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Tag: Rishabh Pant

  • Chrome Pictures and Iodex launch ‘Iodex UltraGel+’ feat Rishabh Pant

    Chrome Pictures and Iodex launch ‘Iodex UltraGel+’ feat Rishabh Pant

    Mumbai: Chrome Pictures, a trailblazer in the advertising and film production landscape, proudly announces its pioneering collaboration with Iodex, a renowned pain relief brand under Haleon (formerly GlaxoSmithKline Consumer Healthcare). This innovative partnership has given birth to the groundbreaking product, ‘Iodex UltraGel+,’ accompanied by a powerful television commercial (TVC) starring the dynamic brand ambassador, Rishabh Pant.

    The marriage of style and emotion

    In this revolutionary collaboration, Director Rai envisioned a seamless marriage between style and emotion, aiming to blend the essence of the product with Rishabh Pant’s personal journey. The TVC brilliantly captures the organic relationship between the product and Pant’s pursuit of excellence, highlighting a chapter of his life that is often unseen — the struggles, the darkness, and the relentless pursuit of success.

    Authenticity in motion: Rishabh Pant’s personal journey

    Unlike traditional endorsements, where actors play a role, Rishabh Pant’s authenticity shines through as he shares his personal journey. Rai masterfully captures the struggles that sportsmen endure in the darkness, unveiling the challenges that audiences may not have known. The TVC beautifully portrays Pant’s unwavering commitment to his goals, making it relatable to the newer generation.

    According to Director Rai, “Creating the TVC with Rishabh Pant’ was an exhilarating experience. We aimed to craft a story that not only highlights the efficacy of ‘Iodex UltraGel+’ but also resonates with the spirit of triumph. Pant’s journey is a testament to resilience, and we wanted the audience to feel the authenticity of his struggles and successes.”

    Haleon India pain and respiratory lead, area marketing India Subcontinent Bineet Jain commented on this exciting collaboration, saying, “The new Iodex UltraGel+ will redefine the pain relief landscape with its strong formulation and superior penetration providing all-day pain relief with no smell. With double power, Iodex UltraGel+ is the perfect ally for cricketer Rishabh Pant’s need for all-day pain relief while he prepares for his return to the field. As a heritage brand trusted for many generations, Iodex has always helped Indians achieve their dreams by effectively managing body pains, and this new launch is a testament to this commitment.”

    Throughout the TVC, Iodex UltraGel+ emerges as Rishabh Pant’s constant companion in the face of hardships and pain moments. The narrative seamlessly weaves the product into Pant’s journey, showcasing how Iodex stands as a reliable partner through thick and thin.

    ‘Ab phir se jeetna hai’: The motto of unyielding determination

    The punchline, “Ab phir se jeetna hai” encapsulates the ethos of unyielding determination. It reflects Pant’s refusal to stop in the face of challenges, emphasizing that the journey might be tough, but giving up is not an option.

    The musical arrangement beautifully captures the essence of his journey, depicting moments of struggle, sleepless nights, and the unwavering determination to keep pushing forward.

    Chrome Pictures continues to set new standards in creative excellence, pushing boundaries, and creating impactful narratives that resonate with audiences. This collaboration with Iodex stands as a testament to Chrome Pictures’ commitment to delivering visually compelling and emotionally resonant storytelling.

  • Iodex unveils ‘UltraGel+’ with Rishabh Pant as brand ambassador

    Iodex unveils ‘UltraGel+’ with Rishabh Pant as brand ambassador

    Mumbai: Strong odours from pain relief gels and multiple applications for all-day pain relief are now a thing of the past. Iodex, a trusted pain relief brand by Haleon (erstwhile GlaxoSmithKline Consumer Healthcare), is proud to launch its new advanced product, ‘Iodex UltraGel+’ with the scientific superiority of two per cent Diclofenac emulgel.

    Renowned Indian cricketer, Rishabh Pant, has been chosen as the brand ambassador for this new launch, which was announced via a brand film ‘Ab Dard Se Din Bhar Aaram’. As the star wicketkeeper works tirelessly on bouncing back and returning to the cricket pitch, Iodex UltraGel+ is the trusted pain relief partner he relies on.

    Embed link: https://www.youtube.com/watch?v=FRkorpvN-94

    The new Iodex UltraGel+ carries double the strength of the active ingredient, Diclofenac DEA, which helps provide all-day relief with just two applications. Its unique emulgel formulation enables greater penetration into the skin, thus providing relief from day-to-day body pains.

    The launch campaign for Iodex UltraGel+ takes one through the rigorous journey Rishabh Pant is on to make his comeback. As the Indian cricketer meticulously trains to bounce back with every rep, his determination is supported by Iodex UltraGel+. The advanced new offering with double power and all-day pain relief empowers Rishabh Pant to focus on his journey with Iodex Ultragel+ as an ally along the way.  

    This association with Rishabh Pant not only underscores the product’s effectiveness in helping individuals pursue their dreams without the hindrance of pain but also aligns seamlessly with his dedication and spirit.

    Haleon India pain and respiratory lead, area marketing India subcontinent Bineet Jain commented on this exciting collaboration, saying, “The new Iodex UltraGel+ will redefine the pain relief landscape with its strong formulation and superior penetration providing all-day pain relief with no smell. With double power, Iodex UltraGel+ is the perfect ally for cricketer Rishabh Pant’s need for all-day pain relief while he prepares for his return to the field. As a heritage brand trusted for many generations, Iodex has always helped Indians achieve their dreams by effectively managing body pains, and this new launch is a testament to this commitment.”

    The new Iodex UltraGel+ is available on One mg and Blinkit across metro cities.

  • WhatsApp collabs with Star Sports to highlight its privacy features’ power

    WhatsApp collabs with Star Sports to highlight its privacy features’ power

    Mumbai: Star Sports, India’s leading sports broadcaster, has unveiled an insightful social-first collaboration with WhatsApp, ‘Privacy Unplugged’- a captivating five-part short-form content series, facilitated by Starcom, that underscores the paramount significance of privacy features within today’s digital realm. This exclusive property presents poignant and personal narratives of our much-loved sporting champions, intricately woven around the central tenet of privacy.

    The line-up features eminent cricket stars including Rishabh Pant and Shreyas Iyer, prodigious cricket talent Jemimah Rodrigues, hockey icon Rani Rampal, and accomplished footballer Gurpreet Singh Sandhu. Each athlete’s unique story serves as a powerful catalyst for widespread awareness, highlighting the advanced privacy features introduced by WhatsApp, and further emphasizing the platform’s unwavering commitment to user safety and data protection.

    Speaking about the association with WhatsApp (Meta), Star Sports head – ad sales Kingshuk Mitra said, “This marks our third collaboration with Meta, and we’re excited to be associating with WhatsApp for the ongoing ‘Privacy Unplugged’ series. We’ve brought on board a few highly regarded sports stars to emphasize the importance of privacy in today’s interconnected world. Star Sports’ extensive reach of 30 million fans across social media platforms enables WhatsApp to effectively spread the campaign’s message. This content series also lays the groundwork for potential collaborations with other brands, allowing us to craft compelling stories that deeply connect with our audience.”

    Meta strategic media planning lead APAC Natasha Kapoor said, “We’re thrilled to associate with Star Sports to highlight the importance of secure and private messaging, through the personal stories of some of India’s top athletes. It’s a great privilege that millions of Indians trust WhatsApp to deliver their personal messages everyday. This series reinforces the role that WhatsApp’s multiple privacy features play in enabling our users to stay connected with their loved ones, have meaningful conversations and even express their authentic selves, privately.”

    Chief operating officer Niti Kumar said, “Starcom discovered that India’s beloved athletes, respected by millions, hold an exceptional talent for safeguarding the most critical aspects of their lives even as they artfully define their individual understandings of ‘privacy’. This insightful discovery enabled Starcom to bring about a strategic partnership between WhatsApp and Star Sports, which aims to unravel the narratives around privacy in the lives of India’s premier athletes.”

    The Privacy Unplugged series spotlights the need for privacy in the lives of athletes. Each story underlines how WhatsApp’s built-in layers of privacy help create a safe space for our champions to express themselves freely and have their most private conversations.

    Content Showcase

    Rishabh Pant: Recovery in Private: After a life-threatening accident, Rishabh Pant’s private recovery journey becomes the focal point. WhatsApp’s End-to-End Encrypted platform empowers him and gives him a safe space to share his progress securely with family, friends, mentors, and coaches.

     

     

    Shreyas Iyer: Finding confidence in Private: Shreyas Iyer uses WhatsApp’s ‘View Once’ feature to share his favorite magic tricks, fostering private conversations that encourage young cricketers to open up about their challenges in a space they feel comfortable in.

     

     

    Jemimah Rodrigues: Being herself in Private: WhatsApp’s ‘Chat Lock’ feature help’s Jemimah Rodrigues secure her private conversations with a select group of friends, allowing her to maintain her public image while being her homebody self in private amongst her girl tribe.

     

     

    Gurpreet Singh Sandhu: Finding focus in Private: As India’s top goalkeeper, Gurpreet Singh Sandhu relies on WhatsApp’s ‘Silence Unknown Callers’ feature to cut out the white noise and eliminate spam, preserving his mental focus during rigorous training.

     

     

    Rani Rampal: Training in Private: Rani Rampal leverages WhatsApp’s ‘Online Presence’ privacy feature to stay connected, mentor and give dedicated time to the next generation of girls aspiring to play hockey for India, offering them a secure and personal space for learning.

     

     

  • Rishabh Pant says “Aa raha hoon” with Optimum Nutrition

    Rishabh Pant says “Aa raha hoon” with Optimum Nutrition

    Mumbai: Optimum Nutrition, a global leader in sports nutrition, is thrilled to announce its unwavering support for Indian cricket sensation Rishabh Pant through its new campaign, ‘aa raha hoon”. The campaign celebrates Pant’s extraordinary dedication and resilience, as he aims to make a stronger comeback to the sport, following the injuries that kept him on the sidelines over the past year.

    But you can’t keep Pant away from the action for long. Known to be resilient and dedicated to excellence in cricket, he has channelled this very focus into his recovery, fuelled by Optimum Nutrition.

    This campaign sheds light on the athlete’s remarkable journey, highlighting his commitment to mental toughness, and physical recovery. Pant’s dedication and determination in the face of adversity resonate deeply with Optimum Nutrition’s core value of  Zyada Kar Dikhane ki Taaqat, by helping athletes achieve the MORE in them, irrespective of the challenges they face.

    Through an extended partnership, Optimum Nutrition will continue to provide Pant, with its cutting-edge products, including whey protein, creatine, amino acids, and pre-workout formulas, which are designed to optimise performance, provide strength, enhance muscle growth, and speed up recovery.

    Glanbia Performance Nutrition India Pvt. Ltd. managing director Satyavrat Pendharkar said “We stand by our athletes in good times and difficult times. We partnered with Rishabh Pant in 2021, not only because he is an exceptional cricketer but because he is also a role model for millions of young Indians. We are proud that Optimum Nutrition could play a small part in enhancing his performance and assisting him in reaching his maximum potential on the field. Our commitment to standing by Rishabh throughout his journey is unwavering, and we eagerly anticipate his return to the field to showcase his exceptional abilities.”

    Rishabh Pant said, “’I look forward to continuing my partnership with Optimum Nutrition. Just as nutrition plays a vital role in my cricketing journey, I believe in the importance of fuelling our bodies with the best. With Optimum Nutrition by my side, I’m confident in taking my performance to the next level and achieving new milestones on the field.”

    Optimum Nutrition reaffirms its commitment to helping athletes and fitness enthusiasts achieve their fitness goals with the help of science-based nutrition and training. The brand is dedicated to supporting Rishabh Pant and other top athletes in India in their quest to achieve the MORE in them.

  • Sony Pictures Networks bags India-Bangladesh tour rights 

    Sony Pictures Networks bags India-Bangladesh tour rights 

    Mumbai: Sony Pictures Networks (SPN) has secured exclusive television rights to broadcast the India-Bangladesh tour. Sports fans can watch the inning live on Sony Sports Ten 5, Sony Sports Ten 3, and Sony Sports Ten 4, which are exclusive to the Indian territory.

    The Indian cricket team will visit Bangladesh beginning 4 December led by Rohit Sharma and vice captain KL Rahul. Star players such as Virat Kohli, Shikhar Dhawan, Rishabh Pant, and Mohammed Shami will also be part of team India’s lineup.

    Fans will be hoping for an all-round performance from Ravindra Jadeja as he prepares to return to the field after a knee injury. This series will be India’s final before facing Sri Lanka in January 2023, consisting of three one-day internationals and two tests.

    The series will add to Sony Sports Network’s nonstop cricket coverage, and the broadcaster will be hoping for India to continue its international success.

    Sony Pictures Networks India chief revenue officer & distribution and head of sports business Rajesh Kaul said, “It gives us immense pleasure to present fans with Team India’s final series before ending a successful year of cricket. India’s overseas record under the leadership of Rohit Sharma has been remarkable, and we hope to witness the same success in Bangladesh. We hope to continue providing fans with nonstop cricket action with this series.”

    Bangladesh Cricket Board chief executive officer Nizam Uddin Chowdhury added, “We are happy to note that Sony Sports Network has acquired the broadcast rights for India’s tour of Bangladesh in 2022. Sony Sports Network is among the industry leaders, and I am sure the broadcast quality and standards will be befitting of a much-anticipated series like this one.”

  • Dish TV’s D2H repositions itself as direct-to-heart

    Dish TV’s D2H repositions itself as direct-to-heart

    Mumbai : Dish TV India’s D2H has rolled out a campaign introducing the new brand positioning “direct-to-heart.” The campaign shows how D2H brings families together and gives them the sheer joy of sharing happy moments while watching TV.

    Featuring brand ambassador Rishabh Pant, the campaign was conceptualised by Lowe Lintas. The brand will run the campaign through TV, BTL, digital platforms, and home channels to amplify it.

    D2H in its new brand avatar focuses on its connection, going beyond just a provider of content to an enabler of collective viewing for Indian families. This is captured in the main thought, as the brand reframes itself in the “direct-to-home” (DTH) category by positioning itself as a connection that touches the lives of consumers and forms a bond that’s “direct-to-heart.”

    The industry has changed over the last two years owing to the pandemic. The budget-conscious subscribers’ pockets have stretched because of successive lockdowns, while consumers in the upper and middle segments are moving towards HD and OTT platforms. To cater to the changing needs of its customers, D2H overhauled the complete packaging. Over the years, the brand has designed affordable monthly SD and HD combos, made HD add-ons economical, and made the combos simple and easy to understand. It has also come up with competitive market offers and lucrative trade schemes for the partners.

    Speaking of the repositioning campaign, Dish TV India group CEO Anil Dua said, “As a DTH company, we have the unique advantage of having two brands, and we are leveraging this by using the power of both our brands. In this context, for our D2H brand, we have launched completely new packaging, introduced extremely competitive customer offers to the market, brought in a new brand ambassador, and have now launched a new brand campaign. This campaign is the culmination of a year-long deep dive into the brand’s connection with its loyal customers to draw out key insights. The new campaign leverages these insights and brings together the association of the D2H brand with cricket and family viewing into the creative platform of “direct-to-heart.””

    Commenting on the new D2H campaign, Dish TV India D2H corporate head-marketing Sugato Banerji said, “We are increasingly witnessing a fragmentation of families, each one busy with different things and pursuits. In this context, the new brand view we are taking in D2H is that TV has a large role in bringing families together. Our new campaign is built on this understanding and draws from the new positioning of D2H, direct-to-heart. With the large-scale investments we are making in strengthening the D2H brand. I am confident that we will gain market share in the next few months.”

    Speaking from the creative side, Lowe Lintas regional creative officer Vasudha Misra said, “In an age of fragmented content consumption, the new brand expression of “direct-to-heart” touches upon the joy that single-platform access to great entertainment can bring to the entire family. Our story revolves around an exuberant kid as he ‘breaks the fourth wall’ with his favourite cricketer, Rishabh Pant, seeking his help so that he can rally his family members to witness a nail-biting finish. A sweet and innocent take that leaves you with a smile.”

  • Indian speedsters Arshdeep Singh, Prasidh Krishna, Chetan Sakariya partner with Rario to launch their cricket NFTs

    Indian speedsters Arshdeep Singh, Prasidh Krishna, Chetan Sakariya partner with Rario to launch their cricket NFTs

    Mumbai: Indian speedsters Arshdeep Singh, Prasidh Krishna, and Chetan Sakariya have partnered with Rario, which claims to be the world’s first officially licenced cricket digital collectibles platform. The exclusive partnership with the platform will help launch their own non-fungible tokens (NFTs). The pacers join Rishabh Pant, Virender Sehwag, Zaheer Khan, Cheteshwar Pujara, Rashid Khan, Jason Holder, Quinton De Kock, and many others as player partners on the platform.

    Singh said, “This is a great marriage between sports and technology, and a wonderful opportunity for me to be closer to my fans, who continue to give me so much love and support. I look forward to sharing some of my most cherished possessions and connecting with my fans in the biggest community of cricket fans, Rario.”

    “With this brand-new partnership for my NFTs with Rario, I am thrilled at the opportunity to engage with the fans at a much deeper level. Cutting edge technology, combined with the fervour for one of the most loved sports in the world, will surely add to the experience of the cricket fans,” Krishna said.

    Sakariya said, “I am thrilled at the opportunity to engage with the fans at a much deeper level. I am looking forward to sharing some of my most cherished possessions and connecting with my fans in the biggest community of cricket fans, Rario.”

    Rario co-founder, CEO Ankit Wadhwa said, “I am excited to have Arshdeep Singh, Prasidh Krishna, and Chetan Sakariya on board. In just the last year and a half, they have become the most talked about bowlers. They have consistently delivered consistent performances for me. From a strategy gaming point of view, anyone with an eye for talent will know that Prasidh, Arshdeep, and Chetan’s Player Cards will be highly sought-after in Rario’s utility ecosystem.”

    Fairplay Sports co-founder Bandana Chhetri, who manages Arshdeep Singh, Prasidh Krishna, and Chetan Sakariya said, “We are excited about Prasidh, Arshdeep, and Chetan’s partnerships with Rario. Rario is the best when it comes to licenced cricket digital collectibles platforms, and we are proud that we could get the partnership done.”

    Rario marketing head Shubham Agarwal said, “We are excited to have Arshdeep, Chetan, and Prasidh onboard. They are rising young bowlers who have proved their mettle at a young age and with their skills would bring great value to Rario’s NFT utilities.”

  • Collective Artists Network signs cricketer Rishabh Pant

    Collective Artists Network signs cricketer Rishabh Pant

    Mumbai: Cricketer Rishabh Pant has signed with the agency Collective Artists Network for exclusive representation.

    The young star from Uttarakhand made his T20 international debut in 2017 and was named the ICC Men’s Emerging Cricketer of the Year at the 2018 ICC Awards.

    In February 2021, Pant was named the Men’s Player of the Month in the first edition of the ICC Player of the Month Awards. He was also the fourth youngest Indian to captain an IPL team and stood in for an injured Shikhar Dhawan for the 2019 Cricket World Cup.

    Collective Artists Network group CEO & founder Vijay Subramaniam said, “I’m truly excited to welcome Rishabh into the Collective Artists Network fold. His pure on-field brilliance and naturally amiable persona make him a truly unique proposition for his fans and partners. We look forward to taking the brand Rishabh forward with the infrastructure at Collective.”

    Commenting on this development, Pant said, “I’m thrilled to be working with Collective Artists Network. It feels incredible to be exclusively represented by India’s largest players in the talent ecosystem, and I’m sure this will be a very successful partnership.”

    Collective Artists Network head of sports Ritesh Nath said, “We’re so proud to announce our marquee signing in sports, Rishabh Pant. He is the poster child of a young and fearless India, which is a marketer’s delight. We are truly looking forward to what we can build together.”

    Collective Artists Network added that it delivers the best opportunities in popular culture to its clients across creative artists, brands, the investment community, and the entertainment ecosystem.

  • Hercules rolls out new campaign with Rishabh Pant

    Hercules rolls out new campaign with Rishabh Pant

    Mumbai: India’s leading cycle brand, Hercules, has launched a new campaign with cricketer Rishabh Pant. Hercules stands for teamwork, friendship, and adventure. It encourages boys to team up with like-minded friends and set off on an adventure with them in the spirit of brotherhood.

    Designed and executed by Ogilvy Bangalore, the latest campaign from the brand encourages boys to find and celebrate their tribe, the kind of people who understand their quests and ride along too.

    Pant resonated with the brand quite well! He embodies the spirit of the brand as he has the perfect mix of youthful zest, playfulness, and adventure.

    Highlighting the creative journey, Ogilvy associate creative director R Parvathy said, “Tribe plays an important role in the journey of every teenager who loves cycling. It’s the tribe that shapes them and defines their rides. It decides the nature of adventures he could take on and gives him the grit to complete them. Cycling has a deep connection with brotherhood this way. These brotherhoods and tribes are what Brand Hercules aims to celebrate through the latest campaign.”

  • D2H signs Rishabh Pant as brand ambassador

    D2H signs Rishabh Pant as brand ambassador

    Mumbai: D2H has announced the signing of Indian cricketer Rishabh Pant as the new brand ambassador. Pant will feature in 360-degree brand communication for the next two years.

    “We are delighted to have Rishabh Pant as brand ambassador for our D2H brand,” said Dish TV India executive director and group CEO Anil Dua. “Our brands are our biggest strength. This investment in the D2H brand is going to make it even stronger. The close affinity between D2H brand and Rishabh Pant as brand ambassador will enable deeper engagement of D2H with its TG.”

    “D2H is a large DTH brand with a long record of disruptive innovation in the industry,” said Rishabh Pant. “It is wonderful to be associated with D2H and looking forward to working closely with the team to take it to greater heights. “

    “Rishabh has quickly developed into a distinctive entertainer on the cricket field, with his boundless energy behind the stumps and innovation in shot-making,” said Dish TV India corporate head – marketing for D2H Sugato Banerji. “He brings a spark each time he enters the field and appeals to the huge 18-35 age group across the country, our core audience. We see him as a strong fit with D2H Brand values. We are confident that this association with Rishabh will take the brand D2H to a stronger, more defined position within a short time through continuous investment in creating awareness and affinity.”