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Tag: rich

  • Eyeblaster adds banner formats, features to rich media platform

    NEW YORK: Eyeblaster, which claims to be the leader in rich media delivery and management, has announced the latest additions to its advanced technology platform. This is a new 100K downloaded banner, as well as an enhanced expandable banner.

    An official release informs that this is one of the biggest industry improvements to flash banners since their inception and is a direct response to the desire of creative agencies to add more value to banner advertising by increasing interactivity.

    Eyeblaster claims that its clients now have a full assortment of choices when preparing an online advertising campaign with access to seven popular rich media ad formats, including the new 100K polite banner, the enhanced expandable banner, floating ad, window ad (interstitial), commercial break (intromercial), full-page overlay and wallpaper ad. This upgrade, the latest in a series since the product was launched a couple of years ago, allows the same creative file to be easily configured in multiple formats.

    All widely used rich media formats are supported by the Eyeblaster platform. The company has stated that with its new banner ads it has redefined the perceptions of what is possible with rich media. The new solutions balance advertisers’ increased creative needs with publishers’ concerns about the effect of heavy content on page download speed. These new banners, added to Eyeblaster’s existing formats, provide endless creative possibilities without sacrificing user experience.

    New features in the upgrade include:

    * 100K politely downloaded banner — The new rich media banner format allows up to 100K file sizes (standard banners typically 15K to 20K) and will not affect the loading speed of site pages, due to polite and sequential downloading, as well as Eye blaster’s proprietary file compression. As with all other formats, the 100K polite banner allows advanced event tracking and data capture.

    * Enhanced expandable banner – The expandable banner upgrade now includes support for banners multiple expanding Flash panels and is easier for agencies to develop and manage, and for publishers to run.

    * 300K window ad — This new 300K version of the current window ad format enables full support of rich media interstitial-type ad standards.

    Coupled with Eyeblaster’s menu of ad formats is a platform offering a completely integrated ad creative approval system, as well as a customised interface for each role in the process-creative, media, or publisher.

    According to Nielsen//NetRatings’ AdRelevance service, Eyeblaster is the number one branded rich media platform in the industry, and represents more ad campaign impressions than any other branded rich media technology provider. Eyeblaster reached more than 717 million impressions, or 42.4 per cent of the market, in the first quarter of the year including 53 per cent of all unique branded rich media ad units served.

  • Old, rich, married Americans give telemkting the thumbs down

    WASHINGTON: Here is a piece of information that should make people in the business of telemarketing goods and services sit up and take notice. Two-thirds of Americans have indicated their willingness to sign up for the newly established “Do not call” registry. This is a single registry which will exempt US households from many types of telemarketing calls.

    These results are contained in a survey of 1,000 Americans which was conducted from 27-30 June 2003 by WirthlinWorldwide, a strategic opinion research and consulting firm. A Centre For Media Research report indicates that households that say they are most likely to sign up are older and higher-income Americans as well as those that are married.

    Older Americans have had more than their fill of telemarketing calls. 56 per cent have said they definitely will sign up for the new “Do not call” registry. In addition, 83 per cent of America’s highest income households, those with more than $60,000 in household income and a disproportionate amount of buying power, indicate they are considering registration (63 per cent definitely will, 20 per cent might).

    The survey also confirms that married consumers, especially those with children, are more likely than the average to put their name on the list. Nearly six in ten married consumers say they definitely will sign up, while those that are single or without children are less likely to register. The percentage figure for both is in the thirties.

    A related Reuters report states that telemarketing companies will have to pay over $7,000 per client to purchase the new nationwide “do-not-call” list of phone numbers. The US Federal Trade Commission(FTC) set the $7,345 fee that helps fund the do-not-call list. The restrictions on telemarketers starts from 1 October.

    From that date the FTC can start taking legal action against companies that make telemarketing calls to registered consumers with penalties of up to $11,000 per call. Meanwhile telemarketers are challenging the list in court. America’s Direct Marketing Association has said the list is too expensive and telemarketers should have to pay only once.

    The do-not-call registry has grown to nearly 29 million phone numbers since the FTC started letting consumers sign up last month, and the agency expects the list eventually will grow to 60 million numbers. Telemarketers that buy the list will have access to the numbers starting on 1 September says the FTC. They can buy the whole list or pay $25 per area code for part of it.