ITV

Tag: RISE Worldwide

  • Max Life embraces AI to deliver hyper-personalised interactions to customers

    Max Life embraces AI to deliver hyper-personalised interactions to customers

    Mumbai: Max Life Insurance Company Ltd. (“Max Life” / “Company”), is undertaking a significant advancement in engaging with its customers by introducing AI-powered personalisation across the board- starting with renewals messaging. On the forefront of the AI campaign is Max Life’s Brand Ambassador and Captain of the Indian Men’s Cricket Team, Rohit Sharma, exclusively managed by RISE Worldwide, as the face of personalised videos.

    With the integration of cutting-edge AI technology, Max Life Insurance is elevating customer and seller experiences. The campaign encompasses end-to-end created- personalized videos, messages, and greetings for customers, fundamentally enhancing their interactions with the brand. Personalisation also extends to the company’s valued sellers, who will receive tailored greetings, messages, and specialised sales training support. Recognising the long-term nature of life insurance relationships, these innovations aim to build stronger, lasting connections.

    Max Life Insurance chief marketing officer Rahul Talwar said, “Max Life leverages AI-powered innovations in all of our operations to place paramount importance on delivering engaging and personalised experiences to our customers and sellers. With cricket being an integral part of our culture, we understand that the presence of Rohit Sharma, our brand ambassador and the Captain of the Indian men’s Cricket team, cuts through the clutter and elevates customers’ experiences with the brand. Contextualised engagement led by AI innovations empowers Max Life Insurance to craft highly personalized videos and messages that seamlessly align with each customer’s unique needs and preferences. The result is stronger relationships and heightened customer satisfaction. We continue to push the boundaries of imagination with this cutting technology, and this is just the beginning of our journey.”

    Max Life Insurance captain of the Indian National Men’s Cricket team and brand ambassador Rohit Sharma commended Max Life’s efforts, stating, “By harnessing AI-powered personalisation, we go beyond conventional connections, crafting enduring, personalised moments that resonate with both customers and Max Life Insurance brand representatives. This pioneering approach is reshaping the playbook for customer engagement, and I am looking forward to being a part of this game-changing journey.”

    Max Life’s AI-powered personalisation initiative represents a significant leap forward in utilising AI to enhance customer experiences. Beyond its immediate benefits to Max Life’s customers and sellers, this initiative serves as a benchmark for other companies looking to elevate their customer relationships through AI.

    https://hosted-rephraseai-videos.s3-accelerate.amazonaws.com/sales_video/52437539-f880-406b-af1d-c7e23269a76a.mp4

  • Onsitego unveils new brand positioning with Hardik Pandya

    Onsitego unveils new brand positioning with Hardik Pandya

    Mumbai: With the festive season being around the corner, Onsitego has launched its new brand campaign featuring Hardik Pandya and positioning itself as “Protection ka All-Rounder.”

    For over a decade, Onsitego has been the flag bearer of the Indian device care industry. The Company has constantly brought new offerings under its Extended Warranty & Damage Protection plans coupled with best-in-class customer experience. Its “No Questions Asked” policy, paperless process and pan India service make it a clear favorite of retailers and consumers.

    While the company covers all devices, the commercial showcases instances from daily lives where people end up damaging their phones. Hardik then reassures the consumers by saying, “Phone hai toh Bigdega, aur Bigdega toh Banega.” The spot highlights Onsitego’s role in the life of consumers wherein devices are very likely to face some issues during usage and Onsitego will always be there to help.

    Onsitego CEO & founder Kunal Mahipal said, “Powered by easy EMI options, people today buy a Rs. 5000 per month phone vs. a Rs. 80,000 phone paid in one go. In case it gets damaged, the cost of repair can go up to 70-80% of the device price & needs to be paid upfront. Our affordably-priced plans safeguard consumers from such unfortunate expenses. However, in India, only a small fraction of consumers buy protection plans. Our new brand campaign aims to increase consumer awareness about protection plans and underlines the role Onsitego plays.”

    “Onsitego is not only enhancing the after-sales service experience of the consumers, but it is also redefining the entire device care industry.  I think everyone out there should know about this and ensure their devices stay protected,” added Pandya, who is exclusively managed by RISE Worldwide.

    The commercial will be aired on digital media & popular social media sites. In a unique approach to creating awareness around device protection plans at the point of sale, the spot will also be aired inside all the leading electronic stores across the country that have partnered with Onsitego.

  • Hardik Pandya joins Gatorade family

    Hardik Pandya joins Gatorade family

    Mumbai: Gatorade today announced its association with cricket sensation and youth icon, Hardik Pandya. This dynamic partnership comes on the back of Gatorade’s mission to reiterate the importance of hydration whilst being active.

    Pandya is known for his fitness and active lifestyle coupled with an unwavering spirit to win. On the other hand, Gatorade® demonstrates the importance of hydration whilst sweating it out, to help you move forward. The synergies between both Pandya and Gatorade will further deepen the brand’s role as a hydration partner with the sports, fitness, and active-lifestyle community and motivate consumers to fuel themselves forward to achieve their fitness goals.

    Commenting on the association, PepsiCo India associate director – energy and hydration Ankit Agarwal said, “Gatorade has been a pioneer in hydration, providing athletes and people with active lifestyles with electrolytes and fluids to help replace what is lost in sweat. Hardik’s relentless spirit and unyielding determination to be physically fit, work hard and sweat it out time and again align seamlessly with Gatorade’s philosophy of staying hydrated to help perform at one’s best. We are thrilled to welcome him to the Gatorade family.”

    Sharing his excitement, cricketer Pandya, who is exclusively managed by RISE Worldwide commented, “For me Gatorade is more than just a beverage; it’s a symbol of determination and resilience. Staying hydrated is a crucial aspect of any athlete’s performance, and I am glad to partner with a brand that has a long history and legacy in rejuvenating athletes with over 55 years of expertise in the field of hydration.”

    Gatorade is available in three variants – Blue Bolt, Orange, and Lemon at 250 ml @Rs 20 and 500 ml @Rs 50 – both in traditional and modern stores and through leading e-commerce sites/ apps.

  • Ultimate Kho Kho inks three-year deal with Rise Worldwide

    Ultimate Kho Kho inks three-year deal with Rise Worldwide

    Mumbai: Ultimate Kho Kho has signed Rise Worldwide as its exclusive broadcast production partner and league consultant in a three-year deal.

    Rise will work closely with Ultimate Kho Kho to give the game a makeover and make it more viewer friendly. It will help create standard operating procedures from the TV broadcast perspective in terms of presentation such as the look and feel of the game, duration of the game, grooming and training players and experts and sponsor integration.

    “The motive is to create a brand that builds on all elements within the league and helps develop the sport year on year with exclusive and well researched enhancements,” said the statement. “This partnership will leverage the extensive experience Rise has with regard to building and sustaining leagues, to establish brand Ultimate Kho-Kho in the sports landscape of India.”

    “Our emphasis is to bring forth Kho-Kho’s new avatar and make it popular among the masses,” said Ultimate Kho Kho CEO Tenzing Niyogi. “We are delighted to welcome RISE Worldwide on-board. The game changes within seconds in this sport. It prepares the players to respond swiftly and in a different way, making them as dynamic as the sport itself. And this partnership will put major emphasis on the versatility within the coverage and creativity in providing uniqueness to different segments in the broadcast. I am also confident that with the coming together of Ultimate Kho Kho and RISE Worldwide, Kho-Kho is ready to take over India and the globe.”

    “We are excited to partner with Ultimate Kho Kho and take the game, which has been played in rural India for centuries, to the world stage,” said Rise Worldwide head of broadcast James Rego. “Viewers would get to see kho-kho in a stunning new avatar which will inspire youngsters and help grow the sport.”

    He added, “High on pace, high on strategy, the enhanced version of this game will make for an interesting, high-octane viewing experience through our world-class production expertise, leveraging our multi-sport brand experience, multilingual content to lend thrill and intrigue to a fast-paced sport, engaging the audience. We are committed to working closely with the team at Ultimate Kho Kho to make watching kho-kho a world-class experience.”

    Ultimate Kho Kho has signed Sony Pictures Networks India as its official broadcast partner and the league’s live action will be available on SPNI’s sports channels as well as on its OTT platform SonyLIV in English, Hindi and multiple regional languages.

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  • RISE Worldwide bags media rights for Abu Dhabi T10

    RISE Worldwide bags media rights for Abu Dhabi T10

    Mumbai: T Ten Sports Management has awarded RISE Worldwide a multi-layered and multi-year mandate for the upcoming Abu Dhabi T10.

    RISE Worldwide will be the exclusive partner to the Abu Dhabi T10 – for broadcast production, global media rights and sponsorship package to build strategic brand partnerships.

    The Abu Dhabi T10, featuring eight teams, will be held from 19 November to 4 December at the Zayed Cricket Stadium in Abu Dhabi. For India, the Abu Dhabi T10 will be broadcast on Viacom18’s network of five channels.

    “We are excited to have been presented with the opportunity to facilitate an end-to-end package for the unique and exciting Abu Dhabi T10 League,” said RISE Worldwide, head – sponsorship and talent, Nikhil Bardia. “We are confident in enabling Abu Dhabi T10 achieve its goals through structured strategic brand partnership and global audience.”

    “Together with the Abu Dhabi Sports Council and Department of Culture & Tourism, we are thrilled to partner with RISE Worldwide as we continue to evolve the brilliant Abu Dhabi T10 into one of cricket’s most exciting destination events,” said Abu Dhabi Cricket, chief executive officer, Matthew Boucher. “RISE driving the global audience and international viewership firmly enhances our gold star product within Abu Dhabi’s world-class sports portfolio.”

    “Undoubtedly, the T10 format is the fastest-growing format of the game today, and we are encouraged with the initiatives and partnerships that show the same passion and commitment. Emirates Cricket are delighted to have RISE Worldwide join us on this journey as a premier facilitator in media strategies,” said Emirates Cricket Board, general manager, Mubashir Usmani.

    “RISE Worldwide is one of the best end-to-end service providers in the sports industry. With their expertise, brand Abu Dhabi T10 will scale greater heights and be at par with the top leagues in the world,” said Abu Dhabi T10, chairman, Shaju Ul Mulk.

  • Viacom18 bags exclusive TV, digital rights for Abu Dhabi T10

    Viacom18 bags exclusive TV, digital rights for Abu Dhabi T10

    The sporting extravaganza will premiere LIVE on COLORS Cineplex SD (Hindi), COLORS Cineplex HD (English), Rishtey Cineplex (Hindi), Voot, and Jio starting 19 November. The multi-year partnership was facilitated by sports management firm RISE Worldwide.

    Speaking about the partnership Viacom18, head- Hindi mass entertainment and kids TV network, Nina Elavia Jaipuria said, “Sporting events have always attracted a wide spectrum of audiences and we have been successfully experimenting with sports content on our network. The Abu Dhabi T10 collaboration is a bold step in further enhancing our sports content mix and we are hopeful it will help us expand our viewer and sponsor base.”

    The format will have eight participating teams, each representing a region from the subcontinent. The team comprises Delhi Bulls, Pune Devils, Bangla Tigers, Deccan Gladiators, Maratha Arabians, Qalandars, Northern Warriors, and Team Abu Dhabi. The league will witness participation from cricketers like Irfan Pathan, Yusuf Pathan, Shahid Afridi, Muhammad Amir, Eoin Morgan, David Miller, Dawid Malan, Faf Du Plessis, Jason Roy, Chris Gayle, Dwayne Bravo, Kieron Pollard, Colin Munro, Babar Azam, Wahab Riaz, Imran Tahir and many more.

    The tournament is sanctioned by ICC and licensed for ten years by Emirates Cricket Board. It will have 90 minutes of fast-paced ‘cricketainment’ spread over 34 matches, said the company in a media statement on Tuesday.

    Viacom18, business head-Hindi movies cluster, Rohan Lavsi said, “It is our vision and constant endeavour to present our viewers with an unmatched entertainment experience that doesn’t require an episodic commitment. Movies and sports fit this vision and in that sense are quite complimentary as a variated content mix. This belief has been validated by both our viewers and advertisers as we witnessed significant uptakes whenever we have showcased sports – be it the NIDAHAS trophy or the RSWS.”

    Abu Dhabi Cricket, CEO, Matthew Boucher said, “Broadcasting the Abu Dhabi T10 to homes in the Indian subcontinent on one of the leading television and streaming channels in the country makes this media agreement truly unique as a global multiplatform viewership is a priority for us as a host destination partner. Together with the Abu Dhabi Sports Council and the Department of Culture & Tourism Abu Dhabi, we are thrilled to continually evolve the Abu Dhabi T10 into an event that drives growing audiences every year – digitally and otherwise.”

    T10 Sports Management, chairman, Shaji Ul Mulk said, “The Abu Dhabi T10 has grown by leaps and bounds over the past four seasons and has generated keen interest globally and gained tremendous traction in India. To our ever-growing list of fans and followers, we promise an even more exhilarating experience through one of India’s best media and entertainment networks- Viacom18”.

    Emirates Cricket Board, general secretary, Mubashshir Usmani said, “Starting out in 2017, we are happy with the growth that Abu Dhabi T10 has achieved over the years. The advent of this league has provided a huge platform for our domestic players. The league has provided entertainment to cricket fans in India, and we are pleased that Viacom18 is now aligned with the league to further enhance the reach on its varied TV channels and digital platforms.”