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Tag: RISE Worldwide

  • Rohit and Ritika bat for baby care as Cetaphil’s newest parenting pair

    Rohit and Ritika bat for baby care as Cetaphil’s newest parenting pair

    MUMBAI: When it comes to baby care, Rohit Sharma and Ritika Sajdeh aren’t just playing singles, they’re opening as a team. The celebrity couple has been announced as the new brand ambassadors for Cetaphil Baby, bringing cricketing star power and real-life parenting warmth to the trusted skincare range. As doting parents of two, Rohit and Ritika embody what Cetaphil calls “Parenting ki Nayi Parampara,” a fresh spin on family life where fathers are as hands-on as mothers, reflecting the growing culture of shared responsibility in Indian households.

    Speaking on the partnership, Rohit Sharma, Indian Cricketer and Captain of the ODI team (represented by Rise Worldwide), said, “Given my crazy travel and training schedule, I have little time to spend at home with the kids. I make it a point that when I’m at home, I participate wholly in all activities with the kids, be it fun or caring. When Cetaphil Baby told us about how young parents are sharing the load of nurturing their babies, it perfectly resonated with our reality as a couple and as parents. We have been using Cetaphil Baby for both our kids.”

    Adding her perspective, Ritika Sajdeh noted, “I’m very particular about what goes on my baby’s skin. And I have always trusted Cetaphil Baby since it was recommended by my paediatrician too. Baby skin is so delicate; we need to be even more certain that the products used on it are both safe and effective. That’s why when Cetaphil Baby approached us, we were more than happy to partner with them in their purpose of bringing good baby skin care to more and more homes.”

    On welcoming the couple Galderma managing director for India & South Asia Raghavendra Sadashiva said, “At Galderma, our vision is advancing dermatology for every skin story. This is especially important when we are talking about baby’s skin. That’s why Cetaphil Baby formulations are dermatologically tested and paediatrician recommended. We’re delighted to welcome Rohit Sharma and Ritika Sajdeh to the Cetaphil Baby family. They truly embody the spirit of modern co-parenting by sharing responsibilities and prioritising their child’s well-being. Through this partnership, we hope to inspire parents across India to embrace co-parenting while choosing safe, trusted, and paediatrician-recommended skincare for their little ones.”

    The Cetaphil Baby range, present in India for several years, offers 5-fold protection to keep delicate skin soft and moisturised. The line spans baby bathing bars, washes and shampoos, lotions, diaper creams, massage oil, and more available at speciality baby stores, pharmacies, general trade, and leading e-commerce platforms.

    With Rohit and Ritika stepping up as the new faces, Cetaphil Baby isn’t just talking skin deep, it’s making a wider pitch for family teamwork, safe care, and the joy of raising little ones together.

     

  • Canara HSBC banks on Jasprit Bumrah and Sanjana Ganesan to bowl over life goals

    Canara HSBC banks on Jasprit Bumrah and Sanjana Ganesan to bowl over life goals

    MUMBAI: In a move that fuses cricket, commitment, and couple goals, Canara HSBC Life Insurance has named India’s ace pacer Jasprit Bumrah and his wife, sports presenter Sanjana Ganesan, as brand ambassadors. The company aims to deepen its emotional pitch with consumers under its promise-driven campaign: ‘Promises Ka Partner’.

    The New Delhi-headquartered insurer announced the partnership, tying it to values of trust, consistency, and planning—traits mirrored both in insurance and the couple’s personal journey. Bumrah is exclusively represented by Rise Worldwide.

    “Life insurance, at its core, is a promise to stand by someone not just in the good times, but through every life stage”, said Canara HSBC Life Insurance CDO – alternate channels & CMO Rishi Mathur. “Jasprit’s consistency and quiet resilience mirror the trust our customers place in us. Sanjana brings with her a voice of credibility, and connection”.

    Bumrah echoed that sentiment, stating, “I believe that every promise you make — whether on the field or in life — comes with responsibility. Sanjana and I have always believed in planning ahead and supporting each other through every phase”.

    Ganesan added, “To me, being a partner means being dependable — not just when it’s convenient, but when it truly counts”.

    The insurer will soon launch integrated campaigns spotlighting the duo, aimed at engaging millennial audiences, young families, and India’s emerging affluent segment. The storytelling-led initiatives will showcase themes of responsibility, planning, and modern partnership.

    Canara HSBC Life Insurance’s messaging syncs neatly with the public personas of Bumrah and Ganesan. He is known for calm under pressure and she for grace and clarity in sports broadcasting. Together, they embody a contemporary couple planning with intent and showing up when it matters—just like the brand claims it does.

  • Bumrah’s got baggage as uppercase investment takes off

    Bumrah’s got baggage as uppercase investment takes off

    MUMBAI: Turns out Jasprit Bumrah isn’t just bowling over batsmen, he’s now bagging business deals too. The ace pacer has stashed more than travel gear in his suitcase this season, revealing his investor role in sustainable luggage brand Uppercase but not before forgetting (almost) to tell his wife, Sanjana.

    In a cheeky break from boardroom-style announcements, the brand unzipped the news with a five-part digital campaign titled Batana Bhool Gaya (roughly, “Oops, I forgot to mention”), where Bumrah’s forgetfulness sparks a series of comically awkward exchanges at home. The punchline? Sanjana knew all along and in true plot-twist fashion, was the one who nudged him towards investing in the brand in the first place.

    The series cleverly balances playful domestic banter with uppercase’s core pillars durability, sustainability, thoughtful design, and its Made in India ethos while letting fans in on the real chemistry between cricket’s golden couple. Bumrah, exclusively repped by Rise Worldwide, shifts from ambassador to stakeholder in what might be the most charming investor reveal to date.

    Talking about the new partnership, Uppercase MD & founder Sudip Ghose said, “While Jasprit has been a valued part of our journey so far, I’m equally delighted to welcome Sanjana to the uppercase family. With luggage being such a personal and family-driven category, having both of them onboard brings a unique and balanced perspective. Their combined inputs will be instrumental in shaping the next chapter of uppercase.”

    Uppercase head of marketing Ramya Ramachandran shared her thoughts on the key aspects of the campaign, “With this campaign, we wanted to go beyond a standard investor announcement. When someone like Jasprit transitions from brand ambassador to investor, it’s not just a business decision it’s a powerful statement of trust, belief, and long-term commitment. Rather than make a transactional announcement, we chose to tell a story one that’s engaging, relatable, and rooted in authenticity.”

    She further added, “That’s how ‘Batana Bhool Gaya’ was born. The five-part digital series brings out the playful chemistry between Jasprit and Sanjana, which their fans love, while also giving viewers an inside look into what makes uppercase unique, which is our focus on sustainability, thoughtful design, and functionality. We believe stories like these leave a more lasting impression than any announcement ever could.”.

    “I’ve always believed in making intentional choices whether in cricket or life. uppercase stood out to me not just for their products, but as a brand with a purpose. Both Sanjana & I are proud to champion this Made-In-India brand,” said Jasprit Bumrah, who is now both investor and brand ambassador for Uppercase.

    On this new partnership with Uppercase, Sanjana Ganesan said, “I am really happy to be a part of the uppercase family. It’s a brand that stands for its focus on sustainability,  clever design, and proudly Made in India roots. I’m looking forward to shaping ideas that make travel smarter, easier, and more relevant for today’s generation of travellers.”

    As the campaign rolls out across platforms and retail touchpoints, this isn’t just another cricketer-backed brand deal. It’s a refreshing love letter to sustainability, storytelling, and the occasional selective memory proof that sometimes, forgetting to share good news can lead to even better stories.

  • Cricket Icons bowled into play with miniature stars and mega fanfare

    Cricket Icons bowled into play with miniature stars and mega fanfare

    MUMBAI: Mini but mighty and ready to take a wicket in your living room. As cricket fever grips the nation, a new league of legends has entered the fray this time, not on the field but on your shelf. Pune-based startup Infinity Toy Tronics (ITT) has launched Cricket Icons, India’s first official line of collectible miniatures featuring players from top IPL teams like Mumbai Indians, Kolkata Knight Riders, Gujarat Titans, and Rajasthan Royals.

    The project, fuelled by fan obsession and startup hustle, marks a significant leap in India’s sports memorabilia landscape, one where a tiny Hardik Pandya or Rohit Sharma might just be your next prized possession.

    Founded by three cricket-crazed first-gen entrepreneurs Rikesh Raja, Saurabh Gajbi, and Pratik Agrawal across three continents, ITT was born out of a shared frustration: why had cricket, India’s biggest sporting passion, never had its own Marvel-style merch moment?

    “Growing up, we all played with Marvel heroes, Power Rangers, or football action figures but cricket, despite being India’s biggest sport, never had its own space in the collectables world,” said Infinity Toy Tronics Director Saurabh Gajbi. “With Cricket Icons, we saw an opportunity to not only fill that gap but also spark a revolution in the Indian toy industry. Unlike seasonal merchandise, these collectables have year-round appeal, driven by deep-rooted team loyalties and fan passion. It’s more than just a toy it’s a cultural connection and a step toward building a sustainable, homegrown ecosystem for sports memorabilia in India,” he added while talking about these IP-based collectables.

    Thanks to Rise Worldwide, the team inked a three-year deal with major franchises, and they’ve got the distribution to match. Aditi Toys handles B2C and D2C routes, Neha Creations takes care of B2B, and the toys are already available across Amazon, Flipkart, Swiggy Instamart, and Zepto. For old-school charm, you’ll find them in Hamleys and local stores from metro malls to Tier 3 town bazaars.

    The line includes single figurines priced at Rs 249, team packs at Rs 649, and upcoming action figures at Rs 699. Each one is crafted with 90–95 per cent likeness and doubles as a digital key. Scan the QR code on the toy to unlock player avatars, quizzes, loyalty rewards, and challenges on the Cricket Icons app. Fans can win match tickets, signed memorabilia, and more adding serious value to their shelf-space superstars.

    Beyond the toys, it’s a larger mission. ITT’s strategy ties into the government’s 1 billion dollars toy economy vision under Atmanirbhar Bharat.

    With a million-unit sales target for 2025, Cricket Icons is already swinging for the fences creating not just figurines, but fan stories, one miniature at a time.

  • Reliance teams up with Blast to storm India’s booming esports arena

    Reliance teams up with Blast to storm India’s booming esports arena

    MUMBAI: Reliance Industries’ wholly-owned subsidiary Rise Worldwide has joined forces with European esports powerhouse Blast to form a joint venture that aims to revolutionise India’s nascent but rapidly expanding competitive gaming landscape.

    The partnership will leverage Blast’s tournament expertise and publisher relationships to bring global esports properties to Indian shores while developing bespoke competitions for the local market—a digital playground that already boasts a staggering 600 million gamers, representing 18 per cent of the world’s button-bashers.
    India’s gaming market, currently valued at $3.8bn, is projected to rocket to $9.2bn by 2029, growing at a blistering 19 per cent annually. Meanwhile, the global esports market is expected to surge from $2.8bn to $16.7bn by 2033, suggesting there are digital gold mines yet to be excavated.

    “India is one of the most exciting and fastest-growing gaming markets in the world,” said Blast chief executive Robbie Douek, whose company currently works with gaming titans including Epic Games, Valve, Riot Games, Krafton and Ubisoft across popular titles with a combined monthly player base exceeding 350 million.

    The new venture will capitalise on Blast’s production prowess and intellectual property portfolio while tapping into Jio’s technological muscle and distribution network via the JioGames platform. Services will span tournament management, targeted marketing, production and broadcasting—essentially creating a full-service esports juggernaut.

    “With this partnership, Indian esports will be able to realise its full potential,” said Reliance Sports  head Devang Bhimjyani.

    The timing appears impeccable, as the Indian government recently granted official recognition to esports by declaring it part of the “multi-sports event” category, providing legitimacy to a pursuit once dismissed as mere child’s play.

    Blast, known for producing tournaments that fill arenas and generate billions of views across 150+ territories, will now bring its show-stopping production values to a country where cricket has traditionally dominated sporting consciousness. With planned arena stops in global cities like London, Singapore, Austin and Rio in 2025, the addition of Indian venues seems a natural next step in the company’s expansion strategy.

    For India’s growing army of competitive gamers, the partnership offers tantalising prospects: international exposure, improved tournament infrastructure, and potentially, a shot at the multi-million dollar prize pools that have transformed gaming nerds into millionaire celebrities elsewhere in the world.

  • Rise Worldwide to rep Manchester City in India

    Rise Worldwide to rep Manchester City in India

    MUMBAI: Reliance Industries-owned sports management firm  Rise Worldwide has secured a stellar signing with Manchester City, forming a formidable partnership that promises to boost the brilliant Blues’ brand in the burgeoning Indian market.

    The dazzling deal designates Rise Worldwide as City’s commercial crusaders in India, tasked with tracking down tailor-made tie-ups for the Premiership powerhouse. This partnership presents a perfect platform for Indian brands to capitalise on connecting with the club’s growing galaxy of fans across the subcontinent.

    Rise Worldwide, which has firmly footed itself as India’s matchday maestros in sports management, will leverage its local leverage and marketing muscle to help Manchester City  score spectacular sponsorships across India’s commercial landscape.

    Manchester City, whose trophy cabinet continues to creak under considerable silverware success, has signalled its serious stance on the Indian market through this calculated collaboration.

    “Manchester City is one of the biggest clubs in the world, and we are honoured with the opportunity to engage and enable partnerships for them in India,” said Rise Worldwide head Nikhil Bardia. “We aim to identify and engage in long-term partnerships that will drive business growth and contribute to the development of football.”

    This pitch-perfect partnership promises to propel both parties forward, with Manchester City gaining greater ground in one of football’s fastest flourishing frontiers, while Rise reinforces its reputation as the premier player in India’s sports business sector.

    Football fanatics across the nation will be watching with wonder as this commercial courtship kicks off what could be a long and lucrative liaison between Indian brands and the Etihad outfit.

  • Reliance Industries joins forces with Oval Invincibles in The Hundred

    Reliance Industries joins forces with Oval Invincibles in The Hundred

    MUMBAI: Reliance Industries Ltd (RIL), the powerhouse behind Mumbai Indians (MI), has officially added another feather to its cap. Through its subsidiary, Rise Worldwide Ltd, RIL has successfully partnered with the Oval Invincibles, a London-based franchise competing in the England & Wales Cricket Board’s (ECB) thrilling 100-ball competition, The Hundred.

    Just days after clinching yet another league title in south Africa, MI is set to bring its winning mentality to English cricket. The partnership unites MI’s winning DNA with the reigning men’s champions of The Hundred in 2023 and 2024 and the women’s champions of 2021 and 2022—making this a true meeting of champions.

    From the bustling streets of Mumbai to the historic Oval, MI continues to build its cricket empire. With successful franchises in India, south Africa, the UAE, and now England, the MI brand is cementing itself as a dominant force in world cricket. The move is not just about expansion—it’s about bringing MI’s aggressive, entertaining, and fearless brand of cricket to an even bigger audience.

    MI’s journey is one of continuous evolution, and The Hundred—with its fast-paced, dynamic gameplay—is the perfect new frontier. The tournament has already captured the imagination of fans worldwide, and with MI’s involvement, it’s set to get even bigger. The #OneFamily philosophy has been at the core of MI’s success, and the inclusion of the Oval Invincibles only strengthens this ethos.

    So, whether it’s Mumbai, Cape Town, Dubai, or London—MI’s blue and gold continues to shine brighter than ever.

  • JK Lakshmi Cements retains Rohit Sharma as ambassador

    JK Lakshmi Cements retains Rohit Sharma as ambassador

    Mumbai: India’s winning Test cricket captain Rohit Sharma has been signed on as an ambassador by JK Lakshmi Cement (JKLC) for the fifth year in a row.

    A press release issued by the company states that the “renewed association reflects the brand’s commitment to excellence and the shared values that define both JKLC and Rohit Sharma.”

    The release adds: “Rohit Sharma, known for his leadership and consistent performance on the cricket field, perfectly embodies the core values of strength, reliability, and excellence that JKLC represents. His previous association with the brand has been a tremendous success, resonating deeply with consumers and stakeholders alike.”

    Says JKLC president & director Arun Shukla: “Rohit Sharma’s exceptional talent and achievements have made him a beloved figure in India and beyond. His association with JK Lakshmi Cement has aided in strengthening our brand’s connection with consumers. We are pleased to continue this journey and look forward to achieving even greater heights together. Rohit’s spirit of soaring ambition mirrors our product’s promise of durability and trustworthiness. Together, we aim to build not just structures but lasting relationships with our customers.”

    Rohit Sharma who is exclusively represented by RISE Worldwide adds, “I’m excited to continue my journey with JK Lakshmi Cement. Their commitment to quality and innovation aligns with my own approach to life and cricket—always striving for excellence and pushing boundaries. Together, we’ve built an enduring relationship with consumers, and I look forward to what we can achieve in the coming year.”

    Rohit Sharma will continue to be featured in JKLC’s advertisements and brand communications across the country, and across platforms. The tagline “India’s Best Performer” has been well received across the sales network and among consumers, contributing to increased brand scores and enhanced business valuation.

  • Rohit Sharma launches ‘RS by True Elements’ with True Elements

    Rohit Sharma launches ‘RS by True Elements’ with True Elements

    Mumbai: After a successful cricket career, captain Rohit Sharma is expanding his impact off the field. He has partnered with True Elements to launch a licensed brand, RS by True Elements, to co-build a product line in the Indian food industry.

    Exclusively managed by RISE Worldwide, Rohit Sharma will be the ambassador for True Elements while leading the RS by True Elements brand. True Elements, a homegrown brand specialising in healthy breakfast and snacks like oats, muesli, seeds, and regional snacks, will co-create and market products under the RS brand, with RISE Worldwide managing the partnership.

    True Elements’ philosophy is to make “Food That Does Not Lie.” They encourage consumers to read ingredients and understand what they are consuming.

    Rohit Sharma, as a partner and ambassador said, “This is a good time and opportunity to launch RS by True Elements, where, today, the focus for consumers is to know what they are eating. I have been a fan of True Elements, as they have stayed committed to their values and business philosophy. The partnership is aimed at building an alternative product line for consumers to make their preferred choice and be more aware of what is being offered to them.”

    True Elements was founded in 2016 by Puru Gupta & Sreejith Moolayil.  After 10 years, the brand has scaled to a level where it is available on all major e-commerce platforms such as Amazon, Flipkart, Blinkit, Swiggy, Instamart, Zepto etc, servicing 24829 pin codes along with a presence in 25000+ offline stores nationally. Major ones are Lulu, Metro, Nature’s Basket, Vijetha Supermarket, Haiko Supermarket, Dorabjee’s, Village Hypermarket, Pothys, Rajakumari, Society stores, etc.

    “This is the first time a cricketer is licensing a health food brand in India – a first for the ecosystem. Given the authenticity that Rohit has in cricket, we believe it would help us reinforce our commitment to being ‘True’ and honest with our customers and help us scale rapidly. With Rohit starting a brand with us, it reiterates his confidence in us as a brand and our principles, which is a big motivation for the entire team. Am sure the joint effort will be a good benchmark for the rest of the industry” said True Elements co-founder and CEO Puru Gupta.

    RS by True Elements products are likely to hit the market by the end of August 2024.

    Rohit Sharma brings authenticity to RS by True Elements, and the cricketing legend will simplify packaged food for Indian consumers and hopes to bring about a change in people’s food habits and the way young minds think about food & health.

    In the coming months, there will be a campaign launch with a brand film featuring Rohit followed by product-led videos but for now, it is refreshing to see a one-of-a-kind licensing being pioneered in the food industry of India.

  • Swiggy Instamart launches ‘Yeh Se Leke Woh Tak’ campaign

    Swiggy Instamart launches ‘Yeh Se Leke Woh Tak’ campaign

    Mumbai: Swiggy Instamart, a quick commerce delivery platform, has launched a new digital ad film featuring one of India’s most beloved cricket legends and icons, Rohit Sharma along with his wife, Ritika Sajdeh. This film is part of the ‘Yeh Se Leke Woh Tak’ campaign, which showcases how Swiggy Instamart has become the go-to store, offering everything from over 12,000 products delivered to consumers with speed and convenience.

    The film, set in a cozy living room, provides a delightful glimpse into the everyday life of the married couple Rohit and Ritika as they engage in a casual conversation while browsing through their phones. Ritika, exploring the Swiggy Instamart app, asks Rohit if he needs anything. Picking up on his signature forgetful style of speaking, Rohit signals “Yeh,” mimicking drinking tea. Ritika, used to his endearing absent-mindedness, understands his cue effortlessly and adds tea cups to her Swiggy Instamart cart.

     

     

    As the conversation unfolds, Rohit struggles to recall item names and amusingly gestures for them with vague terms like “Woh” to signify his need for charging his phone charger and mimics his famous pull shot for a vegetable chopper, a gesture Ritika instantly recognizes. Familiar with Rohit’s disjointed way of speaking, she promptly adds a charger and a vegetable chopper to the cart even before he completes his order. This effortless communication between Rohit and Ritika mirrors their ability to finish each other’s sentences and highlights Rohit’s amusing forgetfulness, relying on “Yeh” and “Woh,” while also showcasing the wide variety of products available on Swiggy Instamart – “Yeh Se Leke Woh Tak.”

    Commenting on the campaign, Swiggy CGMO Ashwath Swaminath stated, “We are excited to introduce the ‘Yeh Se Leke Woh Tak’ campaign with Rohit and Ritika. This campaign brings to life the extensive assortment of products offered on Swiggy Instamart, all delivered in 10 minutes. It reinforces Swiggy Instamart as the go-to place for almost anything in 10 minutes, making shopping convenient for everyone.”

    Featuring one of India’s most beloved cricketers and his wife, the campaign aims to resonate with audiences seeking a hassle-free shopping experience from Swiggy Instamart’s extensive range of products—from toys to electronics, socks to bedsheets, sunscreen to air coolers and more—delivered in just 10 minutes.

    Rohit Sharma, exclusively represented by RISE Worldwide, said, “The Swiggy campaign will resonate with so many married couples, bringing alive the love and understanding they have, of each other.”