Tag: Richard Branson

  • Richard Branson Flies to Space with Sirisha Bandla

    Richard Branson Flies to Space with Sirisha Bandla

    There was a time when the idea of someone other than an astronaut flying to space seemed absurd.

    Now that dream has become a reality, with Virgin Galactic CEO and famous businessman Richard Branson flying to the edge of space on a rocket plane.

    Branson was joined on his flight by a select group of passengers, which includes an Indian-born woman by the name of Sirisha Bandla.

    Below is a detailed explanation of their trip, background on both Branson and Bandla, along with more information about the upcoming race for space tourism.

    Branson Flies to Space

    Richard Branson, who has long been a proponent of space travel and space tourism, took an exclusive flight to the edge of space. His rocket flew from New Mexico in the United States, spent roughly 30 minutes reaching the edge of the Earth’s atmosphere, spent some time up in space, and then flew back down.

    The entire journey was over in a little over an hour, which may have seemed anticlimactic to some. However, Branson and his group made history, as they were the first non-astronauts to fly into space. That is a feat no one can take away from them.

    When he spoke after the trip, Branson talked about how he had the time of his life. He said it was an experience he will never forget, and he hoped that his trip would show others that space travel can eventually become attainable to the masses.

    Jeff Bezos Joins Branson in Space Travel

    Amazon’s Jeff Bezos has also flown into space in recent weeks, as he took his own crew a little further beyond the earth’s atmosphere shortly after Branson made his famous journey. Bezos also spoke positively about his experience when he flew off from Texas in the United States.

    The two giants of business showed that space travel is now something that can be achieved by people who are not astronauts. While neither of their rockets were in space for more than a few minutes, the trips do show that going up to and beyond the Earth’s atmosphere is no longer a fantasy for the vast majority of people.

    When Bezos came down from his trip, he said he had just experienced the “best day ever.” The excitement in his voice was hard to miss, which shows that even the most successful people in the world can be impressed by experiences they previously thought were insurmountable.

    India Celebrates Sirisha Bandla

    A new era of space tourism has emerged with the trip taken by Branson and his crew to space. With them was an Indian-born woman, Sirisha Bandla, who is gaining a lot of recognition in her home country.

    Bandla became the second woman born in India to go to space, after Kalpana Chawla. The latter sadly passed away when the Columbia Space Shuttle crashed on its re-entry to earth back in 2003.

    Bandla has a high position within Virgin Galactic, which Branson owns. She works as the vice president of government affairs for the company. Bandla has been with the company since 2015, earning her way through the ranks with her business acumen and knowledge of space travel.

    When news of the trip broke, her grandfather gave an interview to Reuters, in which he spoke about her long standing love for space and traveling beyond our planet.

    Bandla was part of a five-man crew that took the journey into space with Branson on his rocket. The 33-year-old is an aeronautical engineer who was born in Andhra Pradesh, India. Her family eventually moved to Houston, Texas in the United States, where she went on to attend Purdue University and George Washington University.

    Richard Branson and Space

    Richard Branson is an English businessman who has spent his entire life hoping to travel to space. He always wanted to be an entrepreneur, with his business sense quickly taking him to the very top of his profession.

    Branson began his empire with Virgin Records, a music record label that went on to sign many great artists over the years. He then transitioned into packaged holidays and founded his Virgin Atlantic airline.
     
    The subsequent decades saw Branson try his hand at nearly every industry that caught his interest. Everything from telecom ventures to railways to space-related projects were on the agenda for the English billionaire.

    His Virgin Galactic space tourism company was founded in 2004, during a time when most people felt the idea of regular folks traveling to space was laughable. Branson always believed that his journey would end with him going into space, and now he hopes to bring down the costs of such trips for the masses.

    The Age of Space Tourism

    With Richard Branson, Jeff Bezos and others going into space, traveling beyond Earth is officially open for non-astronauts. Such trips are likely to cost a lot of money in the near future, but prices will go down eventually.

    Experts believe that within five or six years, space travel may be a feasible option for middle class and higher class people in affluent countries. Very rich people in Third World countries may be able to make such trips with regularity as well.

    If you have been dreaming of the day you would fly to space and see the Earth as a blue and green dot among a larger solar system, your dream could soon become a reality. The privilege of going to space may cost you a lot of money, but so do most great experiences in life.

  • GRB sells scripted & factual progs in A-Pac, Canada & Spain

    MUMBAI: GRB Entertainment has announced sales of a variety of programs over multiple genres to Canada, Asia Pacific, and Spain.

    Game TV in Canada acquired competition series Showdown of the Unbeatables where inventors and entrepreneurs put their unique products and machines – and reputations – to the test.

    GRB’s award-winning in-house production, docu-series Untold Stories of the E.R. continues to make its way around the world. The series features intense real-life stories demonstrating the true dramatic nature of medicine practiced under pressure, where every moment can be a turning point. Discovery Spain took Seasons 7 and 8 while Discovery Asia-Pac acquired Season 5 plus 12 different themed, new Specials.

    SBS Broadcasting Australia acquired two new seasons of the unique, award-winning scripted dramedy Mohawk Girls about four young women trying to find their place in the world and, of course, find love.

    Also in Australia, Seven Network acquired 4 series:

    Lifestyle series Bar Hunters follows a variety of characters searching for the perfect location to open their dream bar. But when friends disagree and budgets get in the way, will they be able to find their dream space?

    West Coast Customs brings audiences stories of amazing car builds and customizations from rendering to reality, transforming cars for Sir Richard Branson, Jonathan Davis of Korn, Rascal Flatts and other celebrities.

    Loose Screws is a zany clip series highlighting backyard geniuses and garage warriors who make wacky inventions at home that are completely insane, seemingly useless, but always hilarious and inspirational.

    Bloopers features a non-stop blitz of painful mistakes, hilarious gaffes, adorable babies, and amazing pets. Host Dean Cain and a cast of thousands jam-pack each episode with the most exciting, entertaining and downright outrageous videos ever.

    African channel ZAP, covering Angola and Mozambique, also acquired Bloopers.

    “GRB is proud to hold such a rich and varied catalogue of programs. From our award-winning scripted dramedy Mohawk Girls to real-life hospital drama in Untold Stories of the E.R. to science and comedy clip shows, we offer a wide range of programs that are always ratings winners around the world,” said GRB SVP – international distribution Michael Lolato.

  • Sterling wins Creative Media Award for #WhatIReallyReallyWant

    Sterling wins Creative Media Award for #WhatIReallyReallyWant

    MUMBAI: Sterling Media, an international business and communications consultancy head-quartered in London, was presented the prestigious Creative Media Award at the Asian Media Awards 2016 for the #WhatIReallyReallyWant campaign, which they launched with partners Project Everyone. The award is the second consecutive accolade awarded to Sterling Media by Asian Media Awards. Sterling CEO & MD Natasha Mudhar was presented the Media Personality of the Year Award in 2015.

    Sterling Media orchestrated the entire global communications campaign for the short film #WhatIReallyReallyWant which received a staggering 150 million views and more than 1.6 million YouTube views in the first few days of launch. The film was also shared by global names including Victoria Beckham, Richard Branson and Emma Watson.

    On the 20th anniversary of the release of the Spice Girls’ Wannabe video, an updated version of “#WhatIReallyReallyWant” was launched in July 2016 marking 20 years of Girl Power. The film reflected the voices of girls and women all over the world telling world leaders what Goals they ‘really really want’ to be achieved to help improve their lives. The film was directed by MJ Delaney of Moxie Pictures and featured artists from around the world including Gigi Lamayne and Moneoa from South Africa, Seyi Shay from Nigeria, Bollywood actress Jacqueline Fernandez from Sri Lanka, M.O from the UK, Taylor Hatala from Canada and Larsen Thompson from the USA.

    public://unnamed_0.jpg

    The viral video launched online and in cinemas all over the world with a call to action for people everywhere to share a picture of #WhatIReallyReallyWant for girls and women.

    Speaking about the award, Mudhar said,“On behalf of everyone at Sterling Media we are so thankful to the event organisers, and the esteemed judges for awarding us this wonderful accolade for the short film we launched with our partners Project Everyone – #WhatIReallyReally Want.

    Sterling has been engaged in a number of other high profile projects. These include the launch of a $9 trillion bauxite project in New Guinea; directing the global communication strategy for the US Government’s GODAN (Global Open Data on Agriculture & Nutrition) Summit 2016 –  the largest-ever event dedicated to open data in agriculture and nutrition to end hunger; the launch of the Worlds Largest Lesson India initiative which aims to teach every child in India a lesson about the Sustainable Development Goals; and managing the India and Africa strategies for the Jamie Oliver Food Foundation to tackle child malnutrition.

    <iframe width=”600″ height=”315″ src=”https://www.youtube.com/embed/sZQ2RUFd54o” frameborder=”0″ allowfullscreen></iframe>

  • Sterling wins Creative Media Award for #WhatIReallyReallyWant

    Sterling wins Creative Media Award for #WhatIReallyReallyWant

    MUMBAI: Sterling Media, an international business and communications consultancy head-quartered in London, was presented the prestigious Creative Media Award at the Asian Media Awards 2016 for the #WhatIReallyReallyWant campaign, which they launched with partners Project Everyone. The award is the second consecutive accolade awarded to Sterling Media by Asian Media Awards. Sterling CEO & MD Natasha Mudhar was presented the Media Personality of the Year Award in 2015.

    Sterling Media orchestrated the entire global communications campaign for the short film #WhatIReallyReallyWant which received a staggering 150 million views and more than 1.6 million YouTube views in the first few days of launch. The film was also shared by global names including Victoria Beckham, Richard Branson and Emma Watson.

    On the 20th anniversary of the release of the Spice Girls’ Wannabe video, an updated version of “#WhatIReallyReallyWant” was launched in July 2016 marking 20 years of Girl Power. The film reflected the voices of girls and women all over the world telling world leaders what Goals they ‘really really want’ to be achieved to help improve their lives. The film was directed by MJ Delaney of Moxie Pictures and featured artists from around the world including Gigi Lamayne and Moneoa from South Africa, Seyi Shay from Nigeria, Bollywood actress Jacqueline Fernandez from Sri Lanka, M.O from the UK, Taylor Hatala from Canada and Larsen Thompson from the USA.

    public://unnamed_0.jpg

    The viral video launched online and in cinemas all over the world with a call to action for people everywhere to share a picture of #WhatIReallyReallyWant for girls and women.

    Speaking about the award, Mudhar said,“On behalf of everyone at Sterling Media we are so thankful to the event organisers, and the esteemed judges for awarding us this wonderful accolade for the short film we launched with our partners Project Everyone – #WhatIReallyReally Want.

    Sterling has been engaged in a number of other high profile projects. These include the launch of a $9 trillion bauxite project in New Guinea; directing the global communication strategy for the US Government’s GODAN (Global Open Data on Agriculture & Nutrition) Summit 2016 –  the largest-ever event dedicated to open data in agriculture and nutrition to end hunger; the launch of the Worlds Largest Lesson India initiative which aims to teach every child in India a lesson about the Sustainable Development Goals; and managing the India and Africa strategies for the Jamie Oliver Food Foundation to tackle child malnutrition.

    <iframe width=”600″ height=”315″ src=”https://www.youtube.com/embed/sZQ2RUFd54o” frameborder=”0″ allowfullscreen></iframe>

  • Wildlife explorer Nigel Marven takes to the seas to find fascinating creatures in well-known, including India

    Wildlife explorer Nigel Marven takes to the seas to find fascinating creatures in well-known, including India

    MUMBAI: Explorer, wildlife enthusiast and presenter Nigel Marven is back, this time for an exhilarating trip around the globe. Nigel takes to the high seas in his new adventure series NIGEL MARVEN’S CRUISE SHIP ADVENTURE as he explores another side to typical cruise ship holidays.

    Premiering Monday, June 13 at 9 pm on Animal Planet, NIGEL MARVEN’S CRUISE SHIP ADVENTURE reveals for the first time another dimension to cruise ship voyages – the extraordinary creatures that live in ports of call. Nigel voyages on board a luxury cruise liner, jumping off at each port to meet the locals and takes passengers and crew to search for astonishing animals living in holiday destinations. From plunging into Costa Rican jungles, diving beneath Caribbean waves to scrambling up Scandinavian cliffs and over Mediterranean mountains – but there’s limited time in port and the ship can’t wait, so his mission is to seek out special animals, racing against the clock.

    The series is full of fun and exciting trips as Nigel’s enthusiasm for wildlife becomes infectious. In his voyage from Buenos Aires to Antarctica Nigel watches humpback whales feeding right beside the ship, plays pied piper with baby penguins, ushering the chicks to a concert on the beach.

    On another cruise Nigel proves that the Caribbean isn’t just about sun, sand and rum. He goes head-to-head with sperm whales and finds rare iguanas on Necker Island – Richard Branson’s personal, extremely exclusive resort. Throughout the series he explores the Med, Central America, Scandinavia andIndia.

    Sharing his passion for nature with other passengers, the ship’s entertainers, and even the captains, Nigel takes them on wild adventures. In Miami he takes Captain Carl to learn how to wrestle an alligator. In just a short stop in Sri Lanka, the passengers are amazed by Asian elephants and awestruck by a blue whale! In Goa, an opera tenor sings to a python, and in the Maldives Nigel takes passengers to dive with manta rays. For a final adventure, in Chennai, Nigel takes Captain Jose on a hunt for a classic creature of India the deadly cobra!

    Nigel Marven said: “Anyone who’s been on a cruise will be astounded by the peculiar creatures we turn up in short visits to ports of call. The best bit was sharing my passion for wildlife – taking cruise ship Captains, entertainers and passengers on adventures with everything from puffins to pipefish, whales to woodpeckers and caecilians to sloths!”

  • Wildlife explorer Nigel Marven takes to the seas to find fascinating creatures in well-known, including India

    Wildlife explorer Nigel Marven takes to the seas to find fascinating creatures in well-known, including India

    MUMBAI: Explorer, wildlife enthusiast and presenter Nigel Marven is back, this time for an exhilarating trip around the globe. Nigel takes to the high seas in his new adventure series NIGEL MARVEN’S CRUISE SHIP ADVENTURE as he explores another side to typical cruise ship holidays.

    Premiering Monday, June 13 at 9 pm on Animal Planet, NIGEL MARVEN’S CRUISE SHIP ADVENTURE reveals for the first time another dimension to cruise ship voyages – the extraordinary creatures that live in ports of call. Nigel voyages on board a luxury cruise liner, jumping off at each port to meet the locals and takes passengers and crew to search for astonishing animals living in holiday destinations. From plunging into Costa Rican jungles, diving beneath Caribbean waves to scrambling up Scandinavian cliffs and over Mediterranean mountains – but there’s limited time in port and the ship can’t wait, so his mission is to seek out special animals, racing against the clock.

    The series is full of fun and exciting trips as Nigel’s enthusiasm for wildlife becomes infectious. In his voyage from Buenos Aires to Antarctica Nigel watches humpback whales feeding right beside the ship, plays pied piper with baby penguins, ushering the chicks to a concert on the beach.

    On another cruise Nigel proves that the Caribbean isn’t just about sun, sand and rum. He goes head-to-head with sperm whales and finds rare iguanas on Necker Island – Richard Branson’s personal, extremely exclusive resort. Throughout the series he explores the Med, Central America, Scandinavia andIndia.

    Sharing his passion for nature with other passengers, the ship’s entertainers, and even the captains, Nigel takes them on wild adventures. In Miami he takes Captain Carl to learn how to wrestle an alligator. In just a short stop in Sri Lanka, the passengers are amazed by Asian elephants and awestruck by a blue whale! In Goa, an opera tenor sings to a python, and in the Maldives Nigel takes passengers to dive with manta rays. For a final adventure, in Chennai, Nigel takes Captain Jose on a hunt for a classic creature of India the deadly cobra!

    Nigel Marven said: “Anyone who’s been on a cruise will be astounded by the peculiar creatures we turn up in short visits to ports of call. The best bit was sharing my passion for wildlife – taking cruise ship Captains, entertainers and passengers on adventures with everything from puffins to pipefish, whales to woodpeckers and caecilians to sloths!”

  • Richard Branson’s Virgin Produced India partners Anil Kapoor for co-production

    Richard Branson’s Virgin Produced India partners Anil Kapoor for co-production

    MUMBAI: Richard Branson’s Indian entertainment company Virgin Produced India, which launched in 2013, has partnered with Anil Kapoor and his daughter Rhea for its maiden Hindi film production.

     

    Co-produced by Kapoor’s production banner – Anil Kapoor Film Company, the as yet untitled comedy film will be directed by debutant Karan Boolani.

     

    In a statement, Kapoor said, “With the film, we look forward to taking Virgin Produced’s unique and successful business model, expanding it here in Bollywood and building a significant partnership that will cater to the youth through a film that will truly be on par with global standards.”

     

    Branson’s Virgin Produced, in partnership with India’s Cinema Capital Venture Fund and Los Angeles based media and entertainment asset management firm Tantrik Group, launched Virgin Produced India in 2013. The company was launched as a full service operation to develop, produce and distribute Bollywood films and remake Hollywood content for Indian audiences.

  • Why unconventional advertising is on the rise

    Why unconventional advertising is on the rise

    MUMBAI: In May last year, what started as a wager between Virgin Atlantic boss Sir Richard Branson and Air Asia owner Tony Fernandes, ended up with Branson serving drinks on an Air Asia flight, sporting lipstick and a red skirt.

     

    The British billionaire had laid a bet with Fernandes that if his Grand Prix team finished ahead of Fernandes’ team, Fernandes would work as a flight attendant on-board Virgin Atlantic and vice-versa. With the Virgin team losing, Branson had to fulfil his part of the deal.

     

    Not only did the stunt garner world-wide publicity, it helped raise over $300,000 for the charity, Starlight Foundation, supported by both Virgin Australia and Air Asia.

     

    In Germany, Big Pilot’s Watches were attached to the hanging straps of buses ferrying passengers between the airport and airplane to encourage them to try them on.

     

    Closer home, Jet Airways came up with a print ad seven years ago saying, “We’ve Changed”. No sooner, rival Kingfisher Airlines came up with an ad above the Jet one saying, “We made them change!”

     

    All instances go to show that marketers are increasingly adopting unconventional means of advertising. And why not, for given the plethora of options, consumers’ attention spans are only heading south. In such a scenario, advertisers are compelled to come up with ‘out-of-the-box’ ways to get their brands noticed.

     

    Newly-appointed regional head of Posterscope APAC, Haresh Nayak, puts it as: “The ultimate goal of the advertiser is to sell things, but the necessary preliminary goal is to get the attention of the public. Advertisers will go to great lengths to get this attention, as the pay-off for a truly successful advertising campaign can be enormous.”

     

    Of the many triggers for unconventional advertising, Madison Media Sigma COO Vanita Keswani enlists some. “The need to target a niche audience and to avoid spill-over from mass media. The need for a lead brand in a competitive category to add unconventional to conventional to beat the clutter. The need for a small brand which does not have adequate monies to compete in traditional media,” she says.

     

    Big Cinemas’ marketing and sales head Shirish Srivastava adds, “Advertisers and marketers have to use unconventional methods to target consumers at the opportune time and sell them the service at the Zero Moment of Truth. This is where non-traditional, out of the box, clutter-breaking ideas and media come into play. For instance, look at the way in-cinema advertising has evolved in the wake of a rise in multiplexes.”

     

    For example, the HDFC Life ad in cinemas a couple of years ago was played right after the national anthem and this helped the brand get the attention it wanted. Similarly, Piramal Healthcare’s ad for its iSure ovulation kit was plastered across doors, mirrors and hand dryers of washrooms at Big cinemas. This was followed by a feedback camp with two promoters stationed at cinema exits, gathering feedback from women about the activation.

     

    Says Amit Sinha of Piramal Healthcare, “Washroom advertising is effective as it gives you a one-on-one moment of impact for a range of products like i-Sure in the intimate space, while ensuring it is gender-targeted and thus very relevant. We are glad to have chosen BIG Cinemas as one of our media vehicles on this one, since the brand provided us a significant reach to connect with our customers, at the right time.”

     

    Unconventional advertising is often referred to as guerrilla marketing and consists of creative, low-cost marketing methods used by businesses to temporarily promote their products or services. According to Srivastava, “Brands need to search for these convenience factors, create communication, create POS and convenient touch-points to generate business. Like traditional paan shops which have now become mini convenience shops where so many more products are available.”

     

    Nayak recalls an innovation which encouraged immediate action on the part of consumers. The bespoke ad for Skoda Rapid, which was played in theatres, had a patron appear on the screen, take a test drive and return back to his/her seat to continue watching the movie. It created a lot of buzz on YouTube and facebook. HDFC Ergo did the same thing to promote car insurance through mobile.

     

    Sometimes, unconventional media channels are to be found within the traditional ones. For instance, HD and DTH on TV or catching consumers at relevant touch-points like out of home screens or multiplexes or activations or stunts.

     

    Coming to which is better, unconventional or traditional advertising? Media experts say that the biggest risk in unconventional advertising is that the insurgent stunts can flop and ultimately become a PR nightmare. However, smaller businesses don’t run as much risk as most people would just write it off as another failed stunt. There are other risks in unconventional advertising too like misrepresentation of brand image, vague communication creating false rumours about the brand and so on. As Keswani says: “There are risks of not having measurement metrics like traditional media, but then brands need to derive learnings through their own internal research and create measurement criteria for success.”

  • NBC show will send someone into space

    NBC show will send someone into space

    MUMBAI: The network has announced that it is teaming with Richard Branson’s Virgin Galactic and veteran TV producer Mark Burnett on ‘Space Race’, a competition where the winner gets a ride on the space liner that is expected to begin commercial flights sometime next year.

     

    “The term  trip of a lifetime’ has for once been delivered on,” said NBC’s president of alternative and late-night programming Paul Telegdy. “This will be a remarkable experience for anyone who has looked at the night’s sky and dared to dream of space flight.”

     

    Virgin has been testing its rocket-powered space vehicle this year, with pilots reaching a height of 69,000 feet on a 5 Sept flight that landed in the Mojave Desert near Virgin Galactic’s facility there. Virgin has said the goal is to begin commercial flights next year, with Branson and his family taking the first ride.

     

    Virgin has already collected $80 million in deposits from 640 people interested in experiencing the weightlessness of space.

     

    A TV show could be great publicity for Branson’s company. Competitors, such as billionaire entrepreneur Elon Musk’s SpaceX, are also working to make commercial spaceflight a reality.

     

    Burnett, the producer behind ‘The Voice’ and ‘Survivor’, said he has wanted for 10 years to make a show with the goal of letting an average person experience looking down on Earth from the black sky of space.

     

    However, NBC offered no estimate on when ‘Space Race’ would air.

  • Anand Mahindra, Chairman, Mahindra Group, amongst ‘5 Non-Tech CEOs Using Social Media To Drive Business Results’

    Anand Mahindra, Chairman, Mahindra Group, amongst ‘5 Non-Tech CEOs Using Social Media To Drive Business Results’

    August 21, 2013, Mumbai: Hootsuite, the leading social media dashboard to manage and measure social networks, has included Anand Mahindra, Chairman, Mahindra Group, in its list of ‘5 Non-Tech CEOs Using Social Media to Drive Business Results’ (http://blog.hootsuite.com/ceos-using-social-media/).

    Hootsuite had the following to say about Mr. Mahindra’s Twitter handle (@anandmahindra), which has over 8,00,000 followers:

    “With over 844,000 Twitter followers, Anand Mahindra is undoubtedly influential in the social space. Mahindra’s Twitter feed is an engaging mix of business and pleasure, and of broadcasting and engagement. Yes, he posts about his company, but he also posts inspirational quotes, he posts about cinema, and he even posts about American politics. He shares his thoughts and passions, and retweets and shares the messages of those who engage with him on those topics. Mahindra is a great example for executives to follow as he is one of the rare CEOs that publicly shows his true colors. Followers love him for it.

    So how does Mahindra’s social media activity help drive business results? Mahindra is an Indian company that isn’t necessarily a household name in North America or even Western Europe. With each post, Mahindra is working to change that. He puts out content that is valuable or entertaining to people anywhere in the globe, and in doing so he has attracted a global audience. Those loyal followers are exposed to the Mahindra brand and business along with all the rest of the content, helping to boost the company’s international presence. Being personable helps Mahindra himself, as well as his business, have global appeal.”

    The Top 5 executives on the list include:
    1. Richard Branson, Founder and Chairman, Virgin Group 
    2. James Caan, CEO & Founder, Hamilton Bradshaw, a private equity firm in the UK
    3. Anand Mahindra, Chairman and Managing Director, Mahindra Group
    4. Doug Conant, Chairman of the Avon board of directors, former CEO of Campbell’s Soup
    5. Peter Aceto, CEO of ING Direct