Tag: Rio de Janeiro

  • Globo’s ‘Under Pressure’ portrays docs’ dilemma, premieres with 44 mn Brazilian viewers

    MUMBAI: A genuinely Brazilian and fast-paced medical drama series portraying patient-doctor dramas in a substandard hospital in the suburbs of Rio de Janeiro, ‘Under Pressure’ premiered on Globo’s late prime time on Tuesday, 25 July, reaching the impressive mark of 44 million viewers. Five out of every 10 Brazilian households watching TV were tuned in to Globo. A co-production between Globo and Conspiração, the drama series uncovers the mishaps and intimate conflicts experienced by a medical staff facing the harsh reality of a chaotic environment, struggling to overcome adversity and the lack of resources to keep patients alive.

    With around 75% of the scenes shot at a deactivated ward of a public hospital, the production takes on even greater depth. Series creator Jorge Furtado and his team of writers dove into Rio de Janeiro’s public health system to learn about real-life stories that inspired the episodes. In addition to this extensive on-site research, there were also meetings and talks with physician Marcio Maranhão, author of the book “Sob Pressão – A rotina de guerra de um médico brasileiro” (Under Pressure – a Brazilian doctor’s war routine, in a loose translation), which inspired the plot. Maranhão worked as an adviser in the production, ensuring a perfect match between the technical medical aspects and the actual drama.

    “We gathered real stories that happen every day in Brazilian public hospitals and whose debate is extremely relevant for society. We talk about abuse, suicide, AIDS, disrespect, and neglect, among others,” said Andrucha Waddington, artistic director of ‘Under Pressure’ and of the film with the same name that originated the drama series.

    “One of the strongest aspects of ‘Under Pressure’ is the drama lived by patients. Every day arrive in the hospital ambulances where impressive stories emerge. These people’s personal lives combined with the doctors’ personal issues and their commitment to the patients is what fills the series with its strong dramatic content,” said Jorge Furtado.

    In the drama series, an unlikely relationship between two doctors arises in the midst of this stressful environment: on the one hand, the skeptic Dr. Evandro (Julio Andrade, ‘Above Justice’), chief surgeon of the hospital’s medical team. A professional of incomparable talent, but addicted to work and medications. Depressed, he has not overcome the loss of his wife yet, who died on his shift at the hospital during an emergency surgery. On the other side there is the religious and efficient Dr. Carolina (Marjorie Estiano, ‘Dangerous Liaisons’), a vascular surgeon who resorts to faith seeking the antidote against all the misery she faces every day. As work colleagues, the two of them share a common urge to save lives. And they must find the balance between the hardships of the profession and their personal conflicts to face the reality of an extremely chaotic environment, under constant pressure.

  • Globo’s unreleased superseries featured at MIPDrama Latam

    CANNES: Globo’s unreleased superseries ‘The Days Were Like That’ was among the 10 productions featured at the first edition of MIPDrama Latam Screenings, held on 3 April — day one of the 2017 MIPTV.

    The Wit CEO Virginia Mouseler curated and presented the popular showcase gathering producers, distributors, journalists and international buyers interested in novelties, launches and trends set by the audiovisual industry in Latin America. Globo’s position as a major player in the international market was reinforced by the selection of the series for the event, consolidating the network as a major content producer for audiences across different countries. In line with the social movements erupting across Brazil and the world, the company adopts this dynamic mindset to create, produce and distribute its contents, always betting on innovative themes and unique formats.

    Premiered on 17 April in Brazil, ‘The Days Were Like That’ is set in Rio de Janeiro between the 1970s and 1980s. The plot revolves around the story of a young man and woman who meet and fall in love during the celebrations of Brazil’s third Soccer World Cup championship, in 1970. However, their families’ opposing political values and the unstable scenario in Brazil keep them from living out their love story. The superseries brings fiction and reality together to show how a country’s political context affects the lives, dreams and paths of ordinary people. The production features a star-studded cast with famous Globo actors, such as Sophie Charlotte and Daniel de Oliveira (both from ‘The Party’), Maria Casadevall (‘Trail of Lies’), Antonio Calloni (‘Above Justice’), Cássia Kiss and Susana Vieira (both from ‘Rules of the Game’).

    According to artistic director Carlos Araújo, the backdrop for the series’ main plot transports viewers straight into a period of Brazilian history also experienced by many Latin American countries. “My initial idea was to build a deep historical record of the period in which the plot plays out. From then on, I tried to develop a narrative through which fiction merges with reality. The idea is to make the audience believe the story actually develops in parallel with history,” he said.

    In addition to the Brazilian superseries, MIPDrama Latam Screenings also featured productions from Argentina, Colombia, Mexico and the U.S. The event sought to turn the spotlight onto locally-produced content from a region which has recently been standing out in the creation and distribution of solid and potentially successful audiovisual material for the global market. Globo will be located at the booth P0.A10 during MIPTV

  • SPN India telecasting Rio para-athletes strive for excellence

    SPN India telecasting Rio para-athletes strive for excellence

    MUMBAI: Sony Pictures Networks India (SPN) has further cemented its commitment towards the cause of games with the acquisition of the broadcast and digital broadcast rights of Rio 2016 Paralympic Games.

    As a continuation of its endeavour to support India’s sports talent, SPN will showcase regular updates and highlights of the Indian contingent’s performance at the Rio 2016 Paralympic Games on Sony SIX and Sony ESPN channels as well on its digital platform SonyLIV. The telecast has begun and will continue till 19 September, 2016.

    SPN will telecast the highlights of the day sessions and night sessions in two separate 60-minute capsules.

    Rio 2016 Paralympic Games, a major international multi-sport event for athletes with disabilities, governed by the International Paralympic Committee is taking place in Rio de Janeiro, Brazil. Adding on to the massive level of interest, India is represented by its largest-ever contingent of 19 Indian athletes that will compete across 10 disciplines. Viewers will get a chance watch and support the Indian para-athletes strive for sporting excellence.

    SPN Sports and distribution president Rajesh Kaul said, “The sports cluster of SPN has continued to show its support to the cause of differently-abled sports in India”.

    “India is proudly rooting for the 19 para-athletes who are in Rio right now and there is an increasing public interest to watch how they perform at this International event. We will telecast the highlights of both sessions so that viewers can watch a round-up of the Paralympian’s performance.”

    “Ek India Happywala” is the theme under the aegis of which SPN runs its CSR programme. It focusses on creating a positive impact in our ecosystem and is built on three pillars: empowerment, education and environment.

  • SPN India telecasting Rio para-athletes strive for excellence

    SPN India telecasting Rio para-athletes strive for excellence

    MUMBAI: Sony Pictures Networks India (SPN) has further cemented its commitment towards the cause of games with the acquisition of the broadcast and digital broadcast rights of Rio 2016 Paralympic Games.

    As a continuation of its endeavour to support India’s sports talent, SPN will showcase regular updates and highlights of the Indian contingent’s performance at the Rio 2016 Paralympic Games on Sony SIX and Sony ESPN channels as well on its digital platform SonyLIV. The telecast has begun and will continue till 19 September, 2016.

    SPN will telecast the highlights of the day sessions and night sessions in two separate 60-minute capsules.

    Rio 2016 Paralympic Games, a major international multi-sport event for athletes with disabilities, governed by the International Paralympic Committee is taking place in Rio de Janeiro, Brazil. Adding on to the massive level of interest, India is represented by its largest-ever contingent of 19 Indian athletes that will compete across 10 disciplines. Viewers will get a chance watch and support the Indian para-athletes strive for sporting excellence.

    SPN Sports and distribution president Rajesh Kaul said, “The sports cluster of SPN has continued to show its support to the cause of differently-abled sports in India”.

    “India is proudly rooting for the 19 para-athletes who are in Rio right now and there is an increasing public interest to watch how they perform at this International event. We will telecast the highlights of both sessions so that viewers can watch a round-up of the Paralympian’s performance.”

    “Ek India Happywala” is the theme under the aegis of which SPN runs its CSR programme. It focusses on creating a positive impact in our ecosystem and is built on three pillars: empowerment, education and environment.

  • Rio Olympics: India-centric live on DD National, special programmes on DD Sports

    Rio Olympics: India-centric live on DD National, special programmes on DD Sports

    NEW DELHI: All the India-centric events and some other important events taking place during the Olympics next month will be telecast on Doordarshan National Channel.

    A DD source told indiantelevision.com that there will be no live telecasts on DD Sports as that channel is not covered in the ambit of the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007. However, DD Sports had commenced pre-event programmes on the Olympics in June this year.

    Rio 2016 are being held in Rio de Janeiro, Brazil, are from 5 to 21 August 2016. The Paralympics follow from 7 to 18 September 2016. The Rio 2016 opening ceremony will be at the Maracanã Stadium on 5 August 2016. This is the first time that the Games are being held in South Anerica.

    The source also said that as President Pranab Mukherjee will be giving his traditional broadcast on the eve of Independence Day from 7.00 pm onwards n 14 August 2016, any important India-centric event that may happen at that time could be carried further in the day.

    Similarly, the Flag Hoisting Ceremony and Prime Minister’s Address to the Nation on Independence Day and Governors’ Address will be telecast on DD National from 6.25 am to 9.30 am. During this period if any important India centric-event happens, this will be carried as deferred live from 9.30 am onwards.

    The timings of the Closing ceremony are yet to be provided by the rights holder Star Sports. Also the timings pertaining to the end of the play every day are tentative and likely to change depending on the duration of the play.

    DD Sports has already mounted five shows as the build up to the Rio Olympics 2016. The shows were Olympic Hour, Olympics Flash Back, Mission Rio, Olympics Quiz and 2 episode series ‘Poorvottar Ke Ratna’.

    Apart from this social media weekly show ‘Sports Konect’ is totally focussed on Olympics and has been renamed as ‘Olympics Konect’.

    During the Olympics in DD Sports, daily Olympics bulletins and studio based discussion show ‘Olympics Hour’ will be telecast which will incorporate India centric news from the field of play and Olympics village. Apart from this shows like Olympics Flashback and Olympics Quiz which are not dated will be repeated.

    OLYMPIC HOUR- Studio discussion based one hour show in which the select experts dissect the chances of Indian athletes in sports in which the medals are expected. The selected experts include sports persons, sports journalists and federation officials.

    Olympics Flash Back- In this 15 minutes of flash back time, DD Sports takes the viewers down the memory lane, taking one back to the origin, legacy and important moments attached with the Olympics in past. These capsules were acquired from DW, Germany and are of best production quality.

    Mission Rio: – in this half an hour per episode done in documentary feature style, India’s chances weighing the sports personalities and specific sports are showcased from the actual location. These episodes are based on athletics, hockey, gymnastics, weightlifting, Wrestling & Archery amongst others.    

    Olympics Quiz- the only quiz show of its kind in the sports genre, the 7 episode series tests the knowledge level of the school level students pertaining to the games. Hosted by the seasoned quiz master, the series is shot in a unique viewer friendly presentation style, It is beginning this evening from 7.30 pm to 8 pm and will continue everyday till 4 August.

    Porvottar Ke Ratna- MC Mary Kom was the face of Indian upsurge in the London Olympics 2016. In Rio Olympics 2016, two sports faces of the North East, boxer Shiva Thapa and gymnast DipaKarmakar shoulder the medal hope of the nation. In two sports episodes of Porvottar Ke Ratna, these two athletes are profiled from ground zero.  This will be held on four days featuring Shiva Thomas tomorrow and on 3 August and Dipa Karmakar on 31 July and 4 August from 9.30 pm to 10 pm on Star Sports.

    Telecast Timings of Rio Olympics 2016 in DD NATIONAL

    The timings are in Indian Standard Time (IST) and the schedule given below is as per the information provided by the rights holder Star Sports.

    The schedule includes the timings of the Pre Olympic and Post Olympic show before the start and at the end of each day’s play. 

    DAY

    Date

    Pre Olympic Show (IST)

    Start of Games

    Event

    Date

    End of Games

    Post Olympic  Show (IST)

     

    6/8/16

    4:00 -4:20 AM

    4:20 am

    Opening Ceremony

     

    7:33 am

    7:30 am- 8:00 am

     

     

     

     

     

     

     

     

    1

    6/8/16

    16:30 to 17:00

    16:55 pm IST

    ROWING

    7/8/16

    09:23 am    IST

    9:30 to 10:00

    2

    7/8/16

    16:30 to 17:00

      16:55 pm  IST

    ROWING

    8/8/16

    09:23 am   IST

    9:30 to 10:00

    3

    8/8/16

    16:30 to 17:00

    16:55   pm IST

    ROWING

    9/8/16

    09:23 am   IST

    9:30 to 10:00

    4

    9/8/16

    16:30 to 17:00

    16:55 pm   IST

    ROWING

    10/8/16

    09:23  am  IST

    9:30 to 10:00

    5

    10/8/16

    16:30 to 17:00

    16:55      pm IST

    CYCLING ROWING

    FENCING

    11/8/16

    09:23 am    IST

    9:30 to 10:00

    6

    11/8/16

    15:30 to 16:00

    15:50  pm       IST

    GOLF

    12/8/16

    09:23 am    IST

    9:30 to 10:00

    7

    12/8/16

    15:30 to 16:00

    15:50      pm IST

    GOLF

    13/8/16

    09:23 am    IST

    9:30 to 10:00

    8

    13/8/16

    15:30 to 16:00

    15:50      pm      IST

    GOLF

    14/8/16

    09:23 am   IST

    9:30 to 10:00

    9

    14/8/16

    15:00 to 15: 30

    15:20  pm     IST

    GOLF

    15/8/16

    09:23 am   IST

    9:30 to 10:00

    10

    15/8/16

    16:30 to 17:00

    16:55     pm IST

    BADMINTON

    16/8/16

    09:23 am   IST

    9:30 to 10:00

    11

    16/8/16

    16:30 to 17:00

    16:55     pm IST

    BADMINTON

    17/8/16

    09:23 am   IST

    9:30 to 10:00

    12

    17/8/16

    15:30 to 16:00

    15:50      pm IST

    GOLF

    18/8/16

    10:03 am   IST

    9:30 to 10:00

    13

    18/8/16

    15:30 to 16:00

    15:50 pm      IST

    GOLF

     

    19/8/16

    08:48 am   IST

    9:00 to 9:30

    14

    19/8/16

    15:30 to 16:00

    15:50      pm IST

    GOLF

     

    20/8/16

    08:48 am   IST

    9:00 to 9:30

    15

    20/18/16

    15:30 to 16:00

    15:20      pm IST

    GOLF

     

    21/8/16

    09:03 am   IST

    9:00 am-9:30 am

    16

    21/8/16

    16:30 to 17:00

    16:55  pm       IST

    WRESTLING

     

    22/8/16

    Closing ceremony will start at 4.20 am

    TBD

    Telecast plan of Rio olympics games based programme 2016 on dd sports

    2000-2030 Hrs

    Mission Rio-2016

    (on DD SPORTS)

     

     

     

    athletics 1

    25.06.16

     

    26.06.16

     

     

    athletics 2

    26.06.16

    27.06.16

     

    athletics 1

    08.07.16

    09.07.16

     

    athletics 2

    09.07.16

    10.07.16

     

    hockey

    15.07.16

    16.07.16

     

    hockey

    16.07.16

    17.07.16

     

     

    boxing

    22.07.16

    23.07.16

     

     

    gymnastics

    23.07.16

    24.07.16

     

     

    Weightlifting

    28.07.16

    29.07.16

     

    wrestling

    29.07.16

    30.07.16

     

    archery

    05.08.18

    06.07.16

     

     

    0800 0830 Hrs

    mission rio-2016

    (on DD national)

     

     

     

    Hockey

    25.06.16

     

     

     

    Boxing

    26.06.16

     

     

    Gymnastics

    27.06.16

     

     

    Athletics1

    28.07.16

     

     

    Athletics 2

    29.07.16

     

     

    Weighlifting

    01.08.16

     

     

    Wrestling

    02.08.16

     

     

    Archery

    03.08.16

     

     

     
  • Rio Olympics: India-centric live on DD National, special programmes on DD Sports

    Rio Olympics: India-centric live on DD National, special programmes on DD Sports

    NEW DELHI: All the India-centric events and some other important events taking place during the Olympics next month will be telecast on Doordarshan National Channel.

    A DD source told indiantelevision.com that there will be no live telecasts on DD Sports as that channel is not covered in the ambit of the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007. However, DD Sports had commenced pre-event programmes on the Olympics in June this year.

    Rio 2016 are being held in Rio de Janeiro, Brazil, are from 5 to 21 August 2016. The Paralympics follow from 7 to 18 September 2016. The Rio 2016 opening ceremony will be at the Maracanã Stadium on 5 August 2016. This is the first time that the Games are being held in South Anerica.

    The source also said that as President Pranab Mukherjee will be giving his traditional broadcast on the eve of Independence Day from 7.00 pm onwards n 14 August 2016, any important India-centric event that may happen at that time could be carried further in the day.

    Similarly, the Flag Hoisting Ceremony and Prime Minister’s Address to the Nation on Independence Day and Governors’ Address will be telecast on DD National from 6.25 am to 9.30 am. During this period if any important India centric-event happens, this will be carried as deferred live from 9.30 am onwards.

    The timings of the Closing ceremony are yet to be provided by the rights holder Star Sports. Also the timings pertaining to the end of the play every day are tentative and likely to change depending on the duration of the play.

    DD Sports has already mounted five shows as the build up to the Rio Olympics 2016. The shows were Olympic Hour, Olympics Flash Back, Mission Rio, Olympics Quiz and 2 episode series ‘Poorvottar Ke Ratna’.

    Apart from this social media weekly show ‘Sports Konect’ is totally focussed on Olympics and has been renamed as ‘Olympics Konect’.

    During the Olympics in DD Sports, daily Olympics bulletins and studio based discussion show ‘Olympics Hour’ will be telecast which will incorporate India centric news from the field of play and Olympics village. Apart from this shows like Olympics Flashback and Olympics Quiz which are not dated will be repeated.

    OLYMPIC HOUR- Studio discussion based one hour show in which the select experts dissect the chances of Indian athletes in sports in which the medals are expected. The selected experts include sports persons, sports journalists and federation officials.

    Olympics Flash Back- In this 15 minutes of flash back time, DD Sports takes the viewers down the memory lane, taking one back to the origin, legacy and important moments attached with the Olympics in past. These capsules were acquired from DW, Germany and are of best production quality.

    Mission Rio: – in this half an hour per episode done in documentary feature style, India’s chances weighing the sports personalities and specific sports are showcased from the actual location. These episodes are based on athletics, hockey, gymnastics, weightlifting, Wrestling & Archery amongst others.    

    Olympics Quiz- the only quiz show of its kind in the sports genre, the 7 episode series tests the knowledge level of the school level students pertaining to the games. Hosted by the seasoned quiz master, the series is shot in a unique viewer friendly presentation style, It is beginning this evening from 7.30 pm to 8 pm and will continue everyday till 4 August.

    Porvottar Ke Ratna- MC Mary Kom was the face of Indian upsurge in the London Olympics 2016. In Rio Olympics 2016, two sports faces of the North East, boxer Shiva Thapa and gymnast DipaKarmakar shoulder the medal hope of the nation. In two sports episodes of Porvottar Ke Ratna, these two athletes are profiled from ground zero.  This will be held on four days featuring Shiva Thomas tomorrow and on 3 August and Dipa Karmakar on 31 July and 4 August from 9.30 pm to 10 pm on Star Sports.

    Telecast Timings of Rio Olympics 2016 in DD NATIONAL

    The timings are in Indian Standard Time (IST) and the schedule given below is as per the information provided by the rights holder Star Sports.

    The schedule includes the timings of the Pre Olympic and Post Olympic show before the start and at the end of each day’s play. 

    DAY

    Date

    Pre Olympic Show (IST)

    Start of Games

    Event

    Date

    End of Games

    Post Olympic  Show (IST)

     

    6/8/16

    4:00 -4:20 AM

    4:20 am

    Opening Ceremony

     

    7:33 am

    7:30 am- 8:00 am

     

     

     

     

     

     

     

     

    1

    6/8/16

    16:30 to 17:00

    16:55 pm IST

    ROWING

    7/8/16

    09:23 am    IST

    9:30 to 10:00

    2

    7/8/16

    16:30 to 17:00

      16:55 pm  IST

    ROWING

    8/8/16

    09:23 am   IST

    9:30 to 10:00

    3

    8/8/16

    16:30 to 17:00

    16:55   pm IST

    ROWING

    9/8/16

    09:23 am   IST

    9:30 to 10:00

    4

    9/8/16

    16:30 to 17:00

    16:55 pm   IST

    ROWING

    10/8/16

    09:23  am  IST

    9:30 to 10:00

    5

    10/8/16

    16:30 to 17:00

    16:55      pm IST

    CYCLING ROWING

    FENCING

    11/8/16

    09:23 am    IST

    9:30 to 10:00

    6

    11/8/16

    15:30 to 16:00

    15:50  pm       IST

    GOLF

    12/8/16

    09:23 am    IST

    9:30 to 10:00

    7

    12/8/16

    15:30 to 16:00

    15:50      pm IST

    GOLF

    13/8/16

    09:23 am    IST

    9:30 to 10:00

    8

    13/8/16

    15:30 to 16:00

    15:50      pm      IST

    GOLF

    14/8/16

    09:23 am   IST

    9:30 to 10:00

    9

    14/8/16

    15:00 to 15: 30

    15:20  pm     IST

    GOLF

    15/8/16

    09:23 am   IST

    9:30 to 10:00

    10

    15/8/16

    16:30 to 17:00

    16:55     pm IST

    BADMINTON

    16/8/16

    09:23 am   IST

    9:30 to 10:00

    11

    16/8/16

    16:30 to 17:00

    16:55     pm IST

    BADMINTON

    17/8/16

    09:23 am   IST

    9:30 to 10:00

    12

    17/8/16

    15:30 to 16:00

    15:50      pm IST

    GOLF

    18/8/16

    10:03 am   IST

    9:30 to 10:00

    13

    18/8/16

    15:30 to 16:00

    15:50 pm      IST

    GOLF

     

    19/8/16

    08:48 am   IST

    9:00 to 9:30

    14

    19/8/16

    15:30 to 16:00

    15:50      pm IST

    GOLF

     

    20/8/16

    08:48 am   IST

    9:00 to 9:30

    15

    20/18/16

    15:30 to 16:00

    15:20      pm IST

    GOLF

     

    21/8/16

    09:03 am   IST

    9:00 am-9:30 am

    16

    21/8/16

    16:30 to 17:00

    16:55  pm       IST

    WRESTLING

     

    22/8/16

    Closing ceremony will start at 4.20 am

    TBD

    Telecast plan of Rio olympics games based programme 2016 on dd sports

    2000-2030 Hrs

    Mission Rio-2016

    (on DD SPORTS)

     

     

     

    athletics 1

    25.06.16

     

    26.06.16

     

     

    athletics 2

    26.06.16

    27.06.16

     

    athletics 1

    08.07.16

    09.07.16

     

    athletics 2

    09.07.16

    10.07.16

     

    hockey

    15.07.16

    16.07.16

     

    hockey

    16.07.16

    17.07.16

     

     

    boxing

    22.07.16

    23.07.16

     

     

    gymnastics

    23.07.16

    24.07.16

     

     

    Weightlifting

    28.07.16

    29.07.16

     

    wrestling

    29.07.16

    30.07.16

     

    archery

    05.08.18

    06.07.16

     

     

    0800 0830 Hrs

    mission rio-2016

    (on DD national)

     

     

     

    Hockey

    25.06.16

     

     

     

    Boxing

    26.06.16

     

     

    Gymnastics

    27.06.16

     

     

    Athletics1

    28.07.16

     

     

    Athletics 2

    29.07.16

     

     

    Weighlifting

    01.08.16

     

     

    Wrestling

    02.08.16

     

     

    Archery

    03.08.16

     

     

     
  • WPP’s Cohn & Wolfe acquires majority stake in Brazil’s Grupo Maquina

    WPP’s Cohn & Wolfe acquires majority stake in Brazil’s Grupo Maquina

    MUMBAI: After acquiring a majority stake in India’s Six Degrees PR and Alphabet Consulting in September last year, WPP’s Cohn & Wolfe has made its second recent acquisition. The agency has now acquired a majority stake in Brazil’s public relations agency Grupo Maquina.

     

    Maquina Cohn & Wolfe, with 240 employees across offices in Sao Paulo, Rio de Janeiro and Brasilia, has the combined talent and experience to meet demand for global integrated marketing services from Brazilian companies and multinational companies alike. 

     

    Maquina was founded in 1995 by Maristela Mafei. Today, Maquina is known for its digital and integrated communications work across numerous industries, including finance, education, consumer technology, retail, entertainment, government and tourism. The agency has specialty divisions focused on digital, video content, branding, advertising and package design services.

     

    “Latin America has become a very important region for our clients and Brazil is a critical market for Cohn & Wolfe. After working with many good agencies, we were most impressed with Maquina’s excellence in digital and integrated marketing. They have an impressive client base and an equally impressive leadership team. We share values, including creativity, entrepreneurship and focus on client service, which will ensure a strong and long-lasting partnership and joint success,” says Cohn & Wolfe CEO Donna Imperato.

     

    Mafei will remain director-general of Maquina Cohn & Wolfe, reporting to Imperato. Marcelo Diego and Daniella Camargos will continue in their roles as co-CEOs, reporting to Mafei. They will keep their positions as partners with Maquina Cohn & Wolfe.

     

    The agency’s roster of both public and private sector clients includes Credit Suisse, EY, Zara, Xerox, Carrefour, L’Oréal, Nextel, MetLife, Bridgestone, GP Investments, Embratur, BRMalls, Qualicorp, Hypermarcas, Raízen, BRF, Grupo Estacio, Insper and Gafisa.

     

    “We recently celebrated our 20th anniversary and I couldn’t be more proud of the accomplishments of our remarkable teams and the work they have done for our trusted clients,” says Mafei. “What I envision for our next 20 years can be achieved by becoming part of the Cohn & Wolfe family. This partnership will bring unmatched strengths globally that will benefit our current multinational clients and attract many more here and throughout Latin America. We will continue to provide the best of our culture, but will now be associated with one of the largest agencies in the world.”

  • Sonakshi and Imran lend their voice for Rio 2

    Sonakshi and Imran lend their voice for Rio 2

    MUMBAI: In a first, Hollywood and Bollywood will come together in Rio 2 – the sequel to 2011’s hit animation flick Rio – and see two of Bollywood’s leading stars feature as the main voices for the dubbed Hindi version.

    Sonakshi Sinha and Imran Khan will feature as the lovable and memorable macaws Jewel and Blu respectively, for Rio 2. The English version of the movie will see the voices of Anne Hathaway and Jesse Eisenberg again which will be dubbed in Hindi by Sonakshi Sinha and Imran Khan. 

    Though in the past B-town actors have lent their voices on a small scale, like Shahrukh Khan in The Incredibles, this is the first time such a huge Bollywood association has taken place for a Hollywood franchise. 

    Rio 2 which is one of the most anticipated Hollywood movie in India, is an adventure comedy set in the Brazilian city of Rio De Janeiro. The movie will feature the return of Blu, Jewel and their three kids who leave their domesticated life for a journey to Amazon rainforest. 

    Rio 2 (3D) releases on 11 April 2014 in English, Hindi, Tamil and Telugu.

  • Beyonc breaks iTunes records

    Beyonc breaks iTunes records

    Pop star Beyonce looks to be rising on the chartbusters list. Her self-titled album, Beyonce has become the fastest selling album ever on the iTunes Store.

     

    With an unprecedented 828,773 albums sold in just its first three days, the album has broke the US first week album sales record with 617,213 sold and proved to be a global success going to number one in 104 countries, announced Apple.

     

    Beyonce is the fifth solo studio album from Beyonce, which was made available exclusively worldwide on the iTunes Store on 13 December by Parkwood Entertainment/Columbia Records. The self-titled set is the artist’s first visual album.

    The album has 14 new songs and 17 visually stunning, provocative videos shot around the world from Houston to New York City to Paris, and cto Rio de Janeiro, all before the album’s release. The album represents Beyonce’s biggest sales week ever.

  • ABC News Now expands to Europe

    MUMBAI: As part of its international expansion plans, ABC News has launched its international service ABC News Now in three European territories on the internet service Zattoo.

    The service will be initially available in Germany, Spain and Belgium but would soon expand its reach into additional markets including UK in the next six months.

    Showing keen interest in the international markets, ABC had earlier announced plans to launch in India, which is still awaiting regulatory approval.

    “We plan on significantly increasing our international presence. It is critically important for our news coverage and our survival to expand overseas and into broadband band other digital platforms,” said ABC News senior VP digital Paul Slavin.

    In October ABC opened seven new international bureaus in places that include Seoul, Rio de Janeiro, Dubai, New Delhi and Mumbai in India, Jakarta, Indonesia, and Nairobi, Kenya. All the international bureaus have a single correspondent known as digital reporter, who primarily creates content for the digital platforms.

    Slavin further added, “There were not a lot of outlets for international stories when we were just serving our television newscasts and there were other ways to cover international stories. It is hard to justify a bureau in a country when maybe four stories a year get on the air. Now, with the internet and with the cost of distributing content getting so much cheaper, we see international as significant opportunity and we are making a significant investment to become an international organization.”

    He said that they are looking for all types of distribution for the ABC News Now channel and content.

    “Broadband is probably the easiest, but we will utilise every platform from cable, satellite, IPTV, broadband and mobile,” he said.

    He stated that ABC is looking for content partnerships to help expand their international presence and customise their international services.