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Tag: Rhiti Group

  • Brand new innings! Abhik Chakraborti joins Ileseum as marketing head

    Brand new innings! Abhik Chakraborti joins Ileseum as marketing head

     MUMBAI: From Hungama to Ileseum marketing maverick Abhik Chakraborti is back in the spotlight, this time with a brand playbook that’s as bold as it is brilliant. Ileseum Clubs has roped in seasoned marketing strategist Abhik Chakraborti as its new head of marketing, signalling a high-impact move as the lifestyle and leisure brand gears up for its next growth sprint. With a career spanning over 19 years, Abhik brings to the table a powerful blend of branding finesse, content vision, and campaign muscle.

    From orchestrating big-ticket IPs like IIFA at Wizcraft International to crafting luxury narratives at Shazé, his stints read like a marketing masterclass. He’s also held top roles at Percept Ltd, Rhiti Group, Hungama, and even steered digital-first strategies as CMO at Bedbathmore making him well-versed in the art of blending entertainment with enterprise.

    At Ileseum, his mandate is clear: supercharge brand visibility, build cultural capital, and drive marketing innovation across physical and digital touchpoints.

    “We’re thrilled to welcome Abhik to the Ileseum family,” the team announced, describing his arrival as pivotal to the brand’s journey into uncharted territories of consumer experience and storytelling.

    A Mumbai native and marketer by instinct, Abhik is known for balancing the boardroom and the backstage building brands that not only perform but perform with flair. Whether it’s managing strategic alliances at Promo Sapiens or crafting content ecosystems, his career is a showcase in adaptability and narrative-driven growth.

    As Ileseum Clubs expands its footprint, expect Abhik to spin more than just campaigns, this one’s all set to script a brand renaissance.

  • Rhiti Group join hands with Stanvee India to help elevate their brand experience

    Rhiti Group join hands with Stanvee India to help elevate their brand experience

    Mumbai: Integrated marketing and brand experience company Rhiti Group has announced a partnership with Mumbai-based Stanvee, a premium convenience services provider, to help elevate their brand experience and public profile. Rhiti Group works to create and build the entire ecosystem for entertainment, media and sports.

    An agreement to this effect, which also involved Rhiti taking up equity stake in Stanvee India, was signed by Rhiti Group chairman and managing director (CMD) Arun Pandey and Stanvee Group chairman and managing director (CMD) Suraj Kumar Behera, recently.

    Both organisations promised a slew of developments in the months to come, which they believe will make Stanvee a household name in a very short time.

    Speaking on the partnership, Arun Pandey said, “Stanvee is an organisation positioned perfectly to succeed in the digital economy of today and more so in the future. Consumers of the post-pandemic world are today willing to pay a premium for convenience and Stanvee’s offerings we believe have caught the pulse of the new age consumer. With Rhiti’s strengths in marketing and brand elevation, we are extremely confident of the roaring success of this partnership and look forward to exciting times together.”

    Also sharing his views was Suraj Kumar Behera of Stanvee who said, “We are glad to have Rhiti as our partners in our journey to become the most trusted and valued brand in consumer convenience services. Stanvee has just the right mix of easy to access services for consumers across the value-chain, in a post-pandemic digital economy. With the proven credentials of Rhiti, we believe our messaging and brand experience will reach the next level in what we believe will be a mutually fulfilling partnership for years to come.”

  • Rhiti Group forays into retail biz with Seven; ropes in MS Dhoni as brand ambassador

    Rhiti Group forays into retail biz with Seven; ropes in MS Dhoni as brand ambassador

    MUMBAI: RS Seven Lifestyle (P) Ltd, a part of Rhiti Group has forayed into the retail space with the launch of its active lifestyle brand, Seven. The company has roped in Indian captain Mahendra Singh Dhoni as the brand ambassador.

    Under this banner, the company will manufacture and market running, training, indoor, and athletic-leisurewear apparel and footwear. Seven is a young, energetic brand designed to appeal to the modern youth or #changemakers.

    The brand aims to drive home the point that fitness is accessible to not just sportspersons but everybody, whether you want to break a world record or simply break a sweat.

    Dhoni, as an icon of this new, younger, more confident India, projects Seven’s can-do attitude.

    Speaking about the company’s foray into the retail business, Rhiti Group CMD and promoter Arun Pandey said, “At Rhiti Group we have always wanted to be associated with fitness and an active lifestyle in a meaningful manner. We believe fitness is everybody’s right and not the sole domain of professional athletes. Seven we believe will be the change maker that nudges people to make this shift not just in the thinking but also in the doing. And in MS Dhoni we have the perfect brand leader to inspire people to do just that. A range of footwear like it has always been MS’ dream and I’m glad that today with his involvement and expert inputs with the footwear division, we’ve been able to fulfil that dream and offer it to the world.”

    Dhoni added, “The Seven ambition is all about making fitness an intrinsic part of every city, every town, every school, every home. In my opinion, you don’t have to be a professional athlete to take your fitness seriously. All you need is the motivation to lead an active lifestyle. The thought-process and positioning of Seven really excites me and I think it will strongly resonate with the youth of India as well. It has always been my dream to have my own brand of footwear in the market, which offers high quality products at affordable price points for the larger masses. And that opportunity came to me with Seven, wherein I’m closely involved with the design and development of the footwear division, and I keep offering my inputs to the design team on a regular basis. Interestingly, Seven is also the number that I sport on my shirt, which only increases my fondness for the brand. I do hope that Seven’s vision for change become a reality.”

    Commenting of his acquired additional responsibility in the footwear division, Dhoni said, “I’m extremely excited to be involved in bigger capacity with the footwear division of Seven. I have been active from an early age and I believe it is essential to have correct footwear for performance and longevity. And I’m happy that Rhiti Group is committed to making high-quality products available at competitive prices.”

    Rhiti Group Group CEO Kumar Subramanian added, “Seven is an enabler of a healthy and active lifestyle. It’s a product and philosophy that invites everybody. It is the finest standard of active lifestyle footwear and apparel that is being specifically launched to target not just the cities but every small town of India. In MS Dhoni we find the perfect embodiment of this ambition. From a business standpoint, we don’t see ourselves in competition with other sports brands, we are in direct competition with lethargy, procrastination and the old way doing things. We have invested in design, in research, in production capabilities, but our biggest investment is our faith in the young generation of today’s India.”

  • Rhiti Group forays into retail biz with Seven; ropes in MS Dhoni as brand ambassador

    Rhiti Group forays into retail biz with Seven; ropes in MS Dhoni as brand ambassador

    MUMBAI: RS Seven Lifestyle (P) Ltd, a part of Rhiti Group has forayed into the retail space with the launch of its active lifestyle brand, Seven. The company has roped in Indian captain Mahendra Singh Dhoni as the brand ambassador.

    Under this banner, the company will manufacture and market running, training, indoor, and athletic-leisurewear apparel and footwear. Seven is a young, energetic brand designed to appeal to the modern youth or #changemakers.

    The brand aims to drive home the point that fitness is accessible to not just sportspersons but everybody, whether you want to break a world record or simply break a sweat.

    Dhoni, as an icon of this new, younger, more confident India, projects Seven’s can-do attitude.

    Speaking about the company’s foray into the retail business, Rhiti Group CMD and promoter Arun Pandey said, “At Rhiti Group we have always wanted to be associated with fitness and an active lifestyle in a meaningful manner. We believe fitness is everybody’s right and not the sole domain of professional athletes. Seven we believe will be the change maker that nudges people to make this shift not just in the thinking but also in the doing. And in MS Dhoni we have the perfect brand leader to inspire people to do just that. A range of footwear like it has always been MS’ dream and I’m glad that today with his involvement and expert inputs with the footwear division, we’ve been able to fulfil that dream and offer it to the world.”

    Dhoni added, “The Seven ambition is all about making fitness an intrinsic part of every city, every town, every school, every home. In my opinion, you don’t have to be a professional athlete to take your fitness seriously. All you need is the motivation to lead an active lifestyle. The thought-process and positioning of Seven really excites me and I think it will strongly resonate with the youth of India as well. It has always been my dream to have my own brand of footwear in the market, which offers high quality products at affordable price points for the larger masses. And that opportunity came to me with Seven, wherein I’m closely involved with the design and development of the footwear division, and I keep offering my inputs to the design team on a regular basis. Interestingly, Seven is also the number that I sport on my shirt, which only increases my fondness for the brand. I do hope that Seven’s vision for change become a reality.”

    Commenting of his acquired additional responsibility in the footwear division, Dhoni said, “I’m extremely excited to be involved in bigger capacity with the footwear division of Seven. I have been active from an early age and I believe it is essential to have correct footwear for performance and longevity. And I’m happy that Rhiti Group is committed to making high-quality products available at competitive prices.”

    Rhiti Group Group CEO Kumar Subramanian added, “Seven is an enabler of a healthy and active lifestyle. It’s a product and philosophy that invites everybody. It is the finest standard of active lifestyle footwear and apparel that is being specifically launched to target not just the cities but every small town of India. In MS Dhoni we find the perfect embodiment of this ambition. From a business standpoint, we don’t see ourselves in competition with other sports brands, we are in direct competition with lethargy, procrastination and the old way doing things. We have invested in design, in research, in production capabilities, but our biggest investment is our faith in the young generation of today’s India.”