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Tag: Richa Singh

  • BIG FM returns with season three of ‘Main Bhi Finance Minister’ with RJ Rani

    BIG FM returns with season three of ‘Main Bhi Finance Minister’ with RJ Rani

    Mumbai: With a keen focus on enhancing women’s understanding and motivating them to assume control of their finances, BIG FM, one of India’s leading radio networks, presents the much-anticipated third season of ‘Main Bhi Finance Minister’. The show is helmed by BIG RJ – RJ Rani, who puts light on issues at hand during her afternoon show ‘Aap Jaisi Rani’. It is dedicated to tackling the pressing issue of financial inclusion for women in India, where one in every five women lacks access to a bank account. The radio network is committed to closing this gap and promoting gender equality through interactive activities and meaningful discussions.

    Throughout the four-week show, BIG FM will be hosting a diverse range of activities aimed at educating women about financial empowerment. Expert sessions will feature finance specialists and celebrity guests like Raveena Tandon, Nora Fatehi, Divya Dutta, Adah Sharma, Sinny Shetty, LJ Business School CEO Poonam Rungta and Pernod CFO Richa Singh among others. These sessions will delve into the significance of investments, demat accounts and effective money management strategies. Senior finance experts, including Avdhut Sathe, Santosh Navlani and Pankaj Mathpal, will also contribute to the initiative by advocating for men’s support in enhancing women’s financial literacy.

    Notably, celebrities like Rani Mukherjee, Alia Bhatt, Shilpa Shetty, Yami Gautam, along with others, will share personal insights on financial literacy. Furthermore, participants will have the opportunity to share personal stories and engage in vox-pop discussions exploring the historical relationship between women and the Indian economy. These discussions will highlight the challenges faced by women in both regional and urban localities, underscoring the importance of monetary investments in fostering economic empowerment.

    Commenting on the show, BIG FM COO Sunil Kumaran said “India’s economy thrives on the strength and resilience of its people and it is imperative we recognize the pivotal role women play in driving its growth and prosperity. Our ‘Main Bhi Finance Minister’ initiative is more than just a show – it’s a movement towards building a stronger, more empowered India. We are proud to spearhead this show, which is motivating women from all corners of the nation to become their own Finance Ministers”.

    The show will conclude with a comprehensive trading workshop by seasoned professionals, providing practical investment guidance to women. Both online and on-ground trading workshops will invite registrations from women across the nation. Following the show’s culmination, BIG FM will introduce a weekly segment, Thursday Investopedia. This segment will highlight learning curves and positive stories, aiming to inspire and educate listeners on wealth management. Stay tuned as BIG FM takes this journey forward to transform the lives of countless women through financial education.

    To sharpen your financial insight, don’t forget to tune in to ‘Main Bhi Finance Minister’ only on BIG FM!

  • Wavemaker creates the perfect match: Natural Diamond Council and Made In Heaven season two

    Wavemaker creates the perfect match: Natural Diamond Council and Made In Heaven season two

    Mumbai: When you think of lavish Indian weddings, you think of families and food, larger-than-life brouhahas, stunning diamonds and of course wedding planners. So when Wavemaker India, GroupM’s most awarded agency, brought together Natural Diamond Council with the most loved wedding-centric show in the country, it was truly a match Made In Heaven. This partnership sees some of India’s finest jewellery brands adorned by renowned celebrities who are starring in the highly anticipated second season of the International Emmy-nominated series – Made in Heaven.

    Produced by Ritesh Sidhwani and Farhan Akhtar (Excel Media & Entertainment), Zoya Akhtar and Reema Kagti (Tiger Baby), Made In Heaven Season 2 is directed by Zoya Akhtar, Reema Kagti, Alankrita Shrivastava, Nitya Mehra and Neeraj Ghaywan. The seven-episode series is now out on Amazon Prime Video exclusively.

    Natural diamond jewellery is integral to weddings – be it the sparkling solitaire from your engagement ring, the elegant glimmer of your mangal sutra or the dazzling diamonds donned by the bride on her most special day. The association designed by Wavemaker and GroupM ESP aims to showcase the versatility of natural diamond jewellery amidst opulent, contemporary Indian weddings. Natural Diamond Council’s mission is to support and promote the modern diamond industry and has provided a perfect platform for 6 jewellery brands – Khanna Jewellers, Anmol Jewellers, Jaipur Gems, Khurana Jewellers, Om Jewellers and Gaurav Gupta Occasions Jewellery to be a part of one of India’s most celebrated OTT series.  

    Made in Heaven beautifully reveals the dichotomy of tradition, modern aspirations and belief systems set against the canvas of lavish Indian weddings. The series centres around the journey of two wedding planners as they navigate through the challenges of their jobs and personal lives together, against a backdrop of lavish weddings, complex relationships and the pursuit of happiness.  

    Just as natural diamonds symbolize love, legacy and commitment which has been forged through fire, the series depicts the value of love, trust, and self-discovery as every relationship undergoes the heat of adversity & aspiration.

    Natural Diamond Council managing director Richa Singh “At Natural Diamond Council, we are always on the lookout for innovative methods of showcasing how integral the wonders of nature are to every key moment of our lives; and what is more precious or memorable than a wedding? It made perfect sense to collaborate with a series like Made In Heaven Season 2 and give our consumers a glimpse of how easily their diamonds can help them shine on their special day. I am very happy to have on board a partner like Wavemaker who are able to contribute with out-of-the-box ideas and support our endeavour to build the natural diamond dream.”

    Wavemaker India’s chief client officer & Office head- North, West & East Shekhar Banerjee said, “Despite the cultural shifts we have witnessed across consumer patterns, diamond jewellery still holds an extremely significant status in our Indian weddings and it will continue to do so. Made in Heaven beautifully portrays the nuanced narrative of traditional Indian weddings set against modern aspirations and belief systems. At Wavemaker, we study the brand’s culture and craft the partnership to match its audience. Thus, creating a perfect platform for the brand and the viewers. We believe, through this partnership, it’s a true match made in heaven!”

    Excel Entertainment  CEO Vishal Ramchandani, “Teaming up with Natural Diamond Council for Made in Heaven 2 was quite the perfect match. Their collection added a new dimension to the show, capturing the essence of each occasion in its most radiant form. The collaboration truly transformed moments into memories, making the series an unforgettable visual delight”.

  • Mars Wrigley India exemplifies inclusion and diversity with five key appointments

    Mars Wrigley India exemplifies inclusion and diversity with five key appointments

    Mumbai: In a significant move demonstrating its ambitious focus on inclusion and diversity and continued investment in the talent pool in India, Mars Wrigley on Thursday announced the appointment of three new women executives in its India Leadership Team and chose two executives from India to take up global roles critical to the company’s growth strategy.  

    Richa Singh, Sunita Patnaik, and Shahine Ardeshir have joined Mars Wrigley India Leadership Team as chief financial officer (CFO), director – corporate affairs, and director – people and organization (P&O) India, respectively, while Chirag Shah has been elevated as CFO of Nature’s Bakery, a Mars business in the US, and Hegeler Solomon promoted to director of people and organisation, Mars Wrigley Asia.

    “Fostering talent and building capability remain a cornerstone of Mars Wrigley and we are highly intentional in finding the best talent, building the right capabilities and creating an environment of inclusion and diversity,” said Mars Wrigley India, general manager, Kalpesh R Parmar. “This is instrumental to our ability to deliver our growth legacy and navigate the challenges as well as capitalize on the opportunities that lay ahead as we remain steadfast on our long-term commitment to India. Aligned with this, I am pleased to welcome  Richa, Sunita and Shahine to Mars Wrigley India’s leadership team. These appointments advance our commitment to bringing on board strong women leaders to position us well in our journey of purpose-led growth.”

    “Equally, I am very excited that Chirag Shah and Hegeler Solomon have been elevated to lead global positions within Mars. Both of them have been strong architects in India’s growth story for Mars Wrigley and have made a significant contribution to the business. I am very proud of this move as it is a strong testament of our ability to nurture and export world-class talent from India for the company globally. Their unique experiences in a diverse and fastest-growing market like India will help shape and contribute to the transformative growth strategy of the company across the markets. I wish all of them the very best as they begin their new assignments,” Parmar added.

    Richa Singh comes with a global experience of over two decades across consumer durables and FMCG companies, leading business accelerations and transformations, process optimisations, among others. She joins from Niine Pvt Ltd, a start up in feminine hygiene that she led for three years. Prior to Niine, she worked in Philips Healthcare@Home, Philips Consumer, J&J Medical ASEAN, Coca-Cola, and P&G across India, ASEAN, Australia, and Japan. Richa replaces Chirag Shah.

    Sunita Patnaik comes with nearly two decades of experience in journalism, corporate affairs, communications, CSR, and Sustainability. Sunita joins from Facebook India where she led content and programs policy communications. Prior to Facebook, Sunita was associated with Walmart India and Cargill India. In her current role, Sunita will be responsible for leading government relations, corporate communications, PR, and advocacy efforts across all Mars Wrigley India brands and verticals.  

    Shahine Ardeshir comes with a wealth of experience, a large part of it from within the company, having joined Mars in 2012. She has held a number of key roles within the leadership team, including most recently as Associate Relations (AR) Lead for the segment across India, Middle East and South Africa. She played an integral part in launching and stabilising AR operations of the new People and Organization operating model, across a diverse region, supporting all segments including Mars Wrigley, Pet Nutrition, and Royal Canin. Shahine replaces Hegeler Solomon.

    Richa, Sunita, and Shahine will be based in Gurugram.  

    Chirag Shah joined the company in 2016 as CFO for the erstwhile Mars Chocolate segment in India. He was later appointed as Finance Director for the Mars Wrigley integrated business in 2017 in India. Shah will be relocating to the US shortly.

    Hegeler  Solomon joined Mars in May 2014 as People and Organization Business Partner for the erstwhile Wrigley segment and subsequently moved as director – people and organization for Wrigley South Asia. Later he was appointed as director – people and organisation for the combined Mars Wrigley unit in India. During this stint, Solomon played the lead role in integrating the structure of the two different organisations and created an enabling culture that helped the company secure a ‘Great Place to Work’ status in India. Solomon will transition to his new role in September. 

  • DPA’s commitment to the experimental world of video advertising is ‘real’ and ‘rare’

    DPA’s commitment to the experimental world of video advertising is ‘real’ and ‘rare’

    MUMBAI: Using video for marketing has been a very effective tool for brands are marketers. One can find numerous stats online indicating how video ads are the best in creating conversation around a brand, how they give an exceptional ROI, and how it can make the brand relatable to the consumer.

    With the advent of new age platforms, the brands are getting even more creative and versatile with their video ads, playing around with concepts, durations, and the messaging they want to share. One fine example is Diamond Producers Association, which entered the Indian market around two years back and has already experimented with several formats of story-telling, including the small TVCs, 15-20-second-long digital ads, and a recent web series ‘Pyaar Actually’, streaming on Hotstar, to market the one real love—diamonds.

    Diamond Producers Association managing director- India Richa Singh, in an exclusive conversation told Indiantelevision.com that as an alliance of the world’s leading diamond mining companies, DPA’s aim is to not sell a product but establish this ‘billion year old unique piece’ as an integral part of all the happy moments of a person’s life. And that is what gives them a larger play field to try out newer concepts, newer stories, and unique style of marketing.

    Their marquee campaign, ‘Real Is Rare’, uses this idea of integrating diamond in little happy moments of life to create subtle yet emotional TVCs, which showed diamonds being a partner in celebration of events like a baby being born, or a simple romantic getaway of a married couple in the night.

    Speaking about the campaign, Singh said, “When we entered the Indian market, we spoke to a lot of consumers to understand what diamond meant to them. And we realised that most of them see it as a symbol of love. And love to them meant something that is real and rare. And that became the whole genesis of this campaign.”

    The campaign was also utilised online in form of 22 short ads ranging between 15 and 20 seconds. There were no dialogues but just emotions playing out on screen with diamonds playing an important part in the story without being on the face.

    “We wanted to capture those unsaid and rare moments between people that are real. We created the TVCs and the smaller digital ads keeping in mind the distinct age groups and different mind sets,” Singh further elaborated.

    With the same frame of mind to include newer and younger consumers for diamonds, DPA recently launched a web series on Hotstar, ‘Pyaar Actually’. The series comprises four videos with stories that aim to showcase love across generations and among different relationships. It emphasises on sharing joyous and blissful moments celebrated with diamonds, which play a pivotal role in expressing love and affection. The series stars renowned television personalities such as Bhumi Pednekar, Mandira Bedi, Ritesh Deshmukh, Saurabh Shukla, Supriya Pilgaonkar, and Dino Morea.

    Talking about the series, Singh once again emphasised that the core idea behind the series is to promote diamond as a part of every happy moment of one’s life, no matter the age group, no matter the story.

    Commenting on the initiative, Wavemaker India chief content officer Karthik Nagarajan said, “Real is Rare is one of the finest campaigns released in the recent times and we thought the short film route to take the thread ahead was the most impactful way ahead The journey of bringing this to life with handpicked creators and partners, who helped create this wonderful piece of content was exciting. We are lucky to have a client like DPA who is willing to push the boundaries on digital-first content, which addresses business challenges.”

    When any association is experimenting with varied forms of storytelling, another question that arises is how they are balancing between the numerous agencies they are dealing with.

    Singh is quite delighted to share that all her three agencies, BDH (thematic), Digitas (digital films), and Wavemaker (Pyaar Actually), are working in great synchronisation to deliver the best of the creatives.

    “It’s (managing different agencies) a lot to do with what we do as a brand. We treat our agency teams as extended brand teams. We sit together in a room to brainstorm, and the larger idea behind any campaign is picked together. Then the duties of individual campaigns are handed over to the team that knows the audience best. Regional nuances make a big difference, so does the different medium,” Singh revealed.

    She wrapped by saying, “For example, we recently tied up with the Star Group to deliver regional language shorts on their various channels. It is just to get to the right audience.”

  • Niine launches period tracker app in Hindi, English

    Niine launches period tracker app in Hindi, English

    MUMBAI: Made-in-India sanitary napkin brand Niine has launched, in collaboration with Federation of Obstetric and Gynaecological Societies of India (FOGSI), a period tracker app.  The app has been developed in consultation with medical professionals and is said to be the first to be developed by a sanitary napkin brand in India. The app is available on Google Play and iOS for download and works in Hindi as well as English language.

    As per the brand, the Niine Period Tracker is the solution for girls and women across India who want to move past the ‘taboo’, which menstrual hygiene is in the country, and become more aware of their body’s functions and their natural menstrual cycle. Offering convenience to women and girls, the app initially asks for the user’s age, date of last period and how long their averaged period lasts. Once this is complete, users are able to the keep a log which helps the app to generate its prediction for the following month.

    Speaking about the launch of the Niine Period Tracker app, Niine Sanitary Napkins CEO Richa Singh said, “The Niine Period Tracker app builds on Niine’s already formidable reputation as a challenger brand, now becoming the first sanitary napkin brand to launch a period tracker app. We are also leading the way in innovation in the field with the app’s Amazon integration, making it easier than ever to order sanitary napkins through the app when supplies are running low. With this app, we are giving women across India more control over how they manage their periods, and are helping them to learn more about how their own bodies work.”

    Discussing the significance of the app, Niine Sanitary Napkins founder Amar Tulsiyan said, “I am delighted that women and girls across India can now access the Niine Period Tracker, the first such app from a sanitary napkin company. This leap into the digital sector marks a significant moment for the Niine Movement. 71% of girls in India have no knowledge of menstruation before their first period. This can help to embed the stigma in later life, which is why it is important that they learn to have a healthy relationship with their menstrual cycle. Having the ability to track your own period is an immensely empowering resource for women, and I believe the app embodies Niine’s aim to spread menstrual hygiene awareness through education, enrolment and enhancement.”

  • Diamond Producers Association launches V-Day campaign

    Diamond Producers Association launches V-Day campaign

    MUMBAI: The Diamond Producers Association (DPA), an international alliance of the world’s leading diamond mining companies, has launched its second film as a part of their integrated marketing campaign ‘Real is Rare. Real is a Diamond’. 

    The film titled ‘Sneaking Out’ is conceptualised and created by BBH India, with the intention of celebrating the rare moments among couples with a diamond. 

    Extensive research conducted by DPA in partnership with BBH highlights that couples believe there are moments of bonding apart from anniversaries and birthdays which actually form the foundation of their relationship. However, these moments, unique and rare to each couple, go unrecognised in the journey of a relationship.

    Sharing her thoughts on the launch, Diamond Producers Association managing director of India Richa Singh says, “There are lot of defining moments that make this journey unique and precious and we wanted diamonds to symbolise the successful transformation of the partnership by making them equals. The second TVC brings to light another real life example of such a moment.”

    Commenting on the experience of creating the campaign film, BBH India chief creative officer and managing partner Russell Barrett mentions, “In many cases, especially with arranged marriages, couples first get married and sometime after, actually fall in love. We’ve tried to recreate an intimate moment in the lives of such a couple. A moment of epiphany when they realise that what they have is special, rare and authentic. No jewellery boxes being whipped out, no jaws dropping, none of the clichés of the category. “

    The ‘Real is Rare’ platform aims to connect with the younger generation in a personal and emotionally relevant way, while emphasising that diamonds are a symbolic expression of commitment to a relationship. 

    The second TVC is a part of the larger ongoing campaign that marked the first ever category marketing initiative for diamonds globally. The campaign has been launched through an integrated marketing communications mix of TV, cinema, digital, PR, mobile and social media. The DPA will also be engaging with the entire diamond and jewellery community to bring this to life.

  • Diamond Producers equate precious moments with diamonds

    Diamond Producers equate precious moments with diamonds

    MUMBAI: The Diamond Producers Association, an international alliance of the world’s leading diamond mining companies has launched their integrated marketing campaign ‘Real is rare, real is a diamond’ in India. Created & executed by BBH India, the campaign focuses on celebrating the precious moments which mark the journey of a relationship between couples.

    This campaign marks the first ever category marketing initiative in the diamond industry since a decade. Through extensive research and learnings, the DPA and BBH team discovered a primary insight that couples tend to celebrate anniversaries and birthdays as milestones, when there are other, mostly unrecognised moments of bonding and intimacy that actually form the foundation of their relationship. These moments are unique and rare to each couple and therefore deserve to be recognised and celebrated. Inspired by real stories, the ‘real is rare, real is a diamond’ campaign has recreated such moments of intimacy and bonding which couples can relate to and recognise as milestones.

    Diamond Producers Association CEO Jean-Marc Lieberhe says, “India is an important market in the global consumer market and presents a significant opportunity for us. We are thrilled to announce the ‘Real is Rare. Real is a Diamond’ campaign which links diamonds to the precious moments between young Indian couples. The announcement is also to work closely within the sector to revitalise category marketing, focusing on the younger generation and catering to their specific needs and aspirations”.

    Diamond Producers Association India managing director Richa Singh adds, “’Real is rare, real is a diamond’ focuses on a diamond’s billion-year-old natural heritage and equates that with what is most authentic and real in our lives. The campaign expresses the real and rare moments between couples and beautifully connects it to the unique quality of diamonds”.

    BBH India CEO and managing partner Subhash Kamath says, “Our mandate was to reinterpret the idea of “Real is Rare” for the Indian market, and root it in a cultural truth. We’re not trying to promote any particular brand here, but make people see diamonds in a whole new light. It’s a long term goal and we’re thrilled to be partnering the DPA on this journey”.

    The ad aims to connect with the younger generation in a personal and emotionally relevant way while emphasising that diamonds are a symbolic expression of emotional commitment. It is a story that is real, that is theirs and that is rare, with the diamond being a true symbol of what the relationship is all about.

    The campaign has been launched through an integrated marketing communications mix of TV, cinema, digital, PR, mobile and social media.