ITV

Tag: Rich Media

  • Inuxu Digital Media Technologies appoints Rohan Joshi as head of partnership for Adgebra

    Inuxu Digital Media Technologies appoints Rohan Joshi as head of partnership for Adgebra

    Mumbai: Adding fuel to the rocketing speed of its expansion in India, Inuxu Digital Media Technologies has appointed Rohan Joshi to strengthen Adgebra’s strategic positioning in the adtech industry.

    Exclusive advertising strategies are being adopted by named and fabled digital brands in 2022–23. The advertising industry is currently exploding with competitive opportunities. Inuxu feels that it is the right time to introduce Joshi. In his new role as head of partnerships at Inuxu Digital Media Technologies, Joshi will strengthen advertisers, media agencies, and brands’ relationships and revenue streams for Adgebra.

    He has experience of more than 12 years. These 12 years are a growth story of when and where he developed media industry relationships within Mumbai and many non-metro markets in the West India region. Joshi previously led the Pune & ROM portfolios in the West region for Times Internet. He has outshined with intrapreneurial qualities that play an imperative role in building a team and the company’s position in the digital ecosystem.

    The digital spend in India is projected to be more than Rs 35K crores by 2023, and it is expected to boom in the next five years. Innovation, targeting, delivery, and ROI are the critical differentials with Adgebra, and that’s what most brands are looking for. Introducing a partnership lead will enable the organisation to better communicate its differentials with the brands, advertisers, and agencies and will bring lasting value to the table.

    On his appointment, Joshi quotes Adgebra’s position as, “Adgebra is a fantastic ad-tech platform that has distinct local attributes as compared to many other platforms competing in the market currently. It is a leading multilingual-multimedia ad platform. The young and vibrant leadership team, especially the boundless motivation provided by Rohit Bagad, Sumeet Dubey, and Shashikant Anpat, led to a perfect mix of innovation and audience targeting, which is reflected in the product. This makes me want to work my tooth and nail towards closing valuable partnerships for the platform. Inuxu, being a large organisation, has a great company culture with a distinguished work environment that allows me to independently contribute more than I have.”

    “Adgebra is known for its performance with high-impact ad units, and I am looking to promote these and also create invaluable partnerships. I will be working closely with the new-age marketers and onboarding them for the innovative features across metros and the emerging markets in India,” he adds.

    Welcoming Joshi into Adgebra’s leadership team, Inuxu Digital Media Technologies chief business officer Sumeet said, “Adgebra is strengthening its position as India’s largest multilingual native advertising platform. Joshi’s position presents brands, agencies, and advertisers with an opportunity to have a direct view of the best of Adgebra and its unique offerings. We investigate our potential to further scale the business and reach local brands by focusing on these relationships. With Joshi coming on board, we are sure to accelerate growth and build progressive partnerships. With his unique self-motivated, proactive, and action-oriented personality, he is certainly a stimulus to our partnership’s forefront. This appointment reinforces the company’s belief in the potential of Indian markets and is expected to propel regional demand.”

    Adgebra empowers businesses to connect, engage, and win the trust of billions of digital consumers. Adgebra caters to native, video, and rich media ad formats and presently reaches over 500 million monthly active users via its network of 2000+ partner publishers managing 30 billion+ monthly ad serving opportunities.

    Adgebra is the only digital ad tech platform that supports and serves ads in 10+ different Indian regional languages. Adgebra is monetizing millions of daily active users for top publications and news aggregators like DailyHunt, Sharechat, ABP, Lokmat Media, TV9 Network, Manoramanews, LiveHindustan, NavbharatTimes, Maharashtra Times, and more.

  • Facebook forges ahead with Mobile Rich Media ads via PointRoll agreement

    Facebook forges ahead with Mobile Rich Media ads via PointRoll agreement

    MUMBAI: Mobile advertising represented roughly 41 per cent of Facebook’s ad revenue during Q2-2013, and the social media giant appears to have its sights set even higher. Facebook and Gannett-owned PointRoll are expected to soon announce an agreement that will bring more rich media ads to Facebook’s mobile News Feed.

     

    In June, Online Media Daily reported that rich mobile ads are more engaging on social-networking sites compared to the same ads on regular mobile sites. The article cited data from Celtra, and wrote that “rich media ads running in the Facebook and Twitter apps had an interaction rate of 55.2 per cent, four times that of the same ads on standard mobile sites. Time spent interacting with ads was nearly double in social media, with an average of 53 seconds versus 32 seconds on other sites.”

     

    Rich media ads on Facebook’s app already exist, but PointRoll VP of digital innovation and product strategy Todd Pasternack argued that PointRoll’s history is what will set their offering apart. “We’ve been doing this for 13-plus years,” he asserted.

     

    PointRoll CEO Mario Diez said: “What’s different about the Facebook mobile environment is that if the brands build the right type of engagement, and it is served within an environment that people are used to engaging with and interacting with, we see really good performance of the media.”

     

    Pasternack added: “What’s great about this is that it maintains the feel of Facebook.”

    While both Diez and Pasternack seemed to beat around the bush, Facebook didn’t shy away from using the word “native” when talking about the agreement. Facebook PMD Program partner manager Anurag Gulati said: “Facebook’s native format and large photo ads in News Feed – the most engaging part of Facebook – set our mobile ads apart.”

     

    “Mobile rich media lets brands create ad experiences that allow for multiple levels of content in one placement: videos, games, shares, etc.” he added.

     

    Because the Facebook Exchange (FBX) isn’t available on the app yet, all of the mobile rich media ads are the result of direct buys through Facebook’s platform for mobile News Feed.

     

    PointRoll and Facebook have an existing relationship on desktop, and Pasternack indicated that this agreement is part of Facebook’s mobile-first strategy.”We’ve been right there with them as they shift to mobile to make sure we would help support that strategy,” he said.

  • Research cites Akamai as a leader in rich media content delivery

    Bangalore, India – June 14, 2006 – Akamai Technologies, Inc., the leading global service provider for accelerating content and business processes online, announced today its position as a strong leader in rich media content delivery as evaluated by Forrester Research. Akamai was among six companies that Forrester invited to participate in its June 9th Forrester WaveTM analysis entitled Rich Media Content Delivery, Q2 2006, by Brian Haven (available for Forrester subscribers at www.forrester.com). Akamai leads in Forrester’s services evaluation, and is the only reviewed company listed as a leader.

    Forrester’s analysis states, “Akamai leads with experience” referring to the Company’s “impressive client base in terms of size and stature.”

     

    “Its unmatched global network, media and entertainment expertise and financial resources make it the clear Leader in rich media delivery,” continues the report.

     

    Forrester’s evaluation criteria included measuring each company participating in the analysis based on 70 individual metrics within three high-level categories: current offerings, strategy and market presence. Akamai led in all three high-level categories.

     

    In addition, the Forrester Wave analysis also recognized Akamai with top marks (5.0 out of 5.0) in the following sub-categories: network presence and service (related to current offering), and revenue, services, and employees (related to market presence).

     

    “The continued adoption of broadband and the increased consumer demand for rich online content is helping to fuel Akamai’s success,” said Robert Hughes, executive vice president, Global Sales, Services and Marketing, Akamai. “We’re very pleased to be recognized by Forrester as a leader in this booming market. Akamai is enabling many of the largest online companies to monetize, deliver, control and analyze their media assets, while providing a dramatically better digital media experience for their audiences anywhere in the world.”

  • BBC launches a digital version of ‘Top Of The Pops’ magazine

    BBC launches a digital version of ‘Top Of The Pops’ magazine

    MUMBAI: UK publisher BBC Magazines has launched an online edition of its Top Of The Pops magazine in conjunction with Zinio Systems.

    The company says that Top of the Pops is the UK’s number one teen entertainment title selling almost 120,000 copies every four weeks (ABC Jan-Jun 06) and this digital edition marks another significant step in the title’s digital strategy designed to capture teen interest in new media and technology.

    The digital edition will offer an enhanced and more interactive reading experience in tandem with the newsstand version offering extras such as Rich Media exclusives of the Pussycat Dolls and Neyo music videos. As well as offering increased reach, advertisers will be afforded the unique opportunity of enhancing their print creative like never before with live linking to web addresses and auto-play audio/visual content.

    Following the first complimentary edition, readers can sign up for an annual subscription to the digital edition for just £9.99. Subscribers to the digital version will have the unique opportunity of receiving the online version of the magazine five days before it hits the newsstands. In a market where the immediacy of gossip is so crucial, this will be seen as particularly attractive to the average teenager.

    BBC Magazines Teen Group associate publisher Duncan Gray says: “We’re really excited to be the first teen title to enter this side of the digital marketplace. We see this digital edition as a complimentary purchase that offers up a whole new way for readers to enjoy the magazine by incorporating a range of interactive features.

    “Our readers love the celebrity interviews, fashion, gossip, cringes and real life stories and the digital edition enables us to deliver this directly to their inbox and bring elements of them to life with enhanced interactive content such as embedded music videos and film and TV trailers.”

    Readers can also receive details on downloading the digital edition through the magazine’s website and it will also be promoted through its recently launched email newsletter which has already attracted over 3000 members. Zinio will be promoting the magazine on www.zinio.com and through it’s vast digital database aiming at international sales.