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Tag: Riders Music Festival

  • Red FM announces Riders Music Festival in Delhi in February

    Red FM announces Riders Music Festival in Delhi in February

    MUMBAI: In the streets of Delhi, where the roar of engines often competes with the hum of daily life, a unique festival is revving up to take centre stage.

    Imagine the thrill of bikes and music merging into one electrifying experience—this is what the Riders Music Festival is all about. Returning on 8-9 February 2025, the event promises to transform the city into a haven for bikers, music lovers, and food enthusiasts, creating a vibrant celebration of passion and camaraderie.

    The third edition of the Riders Music Festival, announced by 93.5 Red FM, will  feature live performances, curated streetwear, food, and a showcase of custom, vintage, and adventure vehicles.

    Red FM  COO &  director Nisha Narayanan said, “This year, we’re celebrating the camaraderie and solidarity among bikers—values that no institution can instil. At the heart of this festival is the powerful connection between music and riding, two forces that truly bind us together. This time we’re also committed to brand and gender neutrality, welcoming bikers of all kinds, non-bikers, and people from all walks of life. We also aim to promote sustainability, with a focus on electric vehicles, to build a united, eco-conscious community.”

    Red FM also organised a prelude for the Riders Music Festival, with Indian paralympic champion Deepa Malik as the chief guest. 
    Speaking at the event, she expressed:  “Biking has been my anchor through every phase of life, from teenage hobbies to reclaiming my identity after chest below paralysis at 29. Doctors told me I’d never walk again, so I made it my mission from my ‘will chair’ to ride again. Wheels, to me, symbolise freedom, not limits. Riding a modified bike helped me reclaim my mobility, enter the world of sports, and prove that passion can overcome any barrier. This is why at Riders Music Festival I feel like I have a personal connection. My book also captures this journey of embracing challenges with a #bringiton spirit and proving abilities beyond disabilities.”

    The Riders Music Festival 2025 boasts a line-up of seven artist performances, headlined by  Indian music director and singer Amit Trivedi along with  acts by Seedhe Maut, Paradox, Gurbax, Parvaaz, Prabh Deep and Raman Negi.

    Attendees can also look forward to a stunt and gaming zone, along with over 50 exhibits showcasing  custom, vintage and adventure bikes and cars. For fashion trendsetters, a dedicated streetwear zone will feature fashion and  a carefully curated selection of  food and beverage brands.

  • Maxxis Tyres, Lets Ryde announce women-only riders training initiative

    Maxxis Tyres, Lets Ryde announce women-only riders training initiative

    MUMBAI: Maxxis India, a sub-company of Maxxis Group, has announced a tie-up with Lets Ryde, a Delhi-based motorcycle rental and tour-adventure company that also organises theme based customised biking expedition for riders across India and overseas. The companies announced their association for a unique initiative – Women in Front – Riders Training Academy, for Wo/men, by Women, at the ongoing Riders’ Music Festival that celebrates the spirit of bikes and music.

    Commenting on this initiative, Maxxis India marketing, and retail sales head Bing-Lin Wu said, “Women in Front is a one of its kind initiative that brings out the skill and thrill of riding. The programme aims to empower and encourage Indian women to experience the freedom of riding and challenge gender stereotypes. As a company with a strong biking DNA, we believe that superior performance and safety go hand in hand. Through this initiative, we want to equip the women with relevant training and safety practices that will help them take the front seat and pave their own journey without any fear or hesitation.”

    Lets Ryde co-founders Amit and Kuldeep said, “A motorcycle is a powerful symbol of freedom and individuality. We are committed to empowering Indian women to break the stereotype by being self-sufficient in riding a motorbike. For women to pursue their passion for riding motorcycles makes us hopeful that our country could finally be on its way to gender equality across different realms – this one being ruling the roads safely. While promoting the biking fraternity, we are bringing a well thought-out and planned riding program which is By the Women, For the Women in every sense.”

    The lead trainer at the academy will be Shahnawaz Karim, India’s only International Instructors Academy (IIA Germany) certified international adventure and enduro riding trainer based out of Delhi-NCR who has trained over 100+ riders from BMW Motorrad, Triumph, Royal Enfield, Kawasaki, Bajaj, KTM across India and Jaswinder Kaur, the associate trainer who is a solo and group rider. She has been riding for the past 12 years and has worked with brands like Ducati.

    The first step of the training programme will entail a 4-day workshop, where the registered women will go through a host of training with a combination of theory and bike control briefings, track practice and lastly breakfast ride with the group. The women will also learn the process of changing tires, changing oil techniques, filter, and steps to be taken in an emergency situation.  

    As these riders clear basic levels of training, the academy will provide them the chance to go a notch higher with each level. The milestones in this journey will include – their first breakfast ride, biking expedition to Manali, training in advance biking techniques and the ultimate destination will be a trip to a biker’s dream destination, Leh Ladakh. The company also announced that it will fully sponsor the Leh Ladakh expedition for the top performers of each batch, post evaluation by the trainers.

    Registrations for the program have already begun and training for the first batch will start from January. Maxxis and Lets Ryde will have a prominent presence at the ongoing Riders Music Festival at JLN Stadium, New Delhi and will offer discounts and add-ons for on-the-spot registrations.