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Tag: Rijish Raghavan

  • Zillion launches rewards as a service for brands

    Zillion launches rewards as a service for brands

    Mumbai: Zillion, one of India’s multi-brand loyalty programs, that is part of the BharatPe Group announced the launch of Rewards-as-a-Service (RaaS) platform for brands that have an existing loyalty currency, but would need a robust rewards redemption platform to offer a best-in-class experience to their customers. With this newly launched product, the company will be targeting on board banks and large enterprises, including those with an extensive distribution network.

    Rewards as a service platform will enable brands to have the flexibility of running their own loyalty currency, while offering an exciting redemption platform for their customers. The platform offers a host of options to choose from, including e- vouchers, products, utilities, Air miles and more. This will also eliminate the hassle of brands having to on board multiple partners so as to offer a plethora of redemption choices to their customers. The pricing will be competitive as the platform will operate on a bidding model which will ensure customers get the best price at all times.

    Speaking on the launch, Zillion CEO Rijish Raghavan said, “Loyalty industry has undergone a transformational shift over the last few years. Today, the loyalty industry is democratised and loyalty is not limited to only big brands. Young and unconventional brands have realized that loyalty is a great tool to drive customer stickiness and hence, are investing in a robust loyalty program. However, in a majority of cases, the redemption process is broken or very sub-standard with minimal redemption options as brands usually have a select set of options for customers to choose from. Our rewards platform with over 250 choices in e-vouchers, over 4000 products, Air Miles etc., will enable these brands to offer a superlative loyalty experience to their customers. Rewards-as-a-Service will widen the offering from Zillion and allow us to partner with brands who are looking for pure-play rewards management versus overall loyalty management. We are confident that this will be a game changer in the industry and will help us further strengthen our foothold in the market.”

    Zillion (erstwhile PAYBACK India) is a unique multi-brand loyalty program designed to engage with customers and reward them for their purchases with loyalty coins that can be redeemed later. Currently, its members can earn coins at more than 50 brands – in store & online and redeem them at select partners or for products and vouchers from leading brands. The customers can earn ‘Zillion coins’ for their routine spends, across the network of offline and online partners, including groceries, fuel, entertainment, travel, apparel and more. The partners of Zillion include renowned brands from multiple industries including retail, fuel, banking, payments, entertainment, hospitality and travel. Some of its key partners include HPCL, BookMyShow, American Express, Amazon, Flipkart and many more.

  • Payback appoints Rijish Raghavan as COO

    Payback appoints Rijish Raghavan as COO

    Mumbai: Payback, India’s largest multi-brand loyalty program, today has announced the appointment of Rijish Raghavan as the new chief operating officer to oversee its India operations. Raghavan will also continue to lead business development and partner management portfolios while taking on additional responsibilities that would encompass business intelligence and compliance.

    He has over two decades of experience in leadership roles across industries. He believes in taking the organisation to the next level with expansion across new service categories and customer segments.

    Speaking on his new role Raghavan said, “I have been fortunate to be part of Payback’s journey in India and am excited to take on this new role that will help drive the next phase of growth for the business and will help the brand achieve many milestones. I am committed to bring in new ideas that will lead to the fulfilment of business objectives of our shareholders and partners along with creating more rewarding experiences for our members.”

    Prior to Payback, Raghavan was associated with companies like American Express and Cox & Kings. He has been instrumental in leading business development and driving growth for Payback in the country for last four years. He holds a post graduate diploma in business management from Xavier’s Institute of Management and has a deep understanding of marketing, analytics and technology functions.

    Also Read:

    Payback adopts new brand positioning with ‘Nothing is pointless’ campaign

    Oxigen Wallet partners Payback to maximise customer benefits  

    Payback inks strategic partnership with MobiKwik

  • Kantar IMRB & Payback launch ‘shopper barometer’

    MUMBAI: Kantar IMRB and Payback have published a comprehensive report named Shopper Barometer that monitors the shoppers’ perceptions of the economy and their financial well-being that impacts their buying decisions. This is the first study to track sentiments among consumers thus providing a real-time view of validated spends and thereby create robust models to predict future spends.

    * Lower middle social classes (SEC B/C) i.e. petty traders, small shop keepers etc. showing signs of financial distress

    * Weakening of spend appetite in IT and Start-up hubs i.e. Delhi-NCR, Bengaluru, and Hyderabad while traditional manufacturing and trade hubs such as Mumbai and Chennai are more buoyant

    * Eating Out resilient even among those who have reduced spending overall

    * Fashion and Telecom to showing upward momentum despite above average change in relevant category CPI for urban markets

    * Contrary to expectations, the consumer market for Automotive is likely to be subdued this summer.

    Talking about the study, Kantar Shopper EVP Sushmita Balasubramaniam said, “Shopper sentiments are down but not out – the financial strain is more likely a response to the current economic environment rather than lack of cash or affordability. It is evident that they are prioritizing what they choose to spend on – some categories like fashion, dining out have shown an increase in spends. The sentiments also vary by cities; those which have a population less dependent on IT & IT enabled services are more buoyant. A Shopper Index is a valuable tool for marketers & retailers, especially since it provides inputs into category spends apart from the overall shopper sentiment. This can input into crafting strategies that will either ride the wave or address shopper concerns for specific categories.”

    Kantar IMRB’s Shopper Barometer surveys Payback’s (India’s largest Loyalty program) customers on two key areas i.e. spends and the disposition to spend – overall and by key categories. The study gives a complete read of the trendsetter urban markets and the consuming classes.

    Commenting on the study, Payback India VP and head of partner management Rijish Raghavan said, “Payback network spans over 50+ brands, primarily leaders across each of the consumer spend categories and more than 60 million members engaging across this network. This places us in a unique position to access and develop high level intelligence and insights on consumer behaviour and buying patterns. This partnership and recent study with Kantar is another step in this process to leverage the understanding of our network of consumers to create actionable insights for retailers across the country around consumer sentiments and spend patterns by understanding the pulse of the consumer. This study will enable marketers to develop strategies around personalised experiences and engagement customised to specific service categories and consumer choices.”

    Currently, the Shopper Barometer covers a strong panel of 1200 Payback customers drawn from the Upper to Middle Social Classes (SEC ABC) in the 8 leading metros of the country – Mumbai, Delhi- NCR, Kolkata, Chennai, Bengaluru, Hyderabad, Ahmedabad, and Pune.

    “Both Kantar IMRB and Payback track consumer spending across a large basket of categories. We have come together to combine our data strengths to create a bell weather indicator of Shopper Sentiments validated by spending patterns,” said Kantar IMRB senior ED – data alliance Puneet Avasthi.

    The study has been envisaged as a track with multiple waves over a period. The recently conducted first wave provides a good read on the Shopper sentiments post budget as a baseline. A follow-up wave is proposed later this year, to read shopper mood once GST starts settling in as also factors such as Monsoon etc.