The narratives are directed to resonate with the viewers as the protagonists articulate how smart investment choices in iSelect Guaranteed Future Plus not only safeguard their financial future but also paves the way for the fulfillment of dreams and responsibilities. With a hint of humor, the stories illustrate how the product, at the right time, could become a catalyst for customers to give shape to their dreams and passions. The campaign offers insights into the importance of making thoughtful investments for better future planning, emphasizing the brand’s commitment of being a trusted partner in an individual’s financial planning journey.
With a steadfast commitment to delivering financial solutions that resonate with the evolving needs of its customers, Canara HSBC Life Insurance continues to be at the forefront of innovation in the insurance industry.
Mumbai: Canara HSBC Life Insurance concludes the fourth season of ‘Depend on Insurance’, a digital series that brings forth heart-warming and inspirational stories from veteran actor Kirron Kher. The series drew inspiration from brave women who have achieved incredible things by depending on their inner strength, which is the most dependable form of insurance. Through the initiative, Canara HSBC Life Insurance aims to reaffirm its positioning, “Promises Ka Partner” and underpins its brand promise with the message #DependOnInsurance-DependOnUs.
The series comprises of five episodes around the theme ‘Life Lessons from Women Who Changed The World’. The first episode with Deepa Malik’s life journey from paralysis to the Paralympics is one of resilience and triumph. Other episodes include stories of Sudha Murty’s determination to fight for her rights, Bachendri Pal’s grit to scale the Everest, Kalpana Chawla’s courage to reach for the skies, and Guneet Monga’s perseverance to win the Oscar. All these inspiring stories are a testament to women’s power to break barriers and fulfill promises, inspiring all to embrace courage and determination.
Canara HSBC Life Insurance chief distribution officer – alternate channels & chief strategy officer and marketing head Rishi Mathur, “In the realm of Life Insurance, where most brands tend to place their product at the forefront of all communication, this series offers a welcome departure. Through this campaign, our goal is to motivate and encourage a growing number of individuals to take a bold step forward, confident in the knowledge that they have a highly reliable insurance partner supporting them. At Canara HSBC Life Insurance, we strive every day to be a dependable insurance company for our customers. We have roped in Kirron Kher as the face of the campaign, her resonant voice and a commanding presence adds that dependability and authenticity factor to these magical stories. Her connect with the audience on an emotional level helps us deliver the key narratives of resilience with an even greater impact.”
Face of the campaign, Kirron Kher said, “In my perspective, personal inner strength stands as the primary wellspring of reliability for an individual. Irrespective of circumstances, it serves as the most trustworthy form of assurance. As my own journey has been shaped by my inner strength, it was truly gratifying to narrate the equally remarkable stories of others who have achieved the extraordinary.”
Campaign conceptualisation and execution agency Pravis Growth Partners creative head Pragya Bhatnagar added, “We have put forth our utmost effort to authentically portray their journeys, the challenges they faced, and the genuine emotions they experienced. While these women relied solely on their inner strength, we can all dare to pursue our dreams with confidence if we have a trustworthy insurance partner to rely on. We are also inviting the audience to share similar stories and create more impact.”
First episode: Ability Beyond Disability – Deepa Malik
The episode with Deepa Malik’s life journey is one of resilience and triumph. Despite being diagnosed with a spinal tumor at the age of 5, enduring years of recovery, and later facing a life-threatening surgery at the age of 30, Deepa’s determination to walk, to overcome societal doubts, and to showcase “ability beyond disability” fueled her extraordinary transformation throughout. Overcoming multiple surgeries, the loss of bones and lung capacity, Deepa not only defied the odds but excelled. From financial independence through entrepreneurship to becoming a gold medalist swimmer and winning at the Rio Paralympics, she reshaped perceptions of age, gender, and disability. Deepa Malik’s story is a testament to a Women’s power to break barriers and fulfill promises, inspiring all to embrace courage and determination, with a dependable partner like ‘Insurance’.
Second Episode: Leading From The Back – Sudha Murty
The episode is about Sudha Murty, an educationist, author, philanthropist, and the chairperson of Infosys Foundation. Born in Karnataka, she defied societal norms and pursued a career in engineering, becoming the first lady engineer at TELCO. She met Narayan Murthy and supported his entrepreneurial dreams by providing financial assistance. This marked the beginning of Infosys, a renowned software consulting company. Sudha Murty’s unwavering support extended to Infosys employees, even pledging her jewelry to ensure they received their salaries. Further to this, she founded Infosys Foundation in 1996, focusing on education, rural development, healthcare, arts, and destitute care, making a significant impact on society. Sudha Murty’s story illustrates the power of determination and supporting one another, emphasizing the importance of keeping promises, with Canara HSBC Life Insurance being a dependable partner.
Third Episode: The Everest Of Life – Bachendri Pal
It is a remarkable story of Bachendri Pal, the first Indian woman to conquer Mount Everest and the fifth woman globally to do so. Born in Uttarakashi, India, Bachendri faced societal challenges but pursued education and later mountaineering. Her relentless determination led her to scale numerous peaks, ultimately reaching the summit of Everest in 1984. Surviving an avalanche during her ascent, she exhibited unwavering courage and continued her climb, becoming a source of inspiration. Bachendri Pal’s achievements extended beyond mountaineering as she trained others in adventure sports and led rescue missions. Her story highlights the strength and resilience of women, and just like Bachendri, anyone can conquer life’s challenges with their inner strength and a dependable insurance partner like Canara HSBC Life Insurance.
Fourth Episode: Reaching For The Stars – Kalpana Chawla
The story revolves around Kalpana Chawla, a woman driven by a passion for aviation and a dream to explore beyond Earth’s boundaries. Born in Karnal, India, she defied gender barriers to pursue aerospace engineering, earning advanced degrees in the United States. Kalpana joined NASA as an astronaut, ultimately becoming the first India-born woman to venture into space. Tragically, her second mission on the Columbia space shuttle in 2003 ended in disaster as the shuttle disintegrated during re-entry with earth’s atmosphere, claiming the lives of all seven crew members, including Kalpana Chawla. Her legacy endures through her contributions to space exploration and her commitment to inspiring girls to dream limitlessly. NASA honored her by naming a spacecraft after her. Kalpana’s story underscores the power of determination and keeping promises, with Canara HSBC Life Insurance as a dependable partner.
Fifth episode: Lights Camera Action Success – Guneet Monga
A commendable journey of Guneet Monga Kapoor, a visionary Indian film producer. Despite humble beginnings and numerous challenges, Guneet rose to prominence as the founder of Sikhya Entertainment and the producer of acclaimed films/series like “Gangs of Wasseypur” and “The Lunchbox.” Her tenacity led her to achieve her dream of attending the Oscars, and she made history with her work on the Academy Award-winning documentary short film “Period – End of Sentence.” Guneet’s dedication towards empowering women in the film industry led to the creation of the ‘Indian Women Rising’ cinema collective. Her story embodies the strength and determination that women are known for, and she has not only created her table but also left an indelible mark in the male-dominated film industry, putting Indian cinema on the global stage. With inner strength, anyone can overcome life’s challenges, and with a dependable insurance partner like Canara HSBC Life Insurance, you can Depend On Insurance to chase your dreams.
