MUMBAI: Viacom-owned US channel Vh1 is set to launch
six series in the first quarter of 2007. The new line-up includes, Irv Gotti Project, Man Band, ego trip’s White Rapper Show, Whitestarr Project, Rags To Riches, Bridging The Gap.
The above six series is part of the music-branded block VH1’s Wild Life.
“The breadth of this slate of music-based series illustrates, once again, that VH1 is the only place for adults to go to see the kinds of music and storytelling that speaks only to them,” said MTV Networks music group president entertainment Brian Graden. “This slate features all kinds of characters — Irv Gotti, Cisco Adler, Jeff Timmons, Queen Latifah — we love that they all have a place at Vh1.”
“Just as we gave Hulk and his family a home with Celebreality, we wanted to create a new branded block for all the crazy rockers and rappers that we love so well,” added MTV Networks music group executive vice president and general manager Tom Calderone.
Irv Gotti Project is a show based on Irv Gotti. After being investigated for three years by the federal government on charges of money laundering and acquitted, Gotti is now attempting a comeback with his label The Inc while also juggling his responsibilities as a husband and father.
Man Band is a reality based show where five boy band legends including Bryan Abrams (Color Me Badd), Rich Cronin (LFO), Chris Kirkpatrick (‘N Sync) and Jeff Timmons (98 Degrees) will come together to create new music and perform as a new pop group.
Ego trip’s White Rapper Show is a search for the next great white rapper. Whitestarr Project showcases the hourney of the rocker Cisco Adler and his band Whitestarr, while, Rags to Riches provides aspects of a musician or actor through their childhood and the various challenges of growing up, and Bridging the Gap documents two established artists to record a track together. Eve and Queen Latifah are featured in the first episode of the series.
