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Tag: Ripal Chopda

  • The Sleep Co scores big with Mumbai Indians partnership

    The Sleep Co scores big with Mumbai Indians partnership

    MUMBAI: In a knockout collaboration that’s set to change the game, The Sleep Co  (TSC) has been named the Official Comfort Partner for Mumbai Indians’ IPL 2025 campaign, bringing a  nice twist to athletic performance.
    The brand’s latest campaign “Jam ke soyenge, tabhi toh jam ke dhoyenge” (loosely translated: “Sleep hard to play harder”), isn’t just another marketing gimmick.

    A recent survey revealed that 86 per cent of athletes swear by pre-match naps, believing they’re the secret sauce to peak performance. Further, studies suggest that quality sleep plays a vital role in physical and mental well-being and increased cognitive flexibility. 

    Through this association, TSC wants to bring to the fore the role of peaceful sleep in achieving success in everyday life. Sleeping well prior to the night of a big day is what fuels present-moment awareness and confidence, leading to victory and the making of legends. 

    TSC co-founder Priyanka Salot quipped, “Mumbai Indians is one of the favourite teams among cricket fans. Associating with a team that inspires millions with its winning spirit, solidifies our position as a performance-driven comfort brand. For cricketers and athletes who always stay in the canopy of fitness, ultimate recovery starts with resting and sleeping well. Through this campaign, we want to communicate to the people that striking a right balance between effort and recovery leads to assured success.”

    The partnership aims to spotlight the often-overlooked MVP (most valuable player) of athletic prowess: quality shut-eye.

    ” As India’s most beloved sport, cricket serves as the perfect platform to bring people’s attention to the often-overlooked role of quality sleep in life,” said TSC chief marketing officer Ripal Chopda. “Rest and recovery aren’t just important to perform well on a cricket field, they are important for every individual – be it in sports, work or life. We aim to inspire people to take their health seriously and prioritise peaceful sleep which can boost their overall productivity and efficiency.” 

    The brand has launched an exclusive digital film featuring an anthem that’s part battle cry, part lullaby. 

    Steve Priya  chief creative officer Priya Pardiwalla noted: “Most IPL films are all about high energy, high action, and high intensity. But what if fans saw their favourite cricketers in a way they’ve never seen before – fast asleep. Our goal was to carve out a distinct tone and voice, ensuring both the brand and category stood out in the noise, despite the challenges. More importantly, we wanted to remind audiences of a simple yet powerful truth: peaceful sleep has the power to elevate performance, sharpening both what you do and how well you do it.”

    Fans can now splurge on exclusive Mumbai Indians merchandise, from mattresses to ergonomic chairs that’ll make working from home feel like a winning streak.

    Who knew sleep could be the ultimate game-changer? 

    The Sleep Co, that’s who.
     

    Watch the campaign here: 

     

  • The Sleep Company marks 100 stores with Rs 1.25 crore mattress giveaway

    The Sleep Company marks 100 stores with Rs 1.25 crore mattress giveaway

    Mumbai: The Sleep Company (TSC) launched a landmark giveaway campaign to celebrate its 100th store, investing Rs 1.25 crores to distribute mattresses nationwide. This made TSC the first mattress brand in India to undertake such a significant giveaway, highlighting its commitment to improving sleep health.

    The campaign began in Bengaluru and quickly expanded to Mumbai, Delhi, Hyderabad, and Chennai due to enthusiastic response. With careful planning and engagement of 100 influencers, the event on 31 August raised awareness about quality sleep while providing mattresses.

    TSC’s patented SmartGRID technology underscored its mission to enhance well-being across the country. As TSC reflected on this success, it looked forward to innovative products and potential international expansion, continuing its journey toward a well-rested nation.

    Indiantelevision’s Suman Baidh caught up with The Sleep Company CMO Ripal Chopda to discuss the innovative strategies behind their landmark giveaway campaign, the impact of customer trust on their growth, and the exciting plans for future product launches and international expansion.

    On the planning process behind this massive giveaway,  the key challenges and overcoming them

    We initially rolled out our giveaway campaign in Bengaluru, as it was the city where we began our offline journey. The enthusiastic and overwhelming response from customers in Bengaluru motivated us to expand the campaign on a much larger scale. This inspired us to take on the ambitious task of executing a giveaway worth Rs 1 crore—one of the biggest giveaway initiatives across the country that was aimed at rewarding our customers and strengthening our brand presence.

    To take this campaign to new heights, we selected the top four metro cities: Mumbai, Delhi, Hyderabad, and Chennai, ensuring we reached key markets where we had a growing customer base. In each city, we carefully chose four strategic locations to maximize engagement and outreach. Planning for such a large-scale campaign required a month of thorough preparation, coordination, and strategy to ensure every detail was executed flawlessly.

    On 31 August, the giveaway was successfully conducted across all four cities, marking a significant milestone for us. To further enhance the campaign’s impact, we gave away pillows to customers as part of the giveaway. We also engaged 100 influencers across the four cities to amplify the campaign on social media, driving buzz and excitement among their followers. In addition to digital efforts, we leveraged traditional print media to directly reach city residents and create awareness about the giveaway in the lead-up to the event.

    On the most surprising reaction that received during the campaign

    The response in Bangalore was truly astounding, and the entire campaign was full of pleasant surprises. One of the most unexpected reactions was the overwhelming turnout—seeing over 1,200 people eagerly lining up outside the store since midnight was incredible. What surprised us even more was the sheer speed at which the giveaway unfolded. The entire offer was claimed within just 45 minutes! Given that this was our first giveaway campaign, every aspect, from the turnout to the energy, exceeded our expectations and left us thrilled.

    On customer trust influencing the pace and direction of your brand’s growth and any stories or customer feedback that stand out in this journey

    Our rapid expansion, achieving the milestone of 100 COCO stores in just two years, is a direct result of the trust our customers have placed in us. Their love for our brand and products has been truly remarkable. Our patented SmartGRID technology has made a lasting impact, and the positive response has inspired us to do even more for the people of India, helping them sleep and sit better. The greatest reward of our efforts comes from customer testimonials, with many sharing how our products have alleviated back pain, improved sleep quality, and even resolved health issues.

    From the beginning, we’ve prioritised building strong relationships with our customers by delivering innovative, high-quality products paired with exceptional service. This deep customer confidence has not only driven our growth but also guided us in refining our offerings and expanding our reach. As we continue to grow, we remain committed to delivering on our promise of superior sleep solutions and enhancing the well-being of our customers across India.

    On the factors that enable this campaign to go beyond selling mattresses and actively contributing to improving sleep health in India

    Since its inception, our mission has been to help people sleep and sit better across the country. With this large-scale campaign, we continue to fulfil our mission. By giving away our mattresses to our customers we have created awareness about the importance of experiencing a world-class mattress. Given that, we spend two-thirds of our lives on mattresses it is crucial that customers experience our mattresses and use them and realise how our patented  SmartGRID technology can create a difference in their lives, and improve the overall health of individuals. Through this initiative, we aim to raise awareness about the importance of quality sleep and the role our products play in enhancing sleep health.

    On the next big dream for The Sleep Company and any hints on future campaigns or products

    Expanding the love and trust of our customers continues to be our dream and motivation. Technology is at the heart of our company, and we will continue to launch innovative products that help people in India sleep and sit better. We have many exciting developments in the pipeline, including the introduction of AI-integrated products designed to enhance sleep quality. Additionally, we plan to expand beyond India, starting with the United Kingdom. We are investing in identifying the right product-market fit there, and if successful, this will open doors for further expansion into other European and North American markets.

  • The Sleep Company gives away free mattresses worth around Rs 1 crore

    The Sleep Company gives away free mattresses worth around Rs 1 crore

    Mumbai: The Sleep Company (TSC), a Comfort-Tech brand, distributed around Rs 1 crore worth of free mattresses across major metros including Delhi, Mumbai, Chennai and Hyderabad. As per the press release, This makes it India’s first mattress brand to announce such a huge giveaway and is a testament to the leadership’s vision of helping India sleep better.

    TSC recently launched its 100th COCO (Company-owned, Company-operated) store in India and celebrated the significant milestone with this offer, making it a unique opportunity for people across the nation to experience the unparalleled comfort and quality of its mattress at no cost.

    The free mattress giveaway campaign received an overwhelming response from people nationwide on 31st August 2024. A total of 6000+ individuals visited the designated TSC stores across four cities to claim the free mattresses patented with SmartGRID technology, displaying a remarkable enthusiasm for its world-class product. The Sleep Company further delighted residents by offering 1000+ free pillows to those who visited its stores during the offer time, ensuring that more people experience the comfort of its products. Before the stores even opened, a long queue of eager customers had already formed, making a historic mark with the store packed with people.

    To create awareness about the massive giveaway, The Sleep Company also engaged over 100 influencers by giving them a first-hand experience of its products at its stores and leveraged traditional print media to engage directly with city locals.

    The Sleep Company co-founder Priyanka Salot said, “We are thrilled to celebrate the 100th store milestone by giving away 100 free mattresses across India in our mission to help people sleep better. The giveaway took place across Delhi-NCR, Mumbai, Chennai and Hyderabad. In the first phase, we conducted a similar giveaway in Bengaluru, making this India’s largest mattress giveaway worth Rs 1.25 crores. We are incredibly grateful to our customers, who have played an instrumental role in our growth journey and this is a true reflection of the strong bond we share with them. People across the key metros are often faced with sleep deprivation issues due to their busy lifestyles. Through this initiative, we want to provide people with an opportunity to take home our patented SmartGRID mattress and have an out-of-the-world sleeping experience for over a decade.’’

    The Sleep Company chief marketing officer Ripal Chopda added, “This giveaway is our way of thanking our customers for their trust and loyalty, and we look forward to catering to more customers in the years to come. With the innovative and patented SmartGRID technology, our mattress provides deep and undisturbed sleep to individuals. Our omnichannel expansion across the country is to offer a superior and delightful experience to our customers and redefine the way people sleep and sit.”  

    The giveaway campaign took place across these stores – Kandivali, Thane, R City Mall and Bandra in Mumbai; Lajpat Nagar and Preet Vihar in Delhi; Golf Course Road in Gurgaon; Gaur City Mall in Noida; Nungambakkam, OMR, Anna Nagar, and Adyar in Chennai; Jubilee Hills, Kokapet, Sarath City Capital Mall, and Karkhana in Hyderabad.

  • The Sleep Company announces massive giveaway campaign

    The Sleep Company announces massive giveaway campaign

    Mumbai: The Sleep Company is thrilled to announce a massive giveaway campaign wherein it will offer 100 free mattresses with patented SmartGRID technology worth Rs 25 lakhs to consumers. The giveaway campaign is a part of its celebration for the recent launch of its 100th COCO store in India. This will take place in Bengaluru on 27 July 2024 from 11 am to 1 pmon a first-come, first-served basis. For a decade long good night’s sleep all you need to do is reach the nearest TSC store in the locations mentioned here – HSR Layout, Galleria Mall, Indiranagar, and Forum Mall. TSC is delighted to celebrate this milestone with this offer, making it a unique opportunity for Bangaloreans to experience the unparalleled comfort and quality of its mattress.

    The Sleep Company is one of the fastest D2C brands to reach the milestone of opening 100 COCO (company-owned, company operated) stores in just two years of marking its foray into offline retail business. The company opened its first store in Bengaluru in June 2022.

    The Sleep Company co-founder, Priyanka Salot said, “We are thrilled to celebrate the 100th store milestone by giving away 100 free mattresses to the people of the city where we launched our first store two years ago. The idea behind this offer is to get more people acquainted with state-of-the-art comfort. We are incredibly grateful to our customers, who have played an instrumental role in our growth journey. By all means, the special giveaway is a big celebration of our expansion and a true reflection of the strong bond we share with our customers. People across the key metros, including in Bengaluru, are often faced with sleep deprivation issues due to their busy lifestyles. Through this initiative, we want to provide people with an opportunity to take home our patented SmartGRID mattress and have out-of-the-world sleeping experience for over a decade.’’

    The Sleep Company CMO Ripal Chopda added, “This giveaway is our way of thanking Bangaloreans for their trust and loyalty, and we look forward to catering to more customers in the years to come. With the innovative and patented SmartGRID technology, our mattress provides deep and undisturbed sleep to individuals. Our omnichannel expansion across the country is to offer a superior and delightful experience to our customers and redefine the way people sleep and sit.”

    The Sleep Company is Asia’s first and only provider of SmartGRID technology, revolutionizing sleeping and sitting solutions. As one of the country’s fastest growing brands, it is at the forefront of reshaping both the D2C as well as the omnichannel landscape in the mattress industry. Founded in 2019 by Priyanka and Harshil Salot, the company stands true to its commitment of offering customers the best sleeping experience. In just 4.5 years since inception, The Sleep Company has achieved a significant milestone of achieving Rs 500 crore ARR in FY24 and is well positioned to touch Rs 1000 crore revenue mark in the next 2-3 years.

    The Sleep Company offers a wide range of products, including mattresses, smart recliner beds, office chairs, recliner sofa and pillows. Encouraging all Bangaloreans to visit the designated locations early to secure their chance to win a free mattress.

  • The Sleep Company targets Rs 80-85 cr ad spend

    The Sleep Company targets Rs 80-85 cr ad spend

    Mumbai: The Sleep Company (TSC), a comfort-tech brand, is eyeing to achieve profitability by the end of FY25. The company has embarked on its brand-building journey for the last 12 months, with nearly one-third of its expenditure now allocated to brand building. Having launched its 100th store in India, the company is further looking to solidify its market position by enhancing its omnichannel presence. To support this, the company has set its advertising and marketing budget to be INR 80-85 Cr for FY25. While 75-80 per cent of expenditure will be on digital platforms, traditional media spending will be around 20-25 per cent.

    In just 4.5 years since its inception, the company has touched a significant milestone of achieving INR 500 crore ARR (Annual Recurring Revenue). It is India’s fastest D2C brand to open 100 COCO (Company-owned, Company-operated) stores in just two years since venturing into offline retail. The company opened its first store in Bengaluru in June 2022.

    The Sleep Company is well-positioned to reach the INR 1000 crore revenue mark in the next 2-3 years. This smart goal is the leadership’s strategic vision and will be driven by a comprehensive growth strategy, with expansion plans across India.

    The Sleep Company has doubled sales every year since its inception, documenting a 2.3X surge in its sales last year. The company drives 85per cent of its sales from its omnichannel presence, including physical stores and online, through its website. It has the largest market share for office chairs in India, having witnessed a remarkable 10X growth since the inception of its chair category. It is looking to double its market share in the next 24 months with the recent launch of its chair brand, ‘ErgoSmart by The Sleep Company’.

    The Sleep Company co-founder Priyanka Salot said, “Innovative products, a strategic omnichannel presence, and a determined focus on customer satisfaction have fuelled our tremendous growth and expansion. Central to our success is our proprietary SmartGRID technology, which gives us a distinct advantage in the market. Our long-term objective is to become the undisputed leader in our field by continually introducing innovative products and expanding our offerings. We believe that integrating AI into our solutions will further enhance the customer experience. We are deeply grateful to everyone who has played a part in this journey and we are concerned about the interest of all our stakeholders. Our commitment to enhancing people’s lives with our top-notch sitting and sleep solutions is stronger than ever.”

    Founded in 2019 by Priyanka and Harshil Salot, TSC is the world’s first and only provider of SmartGRID technology, revolutionizing sleep and sitting solutions. As one of the country’s fastest-growing brands, it is at the forefront of reshaping both the D2C and the omnichannel landscape in the mattress industry. The company offers a host of products including mattresses, sofa, pillows, cushions, bedding, office chairs, smart recliner bed etc.

    Commenting on this achievement, The Sleep Company chief marketing officer Ripal Chopda said, “Reaching our 100th store signifies our team’s dedication and the trust our customers have placed in us. Through our COCO model, we control the in-store experience, and our sleep labs give them a first-hand touch and feel of the technology behind our products, elevating customer engagement. We are now gearing up for a new phase of growth, driven by strategic marketing initiatives predominantly towards brand-building initiatives. Our focus will be on creating more personalized and engaging experiences for our customers, leveraging data-driven insights and innovative campaigns to elevate our brand.”

    The Sleep Company’s marketing blueprint includes a significant push in digital marketing, driven by a tailored media mix model for each market. These media channels will include platforms such as TV in regional markets, print media, and social media. As part of TSC’s marketing strategy, the company has been leveraging its collaborations with prominent Bollywood and TV celebrities to engage with its existing and potential consumers. 

  • The Sleep Company’s latest #UpgradeToSmartBed campaign

    The Sleep Company’s latest #UpgradeToSmartBed campaign

    Mumbai: Ever imagined a bedtime experience that transports you beyond the confines of your ordinary sleep, making you feel weightless with absolutely no gravity? The Sleep Company, India’s leading comfort-tech brand, makes this dream a reality with its Smart Recliner bed. In its newly launched digital campaign #UpgradeToSmartBed featuring Indian actor Jim Sarbh, the company shares the benefits of upgrading to a smart bed.    

    Conceptualised by Steve Priya, the theme of the campaign is to create awareness about the innovative technology of the Smart Recliner Bed. The ad unfolds an intriguing conversation between Jim Sarbh and his on-screen partner alongside a guest couple at their home at the sight of a floating astronaut in a sci-fi movie. The guest couple marvels at the concept of Zero Gravity, Jim Sarbh and his on-screen partner exclaim that it feels out of the world as they experience it everyday in their smart recliner bed.

    Their expressions speak volumes on how they get transcended into heaven physically and mentally every night with Smart Recliner Bed. Then they introduce the guest couple to The Sleep Company’s Smart Recliner Bed and its unique features like Zero-gravity mode developed by NASA, massage mode and TV mode. To which the awestruck couple say ‘it is better than going to a theatre’, and nothing in very long has sounded more honest.

    The Sleep Company co-founder Priyanka Salot, “When we first launched The Sleep Company in 2019, SmartGRID Technology revolutionized the Sleep Tech industry and we have not stopped ever since. With our head high, we feel rest assured about our Smart Recliner Beds and its ground-breaking innovation. It is out-of-the-ordinary in every way that allows people to use their beds for multiple purposes like to get a massage, recline or get theatre experience at home along with health benefits like prevention of acid reflux. We are here to disrupt the sleep and comfort tech industry and our Smart Recliner Bed is a testament to our commitment of creating most ingenious products and taking this industry to a whole new level.’’

    Commenting on the campaign, The Sleep Company’s CMO Ripal Chopda stated, “The thought of this campaign stems from the fact that everyone deserves a relaxing bedtime routine after the hectic pace of everyday life. Our Smart Recliner Bed is a unique blend of innovation, comfort, and luxury and we want to encourage our audiences to upgrade to a smart bed. Through the Smart Recliner Bed, we want to provide our consumers with an unparalleled sleeping experience accompanied by a range of customized preset modes.”

    The zero gravity mode of the bed, a NASA-approved sleeping position scientifically designed to put less pressure on the spine offers luxury and enhances comfort when sleeping. The bed helps people escape from the stresses of daily life with its massage mode. Besides, it is designed in a way that individuals can also indulge in entertainment through the TV mode.

    The digital campaign has been launched on YouTube and Instagram handle of The Sleep Company.

  • ErgoSmart by The Sleep Company unveils #SitSmart campaign

    ErgoSmart by The Sleep Company unveils #SitSmart campaign

    Mumbai: The Sleep Company, a comfort-tech brand, has rolled out #SitSmart with ErgoSmart campaign for their new chair brand ErgoSmart By The Sleep Company starring Jim Sarbh. In the current times where employees juggle between multiple responsibilities and workplaces are dynamic; smart working is the need of the hour. The campaign is aimed at addressing the issues of productivity at workplaces, communicating how ErgoSmart chairs can enhance comfort, productivity and enable smart working.  

    The recently introduced chair brand, ‘ErgoSmart By The Sleep Company’ underlines the company’s dedication to delivering state-of-the-art smart sitting solutions across diverse settings.  It is a major breakthrough in the existing chair industry as it is engineered with human-centered design thinking and patented body-adaptive technology. ErgoSmart By The Sleep Company wants to create awareness about the growing importance of innovation-led health benefits at workplaces. Its purpose is to offer ‘Smarter Designs for Smarter You’ that comes alive through this campaign.

    Conceived by Steve Priya, the digital campaign portrays Jim Sarbh as the CEO of a startup, who emphasizes his multifaceted role of being the CMO, CFO, and CTO besides being the CEO. He highlights the need for support, especially for his back, neck, and posture. The ad shows him moving around the office freely in an ErgoSmart chair and how it helps Jim to work smartly and sit for longer hours comfortably. The campaign is now live on The Sleep Company’s YouTube and Instagram channels.

    Commenting on the vision of ErgoSmart By The Sleep Company, The Sleep Company co-founder Priyanka Salot said, “We understand the challenges that working professionals face, especially when it comes to maintaining a healthy posture during long hours of work. Through ErgoSmart By The Sleep Company, we enable productive workplaces with our Patented SmartGRID Technology and deliver the best comfort to customers. Our #SitSmart with ErgoSmart campaign aims to raise awareness about the importance of this innovative technology and how it can transform the work environment. We believe the ErgoSmart chair will revolutionize the way people sit, and we are proud to lead this change.”

    Commenting on the campaign, The Sleep Company CMO Ripal Chopda stated, “We are thrilled to launch our #SitSmart with ErgoSmart campaign in collaboration with Jim Sarbh, aimed at raising awareness about smart sitting solutions at workplaces. We want to encourage working professionals to integrate the ErgoSmart chair in their work environment as it will help them work smarter. With ErgoSmart By The Sleep Company, we are not just providing comfort, but also promoting better health and productivity. This campaign highlights our commitment to innovation and our mission to empower individuals to work smart and sit smart.”

    ErgoSmart By The Sleep Company is scientifically engineered to support long hours of sitting and adapt to the body’s posture. With features like adjustable lumbar support, cushioned neck support, and Patented SmartGRID Technology, ErgoSmart chairs adapt to the body shape rather intelligently. These chairs also allow adjustments for the backrest, headrest, footrest and armrest, making it ideal for smart sitting leading to smart working.