ITV

Tag: RIO

  • Nobel Hygiene gets ‘Real’ with the launch campaign of RIO -Heavy Duty Pads

    Nobel Hygiene gets ‘Real’ with the launch campaign of RIO -Heavy Duty Pads

    Mumbai: RIO, the first sanitary pad designed for women with heavy flow, launched its communication campaign featuring Radhika Apte. With the campaign, RIO aims to spread awareness about heavy flow and establish the inadequacy of existing solutions.

    The campaign will also seek to educate the audience on the pains of heavy flow and its main causes being PCOD and early onset of menopause, create solidarity among women facing it by letting them know they are not alone and encouraging them to talk about it. RIO has already taken up a raw and real approach with its Digital Audios released with #MyBloodySecret. The same tone is carried forward in the TVC with Radhika Apte calling Heavy Flow, for what it is. The imagery used is true and brings out the problems of heavy flow without mincing any words and striking imagery. After the successful digital leg, that saw a plethora of women share their stories on heavy flow, the video campaign will take the conversation a step further.

    Commenting on the campaign launch, Nobel Hygiene VP Kartik Johari said, “Menstruation is one of our more discussed taboos, but issues with Heavy Flow are largely subsumed. With our direct campaign, we hope to spark a few million conversations in homes and shine a light on the silent suffering of women throughout the nation. We can’t imagine what it must be like when your body is fighting against you so regularly, and when everyone around you is indifferent, at best! So, we haven’t pulled any punches – casting Radhika Apte with her performing prowess; Afshan as the director of the film, who is close to the problem herself; a maxed female crew, so that we don’t miss a step along the way. And we have a powerful film that can command a heavy-duty conversation, for a heavy-duty problem.”
    The Womb Communications founding partner Navin Talreja said, “1 out of 5 women suffers from PCOD in India, a condition that leads to heavy flow. Most of these women are middle-aged and above. Our communication had to appeal to these mature, self-assured, confident women. This offered us the opportunity to lead culture with this brand and stay away from the fake codes of the category. In a category obsessed with whimsical and impractical pay-offs like women jumping hurdles and wearing white pants, RIO is pitched as an empathetic brand, a brand that understands the real issues faced by real women who suffer from the heavy flow.”

    Radhika Apte also added, “By now, everyone knows what a sanitary napkin ad is going to be like. Same old white pants, girls running and hopping around, and that same old blue liquid! I mean, we’ve had enough. It’s 2020! Why can’t we just show what heavy flow is really like? Why can’t we just show the blood? That’s why the red, bleeding balloon. A symbol of heavy flow. And a symbol to help women open up about their feelings and experiences. Heavy flow is not just something you can forget. It needs attention. It needs solutions; not jugaads.”

    The 30-sec TVC / video will be seen across multiple digital platforms and television channels that include Sun TV, Star, Zee, News18 and a few more.

    Rio sanitary pads come in XL size and will have features such as Cottony Top Sheet, 3X More Absorption, Better Dryness, Wetness Lock, Odour Lock, Extra glue grip and will provide Complete Coverage with Strong Side Leak Guards instead of wings. RIO will be available in leading retail & chemist stores and will also have an online presence on Amazon

  • Nobel hygiene launches heavy duty pads for heavy flow – RIO

    Nobel hygiene launches heavy duty pads for heavy flow – RIO

    MUMBAI: Nobel hygiene, the undisputed leader in the adult diaper category and the only Indian manufacturer of both, adult and baby diapers, is now entering the sanitary pads category with the launch of ‘RIO pads’ in the market. RIO is the first product designed for women with heavy flow. Radhika Apte has been taken on as the campaign ambassador for the new product and will help create awareness about heavy flow and the challenges women face because of it.

    The sanitary pads are designed especially for women suffering from heavy flow, the main causes being PCOD and early onset of menopause. The absolute comfort and overall safety provided by RIO will help women feel liberated – physiologically and psychologically, during their menses.

    Commenting on the RIO launch, Kartik Johari, Vice-President, Nobel Hygiene said, “A significant percentage of Indian women face issues of Heavy Flow, especially if suffering from PCOD or going through menopause. And there are currently no products that specifically solve these issues. Through our extensive consumer research, we were able to tailor a product to specifically meet these problems, of gushes or clots or leaks! There was no conversation about any of these issues either; and the phenomenal responses that we are getting are very encouraging. We have consciously kept our communication honest, authentic and raw; and none better than Radhika to bring this conversation alive!”

    Radhika Apte, theatre and film Actress, “Many people think that you need to have PCOD or Menopause to experience heavy flow. But, that's not the case. In fact, thousands of women face heavy flow even without knowing it. They don't really know what to do about it or how to deal with it. So, most women figure out their own hacks with the existing sanitary napkins to manage their heavy flow or just suffer in silence. But thank god someone thought of doing something about it, and, finally, there's a solution. Rio. Not a napkin. A pad. A heavy-duty pad”

    To create widespread awareness about the new product the company has launched a Digital Campaign on Facebook and Instagram and is titled #Mybloodysecret. A plethora of women have already shared their stories about the problem of heavy flow. This will be followed by a 360-degree integrated marketing campaign with Radhika Apte, highlighting the tough challenges faced by women suffering from Heavy Flow and how RIO Heavy Flow Pads can help them in managing it better. 

    Rio sanitary pads will come in XL size and will have features such as Cottony Top Sheet, 3X More Absorption, Better Dryness, Wetness Lock, Odour Lock, Extra glue grip and will provide Complete Coverage with Strong Side Leak Guards instead of wings. RIO will be available in leading retail & chemist stores and will also have an online presence on Amazon.

  • TRAI’s new regulation instructs broadcasters & distributors to file RIO

    TRAI’s new regulation instructs broadcasters & distributors to file RIO

    MUMBAI: According to the new regulation by Telecom Regulatory Authority of India (TRAI), broadcasters and distributors of television channels are required to file all the Reference Interconnect Offer (RIO). TRAI has recently issued the Telecommunication (Broadcasting and Cable) Services Register of Interconnection Agreements and all such other matters Regulations, 2019 with an aim to promote transparency and non-discrimination in the Broadcasting sector

    “The primary objective of register of Interconnect regulations is to formulate the contours of a reporting system for the service providers so that they can report details of interconnection agreements including commercial details to the authority. It would enable the authority to maintain register of interconnect as per provisions of TRAI Act. Presently the Register of Interconnect Agreement (Broadcasting and Cable Services) Regulation, 2004 is in force,” said TRAI.

    To simplify the process, avoid duplication of reports, and formulate its view on various issues such as accessibility of information of register, the authority had issued a consultation paper on 'The Register of Interconnection Agreements (Broadcasting and Cable Services) Regulations, 2016' on 23 March 2016.

    Based on the comments received in the consultation process and analysis of the developments in the market pursuant to implementation of the new regulatory framework, draft Telecommunication (Broadcasting and Cable) Services Register of Interconnection Agreements Regulations, 2019 was issued by TRAI on 22 April 2019. Comments received on this draft regulation were posted on TRAI's website. Subsequently, an Open House Discussion (OHD) was also held on 10 June 2019 in Delhi. Based on the comments received and analysis of the developments in the market pursuant to implementation of the new regulatory framework these regulations have been prepared.

    The objective of this regulation is to promote transparency and non-discrimination in the broadcasting sector. As per the new regulation, all the Reference Interconnect Offer (RIO) are required to be filed by every broadcaster and the distributor of television channels. Initially the distributor having average active subscriber base below one lakh have been exempted from the obligation of reporting details of interconnection agreements to promote ease of business and reducing regulatory burden on such MSOs with limited resources. The new regulation envisages online filing in electronic mode. The authority has specified that the new regulations will come in force in 120 days, except as regards submission of information related to compliance officer. The intervening period will enable the service provider to prepare for easy compliance.

    If any broadcaster or distributor fails to furnish the information or certificate or fails to verify the reported information, as required under regulation 3, by the due date, it shall, without prejudice to the terms and conditions of its license/permission/registration, or the act or rules or regulations or order made or direction issued thereunder, be liable to pay, by way of financial disincentive, an amount of rupees one thousand per day for default up to thirty days beyond the due date and an additional amount of rupees two thousand per day in case the default continues beyond thirty days from the due date, as the authority may, by order, direct.

    Provided that the financial disincentive levied by the authority under this sub regulation shall in no case exceed Rs 2 lakh.

  • Times Network reduces Mirror Now MRP, launches new bouquet for English movie channels at Rs 10

    Times Network reduces Mirror Now MRP, launches new bouquet for English movie channels at Rs 10

    MUMBAI: Times Network has revised the MRP of Mirror Now and introduced a new bouquet of three channels Romedy Now, Movies Now and MNX at Rs 10.

    According to the new Reference Interconnect Offer (RIO), the broadcaster has reduced the MRP of news channel Mirror Now to Rs 0.5 from Rs 2.

    The new bouquet named "Bouquet 5" is the first English movie channel only bouquet with three channesl – Romedy Now, Movies Now and MNX at RS 10. The network now has five bouquets as offerings along with 12 channels. The other existing bouquets remain untouched with no change in rate or number of channels.

    Under the new tariff order regulations, the distributors of television channels are currently not obliged to sign the amended RIOs unless the existing signed RIO expires.

    The price change would only be visible across DPOs if and when they sign the new amended RIO once it kicks into effect. The newly amended RIO of the network will come in force from 14 September.

    Times Network had earlier in April amended its RIO to rename Times Now HD as Times Now World (HD) along with the addition of Times Now to its Bouquet 3 and Bouquet 4.

  • Star India publishes RIO as per TRAI tariff order

    Star India publishes RIO as per TRAI tariff order

    MUMBAI: After Supreme Court of India gave the verdict in favour of Telecom Regulatory authority of India (TRAI) in the tariff order case, the petitioner Star India has published its reference interconnect offer (RIO) in accordance with the Tariff Order and Interconnect Regulations 2017.

    As per the new rate card, the popular channels of the broadcaster including Star Plus, Star Jalsha, Maa TV, Asianet, Star Sports have been priced at Rs 19. Except for few HD channels, most of the channels under the category have been also priced at Rs 19.

    Star India is also offering 28 bouquets with 4 different variations to cater to the diverse consumer segments based on their consumption. The variations of the bouquets are base, premium, HD-base, HD premium. While the base bouquet offers the best of entertainment, sports and movies channels in the customer’s language of choice, the premium bouquet includes English language offerings and channels with a differentiated content proposition on the top of Base offering.

    The base and premium bouquets for SD channels in Hindi, Bengali and Marathi have been priced at Rs 49 and Rs 79 per month respectively while base and premium bouquets in other languages are priced at Rs 39 and Rs 69 respectively.

    The base and premium HD bouquets in Hindi, Marathi, and Bengali have been priced at Rs 85 and Rs 120 per month. For other languages, the base and premium bouquets are priced at Rs 75 and Rs 110 a month.

    The network has also revealed the name of four channels under sports and movies categories which will be launched by 31 December. The soon-to-be launched channels are Star Sports 1 Telugu, Star Sports 1 Kannada, Star Gold Thrills, Star Gold Thrills HD.

    Recently, the two-judge bench of the apex court with Justices Rohinton Fali Nariman and Navin Sinha dismissed Star India’s appeal against Telecom Regulatory Authority of India’s (TRAI) recent tariff order. The principal area of the argument by the broadcaster was that the pricing of the content cannot be regulated by TRAI as it comes under the Copyright Act. The verdict has clearly pronounced that the as TRAI Act is in public interest, it should prevail over the Copyright Act.

    As the tug-of-war was going on for a while, all the other major broadcasters already published their RIOs in late August and early September.

  • TDSAT asks SPN, Tata Sky to reach an agreement in 4 weeks

    TDSAT asks SPN, Tata Sky to reach an agreement in 4 weeks

    MUMBAI: The Telecom Disputes Settlement Appellate Tribunal (TDSAT) has heard the case on the recent commercial dispute between Sony Pictures Networks India (SPN) and Tata Sky on a failed negotiation. TDSAT heard the case on 11 October and advised the parties to take four weeks to try and reach a mutually acceptable negotiated agreement. Moreover, it also rejected the relief sought by Sony Pictures Networks seeking Tata Sky to carry all its channels.

    “The other interim prayer is to direct the parties to enter into negotiations for a period of at least four weeks. The prayer is with a view to enable the parties to enter into fresh negotiations so as to arrive at a mutually acceptable agreement based on negotiations,” the tribunal said. Even if required, the parties may seek extension of this period as per the order.

    SPN issued a disconnection notice to leading DTH platform Tata Sky on 7 September which was followed by a public notice on 10 September. Following the development, the latter proposed a RIO based agreement effective 30 September midnight for 10 channels only out of which just two channels was accepted by the former.

    Dushyant  Dave,  learned  senior  counsel  appearing  on  behalf  of  the SPN   raised   the  grievance   that  Tata Sky  has  not  been  fair   to  those customers   and   subscribers  who  were   earlier   viewing  the  channels   of  the petitioner  because  it  required  the  viewers   to  give  a  missed  call  on  a  given number  in case  they  wanted  to  view  the  relevant  channel  even  out  of  the  10 channels  selected  by the respondent.

    Kapil Sibal, on behalf of Tata Sky, submitted that if SPN was guided by consumer interest it would not have given a notice of disconnection while the parties had been negotiating renewal of the previous contract of Rs 800 crore. The court also noted that SPN asked for Rs 1700 crore even after losing the IPL rights to Star.

    “On a careful perusal of the relevant materials noted above,  we are of the view that now when the parties are being governed by terms of petitioner's RIO for which respondent has sent its acceptance and such agreement is effective from 01.10.2018 after notice to the viewers and subscribers,  it would not be in the interest of justice or equity to grant any interim relief so as to reintroduce the old agreement even for a period of four weeks as per the interim prayer,” the tribunal said after hearing both the parties.

  • turner india reveals new channel pricing

    turner india reveals new channel pricing

    NEW DELHI: The Supreme Court today listed for 28 August the special leave petition filed by Star India and Vijay TV against a tariff and inter-connect orders of regulator TRAI that had been given a go-ahead by the Madras High Court.

    The TRAI tariff orders, first contested in Madras High Court by the petitioners, were cleared by the Chennai court with certain riders after hearings that continued almost over 16 months in front of two benches of the court.

    Though the petitioners were  unavailable for comments, a legal eagle explained that the very fact the Supreme Court has allotted a day for hearing the petition of Star India and Vijay TV, which basically revolves around copyright and why the regulator doesn’t have jurisdiction over such issues, highlights the fact that the judge doesn’t want to take a decision in a hurry.

    The next date of hearing of the case in the apex court on 28 August 2018 is few days before the deadline kicks in for filing of new inter-connect agreements by stakeholders of the Indian broadcast industry.

    After the Madras HC had given a thumb up to TRAI tariff order, and both the petitioners and the defendant (TRAI) had filed caveats in the Supreme Court, the regulator had bowled a googly saying that its tariff order would come into effect from 3 July 2018 as all judicial compliances had been completed. 

    “Having complied with the judicial mandates in the matter,  the Telecommunication (Broadcasting and Cable) Services (Eighth) (Addressable Systems) Tariff Order, 2017 and the Telecommunication (Broadcasting and Cable) Interconnection (Addressable Systems) Regulations, 2017 as upheld by the Hon'ble Madras High  Court and the Telecommunication (Broadcasting and Cable) Services Standards  of   Quality  of  Service and  Consumer  Protection (Addressable Systems) Regulations, 2017 come into effect from 3rd July 2018,” the regulator had said in a statement pointing out that all timelines mentioned in the original order should be adhered to immediately.

    According to TRAI, implementation of the new regulatory framework will “bring in transparency”, enable provisioning of affordable broadcasting and cable TV services for the consumer and, at the same time, “would lead to an orderly growth of the sector”.

    Keep tuned in for another episode of this legal saga, which started to air sometime in 2016.

  • Sun TV Network announces new channel pricing

    Sun TV Network announces new channel pricing

    MUMBAI: While broadcasters are still waiting for the Supreme Court hearing on the TRAI tariff order, most of them are publishing their reference interconnect offer (RIO) already in compliance with the order. Sun TV Network has also announced its RIO almost one week after the TRAI deadline of 31 August.

    The broadcaster has also stuck to a maximum 15 per cent MRP discount to distributors. Earlier, Madras High Court chief justice did not uphold TRAI’s proposal of allowing highest 15 per cent cap on discounts despite giving the go-ahead to all other proposals. As any clarification did not come from TRAI, all the broadcasters are adhering to the order to avoid any further confusion.

    Sun TV Network’s 25 standard definition channels will be available on a-la-carte basis under Rs 19, as required by regulations. For HD channels, the a-la-carte rate has been fixed at Rs 19. The network has also announced thirteen SD bouquets and three HD bouquets. Targeting the entire belt of South India, Sun Ultimate SD and HD bouquet have been priced at Rs 65.

    While most of the broadcasters have published their RIOs, Supreme Court is yet to decide the final destiny of the digital television pricing. It again deferred the hearing of Star India’s petition filed against TRAI tariff and interconnect order to 11 September 2018. The case was first contested in Madras High Court and the high court upheld the tariff order with certain riders.

    However, while the supreme decision is still awaiting, major broadcasters have already come up with channel prices. TV18 Broadcast Ltd (TV18), Zee Entertainment Enterprises Ltd (ZEEL) and Sony Pictures Networks India Private Ltd (SPNI), Disney India have made available several bouquets targeting audiences of different natures. The first three broadcasters have also highly focused on regional bouquets. ZEEL was the only broadcaster to publish its RIO before the given deadline. Star India, one of the petitioners against the tariff order has not filed its RIO yet.

    Sun TV Network channels have good viewership across all markets in South India. In Tamil market, Sun TV retained its first position with 938999 impressions ‘000s, as per BARC data week 35. The network’s Malayalam GEC Surya TV retained third position in the market with 127136 impressions ‘000s. In Kannada and Telugu markets also, the network’s channels retained positions among top 5 channels.

  • Airtel Digital TV hits back at Star India

    Airtel Digital TV hits back at Star India

    MUMBAI: “Liar.” That’s what DTH platform Airtel Digital TV has called India’s leading TV network Star India. In a statement put out earlier yesterday, Airtel said that it was shocked by the “malicious, misleading, defamatory campaign based on blatant lies being run by Star India. There is no truth whatsoever in Star TV’s assertion that Airtel Digital TV is unilaterally increasing prices of Star TV’s channels across its packs.”

    Airtel has further clarified that it is Star TV, which is asking for an unreasonable hike in rates and passing on such a steep hike in charges to customers in the form of higher pack rates is not an option for the DTH company. “Since Star TV has taken such an unreasonable stand, Airtel has been forced to take Star channels on a reference interconnect order (RIO) basis at a high cost.”

    The operator has added that all key Star standard definition channels will continue to be available to existing customers as part of their existing packs with no increase in price. The DTH platform has further said it will continue to provide Star Sports 1 and Star Sports 1 Hindi to all eligible customers. Finally, it has stated that all popular Star high definition channels (HD) will be available as part of select packs with other Star HD channels being offered on an a la carte basis at the price charged by the broadcaster.

    The two have been sparring over content pricing that Star India has been asking from Airtel. Last week, Star India ran a campaign exhorting Airtel Digital’s subscribers to switch to other platforms following which the latter posted its riposte.

    It’s quite likely we have not seen the last of this fracas. Keep reading indiantelevision.com

    Also Read :

    Star India urges Airtel Digital subscribers to switch

    Airtel Digital TV disconnects Star India channels

  • TRAI orders broadcasters to remove analogue RIOs from website

    TRAI orders broadcasters to remove analogue RIOs from website

    MUMBAI: The Telecom Regulatory Authority of India (TRAI) has ordered cable TV service providers to stop displaying any reference interconnect offers(RIO) for analogue platforms.

    Broadcasters have been warned not to show any analogue RIO on its site and also refrain from making direct or indirect offers to allow their TV signals to be shown on analogue cable TV networks. MSOs have been told not to entertain any unencrypted signals on their cable TV networks.

    The TRAI has taken note of some broadcasters who have been avoiding this and continue to display analogue RIOs. “TRAI has written letters to such broadcasters individually whose analogue RIOs were found on websites,” it said.

    The necessity of the order is because 31 March 2018 is the last date for implementing Phase IV of the digital addressable cable TV systems (DAS) after which only digital encrypted signals can be carried in the country. Carrying unencrypted signals after this date will be a violation of Section 4A of the Cable Television Network (regulation) Act 1995.