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Tag: Richa Pai

  • Sania serves aces in style as Allen Solly’s first womenswear ambassador

    Sania serves aces in style as Allen Solly’s first womenswear ambassador

    MUMBAI: When sport meets style, the result is nothing short of smashing. Allen Solly Woman, from the house of Aditya Birla Lifestyle Brands Limited (ABLBL), has signed on none other than tennis legend and global fashion icon Sania Mirza as its first-ever brand ambassador. It’s a partnership that brings together aces and accessories, forehands and fashion, under one confident banner.

    Sania needs no introduction. From becoming the first Indian woman to win a Grand Slam title to collecting a cabinet of honours including the Major Dhyan Chand Khel Ratna Award in 2015 and the Padma Bhushan in 2016, she has been a pioneer on court and an inspiration off it. Just as effortlessly, she has evolved into a style icon, blending athletic grit with elegance and individuality, embodying the very essence Allen Solly Woman seeks to celebrate.

    “Allen Solly has always encouraged people to express themselves freely, something I deeply connect with,” said Sania Mirza. “I’ve lived life on my own terms, both on and off the court, and I am excited to partner with a brand that champions confidence and style for today’s women.”

    For the brand, the moment marks a milestone. “We are delighted to welcome Sania Mirza as the face of Allen Solly Womenswear,” said Allen Solly Chief Business Officer Richa Pai. “Sania is a true icon who has broken barriers and inspired women to define success on their own terms. Her blend of confidence, style, and individuality perfectly reflects what Allen Solly stands for. This partnership opens a new chapter for us, one that celebrates women who embrace diversity and self-expression.”

    Allen Solly Womenswear has already carved a reputation for rewriting the rulebook on women’s fashion. It pioneered workwear that married professionalism with contemporary flair, created casualwear that resonates with youthful energy, and built one of the largest handbag collections in India. Now, with Sania as its face, the brand is ready to serve an even bolder narrative.

    A new campaign film featuring Sania Mirza is set to launch soon, bringing this partnership alive with the same energy she displayed on court, a mix of passion, confidence, and individuality.

    From Wimbledon whites to wardrobe whites, Sania Mirza has always been about making her presence felt. With Allen Solly, she’s not just playing the game, she’s setting the style.

  • Allen Solly Juniors unveils #BeWhoYouWantToBe campaign

    Allen Solly Juniors unveils #BeWhoYouWantToBe campaign

    Mumbai: Allen Solly, the smart casualwear brand from Aditya Birla Fashion and Retail, has launched a new campaign “#BeWhoYouWantToBe” specifically designed for children. This unique initiative underscores the brand’s commitment to fostering individualism and curiosity among youngsters, granting them the liberty to pursue their aspirations and hobbies. Allen Solly believes that by championing the authenticity of children, creative possibilities can be unlocked, contributing to the creation of a better and more enjoyable world for everyone.

    The ‘#BeWhoYouWantToBe’ campaign by Allen Solly Juniors is a captivating digital venture that celebrates the creativity and boundless imagination of children. It accentuates the perpetual evolution of children’s hopes and dreams, emphasizing that their ever-evolving responses to the question, “Who Do You Want To Be?” serve as a testament to their vibrant individuality.

    Allen Solly COO Richa Pai expressed her thoughts on the campaign, stating, “Building upon Allen Solly’s legacy of unconventional spirit, the #BeWhoYouWantToBe campaign for Allen Solly Juniors injects a vibrant twist into the brand’s dedication to celebrating children’s unfiltered ambition. By championing their individualism and curiosity, we are not merely inspiring kids to dream; we are equipping them with the wings to redefine those dreams. This campaign epitomizes our commitment to empowering the next generation to embrace authenticity, from style choices to aspirations.”

    The #BeWhoYouWantToBe campaign video artfully captures the voices of today’s youth, featuring a diverse group of children confidently responding to the question, “Who Do You Want To Be Today?” Their answers not only showcase their distinct personalities but also offer a fresh and unconventional perspective on traditional professions. In this celebration of boundless ambitions, the aspirations range from the innovative and artistic to the daring and one-of-a-kind. For these unconventional juniors, being a CEO doesn’t merely signify chief executive officer; instead, it transforms into the imaginative role of chief earth officer. The film reflects the unconventionality of today’s juniors, highlighting how they playfully redefine and reimagine the world of professions.

    Allen Solly Juniors’ new campaign is being amplified through an extensive media mix across platforms such as digital, social, and the retail store network.

    Participate in the #BeWhoYouWantToBe campaign on Allen Solly’s digital channels and join the celebration of boundless ambitions and distinct personalities of children.

  • Allen Solly rekindles Friday dressing with new ‘Every Day Is Friday’ campaign

    Allen Solly rekindles Friday dressing with new ‘Every Day Is Friday’ campaign

    Mumbai: Allen Solly, India’s pioneer brand in casual workwear from Aditya Birla Fashion and Retail Ltd, has launched a new campaign called ‘Every Day Is Friday.’ This unique campaign reimagines the essence of fun, freedom and fashion, making every day a reason to celebrate. As a part of the campaign, Allen Solly has created a new TVC that is set to enthral viewers across the country as it will coincide with the ongoing ICC Cricket World Cup, creating a perfect celebrations synergy.

    Allen Solly’s ‘Every Day Is Friday’ campaign is curated to inspire a sense of vitality, optimism, and celebration on each day of the week and not just on Fridays. Allen Solly is the brand that redefined the rules of corporate dressing and introduced the concept of Friday dressing three decades ago. The brand has launched a 45-second TVC highlighting why you shouldn’t wait till the end of the week to feel the magic. This vibrant and energetic film communicates that every day is Friday if you feel great, look great, and take the time out to do your thing for a bit.  

    Allen Solly’s new campaign emphasises the brand’s mission to offer unconventional fashionable attire for the new age men and women, whether formal or business casual wear, positioning itself as the go-to brand for those who celebrate life on their own terms.

    Commenting on the launch of the campaign, Allen Solly COO Richa Pai said, “At Allen Solly, we believe that fashion should be all about expression and celebration. ‘Every Day Is Friday’ is not just a campaign, it’s a philosophy we wish to inculcate among professionals. We believe that everyone should feel great every day of the week and not just only on Fridays. We urge people to make every day extraordinary by embracing comfort, style, and confidence with our extensive range of workwear. Allen Solly is more than just a brand, it’s a way of life, and ‘Every Day is Friday’ wonderfully captures our mission.”

    The campaign’s core lies in its combination of brand spirit with an appealing denim lifestyle line with a variety of denim and t-shirts. The unique back pocket patches on the denim, which offer a personal touch to each garment, are the collection’s outstanding feature. The use of these one-of-a-kind patches in the campaign underlines Allen Solly’s devotion to offbeat and trendy fashion.

    Over the past 25 years, Allen Solly has been revolutionizing workwear expressions and has established itself as the go-to brand for unconventional and versatile fashion and continues to innovate and captivate fashion enthusiasts.

    Allen Solly’s new campaign will be amplified through a mega-media mix across mediums such as TV, digital and social.