ITV

Tag: Rishabh Sethia

  • Mars Cosmetics welcomes Anshu Arora Sindhwani to lead innovation

    Mars Cosmetics welcomes Anshu Arora Sindhwani to lead innovation

    MUMBAI: Looks like Mars just found its next shining star. India’s fastest-growing homegrown beauty brand, Mars Cosmetics, has roped in Anshu Arora Sindhwani as head of product, as it powers into its next phase of innovation and category expansion.

    With over 15 years of experience painting success stories across beauty, colour cosmetics, and FMCG, Sindhwani is no stranger to creating products that don’t just sit pretty on shelves, they fly off them. Her career spans top-tier brands such as Akzonobel (Dulux), Colorbar, Mary Kay, and Win-Medicare, where she crafted high-performance portfolios that blended strategy, science, and sparkle in equal measure.

    At Mars, Sindhwani’s mission is clear: to make “Makeup for Everyone” more than a tagline. She will steer end-to-end product strategy from new product development and category planning to lifecycle management and innovation architecture. Her focus will be on building a robust pipeline of launches that balance creativity with performance and affordability, the winning formula that’s fast turning Mars into the people’s beauty brand.

    “MARS represents a new era in Indian beauty, bold, experimental, and deeply attuned to its consumers,” Sindhwani said. “I’m excited to build on this energy by crafting innovations that not only perform but also connect bringing together creativity, technology, and inclusivity in every formulation and finish.”

    Her words mirror the brand’s growing confidence that beauty need not be imported or inaccessible. Mars has steadily carved a niche as the Indian disruptor redefining what affordable glam looks like, taking cues from its consumers rather than dictating trends from boardrooms.

    Founded with the vision of democratising makeup, Mars Cosmetics has been among India’s most dynamic homegrown names in the beauty space, capturing hearts (and vanities) across Tier 1 to Tier 3 cities. Its vibrant, high-performance products have found favour with Gen Z creators, beauty professionals, and everyday users alike, powered by a deep understanding of what Indian consumers actually want from their makeup: fun, functionality, and fair pricing.

    Adding Sindhwani to the mix signals a strategic leap towards design-led innovation and global competitiveness. “We are thrilled to have Anshu join the Mars family,” said Mars Cosmetics business administrator Rishabh Sethia. “Her deep understanding of consumers, strategic mindset, and innovation-driven approach will help us strengthen our position as India’s leading product-driven beauty brand.”

    Sindhwani’s career reads like a masterclass in product-led storytelling. Known for her consumer-first, design-thinking approach, she has pioneered several first-in-category launches that pushed boundaries of what Indian beauty could be playful, potent, and proudly local.

    Her appointment comes at a pivotal time for Mars, which is expanding rapidly and cementing its image as India’s fastest-growing beauty brand. The company’s focus on building high-performance yet accessible formulations has positioned it as a favourite among digital-native consumers who crave both authenticity and affordability.

    As the beauty industry becomes increasingly crowded, Mars is setting its sights higher and its strategy sharper. With Sindhwani at the helm of product development, the brand seems poised to blend science with sass, data with dazzle.

    In an era where every brand claims to “innovate,” Mars’ real edge may just be in how it listens and now, how it lets a product visionary like Sindhwani lead that conversation.

    Because when Mars and innovation align, beauty might just find its new orbit.

  • Shoppers dance to Mars tune with surprise flash mob

    Shoppers dance to Mars tune with surprise flash mob

    MUMBAI: Talk about a beauty spot! Mars Cosmetics took festive celebrations out of the makeup aisle and into the mall with a surprise flash mob that turned an ordinary Saturday into a showstopper.

    Dancers mingled with shoppers before breaking into a high-energy routine that had the crowd clapping, filming, and sharing the spectacle in seconds. The activation wasn’t just about performance, but about spreading joy and bringing people together, echoing Mars’ vision of beauty as an experience, not just a product.

    “This initiative was designed to celebrate the festive season while surprising customers with something beyond the ordinary,” said Mars Cosmetics business administrator Rishabh Sethia. “The overwhelming response has been truly rewarding, and we aim to bring similar engagements to other malls.”

    The flash mob quickly lit up social media, with videos of the spontaneous dance drawing views far beyond the mall floor. It showcased the power of authentic, emotion-driven marketing, leaving shoppers with more than just shopping bags, they carried home a story to tell.

    One of India’s fastest-growing homegrown beauty brands, Mars Cosmetics continues to redefine self-expression with innovation, affordability, and experiences that connect with the community in unexpected ways.
     

  • Mars cosmetics names Anmol Sahai Mathur as vp marketing for brand push

    Mars cosmetics names Anmol Sahai Mathur as vp marketing for brand push

    MUMBAI: Mars is reaching for the stars in beauty. The fast-growing Indian cosmetics brand has appointed Anmol Sahai Mathur as its new vice president of marketing, signalling its intent to move from challenger to household name.

    A seasoned marketer with more than a decade of experience, Mathur has built a career at the crossroads of digital storytelling, influencer partnerships and brand strategy. He has worked with platforms such as Triller and Eloelo, and most recently led digital marketing at the open network for digital commerce (ondc).

    Speaking on his appointment, Mathur said, “Mars has always stood out with its bold, inclusive approach to beauty. I look forward to creating campaigns that mirror the spirit of our consumers and strengthen the brand’s position as a go-to choice across India.”

    Having worked with Mars before, Mathur is no stranger to the brand’s core ethos of affordability, innovation and quality. His return, according to the company, is about deepening consumer bonds and driving digital-first growth.

    Mars cosmetics, business administrator, Rishabh Sethia said, “With Anmol’s deep understanding of our brand and his digital expertise, we are confident he will lead the next phase of growth and help us connect even more meaningfully with consumers.”

    In his new role, Mathur will focus on sharpening brand identity, building out Mar’s digital presence and crafting emotionally resonant campaigns under the company’s “make-up for everyone” vision.
     

  • Mars Cosmetics unveils ‘Makeup For Everyone’ at Nykaaland 2024

    Mars Cosmetics unveils ‘Makeup For Everyone’ at Nykaaland 2024

    Mumbai: Mars Cosmetics returned to Nykaaland 2024 from 25 to 27 October at Mumbai’s Mahalaxmi Race Course, showcasing its ‘Makeup For Everyone’ concept. The event featured new product launches, exclusive hampers, interactive experiences, and appearances, celebrating innovation and inclusivity. Attendees gathered at the Mars booth to explore the latest collections, crafted to reflect the brand’s motto of makeup for all.

    Mars Cosmetics director & business administrator Rishabh Sethia mentioned, “We are thrilled by the incredible response to ‘Mars Makeup For Everyone’ at Nykaaland 2024. This year, we aimed to deliver an immersive and engaging experience for beauty lovers. From our new launches to exciting games and contests, we were overwhelmed by the enthusiasm and participation from everyone who visited our booth. Nykaaland gave us the perfect platform to connect directly with our audience and showcase our commitment to creating high-quality, affordable, and inclusive beauty.”

    Nykaaland 2024 brought together major beauty companies, influencers, and fans, with Mars Cosmetics playing a key role in the event. The brand showcased interactive product experiences and unique releases, reaffirming its commitment to vegetarian, cruelty-free beauty products for Indian consumers. Mars Cosmetics looks forward to inspiring and engaging customers with upcoming product launches and activities.

  • MARS Cosmetics & TVF’s Girliyapa collab for “Sisters”

    MARS Cosmetics & TVF’s Girliyapa collab for “Sisters”

    Mumbai: MARS Cosmetics has announced its collaboration with TVF’s Girliyapa, a women-centric entertainment channel, for their highly anticipated web series “Sisters”. The series consists of 13 episodes and has premiered on Girliyapa’s YouTube channel, which showcases an impressive 4.88 million subscribers.

    “Sisters” is a captivating slice-of-life narrative that authentically portrays the journey of two sisters, Antara and Mahi. This series vividly captures the relatable, real, and humorous experiences of women as they navigate through life together. Antara and Mahi’s journey resonates deeply with audiences, offering a personal glimpse into the complexities and joys of sisterhood.

    MARS Cosmetics enriches the storyline by empowering Antara and Mahi with products that cater to their distinct beauty preferences and lifestyles. The series vividly illustrates how MARS Cosmetics’ affordable, innovative, and trend-setting beauty products seamlessly integrate into the lives of the two sisters, enhancing their individuality and reflecting their personal styles with each application.

    The show has already garnered significant attention, with each episode raking in over one million views, and delving into the everyday lives of women, showcasing their triumphs, challenges, and unique perspectives.

    The series promises to be a heartfelt and engaging narrative that resonates deeply with its audience, continuing the legacy of high-quality, relatable content that TVF is known for.

    MARS Cosmetics director & business administrator Rishabh Sethia expressed his enthusiasm for the collaboration stating, “We are delighted to partner with Girliyapa for the web series ‘Sisters.’ At MARS Cosmetics, we believe in empowering women and celebrating their stories. This series perfectly aligns with our brand values, showcasing the real, everyday experiences of women in a way that is both relatable and inspiring. This collaboration also reflects our commitment to reaching a diverse audience through meaningful narratives and innovative beauty solutions.”

    Anant Singh Bhaatu from TVF, creator of “Sisters” shared his excitement, saying, “Creating ‘Sisters’ has been a rewarding journey. We aimed to craft a story that not only entertains but also resonates with women everywhere. Collaborating with MARS Cosmetics has allowed us to bring an added layer of authenticity to the characters of Antara and Mahi. Their products have seamlessly blended into the narrative, highlighting the unique beauty and individuality of each sister. We are thrilled to share this series with our audience and hope it inspires and connects with them on a personal level.”

  • Budget Buzz: E-commerce stakeholders share their reactions

    Budget Buzz: E-commerce stakeholders share their reactions

    Mumbai: The unveiling of the Union Budget 2024 offers a sneak peek into India’s financial trajectory. Acting as an interim measure leading up to the general elections, this budget provides significant insights into the government’s priorities and expenditure strategies, offering a snapshot of the nation’s fiscal future.

    Here are reactions from stakeholders in the e-commerce and e-retail sectors that reflect a spectrum of perspectives on the recent interim budget presented by minister of finance of India Nirmala Sitharaman. Overall, there is a sense of optimism and anticipation regarding the implications of the budget on business environments, innovation, and growth prospects.

    Recode Studios co-founder Dheeraj Bansal

    We find great optimism in the recent interim budget presented by Nirmala Sitharaman. The budget not only underscores India’s ambitious growth vision but also strongly emphasises inclusive growth and sustainable development, acknowledging our country’s position as a global economy. The Finance Minister’s statement regarding the significant improvement in the Indian economy over the past ten years strikes a deep connection with the spirit of entrepreneurship that propels the retail, MSME, and startup industries. The decision to maintain existing tax rates for both direct and indirect taxes in the retail sector is a welcome move, providing stability and predictability to businesses.  This not only creates a favourable atmosphere for new businesses but also stimulates the expansion of essential elements of our economy.  With revised estimates at 5.8 per cent of GDP, this budget sets the stage for a collaborative and thriving ecosystem. As we navigate these dynamic times, I believe that this budget will fuel the entrepreneurial spirit, driving our industries towards unprecedented growth and success. While the interim budget provided a broad overview, we eagerly anticipate the detailed budget’s insights into specific measures for the retail sectors.

    The Love co, founder & director Hemang Jain

    The recent budget announcement has ignited a wave of excitement and optimism within the startup community. Enhanced tax benefits, increased funding, and a deep focus on research and development are fueling entrepreneurial spirits. These measures are seen by startups as pivotal drivers for innovation and expansion, providing the essential financial backing and nurturing environment they need to flourish. The commitment to skill enhancement aligns perfectly with the demands of the startup landscape, heralding a future with a more capable and proficient workforce. As this budget unfolds, businesses are gearing up to seize these new prospects, paving the way for a vibrant and robust entrepreneurial ecosystem.

    MARS Cosmetics director  Rishabh Sethia

    The budget serves as a strategic Guideline for both the retail and startup industries, presenting a dual narrative of obstacles and opportunities. Retailers welcome the GST amendments as a possibility for higher consumer spending, while they navigate customs tariff modifications that may affect their global supply chains. Simultaneously, entrepreneurs are encouraged by longer tax breaks and expanded funding allocations, which align with a larger aim of supporting innovation and growth. The e-commerce business is at a crossroads, with new laws prompting online platforms to rethink their tactics, while traditional shops welcome the possibility of a more fair playing field. As these industries navigate the fiscal landscape, flexibility and strategic agility emerge as critical to thriving in a changing economic paradigm.

    French Essence founder & CMO Nidhi Gupta

    As a woman entrepreneur, the current budget reflects a genuine recognition of the critical role women play in both the startup and retail industries. Extended tax breaks and higher financial allocations not only encourage innovation but also pave the path for more diverse and inclusive business operations. The emphasis on skill development is especially empowering since it provides a platform for women to improve their capabilities and make important contributions to these dynamic industries. The budget’s regulatory focus on e-commerce is an important step toward building a more equitable and competitive environment for women-led enterprises in both traditional and online retail.

    This budget acts as a beacon, ushering in a transformative era for women entrepreneurs by creating an environment in which their abilities and efforts are recognised and promoted.”

    Winston India co-founder  Himanshu Adlakha

    Since this was an interim budget, there was not much regarding the e-retail sector, we anticipate much more in the upcoming budget in July. This budget reinforces India’s commitment to inclusive growth and sustainable development, establishing our country as a major player in the world economy. The prospect of monetary support for the Open Network for Digital Commerce (ONDC) program is particularly encouraging. This groundbreaking initiative can potentially revolutionise the landscape for micro, small, and medium-sized businesses (MSMEs) in the e-retail sector. The focus on standardizing data and processes through ONDC is a significant stride towards empowering e-retail entrepreneurs. This will not only enhance productivity but also foster a vibrant ecosystem for MSMEs to thrive on various e-retail platforms. In an era of technological advancement, a budget that supports online businesses reduces regulatory processes and provides financial incentives is instrumental in driving our ambitions and contributing to the expansion of the e-commerce industry. This budget lays the groundwork for a positive transformation in the Indian economy with revised estimates at 5.8 per cent of GDP.