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Tag: Rio 2016 Olympic Games

  • 2016: Hotstar is Apple TV’s & Voot Google Play’s top app

    2016: Hotstar is Apple TV’s & Voot Google Play’s top app

    MUMBAI: Hotstar has appropriated the top spot on amazing iTunes as Apple TV’s app of the year for India 2016. The app was launched on Apple TV in August and the recognition comes on the back of a breakthrough year in which Hotstar continued to lead and disrupt the Indian market place. Indiantelevision.com also reported about a similar recognition in the digital space yesterday. In its year of launch, Viacom18’s video-on demand platform, Voot made it to the prestigious -Best Apps of the year 2016 India list on Google Play.

    2016 saw Hotstar introduce a host of new tech features and content proposition for its ever-increasing number of consumers, which currently stands at a whopping 130 million downloads.

    “India is the only country in the world where a streaming platform like Hotstar exists where the best TV shows from around the world, movie premieres and live sports are available on a single platform. The Indian consumer today is absolutely at the frontiers of mobile video: no consumer in any other part of the world has access to better options than the Indian consumer. Now, we are setting our sights on shaping the connected TV experience in India,” said Hotstar CEO Ajit Mohan.

    While innovation on live sports streaming continued to draw fans with the deeply engaging coverage of the Vivo IPL 2016, Rio 2016 Olympic Games, Premier League football and Kabaddi World Cup on Virtual Reality, the entertainment offerings were significantly beefed up when Hotstar launched its premium service in April making the best of international shows available in India alongside their US airing.

    The lineup on the premium service includes Emmy award-winning TV shows such as Game of Thrones, The Night Of, Westworld, Veep, and American Crime Story that are all exclusively available in India on Hotstar.

    Also Read:

    Viacom18’s Voot ranked among 2016’s best apps on Google Play

  • 2016: Hotstar is Apple TV’s & Voot Google Play’s top app

    2016: Hotstar is Apple TV’s & Voot Google Play’s top app

    MUMBAI: Hotstar has appropriated the top spot on amazing iTunes as Apple TV’s app of the year for India 2016. The app was launched on Apple TV in August and the recognition comes on the back of a breakthrough year in which Hotstar continued to lead and disrupt the Indian market place. Indiantelevision.com also reported about a similar recognition in the digital space yesterday. In its year of launch, Viacom18’s video-on demand platform, Voot made it to the prestigious -Best Apps of the year 2016 India list on Google Play.

    2016 saw Hotstar introduce a host of new tech features and content proposition for its ever-increasing number of consumers, which currently stands at a whopping 130 million downloads.

    “India is the only country in the world where a streaming platform like Hotstar exists where the best TV shows from around the world, movie premieres and live sports are available on a single platform. The Indian consumer today is absolutely at the frontiers of mobile video: no consumer in any other part of the world has access to better options than the Indian consumer. Now, we are setting our sights on shaping the connected TV experience in India,” said Hotstar CEO Ajit Mohan.

    While innovation on live sports streaming continued to draw fans with the deeply engaging coverage of the Vivo IPL 2016, Rio 2016 Olympic Games, Premier League football and Kabaddi World Cup on Virtual Reality, the entertainment offerings were significantly beefed up when Hotstar launched its premium service in April making the best of international shows available in India alongside their US airing.

    The lineup on the premium service includes Emmy award-winning TV shows such as Game of Thrones, The Night Of, Westworld, Veep, and American Crime Story that are all exclusively available in India on Hotstar.

    Also Read:

    Viacom18’s Voot ranked among 2016’s best apps on Google Play

  • Hotstar launches interactive campaigns for Rio 2016 Olympic Games

    Hotstar launches interactive campaigns for Rio 2016 Olympic Games

    MUMBAI: Hotstar has launched a series of three heart-warming ad films to drive viewership and awareness about the unprecedented coverage it has planned for the upcoming Rio 2016 Olympic Games. With the creative thought of Life Gives You Tough Choices, the VOD platform’s campaign will offer viewers a variety of options to choose from.

    The complete campaign will be covered in a series of 3 films, 2 of which have already been released – the first, a heart-warming film in a family setting showcases the tough choices that a cute boy has to make in order to get what he wants: a peck on the cheek from his family members that he absolutely detests in exchange for their mobile phones to watch the 14 live streams simultaneously! The second campaign film humorously shows the predicament of a girl who’s struggling with simultaneous appointments she has with the sporting legends at the Rio 2016 Olympic Games as she decides what to watch.

    “Hotstar has emerged as the nation’s first choice for watching large sporting events, and sports aficionados have taken a keen liking for the interactive, data-rich experience that Hotstar offers. The coverage of the Rio 2016 Olympic Games on Hotstar will not only enable the viewers to watch all sporting events live, but also empower them to choose sports and games of their interest,” said a Hotstar spokesperson.

    The campaign has been fully designed and executed in-house by the creative team at Hotstar, and will be supported by a high-impact marketing campaign which will engage users across TV, social and digital platforms.

    Hotstar will cover all 42 sports with over 3000 hours of live coverage and video-on-demand. The unprecedented depth of coverage will be accompanied by the most sophisticated Olympics Video Player with a day-wise calendar of events with exact timings, quick links to live/recap, highlights & event statistics, as well as sport and country-wise medals tally.

    The app will have 14 Live feeds, whereas the interactive, data-rich video player on the web will present daily coverage running into multiple streams basis the events, access to day-wise listing of events, medals tally and the ability to personalize the experience by allowing the viewer to sort by the country/sport of his choice.

    The Rio 2016 Olympic Games begin from 5 August 2016 in Brazil with participation of the largest ever Olympic contingent from India.

  • Hotstar launches interactive campaigns for Rio 2016 Olympic Games

    Hotstar launches interactive campaigns for Rio 2016 Olympic Games

    MUMBAI: Hotstar has launched a series of three heart-warming ad films to drive viewership and awareness about the unprecedented coverage it has planned for the upcoming Rio 2016 Olympic Games. With the creative thought of Life Gives You Tough Choices, the VOD platform’s campaign will offer viewers a variety of options to choose from.

    The complete campaign will be covered in a series of 3 films, 2 of which have already been released – the first, a heart-warming film in a family setting showcases the tough choices that a cute boy has to make in order to get what he wants: a peck on the cheek from his family members that he absolutely detests in exchange for their mobile phones to watch the 14 live streams simultaneously! The second campaign film humorously shows the predicament of a girl who’s struggling with simultaneous appointments she has with the sporting legends at the Rio 2016 Olympic Games as she decides what to watch.

    “Hotstar has emerged as the nation’s first choice for watching large sporting events, and sports aficionados have taken a keen liking for the interactive, data-rich experience that Hotstar offers. The coverage of the Rio 2016 Olympic Games on Hotstar will not only enable the viewers to watch all sporting events live, but also empower them to choose sports and games of their interest,” said a Hotstar spokesperson.

    The campaign has been fully designed and executed in-house by the creative team at Hotstar, and will be supported by a high-impact marketing campaign which will engage users across TV, social and digital platforms.

    Hotstar will cover all 42 sports with over 3000 hours of live coverage and video-on-demand. The unprecedented depth of coverage will be accompanied by the most sophisticated Olympics Video Player with a day-wise calendar of events with exact timings, quick links to live/recap, highlights & event statistics, as well as sport and country-wise medals tally.

    The app will have 14 Live feeds, whereas the interactive, data-rich video player on the web will present daily coverage running into multiple streams basis the events, access to day-wise listing of events, medals tally and the ability to personalize the experience by allowing the viewer to sort by the country/sport of his choice.

    The Rio 2016 Olympic Games begin from 5 August 2016 in Brazil with participation of the largest ever Olympic contingent from India.