ITV

Tag: Rishi Jaitley

  • BARC India partners Twitter to provide easy access to topline data

    BARC India partners Twitter to provide easy access to topline data

    MUMBAI: Continuing the evolution television ratings measurement body Broadcast Audience Research Council (BARC) India has launched its latest innovation – #BARCTweet. In partnership with Twitter, this will provide TV viewers and industry insiders with weekly ratings data on-the-go and delivered to their Twitter timeline.

     

    The new offering #BARCTweet in association with Frrole – a social data intelligence setup manning the backend software, will now make reaching out to consumers possible bringing to life one of BARC India’s key goals.

     

    To acquire the topline television audience ratings data, one simply needs to tweet with the hashtag #BARCTweet followed by the data request e.g. #BARCTweet Top 5 Telugu Programs. The industry body’s Twitter handle @BARCIndia will then reply to users with the requested information.

     

    While BARC India’s subscribers have access to all the data on a weekly basis, this unique service is available free of cost to non-subscribers, which also underlines the transparency that is at the very core of the BARC India philosophy.

    As a joint industry body, BARC India has always believed and followed the brand philosophy of communicating and engaging with stakeholders across all broadcasters, media agencies and advertisers in India.

     

    This latest step towards an open TV rating service is another in a series of advances like BARC India Media Workstation (BMW) and SpotTrek (Next day of telecast – spot monitoring and certification service).

     

    BARC India CEO Partho Dasgupta says, “In keeping with our focus on technology, BARC India is geared for new possibilities and opportunities to connect with all who are keen on knowing more about the television audience measurement service in India and are therefore proud to present a World First with the launch of hashtag #BARCTweet with the Twitter India team.”

     

    Twitter market director, South & Southeast Asia Rishi Jaitly adds, “BARC India’s ambition to innovate and create a unique value proposition for users is something we admire. Twitter believes in the power of information and this empowers all users equally, which is very exciting from a Twitter point of view.” 

  • Raheel Khursheed joins Twitter India

    Raheel Khursheed joins Twitter India

    MUMBAI: Although Twitter India started its operations two years ago, it has always kept a low profile in the country. Subtly it keeps adding people to its organisation that is currently headed by Rishi Jaitley who is the director of the social media here. The recent appointment is former Times Now and CNN-IBN senior correspondent Raheel Khursheed as head of news, politics and government.

     

    According to a MediaNama report he will provide front-line technical support to journalists, politicians and governmental agencies. Twitter sources confirmed that he had joined the company but could not reveal any more details.

     

    Both Jaitley and Khursheed have mentioned his appointment on their Twitter pages. Prior to this Khursheed was with change.org where he was heading the communication strategy around campaigns in India and building its brand.

     

    The article also states that his role would be to work on expanding Twitter’s relation with journalists, government officials and politicians to increase their usage of the popular social media website.

     

    Twitter India has also hired Arvinder Gujral to head its mobile business development for India and south East Asia, Aneesh Madani to handle sports partnerships and Pratiksha Rao as associate partnerships manager.