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Tag: Rishi Jaitly

  • The Advertising Club initiates ‘Twitter Townhall’

    The Advertising Club initiates ‘Twitter Townhall’

    MUMBAI: The Advertising Club in partnership with Twitter Inida has initiated a unique concept called Twitter Townhall in India starting 12 February 2016. 

     

    Under this initiative, The Advertising Club will provide a platform to industry leaders to interact and inspire young and inquisitive minds across the country. 

     

    The Advertising Club president Raj Nayak said, “The world is going digital and India remains a major player in this realm. Conducting a first-of-its-kind virtual Twitter Townhall in the midst of all this, is an extremely exciting prospect for us. I would call it a ‘digital reach-out program’, because with this new initiative we are comprehensively erasing the narrow boundaries of time, geographies and hierarchies, and making it possible for inquiring minds to connect with business leaders in a unique and meaningful manner. We hope to continue breaking ground with the Advertising Club and initiating programs that foster growth for digital India.”

     

    The platform provides a chance to engage with the best minds from the industry.

     

     “Twitter Townhalls have been used by global business and political leaders to connect with their followers and audiences at large, for quite some time now. Bringing the Townhall to India is a huge step for digital India. I can say that we, at Twitter India, are excited to be associated with the Advertising Club to launch this initiative that is going to further encourage interaction and foster ambivalence for the ever growing digital audience in India”, added Twitter India vice president – media for Asia-Pacific, Middle East and North Africa Rishi Jaitly.

     

    The Twitter Townhall will kick start with Unilever VP – media for Asia, Africa, Middle East, Turkey and Russia Rahul Welde. The townhall will be chaired by eminent business personality  every week, including CMOs, CEOs, agency heads, media journalists and media honchos. Some of the stalwarts chairing this engaging initiative include Madison World chairman and managing director Sam Balsara,  Publicis India managing director and chief creative officer Bobby Pawar , DDB Mudra Group CEO and managing director Madhukar Kamath, Dentsu Aegis chairman and CEO South Asia Ashish Bhasin , amongst other.

     

    With a pre-decided schedule of townhalls, the Advertising Club Twitter handle will invite its followers and the Advertising Club members to send in their questions via the social media platform. If the question is shortlisted, it will be answered by the business leader every Friday at a pre-decided time from The Advertising Club Twitter handle (@TheAdClub_India).

  • Twitter India ropes in Viral Jani to head TV affairs

    Twitter India ropes in Viral Jani to head TV affairs

    MUMBAI: Twitter India has appointed Viral Jani as head of TV partnerships. He will be based at the company’s Mumbai office. As part of his new role, Jani will work closely with the complete TV ecosystem of broadcasters, production houses and audience measurement systems to make Twitter the second screen to TV in India.

     

    His main responsibility will be to forge strategic partnerships with broadcasters to help channels amplify their message, drive more viewers, and generate more user engagement with their content on Twitter. 

     

    Jani aims to lead this social TV movement in India by bringing the best content from TV channels to Twitter for live, public conversations, while enabling Twitter as an incredible video and visual-driven storytelling platform to drive tune-in and audience engagement for TV channels.

     

    Moving forward, Jani is keen to position Twitter as the largest virtual couch for viewing TV content in India, and facilitate broadcasters to use the full suite of Twitter’s products such as Twitter native video, Twitter Amplify, Vine, Periscope, SnappyTV and TV analytics. 

     

    Twitter Asia Pacific and Middle East media vice president Rishi Jaitly said, “Twitter is the ultimate companion to television and we have invested considerable time and effort in partnerships with TV broadcasters worldwide to ensure they are able to amplify the live, public conversations about their shows on our platform. In his new role, Viral will expand Twitter’s leadership and footprint in the social TV market in India, prioritising TV partners that drive audience engagement and growth.”

     

    Jani added, “Television is one of the largest conversation generators on Twitter, and viewers are far more engaged when they are watching TV and tweeting at the same time. Twitter is also where viewers discover great TV content that is being watched now, from live events to scripted shows to reality TV. I’m thrilled to join the team at this exciting time for Twitter in India.”

  • IPL & Twitter launch new initiatives to enhance user experience

    IPL & Twitter launch new initiatives to enhance user experience

    MUMBAI: Continuing from their partnerships in 2013 and 2014, the Indian Premier League (IPL) and Twitter have come together for the eighth season to bring new products and experiences to enhance the cricket viewing experience for fans around the world.

     

    Cricket enthusiasts and IPL aficionados, who are online or offline, watching on any type of device or screen, those on the Twitter mobile app, desktop web to SMS will all be able to participate in the festival this year.

     

    Speaking about the partnership, IPL governing council chairman Rajiv Shukla said, “IPL has always strived to put fans first. The evolution of our partnership with Twitter means that this season will be even more accessible to fans with real-time, interactive experiences both online and offline.”

     

    Highlights of the initiatives launched are as follows:

     

    IPL Hashflags

     

    Waving the flag for your team has never been easier, as IPL will become the first sports league in the world to use hashflags on Twitter. “Hashflags are a fun and easy way to add some colour to tweets, and IPL fans on Twitter who use their favourite team’s hashtag will see that team’s flag appear after the text. The official hashtags for Hashflags are #IPL, #CSK, #DD, #KKR, #KXIP, #MI, #RCB, #RR and #SRH,” informs BCCI secretary Anurag Thakur.

     

    Missed Call to follow IPL

     

    In another global first, IPL will become the sports league that debuts the opportunity for sports fans to stay connected to their Twitter account via missed calls. Fans, who give a missed call to IPL on 011 3008 2008, will receive up to six tweets per day from @IPL that contain the hashtag #live as SMS. This service is free and will make the IPL even more accessible for fans as they can get Twitter updates from IPL even without an Internet connection.

     

    IPL Timeline 

     

    With BCCI having introduced cricket timelines on Twitter, a special IPL Timeline has been created within all of Twitter’s platforms, from iOS to Android and also twitter.com. The two distinct timelines, one each for the tournament and live games, which will give fans all they need to know, from IPL to the fans, experts to the teams. Game timelines can be found by using match specific hashtags like #KKRvMI, #CSKvDD, #KXIPvRR, #CSKvRR. Users will also be to tweet with the tournament and match hashtags from right within this timeline. For mobile, this experience is available to all users who have updated to the latest version of the Twitter app.

     

    IPL tweet-Wall-of-Fame

     

    The IPL tweet Wall of Fame will give fans an opportunity to be seen by viewers watching the IPL around the world. The IPL will select the best tweets from users tweeting with #PepsiIPL and showcase them in the live global TV broadcast of every match. Fans whose tweets are showcased on air will then receive a tweet from @IPL with the screenshot of their tweet going on live TV. These tweets will also be featured on a dedicated IPL tweet-Wall-of-Fame page on iplt20.com

     

    IPL Q&As on Periscope

     

    Innovating with live mobile video broadcast, IPL will also take fans behind-the-scenes like never before with surprise, real-time Q&As. Fans on iOS will be able to watch and type in questions to their favourite players and commentators as they engage with them from the IPL Periscope account.

     

    IPL #OrangeCap and #PurpleCap

     

    In the latest season of the IPL, fans will also have the opportunity to tweet and create their own #PurpleCap and #OrangeCap leaderboards by using #PepsiIPL and #<Player’s last name> or his Twitter handle. The results will be displayed in real-time on a special leaderboard in the IPL on Twitter section of iplt20.com from the end of Week 1 to the end of the season.

     

    Twitter India and Southeast Asia market director Rishi Jaitly said, “The IPL has led the way with cutting edge innovations and we are thrilled that they are giving Twitter users the opportunity to consume and engage with such premium content and content participation experiences again this season. It is a reflection of their commitment to reach and engage a mobile, global fanbase across all screens and devices.”

  • Twitter makes first acquisition in India with Zip Dial

    Twitter makes first acquisition in India with Zip Dial

    MUMBAI: Twitter India has acquired the Indian marketing start up Zip Dial, in order to make the micro blogging site more accessible to people in India and around the world. This is Twitter’s first acquisition in India and is pegged close to $30-$35 million. ZipDial was co-founded by Valerie Wagoner, Amiya Pathak and Sanjay Swamy.

     

    Making the announcement on the micro-blogging site, Twitter India and Southeast Asia market director Rishi Jaitly said, “On behalf of our India operations, I’m delighted to welcome Zip Dial’s leadership, employees and a new office in Bangalore to the spirited team that is Twitter India.”

     

    With the new deal in the kitty, Jaitly added that their primary mission was to reach out to every Indian with a mobile device in order to facilitate a relevant Twitter experience. “We believe Twitter – a platform invented for SMS and rich in media – is a perfect match for India, a mobile-first country with a celebrated media heritage,” he said.

     

    Twitter and Zip Dial already have a history of getting content to Indians. In recent times Bollywood actors like Shah Rukh Khan, Amitabh Bachchan and Rajinikanth have partnered with Twitter and Zip Dial to allow users to follow these celebrities by making a toll-free “missed call” to a designated phone number. Callers then started receiving inbound content on their phone in real time through voice, SMS or an app notification.

     

    During last year’s general elections, the two national political parties, Bhartiya Janata Party (BJP) and Indian National Congress (INC) worked in tandem with both the partners to make their accounts accessible to all users in India on any phone, on any network and in any language.

     

    Jaitly concluded by saying that with the Cricket World Cup around the corner and more Indian icons joining the platform every day, 2015 promises to be another big year for Twitter in India.

     

  • Twitter reveals the most influential tweets for #YearOnTwitter 2014

    Twitter reveals the most influential tweets for #YearOnTwitter 2014

    MUMBAI: The year 2014 has undoubtedly belonged to social media and the digital platform. Right from the Pope to Presidents and celebrities, everyone has made a substantial impact through social media. The digital medium products such as selfies, retweets, posts on the most influential books thread, video bytes, challenges like the Ice Bucket and several other me too challenges, announcing breakups and marriages, open letters, celebrity fall outs and unisons with publications etc.; have ensured that the narrative is always chronicled on social media.

     

    As the social soundtrack to life in India, Twitter has revealed the four most influential Tweeple in India for its #YearOnTwitter 2014 campaign, namely Amitabh Bachchan (12M), Shah Rukh Khan (10.4M), Priyanka Chopra (8.05M) and Sachin Tendulkar (4.85M). The portfolios of two of these biggies – Amitabh Bachchan (@srbachchan) and Sachin Tendulkar (@sachin_rt) are handled by Fluence, a celebrity digital network that has made news throughout the year with its disruptive activities and signings.

     

    Starting 16 December 2014 till 31 December, the top five tweets that created maximum impact from this set of Indian Tweeples will be showcased under the Perspectives section on 2014.twitter.com, along with other global movers and shakers such as Lady Gaga, Robert Downey Jr. and Neymar Jr. These influencers were chosen for their reach in the country and the news they made during the year on Twitter. Sachin’s picture of him posing with his mother holding his autobiography for the first time, him receiving the Bharat Ratna, Amitabh Bachchan’s thank you message for fans wishing him on his birthday and him sweeping the streets for Swach Bharat Abhiyaan were amongst the most talked about Tweets in the year.

     

    Speaking about their influential clients, Ashish Joshi, VP Digital & Business Head Fluence says, “I would like to congratulate Mr Bachchan and Sachin, two prolific personalities who the people love and who have the power to influence the country with their statements. While it is an honour for Fluence to be associated with personalities of this calibre this association comes with the responsibility of constantly innovating and coming up with ideas that are true to their personalities and are also loved by their fans.  We hope continue to succeed in our efforts while handling these incredibly charismatic and influential people and set new benchmarks for ourselves in the years to come.”

     

    Rishi Jaitly, Market Director for Twitter India and South East Asia added, “No doubt that 2014 was a breakthrough year for Indians using Twitter to connect to their world and heroes such as Amitabh Bachchan and Sachin Tendulkar with 12 million and nearly 5 million followers, respectively. We’re honored to feature them on our global #YearOnTwitter site which showcases the best of the world’s Twitter celebrities and how they connect with their followers in a more personal, authentic way. We look forward to enabling many more millions of Indians to stay engaged with their favourite idols through our platform for live, public conversations on their mobile devices.”

     

    Established in 2013 by CA Media, Fluence has created waves in the nascent sector by signing on some of the biggest names in the industry such as Amitabh Bachchan, Salman Khan, Ranveer Singh, Sonu Nigam, Lata Mangeskhar, etc.

     

  • Twitter and BCCI introduce cricket timeline for Android

    Twitter and BCCI introduce cricket timeline for Android

    MUMBAI:  It has been a year since the successful  #ThankYouSachin campaign was launched along with  other partnerships during the Indian Premier League and Champions League T20, and now, BCCI and Twitter have once again come together to launch a new initiative for cricket fans.

     

    During the ongoing Micromax Cup India versus Sri Lanka ODI Series 2014, fans using Twitter for Android in India will be prompted from their Twitter home screen to view a new cricket timeline on every match day. This new timeline will comprise tweets that will help the viewers follow the conversation around the match and tweet with the official series hashtag from within this experience, ensuring a national viewing party where fans can connect with each other on Twitter.

    Speaking about the initiative, BCCI honorary secretary Sanjay Patil said, “The BCCI has a rich history of innovation with digital fan experiences and we are excited about inaugurating cricket timelines on Twitter. It’s really easy for fans to keep up with the match and participate in the conversation around it.”

     

    By simply typing the official series hashtag #IndvsSL in the search bar, cricket fans will be able to directly go to the cricket timeline and view the same. Official Tweets from @BCCI will be featured in an exclusive tab during the live match in this timeline.

    Twitter India market director Rishi Jaitly commented, “Twitter brings you closer to the interests you care about and this cricket timeline for India-Sri Lanka is another example of that. Kudos to the BCCI for leading the way on delighting fans and giving them opportunities to consume, connect and express around the live, public conversation of the series. Look out for the #Cricket timelines experience on your Twitter Android app soon.”
     

  • 95% of the world’s online public conversation about TV is on Twitter: Rishi Jaitly

    95% of the world’s online public conversation about TV is on Twitter: Rishi Jaitly

    MUMBAI: The new trend that is creating waves in India these days is the usage of social media while watching television and specifically writing about television content on the platforms. Speaking about this growing trend was Twitter India market director Rishi Jaitly at the TV.Nxt conference in Mumbai.

     

    Jaitly said that Twitter believes that it is a realisation of the dream of the inventor of the printing press, Johan Guttenberg and today it has become a platform that has truly frictionless content consumption capability and frictionless content expression and publishing. This has led to it producing nearly 500 million tweets a day with 76 per cent users from mobile phones.

     

    He stresses that Twitter encourages people to think of it not as a website but as a mobile microphone which has led to 40 per cent people only consuming content but 60 per cent users consuming as well as contributing. “When you go on YouTube or Wikipedia, you don’t feel ‘oh I must upload a video’ or ‘oh I must edit this page’ but on Twitter people feel this need to tweet, which is fantastic!” says Jaitly.

     

    Recently, Twitter launched its analytics for everyone to track. This, because it has become important to know not just the reach but the ‘live reach’ of tweets as well. Jaitly highlights that 75 per cent of impressions are created within an hour of publishing a tweet.

     

    Talking about the relationship between television and Twitter he shared some statistics that during the Indian Premiere League, 75 per cent of tweets had been sent during the match. In the UK, 40 per cent of Twitter traffic in the evening is about TV and globally 95 per cent of the world’s online public conversation about TV is happening on Twitter.

     

    Research agency Nielsen found that shows that rate high, drive conversation on Twitter but a third of the time, buzz on Twitter can drive ratings. Two years ago, Nielsen came to the social media company saying that advertisers wanted to know how alive its audience was. So, Twitter offered its data set to create Nielsen Twitter TV ratings for shows in real time, every night.

     

    An added bonus to advertisers is that when viewers are engaged on Twitter while watching content, they are less likely to tune away during ads and more likely to recall them. Jaitly points out that the non-fiction entertainment genre is most conducive to public buzz due to its high engagement tactics such as voting or reaction to eliminations, led by sports and news and increasingly by drama and fiction.

     

    Jaitly compares his platform to a sofa, where everyone is watching TV together including the talent, anchor, brand and friends. “This 3D holistic experience is where we think the world is moving and when you optimise on that experience, you optimise for the success of your business,” he says. However, success on Twitter is about personifying oneself by having executives, talent, mascot and machines on the platform. This is why businessman Anand Mahindra is so popular and so is Homer Simpson, the character from the popular series The Simpsons, who tweets during off season and extends the life of the show. Says he, “You win on Twitter when you bring a collection of voices together and when you get your viewer to tweet, you convert him into a marketer.”

     

    According to him, even brands today are engaged in telling stories. “We believe media is moving to where audiences crave content that is personal, mobile and interactive,” he says.

     

    In India, its top priority is to drive growth. This is supported by advertisers and brands who want to be a part of Twitter conversations through its product ‘promoted tweets’. But it ensures that it doesn’t interfere in a user’s newsfeed. Meanwhile, adapting to the multiple languages of the country, it allows tweets in all Indian languages including translation.

  • &pictures calls the Twitterati

    &pictures calls the Twitterati

    MUMBAI: This June, &pictures, India’s first interactive television movie channel, known to air path-breaking content and bringing viewers closer to their favourite stars, is taking a step further by releasing Aamir Khan’s first unreleased movie on television. The actor known to be a perfectionist in every aspect is all set to showcase his only unreleased film on Sunday, June 8, 2014 at 8:00pm.

    &pictures is a reflection of the subtle evolution of movies and movie viewing experience in India, and its positioning revolves around two keywords- interactivity and engagement. Staying true to its positioning, the channel is engaging with its audiences through Twitter. Fans will get a chance to post tweets using specially created hashtags for the day and interact with Aamir Khan and Karan Johar. &pictures along with Twitter will also set up a ‘Vine Mirror’. The ‘Vine Mirror’ will help take a video with the help of just one push button which will then be uploaded on Vine from time to time while at the studio

    On this occasion Mr. Akash Chawla, ZEEL Marketing Head, National Channels, said, “We at &pictures always look for interesting innovations and integrations in making sure that we fulfil our promise of bringing our viewers closer to their favourite stars. We have invited fans to ask questions via #AAMIRANDYOU which will allow fans to come up close and interact with Aamir Khan and Karan Johar while watching his unreleased film this Sunday. We are extremely excited and look forward to creating a trend with such campaigns like no one else.”

    Collaborating with &pictures, Rishi Jaitly, India Market Director, Twitter said, “Twitter is the second screen of choice for viewers globally as they can interact with their favourite stars in real time and participate in live and public conversation about their favourite TV shows. During this particular broadcast, movie fans can watch with Aamir Khan and Karan Johar by engaging with them in real-time conversation on Twitter and catch a glimpse of behind the scenes on the sets of &pictures through six second Vine videos shared on Twitter and Vine. We are extremely happy to support &pictures in their initiative to get closer to their audience by delighting them with #OnlyOnTwitter moments .”

     

  • Rajinikanth storms on to twitter

    Rajinikanth storms on to twitter

    MUMBAI:  Be it common man, politicians or actors, everyone is on social media. And after being the butt of jokes for years and more recently on twitter, Rajinikanth has finally made his debut on social networking site – Twitter.

     

    CA Media Digital’s first venture, Fluence, a celebrity digital network, will manage Rajinikanth’s digital interests, to further create and leverage the Thalaivar’s social presence.

     

    A cultural icon, the normally reticent superstar is looking forward to interacting with his fans on the platform. “I have always believed that my career graph is a miracle I owe my fans. I have been contemplating joining the social media platform for a while to connect with them, hear what they have to say and share my thoughts.  Unfortunately I never got around to it until now. By partnering with Fluence I am confident that I have the best team and the best guides who will help me connect with my audience,” said the superstar. “I decided to start with Twitter because I felt that the platform is abuzz with all the news and the trends that happen across the globe and I’m told that this is where all the best Rajini one liners are!” he added.

     

    Fluence VP digital & business head Ashish Joshi said, “We are thrilled to partner with the enigmatic Rajinikanth. The digital landscape is exploding and when you work with Thalaivar the possibilities are endless. Twitter is the first step in building and growing his online presence and getting all the fans out there to directly engage with the phenomenon that is Rajinikanth. We will work closely with him to broaden the horizons of the digital landscape to create interesting and entertaining consumer facing properties that will engage the fans in a way that only Rajini sir can.”

     

    Said Twitter India market director Rishi Jaitly, “Twitter is the world’s leading real-time information network where users discover and converse with the people, organizations and media that interest them. This is truly an “only-on-Twitter” moment as Superstar Rajinikanth’s debut on Twitter also marks his debut in the digital space more generally. We welcome Rajinikanth to Twitter, are happy to support his launch on the platform and look forward to watching him use our mobile service to engage in live, public conversations with fans and other icons around the world.”

     

    This marks the superstar’s debut in the digital space.

     

    To make Superstar Rajinikanth’s debut on Twitter more exciting; fans from all over the world, who follow him on twitter @SuperStarRajini in the first week, will receive a ‘WelcomeGraph’, a personalized welcome picture from the icon.

  • IPL and Twitter partner for real-time interactive IPL experience

    IPL and Twitter partner for real-time interactive IPL experience

    MUMBAI: Twitter is buzzing and while one thought it was only for the ongoing elections, the social networking site has now partnered with the Indian Premier League (IPL), taking its 2013 partnership one step ahead. Through this association the duo will unveil a new gold standard of live, interactive and conversational experiences for cricket fans globally. The partnership will be seamlessly integrated on-air, on-ground and online.

     

    A few initiatives include:

     

    Twitter IPL Calendar

     

    Through this fans can set reminders for their favourite matches, by simply tweeting @IPL with the hashtag #Calendar; they will then receive calendar entries for each IPL match on their mobile phone, which will remind the fan of the match’s starting time, 10 minutes before the start of each game.

     

    IPL Pulse

     

    Audiences will also hear the story of IPL-7, as told through Twitter Data, with “IPL Pulse” data visualizations depicted in broadcast highlighting the most buzzing players, conversations, and trends. IPL Pulse will also be available to view on the IPL website during the season. Fans at the stadium can tweet with #PepsiIPL as well and experience the visualization growing larger-than-life on the giant screens.

     

    Best Tweets and Hashtag Battles

     

    As they could last season, fans will continue to have the opportunity to see the best tweets on screen, and vote for their favourite teams and players in the team and player hashtag battles, whose results will be showcased in real-time, throughout the match.

     

    #IPLSelfie

     

    In keeping with the phenomenon of the selfie that has spread from Twitter throughout popular culture, fans tweeting with #IPLselfie this season will have their photos featured on the IPL website.

     

    #IPLMagic

     

    At the end of every match, fans will be able to receive a personalised photo message with an iconic image from every match of IPL-7 when they tweet to @IPL with #Magic. This will be personalised for every user, with a message by the captain of the team featured in the photo. This will be a global first interactive experience for a sports league at this scale.

     

    @IPLSpiderCam

     

    Exclusive behind-the-scenes content from the IPL will get a new twist this year, with the SpiderCam turning into a first-person tweeting object, bringing never-before-seen images from the cricket field into the timeline of cricket fans in real-time, through the @IPLSpiderCam Twitter account.

     

    #TwitterMirror

     

    This season will also see the debut of the autographed #TwitterMirror, where players and the members of the winning team will have the ability to share candid messages with fans through customized photos, which will be tweeted out from @IPL. The story of the IPL will also be told through six-second Vine videos through the 2014 season.

     

    Twitter Q&As

     

    Between matches, the @IPL Twitter handle will be regularly taken over by players and commentators to interact 1-on-1 with fans.

     

    “IPL has always set the bar high for fan engagement. This next phase of our partnership with Twitter will ensure that fans can not only take in the action this summer but participate in the fun in real-time with unique interactive experiences,” IPL Governing Council chairman Ranjib Biswal.

     

    Twitter India market director Rishi Jaitly said, “Twitter is the world’s leading mobile information network where users follow, share and experience content that is live, public and conversational. This partnership represents yet another watershed moment at the intersection of Twitter and sports. By bringing together Twitter best practices and innovation at such scale to a global audience, IPL is again truly connecting to the pulse of today’s cricket fans. We congratulate them for giving fans around the world meaningful opportunities to discover content, converse and self-express as part of the live, public conversation that is IPL.”