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Tag: Rishi Jaitly

  • TCS ties up with Twitter India for election app

    TCS ties up with Twitter India for election app

    MUMBAI: Arguably the country’s largest software services firm Tata Consultancy Services has tied up with social media giant Twitter to launch an app, iElect, to help users gain social insights into the ongoing Lok Sabha polls.

    “The TCS iElect app is a completely new way to observe, analyse and participate in the social conversations around the world’s largest general elections,” TCS said in a statement.

    The app harnesses the power of social media, big data, analytics and mobility to make sense of what seems to be a complex web of conversations, it added.

    “TCS iElect will be new and engaging for them to participate through the entire process with its gamified and interactive features,” TCS VP and head corporate communication Pradipta Bagchi said.

    Users of iElect app will have access to insights and trends on a real-time basis. Plans are afoot to launch an iOS version as well.

    “iElect makes real time Twitter data and analytics around key political events and content accessible to every Indian. The app has opened up a unique engagement opportunity with Twitter content for our users,” Twitter India market director Rishi Jaitly added.

    More that 814 million voters, including over 23 million in the age group of 18-19 years, are exercising their franchise in the world’s largest democracy where polls are being held in nine phases up to 12 May.

    India has the third-largest number of internet users at more than 238 million, with a majority of them youth. This includes over a 100 million people active on social media platforms including Facebook and Twitter.

    According to a study by IRIS Knowledge Foundation and the Internet and Mobile Association of India (IAMAI), there are 160 high-impact constituencies in India out of the total 543, which are likely to be influenced by social media during the general elections.

  • Timesofindia.com partners with Twitter for elections

    Timesofindia.com partners with Twitter for elections

    MUMBAI: Election 2014 is being hailed as one of the most important, not just in terms of election but also in terms of coverage. Saying so, the web portal of India’s biggest English newspaper The Times of India, timesofindia.com has tied up with social media platform Twitter for a unique integration named ‘Tweet to remember’.

     

    Through this initiative, users will be reminded to vote on the voting day in the city. When a user tweets “@timesofindia [city name]” like “@Timesofindia Delhi”, they will be guided through a process that easily enables them to add the date for their vote to their calendar on their phone or desktop.

     

    A social news hub has also been created in partnership with Twitter and Frrole that will leverage trend analysis and sentiment analysis via algorithmically filtered tweets to show current trends around candidates and parties. Community feedback is used as a source of news.

     

    Speaking on these partnerships Times Internet CEO Satyan Gajwani said, “The social conversation is a new component in today’s news cycle. As a news outlet, Timesofindia.com is always looking for ways to bring new information and new value to its users. With social hub, we’re bringing a new perspective that hasn’t been readily visible before, and with ‘Tweet To Remember’, we hope to better enable the thriving democracy that powers India.”

     

    Twitter India market director Rishi Jaitly commenting on the initiative said, “Twitter is the world’s leading mobile, real-time information network where users follow, share and experience content that is live, public and conversational. During this election season, the Twitter platform has become a vital source of daily information, conversation and communication for citizens and political leaders alike. We applaud Times Internet for innovating on our platform with “Tweet to Remember” and ensuring its audience can use Twitter to add its polling date and additional details to their calendars.”

  • Starsports.com and Twitter join hands

    Starsports.com and Twitter join hands

    MUMBAI: Starsports.com and Twitter have evolved their ongoing strategic partnership. Twitter users will now be able to directly view Starsports.com videos in-stream, without leaving Twitter. This is a first of its kind integration for a TV brand in India.

     

    This is yet another step forward for the broadcaster to create a stronger sports experience on digital. As part of the partnership, whenever a link to Starsports.com is tweeted, Twitter users on mobile will have the option to download the Starsports.com App. Earlier this year, @starsportsindia also became one of the first ‘handles’ that viewers could follow through Twitter’s SMS service and choose to receive tweets from the account as texts. Star Sports also regularly leads innovative broadcast integration of Twitter to fuel social TV experiences, as has been evidenced during this year’s Women’s Cricket World Cup, Super Fight League, BCCI International matches where fans have been encouraged to follow, tweet and more.

     

    Twitter India market director Rishi Jaitly said, “Twitter is the world’s leading, real-time information network where users consume content that is live, public, conversational and mobile. In India, Twitter has brought our users closer to the best of national and international sport. We applaud Starsports.com for embracing the Twitter platform in this way.”

     

    World over, sports is a key driver of social conversations. The strategic partnership with Twitter is a step in transforming the sports landscape on social media. Starsports.com was launched in June creating India’s first multi-sport destination on digital, with a live video experience that gives the fan complete control of his viewing experience, including a video timeline that allows him the ability to watch exciting moments of the game in an easy and intuitive fashion. Starsport’s launch campaign hashtag #GetOverTV trended worldwide during its launch, establishing Twitter as a key medium to engage with its core followers. The network’s handle @starsportsindia, which was started earlier this year, already has close to 1.5 lakh followers. It is amongst the most influential accounts in media in the country.

     

    Star India head of digital business Ajit Mohan said in a release, “Starsports.com is the leading multi-sports destination on digital in India. We are keen to continue to engage the most ardent sports fans in the country and our partnership with Twitter is a continuation of that commitment. Making these videos available for easy consumption will dramatically improve the nature of the social conversation around sports in India.”

     

    The in-stream video service will be first rolled out for videos that form a part of the Sachin Memory Project – a unique initiative by Starsports.com to commemorate the little master’s retirement. Over a 100 curated videos dating back to the 1980s will be made available as part of this initiative on a timeline that marks how his career has evolved, even as the world changed around him.

  • Nach Baliye 6 partners with Twitter to engage audience

    Nach Baliye 6 partners with Twitter to engage audience

    MUMBAI: Keeping up with its legacy of introducing innovative digital initiatives, Star Plus has got into an exclusive association with Twitter India to introduce the Nach Baliye Twitter Mirror.

    The Twitter Mirror is a high engagement tool which has been used for some of the biggest global television events like the Academy Awards and the Grammys. Now, Nach Baliye will become the first ever TV show for which the Twitter Mirror will be used.

    The Nach Baliye Twitter Mirror is going to be a permanent installation on the sets of Nach Baliye that will be aired from tomorrow on Saturday and Sunday at 9 pm on Star Plus, and will give all the celebrities of the show a chance to get clicked through the Twitter Mirror, and then automatically tweet that picture. 

    With this, the fans will get a chance to sneak in to the lives of the celebrity contestants who are participating in the show. The Mirror will capture some of the candid and interesting moments between the real life celebrity couples and also the judges on the show. In order to make the entire experience seamless and complete, the celebrities will also be shown getting them clicked on the Mirror during few episodes of the show Nach Baliye – Parde Ke Peechey.

    Talking about this initiative, Star India SVP marketing and programming strategy Nikhil Madhok said: “Over the last couple of years one has seen the emergence of the second screen as an important platform for television content. Star Plus realises the great engagement possibilities this offers, and also understands how a differentiated offering for the second screen can help deepen bonds with our viewers. The Nach Baliye Twitter Mirror comes from this philosophy, and we are extremely happy to work with Twitter India to bring this great innovation for the first time for a television show.”

    India market for Twitter head Rishi Jaitly added: “Twitter is the world’s leading real-time information network where users follow, share and experience content that is live, public and conversational. In India, Twitter brings audiences closer to the people and organisations they care about, including television shows, stars and moments. We are pleased to see Star Plus embracing Twitter and the Twitter Mirror during Nach Baliye to engage and grow its audience in authentic ways.”

    Produced by Frames Productions, Nach Baliye 6 is hosted by Gautam Rode and Karan Wahi. It brings together 11 celebrity jodis in a season that is touted to be the boldest and edgiest ever.

  • BCCI launches groundbreaking #ThankYouSachin campaign on Twitter

    BCCI launches groundbreaking #ThankYouSachin campaign on Twitter

    MUMBAI: The BCCI today announced a new integration with Twitter, one which allows fans worldwide to connect and say thank you to Sachin Tendulkar, like never before.

    During the ongoing Test series between India and the West Indies, all Twitter users who send an appreciative message for Sachin to the @BCCI handle with the #ThankYouSachin hashtag will instantaneously receive a Tweet from @BCCI with a momentous picture of Sachin, including a personalised message and signature in his handwriting.

    Since @BCCI announced the integration in a series of Tweets this morning, thousands of fans have participated, including several cricketers like Yuvraj Singh and Gautam Gambhir, to receive their own personal picture of Sachin.

    @BCCI is encouraging its audiences to connect and tweet multiple times – via the web, TV and more – as there are many different images and messages that fans can avail of. The integration will be live, while the Kolkata and Mumbai Tests are being played. The service is supported by Twitter India and Digigraph.me. Twitter India applauded the service in a blog post this morning.

    BCCI Honorary Secretary Sanjay Patel said: “Twitter has changed the way our fans, here and everywhere, stay connected to our sport and its personalities. We at the BCCI have always believed and invested in the power of mobile, digital and social. On the occasion of Sachin Tendulkar’s retirement, we’re delighted to work with Twitter and Digigraph and offer our fans this opportunity to thank Sachin and take home a piece of history.”

    Twitter India market director Rishi Jaitly said: “Twitter is the world’s leading real-time information network where users follow, share and experience content that is live, public and conversational. In India, Twitter has brought cricket fans closer to the sport and to cricketers directly and in real time. We applaud the BCCI for harnessing the power of our platform and launching this #ThankYouSachin campaign with Digigraph.”

    Digigraph founder and CEO Barry Berkowitz said: “Digigraph.me is humbled and proud to help the BCCI and Twitter honour legendary Cricketer, Sachin Tendulkar, on the eve of his historic 200th Test for India. Cricket fans around the world can now celebrate this moment by requesting, claiming and sharing personalised, autographed, collectable digital photos from Sachin, instantly from their Twitter newsfeeds.”

  • Now, Shah Rukh Khan is just a phone call away

    Now, Shah Rukh Khan is just a phone call away

    MUMBAI: In this era of social engagement with audiences and fans alike Bollywood’s King Khan, Shah Rukh Khan, takes one step ahead to reach out to his fans and become the first celeb to enable all his Indian fans to ‘Dial to follow him on Twitter’.

    Riding on the success of Chennai Express, in response to the love and affection shown by his fans worldwide SRK announced a groundbreaking global integration with Twitter India and ZipDial in which everyone living in India can follow and engage with him on Twitter via SMS.

    Effective immediately, anyone with a mobile phone in India can follow @iamsrk on Twitter by dialing (or giving a missed call) at 09015500555. The experience works for 100 per cent of mobile users in India on any phone, any operator network and is completely free, irrespective of whether they have a Twitter account or data-enabled phone.

    On calling the number this is the text message that is received – Thanks for dialing. Enjoy my Tweets by SMS. To reply to me or see my photos, just follow me on Twitter. Love, Shah Rukh Khan; followed by his latest tweet.

    Commenting on the integration, Shah Rukh Khan said, “I have always believed in the power of technology and use it in various ways to further my connection with my audience. In recent years, Twitter has been a magical place for me to engage with my fans. I hope all my fans in India will avail this new service to connect with me. I thank ZipDial and Twitter India for helping me inaugurate this innovation and help bring together my entire national audience who don’t access Twitter. Very soon I hope to also expand this to multiple countries, languages and platforms.”

    Twitter’s India market director Rishi Jaitly said, “Twitter is the world’s leading real time information network where hundreds of millions of people follow the people and organisations that interest them. In India, Twitter among other things brings our users closer to their favourite stars and icons. We are pleased to see Shah Rukh Khan and ZipDial use the Twitter platform in this way.”