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Tag: Rishi Kajaria

  • Bengal Warriors secure six partnerships ahead of historic tenth PKL Season

    Bengal Warriors secure six partnerships ahead of historic tenth PKL Season

    Mumbai: The much-awaited tenth season of the Pro Kabaddi League is almost upon us, and the Bengal Warriors, one of the founding teams in the competition are putting in the hard yards, and preparing with great gusto, as they aim to land the title.  

    The Bengal Warriors, who won the championship in 2019, will understandably be keen on yet another title, and while the players, the management and the fans would be delighted at that, it would also be a source of great joy for the team’s brand partners, who have got their exclusive spots on the uniform.  

    Coached by the legendary K. Baskaran, the Bengal Warriors, who recently released a new jersey, will continue to wear the sports gaming news-only website DafaNews’ logo as the front of the jersey partner. Meanwhile, on the back of the jersey, the Warriors will have the Kajaria Ceramics logo.

    On the right arm, the Maninder Singh-led team will sport the Royal Green logo and on the left sleeve, it will sport – the League 11 logo. One of India’s leading news organisations, Zee News, have acquired the rights for their crest to be on the shorts. Last but not least Big FM logo will be on the nape of the jersey.

    “At Kajaria Ceramics, we are aligned towards to helping the Indian sporting ecosystem, and the Bengal Warriors have continuously shown an aptitude towards the upliftment of indigenous sports. The Warriors always put in their very best at every step and leave it all out there, which is something that is inspiring of sorts for us,” said Kajaria Ceramics Ltd JMD Rishi Kajaria.

    Zee Media chief executive officer Abhay Ojha expressed “We are thrilled to announce our collaboration with Bengal Warriors Kabaddi, a partnership that aligns seamlessly with Zee News’ commitment to showcasing excellence. This association not only strengthens our dedication to promoting diverse sports but also enhances our brand visibility. We believe it’s a winning combination that will contribute significantly to our business success.”

    “We are excited about this association with Bengal Warriors, one of the most formidable teams in the Pro Kabaddi League. Royal Green as a brand that embodies a perfect blend of success and quality finds synergy in Kolkata’s Pro Kabaddi League team Bengal Warriors, who are the perfect blend of strength, tenacity, agility and endurance. The Royal Green brand franchise is dedicated to support and encourage the spirit in which this team plays such an exciting exhilarating sport. Looking forward to an adrenaline-packed Kabaddi season,” said ADS Group chief executive officer Virat Maan.

    “The tenth season of the Pro Kabaddi League is truly an iconic and landmark one, and the Bengal Warriors family is extremely proud to have been part of such a journey right from the get-go. We are excited to partner with – DafaNews, Kajaria Ceramics, Royal Green, Zee News, League 11 and Big FM as our key brand partners. We are confident that this association will deliver great value to each of our partner brands,” said Capri Sports senior vice-president contact sports Apurv Gupta.

    The tenth season of PKL kicks off with a bang in Ahmedabad, with the Bengal Warriors facing Bengaluru Bulls on 4 December at the TransStadia.  

  • GUEST COLUMN: Social media will play critical role in building brand awareness in 2022

    GUEST COLUMN: Social media will play critical role in building brand awareness in 2022

    Mumbai: As India continues to fight Covid-19 and Omicron, and people continue to fear venturing out, digital initiatives in both advertising and marketing will become more prevalent in 2022.

    According to the most recent statistics, there are around 3.78 billion social media users globally. The number of such users is expected to climb again next year. Social media trends will rule the advertising and brand strategies in the coming year. Marketing and business will become more varied, inclusive, and responsive to real client requirements in the future. While AI and data-driven marketing will continue to advance, the primary focus will remain on people rather than technology.

    Using social media for brand recognition

    Traditional in-person events and promotions have given way to virtual spaces in brand awareness initiatives. We live in a world of social media marketing, and every company understands the value of social media. Whether you are leveraging influencers, referrals, or simply providing good content, social media has proven to be an important part of building brand recognition. This is due to the fact that social media is an excellent venue for brands to maintain client interactions while also increasing their chances of discovering new leads. In reality, many people become aware of new businesses after hearing about them via a friend on social media. Social media sites are a place where people may interact with one another. As a result, it’s an excellent area for you to interact with clients and build a relationship with them.

    Going ahead, 2022 will witness a greater emphasis on highly personalised one-to-one advertising, mobile advertising with in-app and in-game ads, video advertising, video-embedded display banners, native advertising, accelerated automation, programmatic advertising, and even cookie-less advertising, among other things.

    Here are the top 3 social media trends to watch out for in 2022.

    Metaverse and its virtual universe

    Facebook’s name has been changed to Meta. The company has planned a range of new products for virtual and augmented experiences as part of Metaverse. This is a major gamble on the web’s future, and it has the potential to change social media space. Companies will be able to benefit from new features which Meta will introduce. With the help of new emerging social media trends, they will be able to expand their product reach and visibility.

    Influencers market will continue to grow

    Influencer marketing is expected to reach $13.8 billion in 2021, with growth expected to continue in 2022. Influencer marketing efforts add a personal touch to the product, making it more relevant to the user. Thus, B2B brands will continue to embrace influencers in light of current trends.

    LinkedIn will grow in importance as a social networking platform

    In the digital world, LinkedIn is still a growing star. The company just launched a Hindi version to cater to the 600 million Hindi speakers throughout the world. With 82 million members in a global community of 800 million, India is a key market for LinkedIn’s growth and the second-largest market in terms of members after the United States. Since the pandemic, India’s member base has expanded by more than 20 million (15 percent year-over-year), and participation and talks on the platform have increased dramatically. This will continue to be a great way for brands to reach out to their target demographic.

    In conclusion

    Building brand recognition may require some trial and error, but having a dedicated awareness plan will surely help in your brand’s visibility. By following the latest social media trends, you may position yourself to become a brand that stands out in the eyes of your customers.

    (Rishi Kajaria is MD Kajaria Bathware and JMD of Kajaria Ceramics. The views expressed in this column are personal and Indiantelevision.com may not subscribe to them.)

  • Kajaria Ceramics launches campaign with Anushka Sharma

    Kajaria Ceramics launches campaign with Anushka Sharma

    MUMBAI: Kajaria Ceramics through its subsidiary Kajaria Bathware has launched a 360-degree marketing campaign with Anushka Sharma who was recently announced as the brand ambassador. By investing in this marketing campaign and an extensive distribution network Kerovit, the bath solutions brand by Kajaria is looking to be among the top five players in the sanitaryware and bath solutions market by 2020.

    Kajaria Ceramics joint managing director Rishi Kajaria says, “The new India is confident and is ready to walk in step with the best in the world. Anushka Sharma is a very popular Bollywood actress and her style and skills have been appreciated by the audiences across the country. We are happy to do our first major campaign with Kerovit when the interest in her is at a nationwide high. With superior products and pan India presence, we are looking to double our topline by 2020 becoming an industry leader in the sanitary ware and bath solutions market.”

    The new campaign will start with digital and print media but will then leverage cinema, all genres of television and outdoor mediums to reach out to the target audiences. The campaign is a major thrust by Kajaria bath ware to popularise the Kerovit brand amongst consumers and is expected to help the company double its revenue in the next three years. The company has also geared up its manufacturing and import capability to meet the growth in demand.

    Since its establishment in mid 1988, Kajaria has been moving forward on many fronts by capitalising on solid growth opportunities, improving its operating efficiency and by sharpening the focus on its business portfolio. It has been growing rapidly since its inception and is counted among the fastest growing players in the segment. The company has over 70 distributors, 150 exclusive studios and over 600 retailers spread across all states of the country.

  • Poker Sports League to excite Indian minds in 2017

    Poker Sports League to excite Indian minds in 2017

    MUMBAI: Creating a unique platform for skilled ‘mind sports’, Amit Burman has announced the launch of an exciting new league – Poker Sports League. The Poker Sports League forays into the space of intellectual and mind challenges and aims to popularize mind skill games. This game changing league will offer a never before experience to poker players with varying degree of expertise but a passion for the game, to unite and celebrate their love for the game as well as hone their poker skills under the guidance of well-established professional poker players.

    In its first season, the Poker Sports League will consist of 12 teams, seven of which have already been sold and the remaining five shall be made available for sale shortly. These teams are associated with some of the well-known names from corporate India such as Kunal Shah (Co-Founder, FreeCharge), Mehul Shah (Original Promoter, Anchor Electrical), Rishi Kajaria (Joint MD, Kajaria Ceramics), Karan Bhagat (Co-Founder, IIFL Wealth), Purrshottam Bhaggeria (Joint MD, Filatex Group), Ankkit Bahadur (Co-Owner, Playboy North India) and Gaurav Mohan (Founder, Eventwala) who strongly believe in the potential of the game and its ability to harness the latent talent from across the nation.

    The 12 teams will consist of a total of 108 players who will play for the prize money of INR 3.36 crore. These teams will be selected through 70+ qualifying rounds held across various cities for a period of nearly 3 months, as well as through online tournaments that will begin early in 2017. The players who qualify to the 12 teams will then compete to play at the Mega Finals, where the best and the finest of India’s poker talent will be invited to a display of skill and entertainment.

    The league would include four amateur players, who would be selected through nationwide qualifiers which will be held both online and offline. Two wild cards players would make-up the team to nine players. The qualifiers would begin early 2017 and the finals are scheduled to take place in mid-2017.

    PSL founder Amit Burman said, “Poker is a popular mind sport across the globe and has gained tremendous traction within India, amongst individuals looking to challenge their mind, grit and decision making abilities. Although the game is played with cards and there is an element of luck – the vast majority of the game depends on pure skill, mathematics, probability and decision making strategy. With no entry fee and sizeable prize money to aim for, the Poker Sports League is a unique opportunity for players of the game to hone their skills as well as popularise the game that is set to be recognized by the International Mind Sports association along with Chess, Bridge and Draughts”.

    True to its vision of harnessing talent across India, the Poker Sports League will offer players an opportunity to play and learn from some of the best players in India. Every team will also have a professional poker player as a mentor and captain to develop team strategy and help young players sharpen their skills during the play.

    At the helm of the Poker Sports League will be a core team that includes some of the well known names associated with poker in India, and known for their expertise, knowledge and passion for the game. The team includes India’s largest poker portal Adda52.com founder Anuj Gupta, who is also a co-founder of Poker Sports League.

    The team is further strengthened by India Poker founder Pranav Bagai. Besides, being the co-founder of the league, Pranav has also been appointed as the CEO of PSL, and Nikita Luther, who is India’s top female Poker professional, will take charge as COO for the league.

  • Poker Sports League to excite Indian minds in 2017

    Poker Sports League to excite Indian minds in 2017

    MUMBAI: Creating a unique platform for skilled ‘mind sports’, Amit Burman has announced the launch of an exciting new league – Poker Sports League. The Poker Sports League forays into the space of intellectual and mind challenges and aims to popularize mind skill games. This game changing league will offer a never before experience to poker players with varying degree of expertise but a passion for the game, to unite and celebrate their love for the game as well as hone their poker skills under the guidance of well-established professional poker players.

    In its first season, the Poker Sports League will consist of 12 teams, seven of which have already been sold and the remaining five shall be made available for sale shortly. These teams are associated with some of the well-known names from corporate India such as Kunal Shah (Co-Founder, FreeCharge), Mehul Shah (Original Promoter, Anchor Electrical), Rishi Kajaria (Joint MD, Kajaria Ceramics), Karan Bhagat (Co-Founder, IIFL Wealth), Purrshottam Bhaggeria (Joint MD, Filatex Group), Ankkit Bahadur (Co-Owner, Playboy North India) and Gaurav Mohan (Founder, Eventwala) who strongly believe in the potential of the game and its ability to harness the latent talent from across the nation.

    The 12 teams will consist of a total of 108 players who will play for the prize money of INR 3.36 crore. These teams will be selected through 70+ qualifying rounds held across various cities for a period of nearly 3 months, as well as through online tournaments that will begin early in 2017. The players who qualify to the 12 teams will then compete to play at the Mega Finals, where the best and the finest of India’s poker talent will be invited to a display of skill and entertainment.

    The league would include four amateur players, who would be selected through nationwide qualifiers which will be held both online and offline. Two wild cards players would make-up the team to nine players. The qualifiers would begin early 2017 and the finals are scheduled to take place in mid-2017.

    PSL founder Amit Burman said, “Poker is a popular mind sport across the globe and has gained tremendous traction within India, amongst individuals looking to challenge their mind, grit and decision making abilities. Although the game is played with cards and there is an element of luck – the vast majority of the game depends on pure skill, mathematics, probability and decision making strategy. With no entry fee and sizeable prize money to aim for, the Poker Sports League is a unique opportunity for players of the game to hone their skills as well as popularise the game that is set to be recognized by the International Mind Sports association along with Chess, Bridge and Draughts”.

    True to its vision of harnessing talent across India, the Poker Sports League will offer players an opportunity to play and learn from some of the best players in India. Every team will also have a professional poker player as a mentor and captain to develop team strategy and help young players sharpen their skills during the play.

    At the helm of the Poker Sports League will be a core team that includes some of the well known names associated with poker in India, and known for their expertise, knowledge and passion for the game. The team includes India’s largest poker portal Adda52.com founder Anuj Gupta, who is also a co-founder of Poker Sports League.

    The team is further strengthened by India Poker founder Pranav Bagai. Besides, being the co-founder of the league, Pranav has also been appointed as the CEO of PSL, and Nikita Luther, who is India’s top female Poker professional, will take charge as COO for the league.

  • Kajaria new campaign celebrates spirit of India

    Kajaria new campaign celebrates spirit of India

    MUMBAI: Kajaria Ceramics has launched a fresh brand campaign with the renowned bollywood actor Akshay Kumar. The celebrated Bollywood actor will also be associated with Kajaria as its official brand ambassador and will be seen starring in Kajaria’s upcoming advertising and print campaigns.  Known for being rooted to Indian soil as its global manufacturing base and being synonymous with innovation, Kajaria Ceramics chose Akshay Kumar as his work and personality resonates with and exemplifies company’s mission statement.

    The new ad campaign symbolizes Kajaria’s committment for the furtherance of India. The film shows various facets of Indians striving to contribute to the growth of the nation; whether as a soldier protecting the borders even in extremely harsh conditions, or as a wrestler, or as a young student representing India at the international platform, a sculptor giving shape to a Durga murti, or as a kalari performing kalaripayattu, a martial art orginated from Kerala. This is followed by Akshay Kumar saying Desh ki mitti se bani tile se desh ko banate hain”. The campaign shows the patriotic fervor of every Indian and presents Akshay Kumar in the same spirit. This simple yet heartwarming ad campaign is sure to appeal to every Indian.

    Kajaria Ceramics joint managing director Rishi Kajaria said, “We are proud to associate with Akshay Kumar as he truly reflects a daring, athletic, rugged and Indian persona of our brand Kajaria. Our new TVC campaign is a reflection our brand philosophy– Desh ki mitti se bani tile se desh ko banate hain”and brings forth our commitment to serve the nation.”

    Akshay Kumar said, “I got particularly excited about the brand’s tagline.” The creative agency said, “We wanted the campaign to have a patriotic and Indian feel which every Indian could relate to. The film is portrayal of the emotional bond that every Indian has with our Motherland and this new ad campaign is sure to evoke that sentiment.”

    The campaign will unfold with a power packed 360- degree outreach and engagement plan across media vehicles. The brand will have a significant presence across digital, retail, radio, print, cinema and TV.

    https://drive.google.com/file/d/0B-EVggsY1SKqbjZUbkhxenlEUkRSYWg0b1BjNm4xSjg0N2t3/view

    Link to TVC

  • Kajaria new campaign celebrates spirit of India

    Kajaria new campaign celebrates spirit of India

    MUMBAI: Kajaria Ceramics has launched a fresh brand campaign with the renowned bollywood actor Akshay Kumar. The celebrated Bollywood actor will also be associated with Kajaria as its official brand ambassador and will be seen starring in Kajaria’s upcoming advertising and print campaigns.  Known for being rooted to Indian soil as its global manufacturing base and being synonymous with innovation, Kajaria Ceramics chose Akshay Kumar as his work and personality resonates with and exemplifies company’s mission statement.

    The new ad campaign symbolizes Kajaria’s committment for the furtherance of India. The film shows various facets of Indians striving to contribute to the growth of the nation; whether as a soldier protecting the borders even in extremely harsh conditions, or as a wrestler, or as a young student representing India at the international platform, a sculptor giving shape to a Durga murti, or as a kalari performing kalaripayattu, a martial art orginated from Kerala. This is followed by Akshay Kumar saying Desh ki mitti se bani tile se desh ko banate hain”. The campaign shows the patriotic fervor of every Indian and presents Akshay Kumar in the same spirit. This simple yet heartwarming ad campaign is sure to appeal to every Indian.

    Kajaria Ceramics joint managing director Rishi Kajaria said, “We are proud to associate with Akshay Kumar as he truly reflects a daring, athletic, rugged and Indian persona of our brand Kajaria. Our new TVC campaign is a reflection our brand philosophy– Desh ki mitti se bani tile se desh ko banate hain”and brings forth our commitment to serve the nation.”

    Akshay Kumar said, “I got particularly excited about the brand’s tagline.” The creative agency said, “We wanted the campaign to have a patriotic and Indian feel which every Indian could relate to. The film is portrayal of the emotional bond that every Indian has with our Motherland and this new ad campaign is sure to evoke that sentiment.”

    The campaign will unfold with a power packed 360- degree outreach and engagement plan across media vehicles. The brand will have a significant presence across digital, retail, radio, print, cinema and TV.

    https://drive.google.com/file/d/0B-EVggsY1SKqbjZUbkhxenlEUkRSYWg0b1BjNm4xSjg0N2t3/view

    Link to TVC