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Tag: Ridhima Lulla

  • Eros Now brings season 2 of ‘Metro Park’

    Eros Now brings season 2 of ‘Metro Park’

    MUMBAI: Eros Now’s legacy of entertaining the masses is a well-trod territory and over time the premium OTT platform has developed deeper relations with the audience through captivating content. Continuing with what Eros Now knows best, which is entertaining the audiences, it comes as terrific news to the viewers with the announcement of the second season of the original show ‘Metro Park’. The announcement has been made, given the success the show enjoyed for its first season amongst the Eros Now subscribers both in India and those Indian’s residing overseas. 

    The series received several prestigious accolades and popularized the concept of e-pooja in many places, setting an all new trend in the state of Madhya Pradesh. Taking fun, a notch higher, Metro Park season 2 will have exciting new additions joining the hilarious clan.

    This Eros Now’s Original series begins by showcasing the quirks and eccentricities of the everyday life of desi Indians living abroad. The first season stars Ranvir Shorey, Pitobash, Purbi Joshi and Vega Tamotia in lead roles. A newly married couple, Kannan and Kinjal, who're expecting a baby, live in an apartment in New York and plan to shift to Metro Park in New Jersey which is close to Kinjal's sister's house (Payal). Kalpesh, Kannan's brother-in-law runs an "American" convenience store called "Pay and Run" in the heart of India-town in New Jersey and lives with his wife Payal who runs her beauty salon. As Kannan and Kinjal move into a neighbourhood where most of the residents are Indians, they find it difficult to adjust with the suburban atmosphere. The story takes the audience through various stages when the two couples find it hard to deal with different situations in their environment.

    Eros Group  Chief Creative Officer Ridhima Lulla said, “Given the success the show enjoyed for its first season, taking things a notch higher with season 2 was an easy decision for us! The worldwide popularity and viewership season one received was because the characters and milieu were modern and relatable. We are thrilled to have created such funny, charming, relatable characters, and we promise our viewers around the world will be delighted to have another season to look forward to.”

    Metro Park season 1 had premiered in March 2019, and the exciting new season 2 will be streaming soon. Stay tuned!

  • Eros Now to release PM Narendra Modi’s biopic

    Eros Now to release PM Narendra Modi’s biopic

    MUMBAI: Eros Now, the OTT platform, has announced a biopic on India’s PM, Narendra Modi, produced by Benchmark Pictures, led by Umesh Shukla and Ashish Wagh. Titled Modi, the Eros Now original series showcases the eventful life of the inspiring and influential leader. The series is set to release in April 2019.

    The 10-part original series on Eros Now directed by Shukla captures different phases of Modi’s life. The original series is written by MihirBhuta and Radhika Anand and each episode ranges between 35 to 40 minutes highlighting many incidents that made him devote his life to the service of the country.

    Eros Group CCO Ridhima Lulla said, “Eros has always believed in connecting with the masses and telling them the stories that matter. ‘Modi’ is one of our really exciting projects. Prime Minister Narendra Modi is undoubtedly a leader par excellence and someone who has inspired many and changed the way world looks at India. Our attempt through this biopic is to tell the story of his struggle, ambition, intensity and success and how it not only inspires many but is one of the factors of his mass appeal. We are certain that the audience will love to watch the different facets of their enigmatic leader.” 

    The story talks about Narendra Modi who was born to a family of grocers (who owned a tea stall) in Vadnagar, Mehsana district, Bombay state (present-day Gujarat) and is the third of six children of DamodardasMulchand Modi and Hiraben Modi. He was a diligent and resourceful student who discovered himself better at a young age by travelling across the country. His extremely humble background helped him connect with the masses and the biopic is the ultimate gateway to witness the life of a self-made man. Shot in real locations of Gujarat, Uttarakhand, West Bengal, Delhi and Kashmir, the biopic captures the several highs and lows of the dynamic leader of new India.

    Shukla further adds, “Prime Minister Modi’s personality enthrals young and old alike. His sense of humour, spirituality and love for technology makes him a unique leader. It was lovely to take on a project which came with a responsibility to narrate the life of the leader of new India and I am sure each episode of the 10-part original series will be a revelation for the audiences. His growing-up years, brave decisions and roles at different phases of life makes for an incredible story.”

  • Eros Now Begins Production of Original Series FLESH starring Swara Bhasker

    Eros Now Begins Production of Original Series FLESH starring Swara Bhasker

    MUMBAI: Eros International PLC (NYSE: EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that Eros Now, its cutting edge digital over-the-top (OTT) South Asian entertainment platform, has launched another intriguing and compelling original web series, FLESH. A provocative human drama starring a spectacular ensemble cast of Swara Bhasker, Akshay Oberoi, Vidya Malvade, Kavin Dave and Yudhishtir Urs among others began production this month for an early 2019 release. The series is being co-produced by Siddharth Anand and directed by Danish Aslam of Break ke Baad fame.

    The gritty series is set against the global human trafficking industry and how a belligerent cop, played by Swara Bhasker, neglects the law and takes matters into her own hands.

    Written by Pooja Ladha Surti, best known for her work on acclaimed films like Andhadhun, Badlapur, Phobia, Ek Hasina Thi amongst others, Pooja has etched yet another captivating narrative around the dark world of human trafficking.

    Commenting on the new series, Ridhima Lulla, Chief Content Officer, Eros Group said, “We continue to build our focus on providing a unique experience in the digital world with captivating stories backed by skilled talent. We want the consumers’ digital experience to be defined by creating strong, extraordinary and unforgettable content. Flesh is a flagship Eros Now show that promises to have all the gripping elements to hook audiences”. 

    Producer Siddharth Anand, added “It’s a definite high point to produce such an incredible series with Eros Now and we want to present a perfect blend of dark reality and entertainment through Flesh. The superb script, cast, genre and drama are the key ingredients that will keep the viewers captured till the end”.

    Talking about her new web series, Swara Bhasker said, “To associate with brave, bold, relevant and impactful characters and projects is a dream for any passionate actor. I am delighted to become a part of Flesh and looking forward to working with this fantastic and talented crew. For the first time in my career, I am playing a cop and my fans will be witnessing a new version of myself in this Eros Now original series.”

  • Eros Now to launch original regional web series by early 2019

    Eros Now to launch original regional web series by early 2019

    MUMBAI: Eros Now, the digital arm of Eros International announced its foray into the original content space with its first series Side Hero, with all episodes available for binge-viewing from 24 September 2018. Directed by Rohan Sippy and produced by Ramesh Sippy entertainment productions, Side Hero stars Kunaal Roy Kapur as a fictionalised version of himself, trying to become a lead hero and prove that acting is not just a hobby.

    The web series consists of eight episodes with duration of 25-30 minutes. According to Eros Group chief content officer Ridhima Lulla, all the shows Eros Now intends to create are multi-seasonal. The OTT platform plans to roll out one to two originals a month. “We don’t want to restrict ourselves in the genres we want to create. This one is comedy, you will also see in drama, thriller, mythology or fantasy,” she added.

    The show’s quirky tagline ‘IskoKaunDekhega’ takes a dig at Kunaal Roy Kapur’s character showcasing Side Hero’s self-deprecating humour.

    Eros Digital chief operating officer Ali Hussein said, “The platform is planning to launch regional content in early 2019. All our short form content is free and long form content is behind the pay-wall. Currently, we are trying to figure out how to work with the advertisers not just in the short form but also in the long form space. We won’t be like a traditional AVOD brand. We are in conversation with top 10 brands in the country like Cadbury, Fevicol, Nivia, Myntra, Diageo and they have all reached out to us.”

    Lulla mentioned that there will be regional focus too as Eros doesn’t want to only look at Hindi content. “First few months we will focus on Hindi but in the next couple of months we will be kicking off a lot of regional content as well,” she said.

    The digital entertainment platform plans to strategically encompass marketing elements such as on-air promotions, creating social media buzz, on-ground association, outdoor campaigns, radio spots and various PR tools, making it an impactful campaign. Side Hero will be extensively promoted on major broadcast channels through a 15-day long campaign alongside aggressive promotions on leading radio stations in Mumbai, Delhi and Bangalore. Eros Now will also tactically use outdoor medium for promotions at 100+ sites in Mumbai.

    “We have got our partners like Google, Apple and many more doing something interesting for us. I think the surrounding noise of it is bigger than what Netflix and Amazon can potentially do because we are not necessarily dependent on a third party medium. Media value of our budget will be bigger than Amazon and Netflix because of our partnerships,” Hussein added.

    As of August 2018, Eros Now enjoys viewership from 100+ countries and is further strengthening its global presence. Eros Now will leverage its partnerships with leading international brands like Xiaomi Mi TV, Dialog Axiata and more to present its original content across Asia and beyond.

    “We are launching in at least 4-5 new countries in terms of specific alliance and partnerships in the next 3-4 months. We are already present to localise partners in key NRI markets around the world,” he concluded.

  • Ridhima Lulla joins The Indian Chamber of Commerce as M&E Head of the Western India Expert Committee

    Ridhima Lulla joins The Indian Chamber of Commerce as M&E Head of the Western India Expert Committee

    MUMBAI: India’s leading body of business and industry, The Indian Chamber of Commerce (ICC), has appointed Eros Group’s Chief Content Officer Ridhima Lulla as the Head of the Western India Expert Committee in Media & Entertainment. Formed by a group of pioneering industrialists, ICC members include several corporate groups in the country, with business operations panning across India and abroad.

    Ridhima’s appointment is a testament of her talent and dedication towards the media and entertainment ecosystem. With her core focus on the creative expression, she plays a key role in the leadership team at Eros International, driving the company’s content strategy. She has been actively involved in Eros’s movie business with projects at all stages. Ridhima has also been strengthening the original content strategy for Eros Now, the premiere Video OTT platform by Eros, thus re-establishing its leadership position as a digital entertainment company.

    Commenting on the appointment, Ridhima Lulla said, “I am humbled and happy to join The Indian Chamber of Commerce board. The media & entertainment landscape in India is currently in a very exciting phase and I believe that the coming years are going to be crucial in how the world looks at the Indian M&E industry. At ICC, my aim will be to elevate the ecosystem with creative and collaborative thinking along with other worthy members on the board.”

  • Eros International acquires film rights to best-selling author Ashwin Sanghi’s The Krishna Key

    Eros International acquires film rights to best-selling author Ashwin Sanghi’s The Krishna Key

    MUMBAI: Eros International, a leading global company in the Indian film entertainment industry has acquired the rights to adapt best-selling Indian author Ashwin Sanghi’s anthropological thriller The Krishna Key into a theatrical film and original series for their digital over-the-top (OTT) South Asian entertainment platform, Eros Now.

    The acclaimed thriller set across timelines with its captivating plot, merging the mythological with the contemporary released in 2012. The book follows a history professor who must prove his innocence against a murder charge. Krishna Key, the third novel by Ashwin Sanghi, tries to unfold the secrets of the Mahabharata and establish Krishna as a historical character rather than a mythical character. The plot is dramatic and provocative, enthralling with its twists and turns creating a seamless opportunity to creatively showcase it in the world cinema. The series is in initial stages of development with talent to be finalised soon. Eros is planning its release in 2019.

    Commenting on the development, Eros International, Chief Content Officer, Ridhima Lulla said, “We are gearing towards enhancing the premium content offering on Eros Now, that includes the launch of its originals. We want to offer a myriad content mix on our platform and have been particularly keen on adding Indian mythological themes which remain hugely popular.  We are very excited to have acquired the rights to Ashwin’s bestselling book which delves beautifully into Indian history and mythology and at the same time blending well with the contemporary world and we anticipate it to be a perfect premise to explore for the big screen and an original series adaption”. 

    Author Ashwin Sanghi adds, “I am delighted that Eros International has acquired the rights to The Krishna Key. Eros has an incredible team that is exceedingly capable of adapting this action-packed thriller into a very interesting story for cinema. I am confident that the final product will be exciting and entertaining.”

    Ashwin Sanghi ranks among India’s highest selling English fiction authors. He is considered one of the frontrunners in historical and mythological retelling. Popularly hailed as the Indian Dan Brown for The Rozabal Line and The Krishna Key, both of which were critically acclaimed. He has written several other bestsellers including Chanakya’s Chant, The Sialkot Saga and Keepers of the Kalachakra. In 2010, he won Vodafone-Crossword Popular Choice Award for Chanakya’s Chant. Additionally, the book Private India became the best seller in the United Kingdom. He was also included in the list of celebrity 100 by Forbes.