MUMBAI: Jos Alukkas brought a touch of gold to the 23 edition of Miss South India, held recently in Bengaluru, as Liz Jaymon Jacob claimed the title of Jos Alukkas – Garden Vareli Miss South India 2025. Aishwarya Ullas and Ria Sunil were named first and second runners-up, among 21 finalists representing the vibrant cultural diversity of the southern states.
Jos Alukkas managing director Paul Alukkas said, “Miss South India 2025 is a celebration of individuality and tradition. Every contestant is a reflection of strength, elegance and cultural pride, values that align perfectly with what we stand for.”
John Alukkas managing director, added, “At Jos Alukkas, we celebrate the spirit of womanhood. The pageant brings together confidence, creativity and fashion, while remaining rooted in the rich heritage each contestant represents.”
The event showcased the innovation, grace and cultural vibrancy of Andhra Pradesh, Karnataka, Kerala, Telangana and Tamil Nadu, featuring a mix of performances and personal stories that celebrated the spirit of the South.
Organised by Pegasus Global since 2002, Miss South India is one of the region’s most prestigious beauty pageants, highlighting empowerment and cultural heritage through rounds featuring ethnic wear, cocktail and gown segments.
For over six decades, Jos Alukkas has been a trusted name in jewellery, known for its Bis-certified gold and Iso 9001:2000 recognition, the first of its kind in the industry. Led by chairman Jose Alukkas and managing directors Varghese, Paul and John Alukkas, the brand continues to redefine modern jewellery retail with innovation and integrity across its 60-plus showrooms and online presence.