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Tag: Rikki Agarwal

  • Blink Digital, Meta, and OML host workshop on using reels for performance marketing

    Blink Digital, Meta, and OML host workshop on using reels for performance marketing

    Mumbai: Blink Digital is excited to announce a strategic partnership with Meta and Only Much Louder to deliver an intensive one-day workshop on 28 May, focused on the power of Reels in performance marketing. This initiative aims to educate brands and marketers on creating compelling, thumb-stopping content that drives both engagement and action. With the growing importance of short-form video content, the workshop will highlight the benefits of investing in Reels as high-performing assets.

    Blink Digital, an award-winning independent digital agency, aims to bring their learning of global clients to India. With a staggering 100M spent on reel by Blink last year, the session will be power-packed with insights and learnings with Meta as a leading discovery platform and Only Much Louder enhancing the focus on creator content, this workshop represents a unique opportunity for brands and creators alike to stay ahead in the dynamic field of performance marketing.

    Meta, India head of agency Gaurav Singh will deliver the keynote address, setting the stage for a series of sessions and workshops. Topics include ‘Reels in Modern Marketing’ by Anoop Menon, Agency Partner at Meta, India, and ‘Creating High-Performance Reels’ by Dia Kirpalani, Head of Creative Strategy at Blink Digital.

    “This initiative is designed to educate brands at the forefront of the digital ecosystem,” said Blink Digital co-founder and COO Rikki Agarwal. He added, “Utilising short-form video content on Reels is crucial for brands to thrive online. We grasp the nuances of the global market and aim to bring those insights to India. At Blink Digital, we are convinced that creativity is paramount, and when executed well, it drives the performance brands require.”

    Only Much Louder CEO  Gunjan Arya added, “We are excited to bring our network of creators and brand partners to this workshop, with whom OML has had the privilege to keep in step with as the platform has grown. Borrowing from our insights having worked with over 10,000+ creators in 20+ countries, we are offering participants real-world insights and practical tips on creating impactful Reels. We assure you that everyone attending will gain valuable knowledge and skills, making this workshop beneficial for both brands and creators alike.”

    Join us for an exclusive session where we share our insider secrets. Learn how to optimise your media spending, ensure each investment delivers exceptional ROI, and drive remarkable growth. RSVP now to secure your spot and take the first step toward unlocking your brand’s full potential.

    You can register and see the agenda here – https://blinkdigital.in/metaday/

    When – Tuesday, 28th May

    Time – 10:30 am onwards

    Where – Meta Office, One BKC, Mumbai

  • Blink Digital onboards Kalvi, introduces new tagline ‘Get Engineered Differently’

    Blink Digital onboards Kalvi, introduces new tagline ‘Get Engineered Differently’

    Mumbai: The globally acclaimed digital agency, Blink Digital, has united with Kalvi to flawlessly encapsulate what sets it apart and ties back seamlessly to the target audience and helps them curate a quirky tagline. The brand also partnered with Rithvik Dhanjani.

    The newly introduced tagline for the seed-funded educational startup was carried out through videos, banners and further amplification on social media platforms like Youtube, Facebook, Twitter and Instagram. They have also helped Kalvi to curate their tagline, after delving into deep research. 

    The partnership aims to weave the brand’s market positioning via ‘get engineered differently at Kalvi’ that can define the brand in its market segment. Blink Digital conceptualised and executed the campaign to assist them to create awareness amongst aspiring engineering students. 

    The tagline details Kalvi’s pioneering liberal engineering program that reimagines what a B.Tech degree can be, a first-of-its-kind, that guarantees students not just one-on-one mentorship with industry experts, but also placements with paid internships in top MNCs from the second year of the course itself. The venture is backed by industry experts & CTOs of top tech companies and delivers its promise through their proprietary platform called “quadrangle”. 

    A new start in brand positioning for Blink Digital, the agency created the positioning statements, taglines along with various banners and video assets highlighting the pioneering RTBs, using Rithvik Dhanjani for his credibility in the engineering category.

    Talking about the association, Blink Digital co-founder and COO Rikki Agarwal said, “We are delighted to be associated with Kalvi Institute for this campaign and look forward to continuing working with them on exciting problem-solving scenarios to spread the word about their mission to transform engineering education. The Blink team wanted to create a simple yet effective medium that was eye-grabbing yet informative. The team made sure it was in line with client briefs and reached the right audiences.”

    “We are happy to partner with Blink Digital and leverage its unique approach to meet our objective. They are assisting us across the full stack of marketing – starting from research & creatives to develop our position and tagline right through to media planning and execution to effectively reach & convert our target audiences. We are delighted with the service they have provided and the impact that it has had through this whole process.” added Kalvi head of growth Deepak Venugopal.