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Tag: Ripple Fragrances

  • IRIS Home Fragrances introduces IRIS Romance #HarDatePe for romantic moments

    IRIS Home Fragrances introduces IRIS Romance #HarDatePe for romantic moments

    Mumbai: With Valentine’s day around the corner, IRIS Home Fragrances, a home fragrance brand from the house of Cycle Pure Agarbathi, introduces its latest offering – the romance fragrance, “IRIS Romance #HarDatePe”. This fragrance is delicately crafted to infuse spaces with a subtle sense of romance and charm. With options ranging from thoughtful Romance Gift Sets to elegant Floral Bouquets, IRIS ensures a touch of love for every Valentine’s Day celebration, without overwhelming the senses.

    In celebration of Valentine’s Day, IRIS Home Fragrances embraces the essence of love with its enchanting Romance range, featuring the captivating IRIS Romance candle jar, romance votive candles, romance vaporizer gift set, romance gift set, special romance gift set, and floral bouquet. Each product in this collection is meticulously crafted with a harmonious blend of fragrances, carefully chosen to infuse one’s space with warmth, joy, and love. These luxurious gifts epitomize the brand’s commitment to creating unforgettable experiences that elevate the senses, making them the perfect tokens of affection for this special occasion of love.

    Speaking about the new fragrance launch, Ripple Fragrances MD and master fragrance creator Kiran Ranga said, “Valentine’s Day is a time dedicated to celebrating love and affection, and here at IRIS Home Fragrances, we’ve worked diligently to develop a range of products that not only exude beauty but also hold significant meaning and practicality. Whether you’re aiming to surprise your partner with a thoughtful gift or simply desire a treat for yourself, we’ve thoughtfully curated options for you. The IRIS Romance collection is crafted to foster a serene and intimate ambiance in your home, making it an ideal choice for a cozy evening with your loved one.

    He adds, “As a company, our passion revolves around the art of fragrance and design. We firmly believe that the gifts we’ve curated for Valentine’s Day are not just to be a gift but to craft enduring and fragrant memories that symbolize love and devotion.”

    IRIS transcends the realm of mere fragrance; it serves as the doorway to a complete sensory odyssey. Infuse your valentine love season with genuine brilliance as you craft fragrant memories using the latest Romance collection from IRIS Home Fragrances. Thoughtfully designed for ease, these exquisite sets seamlessly blend into any space, weaving a tranquil ambiance for you and your significant other. This romance season bestows the gift of love and affection.

  • Changing Tree and IRIS home fragrances takes festive gifting to a whole new level

    Changing Tree and IRIS home fragrances takes festive gifting to a whole new level

    Mumbai: Changing Tree, a prominent Bengaluru-based creative and technology company, in collaboration with Ralph & Das, proudly released a start-studded digital campaign with Angad Bedi & Neha Dhupia at the core, to announce a new fragrance range from IRIS Home Fragrances and re-define gifting this festive season.

    Changing Tree played a pivotal role in amplifying the campaign across the digital landscape. The collaborative effort between Changing Tree, Ralph & Das and IRIS has set a new standard for creativity and technology integration in the home fragrance industry.

    Known for their cutting-edge solutions and forward-thinking approach, Changing Tree has brought a unique blend of creativity and technology to enhance the reach and resonance of the campaign. Leveraging their expertise, Changing Tree provided innovative strategies and digital solutions that captivated audiences and elevated the overall brand impact.

    “We’re thrilled to partner with IRIS home fragrances and the team from the partner agency in making this campaign a success,” said  Changing Tree founder & CEO Idrees. “Our team is dedicated to pushing the boundaries of creativity and technology, and this collaboration allowed us to create a campaign that not only stands out in the market but also provides an immersive experience for consumers.”

    The success of the campaign highlights the effectiveness of synergising creative design and technology in the realm of home fragrances. By fusing Changing Tree’s ingenuity with the aromatic excellence of IRIS home fragrances, the campaign not only reached a broader audience but also garnered heightened engagement and positive feedback.

    On this occasion, celebrity couple Angad Bedi and Neha Dhupia said, “We’re delighted to be a part of this collaboration which holds a special place in our hearts. Our shared values resonate with the brand’s ethos, making this partnership truly meaningful. As we embrace this festive season, it brings us immense joy to celebrate it together. In the season of Diwali, we extend our warmest wishes for a joyous and prosperous celebration to everyone.”

    Ripple Fragrances managing director and master fragrance creator Kiran Ranga said, “Iris’ collaboration with Neha Dhupia and Angad Bedi has been a cornerstone of our campaign’s success. Their contributions have truly captured the essence of our brand. We’re excited about this partnership and grateful to Changing Tree and Ralph and Das for enhancing and promoting our brand so effectively.”

  • Ripple Fragrances and Dentsu Webchutney launch endangered air fresheners

    Ripple Fragrances and Dentsu Webchutney launch endangered air fresheners

    MUMBAI: Ripple Fragrances, a leading brand in air fresheners, partnered with Dentsu Webchutney, the digital agency from Dentsu Aegis Network to launch ‘Endangered Air Freshener’, a range of products aimed at raising awareness about animals that are on the verge of extinction.

    The range features air fresheners designed in the shape of animals’ face. Every passing day, the freshener tablet reduces, disappearing eventually. Inside each tablet, is a metal plate that encourages people to take the right action. It reads – Don’t watch Asiatic Lions disappear into the thin air. A Quick Response code on the plate redirects users to an online avenue where they can know more and do their bit. 

    Many wildlife species today stand on the verge of extinction and many disappear on a daily basis. Loss of habitats, illegal poaching are amongst the common reasons behind this situation that worsens every day. What is even more unfortunate is the attitude of people towards this problem. While many people are aware of the situation, they seem to not care. 

    Sudesh Samaria, Co-Founder and Chief Creative Officer, Dentsu Webchutney said, “Every month in our homes, air freshener tablets disappear and we replace them with new ones. Endangered Air Freshener makes this process more relatable and turns into an inevitable truth that can be stopped only if we act now.”

    “We are a very environment conscious brand and we wanted to show people that these species are disappearing for real. It is time that we act. We are doing our bit by creating this range of Endangered Air Fresheners.” added Kiran Ranga, Managing Director, Ripple Fragrances.

    The products are available on all leading retail chains and is being promoted on digital medium too using the right influencers.

    “People don’t act; not because they don’t know but because they are not reminded of this ugly truth more often. We changed just this and showed people what an extinction of a species look like. It is painful and slow and inevitable. It is a great marriage of a cause and product to create a relevant touch point,” said Gurbaksh Singh, Chief Creative Technologist, Dentsu Webchutney.

    Endangered Air Freshener brings the problem happening far away into people’ cars and homes. It changes the way we look at problems and creates an urge to act.