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Tag: Rio Olympics 2016

  • Star’s multi-screen Rio 2016 coverage gets thumbs up from viewers

    Star’s multi-screen Rio 2016 coverage gets thumbs up from viewers

    MUMBAI: With 191 million viewers tuning into watch the just concluded Rio Olympics in Brazil and every two out of three doing so on Star Sports channels, coupled with nearly 70 percent of the reach of television in affluent homes in the top 6 metros via digital platform Hotstar, it has been a gold medal performance from Star India.

    This statement from Star India today when the media world is talking about a over US$ 350 million buyout of TEN Sports by Sony Pictures Network India, is important from the point of view of sports broadcasting in India. SPNI also runs co-branded sports channels with ESPN.

    “For us, it is a matter of pride that Star Sports is the destination network for multi sports consumption in the country. Our endeavour to build a multi sports ecosystem is being rewarded with audience interest and attention not just in cricket but even in other sports…Star India’s unprecedented reach made the Rio 2016 Olympic Games the most epic sporting event in the history of viewing sports in India,” an official statement from Star quoted Star Sports CEO Nitin Kukreja as saying.

    The immersive and data rich experience, backed by powerful visuals and marketing, has once again created history in terms of user delight, translating into the highest ever viewership of Olympics in India, Star claimed.

    “As the official television broadcaster in India (the Olympics feed were shared with pubcaster Doordarshan by Star under stipulated regulations), Star Sports brought the game alive and the Rio 2016 Olympic Games was bigger than ever before with an unprecedented 191 million viewers (as per BARC data; CS 4+ Urban) tuning in to watch the games,” the Star statement stated, highlighting that two out of every three viewers tuned in to watch the mega event on the Star Sports network, thus “re-establishing its credentials as one of the leading sports networks in India capable of delivering national impact across geographies and demographics.”

    Hotstar, the exclusive digital streaming partner in India for the Rio Games, providing round the clock coverage of the games with 14 live streams for sports fans, attracted nearly “70 per cent of the reach of television in affluent homes in the top 6 metros” delivering an incremental reach of almost 10 million viewers in India with viewers streaming almost an hour of the Games during the two weeks, propelling Olympics into the top brackets of sporting events covered online, Star said.

    The standout highlight of the tournament was when India came together to watch the thrilling badminton women’s singles final between PV Sindhu and Spain’s Carolina Marin.

    The gruelling gold medal encounter garnered 17.2million impressions (again BARC data), making it the highest viewed TV programme on that day. It was also the highest rated non-cricket game on any sports network since the inception of BARC. On Hotstar, more than 5 million viewers tuned in to watch the match live, unprecedented for any event outside of international cricket, Star statement added.

    According to Hotstar CEO Ajit Moha, “As the world celebrated its sports champions, Hotstar enabled an experience that was unprecedented for sports fans not just in India but anywhere in the world: free access to almost every single moment of the Olympics fans with big moments being curated and showcased on the platform round the clock. Olympics allowed us to showcase our mission of building India’s most exciting content destination on demand.”

    With Star Sports channels showing various disciplines of Rio Games, including one channel dedicated to Hindi commentary, Star also undertook a massive campaign #IsseBadaKuchNahi ( nothing is bigger than this) focused on the stature of the Olympics as well as the medal prospects from India.

    Star Sports, which has some premier sporting properties in its portfolio, has been creating a multi-sport ecosystem in India. In 2016, from the ICC World T20 to Seasons 3 & 4 of Pro Kabaddi to the recently concluded Olympics, with each of these events delivering in excess of 175 million audiences at an all-India level (Source: BARC). Further in the year ahead, Star Sports has a multi-sport calendar coming up, consisting of 2016 Kabaddi World Cup in Ahmedabad, the international cricket season at home for team India and the Indian Super League.

    Hotstar, having already established itself as the premier digital sports destination in India, offered the widest possible coverage of all 42 sports with over 3000 hours of live coverage on the web, and 14+ streams running on the app all day. Its communication was focused on the massive choice it offered sports fans, with access to every moment of the Olympics and the convenience of watching live games or catching up on big performances any time of the day.

  • Star’s multi-screen Rio 2016 coverage gets thumbs up from viewers

    Star’s multi-screen Rio 2016 coverage gets thumbs up from viewers

    MUMBAI: With 191 million viewers tuning into watch the just concluded Rio Olympics in Brazil and every two out of three doing so on Star Sports channels, coupled with nearly 70 percent of the reach of television in affluent homes in the top 6 metros via digital platform Hotstar, it has been a gold medal performance from Star India.

    This statement from Star India today when the media world is talking about a over US$ 350 million buyout of TEN Sports by Sony Pictures Network India, is important from the point of view of sports broadcasting in India. SPNI also runs co-branded sports channels with ESPN.

    “For us, it is a matter of pride that Star Sports is the destination network for multi sports consumption in the country. Our endeavour to build a multi sports ecosystem is being rewarded with audience interest and attention not just in cricket but even in other sports…Star India’s unprecedented reach made the Rio 2016 Olympic Games the most epic sporting event in the history of viewing sports in India,” an official statement from Star quoted Star Sports CEO Nitin Kukreja as saying.

    The immersive and data rich experience, backed by powerful visuals and marketing, has once again created history in terms of user delight, translating into the highest ever viewership of Olympics in India, Star claimed.

    “As the official television broadcaster in India (the Olympics feed were shared with pubcaster Doordarshan by Star under stipulated regulations), Star Sports brought the game alive and the Rio 2016 Olympic Games was bigger than ever before with an unprecedented 191 million viewers (as per BARC data; CS 4+ Urban) tuning in to watch the games,” the Star statement stated, highlighting that two out of every three viewers tuned in to watch the mega event on the Star Sports network, thus “re-establishing its credentials as one of the leading sports networks in India capable of delivering national impact across geographies and demographics.”

    Hotstar, the exclusive digital streaming partner in India for the Rio Games, providing round the clock coverage of the games with 14 live streams for sports fans, attracted nearly “70 per cent of the reach of television in affluent homes in the top 6 metros” delivering an incremental reach of almost 10 million viewers in India with viewers streaming almost an hour of the Games during the two weeks, propelling Olympics into the top brackets of sporting events covered online, Star said.

    The standout highlight of the tournament was when India came together to watch the thrilling badminton women’s singles final between PV Sindhu and Spain’s Carolina Marin.

    The gruelling gold medal encounter garnered 17.2million impressions (again BARC data), making it the highest viewed TV programme on that day. It was also the highest rated non-cricket game on any sports network since the inception of BARC. On Hotstar, more than 5 million viewers tuned in to watch the match live, unprecedented for any event outside of international cricket, Star statement added.

    According to Hotstar CEO Ajit Moha, “As the world celebrated its sports champions, Hotstar enabled an experience that was unprecedented for sports fans not just in India but anywhere in the world: free access to almost every single moment of the Olympics fans with big moments being curated and showcased on the platform round the clock. Olympics allowed us to showcase our mission of building India’s most exciting content destination on demand.”

    With Star Sports channels showing various disciplines of Rio Games, including one channel dedicated to Hindi commentary, Star also undertook a massive campaign #IsseBadaKuchNahi ( nothing is bigger than this) focused on the stature of the Olympics as well as the medal prospects from India.

    Star Sports, which has some premier sporting properties in its portfolio, has been creating a multi-sport ecosystem in India. In 2016, from the ICC World T20 to Seasons 3 & 4 of Pro Kabaddi to the recently concluded Olympics, with each of these events delivering in excess of 175 million audiences at an all-India level (Source: BARC). Further in the year ahead, Star Sports has a multi-sport calendar coming up, consisting of 2016 Kabaddi World Cup in Ahmedabad, the international cricket season at home for team India and the Indian Super League.

    Hotstar, having already established itself as the premier digital sports destination in India, offered the widest possible coverage of all 42 sports with over 3000 hours of live coverage on the web, and 14+ streams running on the app all day. Its communication was focused on the massive choice it offered sports fans, with access to every moment of the Olympics and the convenience of watching live games or catching up on big performances any time of the day.

  • Task Force being set up to study preparations for next three Olympiads

    Task Force being set up to study preparations for next three Olympiads

    NEW DELHI: India sent its largest contingent to the Rio Olympics 2016, with even Sports Minister Vijay Goel being present there.

    But clearly dismayed by the results, Prime Minister Narendra Modi has announced setting up a Task Force to prepare a comprehensive action plan for effective participation of Indian sports persons in the next three Olympic games 2020, 2024 and 2028.

    In the announcement made at the meeting of the Council of Ministers, Modi said the Task Force will prepare overall strategy for sports facility, training, selection procedure and other related matters.
    He said that the Task Force would be set up over the next few days.

    The Task Force will comprise of members who are in house experts as well as those from outside.

  • Task Force being set up to study preparations for next three Olympiads

    Task Force being set up to study preparations for next three Olympiads

    NEW DELHI: India sent its largest contingent to the Rio Olympics 2016, with even Sports Minister Vijay Goel being present there.

    But clearly dismayed by the results, Prime Minister Narendra Modi has announced setting up a Task Force to prepare a comprehensive action plan for effective participation of Indian sports persons in the next three Olympic games 2020, 2024 and 2028.

    In the announcement made at the meeting of the Council of Ministers, Modi said the Task Force will prepare overall strategy for sports facility, training, selection procedure and other related matters.
    He said that the Task Force would be set up over the next few days.

    The Task Force will comprise of members who are in house experts as well as those from outside.

  • ‘Indians know little about India’s Olympic quest at Rio’ says Tata Salt’s survey

    ‘Indians know little about India’s Olympic quest at Rio’ says Tata Salt’s survey

    MUMBAI: 40 per cent under the age of 30 believe India stands a chance to win an Olympic medal for Cricket; 48 per cent of the people surveyed believe that India has hosted the Olympic Games in New Delhi and 87 per cent of women under 30 years wish to have chosen being an Olympic sportsperson as a career, over being film stars and entrepreneurs — these are some of the findings made by Tata Salt’s ‘Namak Ke Waastey’ survey that was conducted to gauge the Olympic quotient of Indians in the run-up to Rio Olympics 2016.

    The nationwide survey is one of the initiatives under the ‘Namak ke Waastey’, which is aimed at catalysing conversations and generating mass support for Indian Olympians headed to Rio.

    Tata Salt ‘Namak ke Waastey’ survey reveals India’s fascination with its favourite sport with around 40% men and women under the age of 30 believing that India stands a chance to win the medal for cricket, which isn’t even an Olympic sport! On the other hand, only 14% of those surveyed pin their medal hopes on shotput, while boxing and wrestling have secured support from 30% and 40% respondents respectively. Call it the effect of a recently released Bollywood movie or just their new found admiration for the strenuous sport, but wrestling seems to be reigning among Indian women. Almost 60% of women have chosen wrestling as the sport that could get India its Olympic medal.

    The survey however paints a surprisingly different picture when it comes to aspirational career choices. 87% of women and 69% men under 30 years of age would have wished to be an Olympian sportsperson, overriding popular career options such as writer, film star/ rock musician/ rock/pop star and entrepreneur. It is noteworthy to mention that nearly 75% of the total respondents under 30 years chose Olympic sportsperson as an aspirational career if given a choice. These results clearly demonstrate that India is a hotbed of young sports aspirants.

    Speaking on the results of the survey,Tata Chemicals Ltd. (Consumer Products Business) marketing head Sagar Boke said, “The purpose of conducting the Tata Salt ‘Namak ke Waastey’survey, was to gauge the Olympic sentiment among Indians and is an initiative to connect effectively with the audience. The survey findings throw light on various facts that us Indians are ignorant of, from whether Olympics has ever been held in India to cricket being an Olympic sport! Though Indians seems to be ignorant about the Olympic Games and our athletes in general, the surprising and positive highlight of the survey is that if given a choice, maximum number of them want to be Olympic sportspersons. India is indeed brimming with sporting talent, just waiting to be explored. The ‘Namak ke Waastey’ campaign has been crafted with this very purpose in mind – first, to create a genuine platform for the Indian Olympians in general which brings forth their struggle, passion and indomitable spirit thus educating the masses on what goes on behind the scenes and second, to catalyze conversations and bring about unity in our support for them.”

    Finally, the most shocking insight was the answer to the question whether India has ever hosted the Olympic Games, where 48% of the people surveyed answered in the affirmative, stating that they were held in New Delhi. In fact, the only international multi-sport event held in Indian was the 2010 Commonwealth Games whereas in 2015 it was agreed that 2024 is too early for India to bid for hosting the Olympic Games.

    India is sending its largest ever delegation to the Rio Olympics 2016 and in an effort to garner mass support for the Indian athletes, Tata Salt tied up with the India Olympics Association (IOA) as a proud sponsor of the Indian Olympics contingent. The brand is dedicated to generating awareness about less sensational sports and winning mass support for players representing the nation at Rio this year. ‘Namak ke Waastey’ is a step forward in Tata Salt’s journey of augmenting consumer trust over the years, through innovative brand building and distinctive campaigns. While the campaign brings forth their stories of hard work, determination, hope and most of all, the pride of representing India at the Olympics, the objective is to spark the change from indifference to mass support amongst a nation of 1.2 billion people.

  • ‘Indians know little about India’s Olympic quest at Rio’ says Tata Salt’s survey

    ‘Indians know little about India’s Olympic quest at Rio’ says Tata Salt’s survey

    MUMBAI: 40 per cent under the age of 30 believe India stands a chance to win an Olympic medal for Cricket; 48 per cent of the people surveyed believe that India has hosted the Olympic Games in New Delhi and 87 per cent of women under 30 years wish to have chosen being an Olympic sportsperson as a career, over being film stars and entrepreneurs — these are some of the findings made by Tata Salt’s ‘Namak Ke Waastey’ survey that was conducted to gauge the Olympic quotient of Indians in the run-up to Rio Olympics 2016.

    The nationwide survey is one of the initiatives under the ‘Namak ke Waastey’, which is aimed at catalysing conversations and generating mass support for Indian Olympians headed to Rio.

    Tata Salt ‘Namak ke Waastey’ survey reveals India’s fascination with its favourite sport with around 40% men and women under the age of 30 believing that India stands a chance to win the medal for cricket, which isn’t even an Olympic sport! On the other hand, only 14% of those surveyed pin their medal hopes on shotput, while boxing and wrestling have secured support from 30% and 40% respondents respectively. Call it the effect of a recently released Bollywood movie or just their new found admiration for the strenuous sport, but wrestling seems to be reigning among Indian women. Almost 60% of women have chosen wrestling as the sport that could get India its Olympic medal.

    The survey however paints a surprisingly different picture when it comes to aspirational career choices. 87% of women and 69% men under 30 years of age would have wished to be an Olympian sportsperson, overriding popular career options such as writer, film star/ rock musician/ rock/pop star and entrepreneur. It is noteworthy to mention that nearly 75% of the total respondents under 30 years chose Olympic sportsperson as an aspirational career if given a choice. These results clearly demonstrate that India is a hotbed of young sports aspirants.

    Speaking on the results of the survey,Tata Chemicals Ltd. (Consumer Products Business) marketing head Sagar Boke said, “The purpose of conducting the Tata Salt ‘Namak ke Waastey’survey, was to gauge the Olympic sentiment among Indians and is an initiative to connect effectively with the audience. The survey findings throw light on various facts that us Indians are ignorant of, from whether Olympics has ever been held in India to cricket being an Olympic sport! Though Indians seems to be ignorant about the Olympic Games and our athletes in general, the surprising and positive highlight of the survey is that if given a choice, maximum number of them want to be Olympic sportspersons. India is indeed brimming with sporting talent, just waiting to be explored. The ‘Namak ke Waastey’ campaign has been crafted with this very purpose in mind – first, to create a genuine platform for the Indian Olympians in general which brings forth their struggle, passion and indomitable spirit thus educating the masses on what goes on behind the scenes and second, to catalyze conversations and bring about unity in our support for them.”

    Finally, the most shocking insight was the answer to the question whether India has ever hosted the Olympic Games, where 48% of the people surveyed answered in the affirmative, stating that they were held in New Delhi. In fact, the only international multi-sport event held in Indian was the 2010 Commonwealth Games whereas in 2015 it was agreed that 2024 is too early for India to bid for hosting the Olympic Games.

    India is sending its largest ever delegation to the Rio Olympics 2016 and in an effort to garner mass support for the Indian athletes, Tata Salt tied up with the India Olympics Association (IOA) as a proud sponsor of the Indian Olympics contingent. The brand is dedicated to generating awareness about less sensational sports and winning mass support for players representing the nation at Rio this year. ‘Namak ke Waastey’ is a step forward in Tata Salt’s journey of augmenting consumer trust over the years, through innovative brand building and distinctive campaigns. While the campaign brings forth their stories of hard work, determination, hope and most of all, the pride of representing India at the Olympics, the objective is to spark the change from indifference to mass support amongst a nation of 1.2 billion people.

  • Rio Olympics 2016 analysed by India’s Sportspersons on CNN-News18 & IBN7

    Rio Olympics 2016 analysed by India’s Sportspersons on CNN-News18 & IBN7

    MUMBAI: With the Rio Olympics 2016 round the corner, CNN-News18 and IBN7 have geared up to bring the most extensive programming on the world’s biggest sporting event. The channels have exclusively empanelled India’s top sportspersons to provide the viewers with unparalleled coverage throughout the games.

    CNN-News18 Sports Editor Digvijay Singh Deo and IBN7 Sports Editor Vimal Kumar will spearhead the coverage directly from Rio de Janeiro. The coverage will feature some of the biggest names in the Indian sports – two time Olympics medallist Sushil Kumar, ace Indian shooter Ronjan Sodhi, former coach of Indian men’s hockey team Michael Nobbs, one of India’s foremost tennis coaches Enrico Piperno, former tennis player and sports administrator Manisha Malhotra, Asian Games Gold medal winning archer Abhishek Verma, boxing legend Akhil Kumar, Dronacharya awardee Yashvir Singh, India’s leading shuttler and reigning Commonwealth Games Gold medallist Parupalli Kashyap, former South Asian Games Champion in long jump Reeth Abraham, former Indian hockey player and Olympic Bronze medallist Ashok Kumar and shooter Annu Raj Singh.

    The channel’s reportage with bring daily updates from Rio and will closely track the progress of India’s top medal hopefuls.

  • Rio Olympics 2016 analysed by India’s Sportspersons on CNN-News18 & IBN7

    Rio Olympics 2016 analysed by India’s Sportspersons on CNN-News18 & IBN7

    MUMBAI: With the Rio Olympics 2016 round the corner, CNN-News18 and IBN7 have geared up to bring the most extensive programming on the world’s biggest sporting event. The channels have exclusively empanelled India’s top sportspersons to provide the viewers with unparalleled coverage throughout the games.

    CNN-News18 Sports Editor Digvijay Singh Deo and IBN7 Sports Editor Vimal Kumar will spearhead the coverage directly from Rio de Janeiro. The coverage will feature some of the biggest names in the Indian sports – two time Olympics medallist Sushil Kumar, ace Indian shooter Ronjan Sodhi, former coach of Indian men’s hockey team Michael Nobbs, one of India’s foremost tennis coaches Enrico Piperno, former tennis player and sports administrator Manisha Malhotra, Asian Games Gold medal winning archer Abhishek Verma, boxing legend Akhil Kumar, Dronacharya awardee Yashvir Singh, India’s leading shuttler and reigning Commonwealth Games Gold medallist Parupalli Kashyap, former South Asian Games Champion in long jump Reeth Abraham, former Indian hockey player and Olympic Bronze medallist Ashok Kumar and shooter Annu Raj Singh.

    The channel’s reportage with bring daily updates from Rio and will closely track the progress of India’s top medal hopefuls.