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Tag: Rishabh Verma

  • Lotte brings korean cool to India with new subak & shark ice candies

    Lotte brings korean cool to India with new subak & shark ice candies

    MUMBAI: From Seoul to your soul. Lotte India Corporation Ltd. is adding a dash of Korean fun to India’s freezer aisles with the launch of Subak and Shark, the country’s first-ever Korean-style ice candies.

    Following the success of the Lotte Krunch, India’s first Korean four-layered ice cream bar, the new duo marks another milestone in the brand’s playful innovation journey. Crafted for Indian palates and inspired by Korea’s pop imagination, Subak and Shark promise a multi-sensory experience that’s as refreshing as it is fun.

    Subak, meaning “watermelon” in Korean, blends juicy watermelon and strawberry flavours with crunchy chocolate-coated peanut “seeds”, all shaped like a watermelon slice. Shark, on the other hand, dives into a dual orange-strawberry fusion with a bold shark-shaped design, turning every bite into a burst of creativity.

    To amplify the launch, Lotte has rolled out a vibrant K-culture-inspired campaign built around the idea of “Refreshingly K-Cool”. The campaign channels the energy of K-pop and anime through ten digital assets that bring the whimsical Subak & Shark world alive.

    “Building on the success of Worldcone and Krunch, Subak and Shark represent Lotte’s next phase of innovation in India,” said Lotte India Corporation Ltd head of marketing Rishabh Verma. “These products fuse Korean imagination with Indian sensibilities to deliver a multi-sensorial snacking experience that’s modern, relevant, and deeply connected.”

    Lotte India senior brand manager Ankit Dubey added, “Subak and Shark make ice candies fun, expressive, and culturally inspired. Whether it’s kids enjoying the playful shapes, teens sharing moments online, or adults indulging in nostalgia, these products are designed to delight.”

    Priced at Rs 20 for a 75 ml pack, Subak and Shark will be available across 50,000 plus outlets nationwide, including modern trade stores, q-commerce platforms, general trade, and Havmor-exclusive parlours.

    With this launch, Lotte strengthens its leadership in India’s frozen treats segment, bringing the spirit of K-culture to every corner of the country, one refreshing bite at a time.

     

  • Havmor teams up with Swiggy Instamart to launch ‘Thandai Ice Cream’ for Holi

    Havmor teams up with Swiggy Instamart to launch ‘Thandai Ice Cream’ for Holi

    MUMBAI: Havmor Ice Cream, a subsidiary of Lotte Wellfood Co. Ltd and one of India’s most cherished ice cream brands, has teamed up with Swiggy Instamart to introduce a special limited-edition ‘Thandai Ice Cream’ family pack for Holi. Available exclusively on Swiggy Instamart, this festive treat brings the traditional flavours of Holi to consumers in a rich, creamy, and shareable format delivered straight to their doorstep in just 10 minutes.

    As quick commerce transforms consumer habits, this collaboration ensures that the classic thandai taste, synonymous with Holi, is now just a tap away. Havmor’s latest offering reimagines the much-loved festive beverage into an indulgent ice cream, perfect for celebrating with friends and family.

    “With the onset of summer and the festive cheer of Holi, we wanted to introduce a refreshing take on traditional flavours,” said Havmor Ice Cream vice president – marketing Rishabh Verma. “Innovation is at the heart of what we do, and this exclusive partnership with Swiggy Instamart allows us to deliver joy and indulgence instantly, making festive celebrations even more delightful.”

    Swiggy Instamart chief business officer Hari Kumar G said, “Festivals are when consumers seek convenience without compromising on tradition. We are delighted to bring Havmor’s ‘Thandai Ice Cream’ exclusively to our platform, ensuring that Holi celebrations are sweeter, hassle-free, and more accessible than ever.”

    The Havmor ‘Thandai Ice Cream’ Holi special edition is available exclusively on Swiggy Instamart from 11 March 2025, offering a deliciously modern twist on a timeless festive favourite.

  • Revenant Esports Signs Antaryami Gaming

    Revenant Esports Signs Antaryami Gaming

    Mumbai: Revenant Esports, one of Asia’s fastest-growing esports organizations, is thrilled to announce the signing of popular content creator, Antaryami Gaming. The creator, who commands more than 4 million subscribers on YouTube, is among India’s biggest names in the gaming space.

    Born on 26 Jan 1996, Antaryami Gaming, whose real name is Rishabh Verma, has been creating content for more than four years primarily on the popular battle royale title, Battlegrounds Mobile India (BGMI). He has been one of the country’s most consistent content creators and is known for his engaging and humorous live streams, making the creator’s personality align perfectly with Revenant Esports, a fan-first esports organisation.

    “I couldn’t be more excited to be joining Revenant Esports,” said Antaryami Gaming. “Being a part of a prominent org like Revenant will not only allow me to level up my content but also open new opportunities for me to engage with my fans at different esports events. I’m excited to build a strong gaming community with Revenant Esports. Together, we’ll reach new audiences and I look forward to bringing more collaborative content with other Revenant creators like Alpha Clasher, Emperor Plays and more.”

    Revenant Esports, backed by Bollywood star Tiger Shroff, has now expanded its content creator lineup with Antaryami Gaming joining the likes of Bitty, Ayush Is Live, Emperor

    Plays, and Alpha Clasher. Through these signings, the organization will be unlocking new ways to expand its reach to gamers while building new content IPs for fans.

    Commenting on the new signing, Revenant Esports CEO & founder Rohit Jagasia said, “We are thrilled to welcome Antaryami Gaming to the Revenant Esports family. He isn’t just a content creator but also a gaming icon in India with an incredible following. At Revenant, we believe in investing in the biggest talent who share the same love and passion for gaming. This is just the beginning as we have a lot more exciting announcements on the way.”

    In addition to his impressive four million YouTube subscribers, Antaryami Gaming also boasts a substantial following of over 500,000 on Instagram.

    According to the India Games Market Report by Niko Partners, the country has 444.4 million gamers, which is expected to grow to more than 640 million by 2027. With strong esports teams and an impressive content creator lineup, Revenant Esports is leveraging this growth to build a strong gaming community. 

  • Schmitten wanted people to see Diwali in a new light

    Schmitten wanted people to see Diwali in a new light

    MUMBAI: For Schmitten, Diwali is called the Festival of Lights for a reason. One of the most popular festivals in the country, Diwali marks the spiritual victory of light over darkness. Conventional Diwali commercials showcase this as a time to celebrate with the family. But with #AadhiAadhiDiwali, Schmitten Chocolates wanted people to celebrate the festival with their loved ones – especially the ones who are often not included in the celebrations of your immediate family.

    An initiative by Schmitten Luxury Chocolates, #AadhiAadhiDiwali wanted to build a sense of belonging towards the family of one’s partner. The initiative wanted people to accept themselves as a member of their partner’s family, and create new memories with them, as if they were your own family. Schmitten believes in bringing you closer to every part of your family, which makes every occasion more memorable.

    Schmitten Moments is a gifting pack with an assortment of Schmitten Luxury chocolates and Hoppits Chocolate bars. The brand believes in not only sharing sweetness but also sharing memories, thereby making every moment memorable. Schmitten believes that these wonderful moments last a lifetime – a thought summarized by its brand tagline “Moments Make Memories”.

    According to Jayesh Desai, the founder and chairman of Rajhans (Desai-Jain) Group, the brand is breaking new ground when it comes to festival advertising. “Where every brand is riding on the festival season to deliver the same-old stories, Schmitten is creating new conversations, which will impact positively within the society and give Diwali celebrations a whole new meaning.”

    Schmitten marketing head Rishabh Verma believes this initiative is the beginning of a cultural paradigm shift. “Usually, men do not look beyond their immediate family. We wanted to not only make men accept their responsibility towards their partner’s family, but also foster a sense of belonging. #AadhiAadhiDiwali is the beginning of a very poignant conversation that shall spark a new reason to celebrate Diwali.”

    Envisioned by ADK-Fortune, a WPP group company, the campaign has already struck an emotional chord with its consumer base. Commenting on its success, national creative director Akashneel Dasgupta said, “It reminds you that when you share everything with your loved ones, why should Diwali be an exception? Diwali should bring together the entire family, which extends to your partner’s as well. Understanding this is key to building a healthier relationship. Not to mention, making new memories.”

    ADK-Fortune managing partner Subroto Pradhan added, “Schmitten Moments is not just a premium gift offering. It also stands for creating lasting memories and celebration of togetherness. And what better occasion than Diwali to create moments that are memorable.”