Tag: Richard Arnold

  • Kohler partners Manchester United for shirt branding

    Kohler partners Manchester United for shirt branding

    MUMBAI: Kohler, a lifestyle brand based in Wisconsin USA, has recently agreed to a global partnership with Manchester United. The brand logo will feature on the sleeve of the most iconic and best-selling club shirt, for both the men’s and women’s teams.

    Kohler Co. is a leader in the design and innovation of kitchen and bath products and one of the largest manufacturers of power systems in the world. Founded in 1873, the two organisations have been in existence for over 140 years, sharing a long history steeped in tradition, excellence and innovation, as well as a common vision to make a positive impact on the world.

    Manchester United and Kohler will be celebrating the partnership with United fans around the world on 19 July when the new 2018/19 home shirt, to be unveiled next week, is worn for the first time by the men’s team in the opening fixture of its Tour 2018 against Club America in Phoenix, Arizona.  

    Manchester United’s Group managing director, Richard Arnold said, “It is a pleasure to welcome Kohler to the Manchester United family as a principal partner and our first shirt sleeve sponsor for both the men’s and women’s teams. Our shirt is much more than what we wear, it embodies the passion of our fans and their allegiance to the club.”  

    “Kohler is known around the world not only for its cutting-edge design and luxury products but also a genuine commitment to stewardship and sustainability and is an exciting addition to our family of commercial partners,” he added.   

    Commenting on the same Kohler Co president and CEO David Kohler says, “Our partnership with Manchester United provides new opportunities to showcase the quality of Kohler products and services with passionate fans of the most far-reaching and revered sports team on the planet. We are excited to help build our global brand among people who align themselves and their lifestyles, with leading edge innovation and a desire to make the world a better place.”

    “An essential component of the relationship is our support of the new professional women’s team, and we look forward to their debut and our ongoing support. Manchester United embodies sustained excellence in everything they do and our shared values are a perfect match as we expand our fast-growing international presence into new regions with purpose and a meaningful presence.”  

    The partnership also includes joint participation on game day activities, innovative improvements to club facilities, global sustainability and social responsibility projects and other partner collaborations with Manchester United fans and Kohler customers and associates.

  • Apollo Tyres announces three year partnership with Manchester United

    Apollo Tyres announces three year partnership with Manchester United

    MUMBAI: As part of this association, Apollo Tyres with its philosophy of ‘go the distance‘ will create football based play zones in local communities using recycled rubber in the UK and India and encourage healthy lifestyles among youngsters.

    Apollo Tyres, one of the leaders in tyre manufacturing and distribution, has announced a three year regional partnership with Manchester United Football Club, which will see Apollo Tyres become the Club‘s official tyre partner in the UK and India.

    Commenting on the announcement, Apollo Tyres chairman Onkar S Kanwar said, “This is a very important partnership for us as a company and clearly demonstrates our global ambitions for our business, and the brand. Very few sports platforms deliver a global profile and awareness and we believe the impact of this relationship will be significant in helping to make Apollo a globally recognisable brand.”

    A key element of the partnership will be a joint community commitment to encourage young people to ‘go the distance‘ and seek a higher level of excellence in building sporting skills and developing healthy lifestyles. Drawing on its philosophy, Apollo will build football pitches made from recycled rubber in local communities across the UK and India.

    The first ‘go the distance‘ pitch will be built within the grounds of Old Trafford before similar pitches are rolled out across the UK and India. This initiative will include some specific skills challenges, encouraging users of the Apollo football play zones to achieve excellence in control, agility, speed and precision.

    Kanwar continued, “It is a matter of great pride for us to introduce a new healthy living initiative under our corporate social responsibility (CSR), to create new play zones for the youth in the UK and India. In its aim to stimulate the next generations to go the distance, this association really brings to life our brand values of high performance, quality and excellence.”

    Manchester United Group MD, Richard Arnold commented, “Apollo Tyres is a leading player in the tyre industry and its rate of growth and development into new territories made it an attractive partner for the Club. With a combined fan base close to 46 million followers in both the UK and India, we are confident in providing Apollo with a captive audience.”

    “This partnership will allow Apollo not only to promote its brand, but also to engage and communicate with our fans, like we observed today with the skills demonstration. Manchester United is dedicated to youth investment and development, whether through our Academy or via the work we do in the community,” Arnold added.

    Over three decades old, Apollo Tyres is headquartered in Gurgaon, India, and has a manufacturing presence in Asia, Europe and Africa. The company exports to over 100 countries and is backed by a global workforce of approximately 16,000 employees.

  • Man-U, Aon extend partnership by eight years till 2021

    MUMBAI: Manchester United and Aon, the world’s leading provider of risk and human resource solutions, have extended their relationship by an additional eight years to 2021 and see the Club’s renowned training centre renamed the Aon Training Complex.

    The new partnership, which begins from 1 July, will see Aon become the first ever partner of the Club’s training facility at Carrington, providing best-in-class advice to the Club on talent development, risk management, health and wellness.

    Manchester United and Aon designed this extension to showcase how Aon “Empowers Results” for its clients and to provide the Club with greater access to Aon’s leading risk and human resource solutions. This new phase will be focused on helping Manchester United drive greater business performance and deliver results on and off the pitch.

    Consistent with Aon’s emphasis on training and talent management, United players and coaching staff will also wear Aon-branded training kits at all friendly and competitive domestic fixtures, as well as during training sessions.

    Aon, which has its global headquarters in London, will also be the Presenting Partner of all Manchester United pre-season tours for the next eight years, including Tour 2013 presented by Aon in Asia Pacific.

    Manchester United Commercial Director Richard Arnold said, “I am delighted that this cements our relationship with Aon for a further eight years. They are a great partner and I am very excited about the possibilities for sustainable advantage this provides the Club as we build our global presence.

    “Aon knows that every employee, including the first team, drives the success of our Club. The Aon Training Complex is all about winning and preparing individuals, identifying talent and performing at the highest level to achieve success. Aon serves clients with unwavering focus on high performance, training and execution, an approach that mirrors the way we prepare here at Manchester United.”

    Aon’s Global Chief Marketing and Communications Officer Phil Clement said, “The first phase of our relationship brought Aon an explosion in brand awareness. This phase of our partnership is a more holistic approach where we can use our expertise and create a global dialogue and knowledge share around the fields of talent, healthcare, risk, retirement, and data and analytics to help deliver great performance and great results.

    This year’s Tour 2013 presented by Aon will focus on engaging with the Club’s 325 million followers in Asia Pacific and regions where Aon has a strong base of operations. The Tour 2013 involves matches in Bangkok, Sydney, Yokohama, Osaka and Hong Kong as Manchester United and Aon continue to take their partnership to every corner of the world.

    In addition, Aon and Manchester United will be dedicated to extending the principles of the work at the Aon Training Complex by innovating with partners and sharing ideas through The Manchester United Business Network, a global programme of research projects, exclusive business events and seminars for senior executives, addressing critical issues in the economy.

    Aon’s work with the Manchester United Foundation engages both organisations in a shared mission to help communities at risk and empower people across the globe.

  • Singha extends sponsorship with Manchester United

    MUMBAI: Soccer club Manchester United‘s official beer partner, Singha has announced that it is to extend its sponsorship with the English Premier League leaders.

    This announcement will see the original three-year sponsorship extended by a further three years, to 2016.

    Manchester United commercial director Richard Arnold said, “2013 sees Singha celebrate its 80th anniversary and what better way to commemorate this than to renew our successful relationship. Manchester United is delighted to be keeping Singha within its family of sponsors and looking forward to building on the fantastic achievements the partnership has created so far. I am confident the next three years will be just as positive.”

  • Manchester United announces sponsorship with China Construction Bank

    MUMBAI: Soccer club Manchester United has today agreed to a three-year sponsorship with one of China‘s most prominent banking groups, China Construction Bank (CCB).

    As part of the agreement, China Construction Bank will hold the rights exclusively to produce the official Manchester United branded credit card in mainland China.

    This new partnership is the Club‘s first sponsorship with a Chinese bank.

    The CCB Manchester United Credit Card is set to be popular with the Club‘s fans in China, offering them a range of exciting benefits including various Club-related benefits and incentives. CCB will be marketing the Manchester United Credit Card to its almost 102 million personal banking customers in Mainland China.

    Much like Manchester United CCB has accumulated many accolades, receiving over 30 awards from renowned local and international institutions in the first half of 2012.

    Commenting on the partnership, Manchester United‘s Commercial Director, Richard Arnold said, “We are very pleased to be partnering with China Construction Bank to bring the official Manchester United Credit Card to China. Manchester United has a huge following in China of 108 million. We know from our visits there, including to Shanghai last summer, that our Chinese followers have always been among the most supportive. Through our relationship with CCB we hope not only to give fans an excellent product, but also bring them closer to the Club they so passionately support.

    “As China‘s fiscal and industrial strength continues to grow, it is establishing itself as a leader in the global economy and the place for businesses to invest. In 80 major cities in China CCB have almost 60% of all branches, making them the ideal partner to connect with our fans.

    “Together with our TV and mobile partners, financial services products give us tangible ways of providing real benefits to our fans that enable them to establish a closer relationship with their favourite team.”

    As one of the ‘big four‘ banks in China, CCB employs over 320,000 employees and has almost 14,000 domestic branches, as well as overseas branches in Frankfurt, Hong Kong, Johannesburg, New York, Seoul, Singapore, Tokyo and Sydney.