ITV

Tag: rewards

  • Cineflicks launches watch-to-earn model

    Cineflicks launches watch-to-earn model

    Mumbai: Cineflicks, an upcoming OTT platform, has introduced a ‘watch-to-earn’ model that rewards users with cryptocurrency tokens for every minute of content viewed. This model goes beyond traditional subscriptions, offering users both engaging content and the opportunity to earn CNF tokens, blending entertainment with digital finance.

    By accumulating CNF tokens through viewing, users unlock real-world value, differentiating Cineflicks in the crowded OTT market. These tokens can be kept as digital assets or converted into fiat currency, providing financial returns for screen time. “With Cineflicks, users are empowered to turn their viewing time into a genuine earning opportunity,” said Cineflicks CEO Thomas Caddick. “We’re transforming the streaming experience into a dynamic, rewarding ecosystem that brings together entertainment and the fast-growing world of digital assets.”

    Before launch, Cineflicks will hold a CNF Token presale, giving early investors access to tokens at a pre-market rate. This presale aims to build an engaged community and generate excitement for the full launch. Cineflicks plans to create a vibrant user base with a community-based approach that blends entertainment and finance.

    Upon launch, Cineflicks will offer a catalogue of movies, TV shows, and exclusive content, all accessible across multiple devices with a user-friendly interface. Regular content updates will keep the platform fresh and engaging.

    The ‘watch-to-earn’ model rewards users based on viewing time instead of subscriptions. Cineflicks’ blockchain system ensures secure, transparent transactions, appealing to both casual and tech-savvy viewers interested in cryptocurrency. By merging streaming with digital assets, Cineflicks offers a new perspective on the OTT space, providing entertainment along with a stake in the growing digital ecosystem.

    Cineflicks’ launch has already gained attention from both the entertainment and digital finance sectors, with its model potentially shifting OTT viewer dynamics. As the platform prepares for its app launch and token presale, industry observers are eager to see how this approach will affect the streaming market. Cineflicks aims to redefine how audiences interact with content in the digital age by turning screen time into an investment.

  • Zillion launches rewards as a service for brands

    Zillion launches rewards as a service for brands

    Mumbai: Zillion, one of India’s multi-brand loyalty programs, that is part of the BharatPe Group announced the launch of Rewards-as-a-Service (RaaS) platform for brands that have an existing loyalty currency, but would need a robust rewards redemption platform to offer a best-in-class experience to their customers. With this newly launched product, the company will be targeting on board banks and large enterprises, including those with an extensive distribution network.

    Rewards as a service platform will enable brands to have the flexibility of running their own loyalty currency, while offering an exciting redemption platform for their customers. The platform offers a host of options to choose from, including e- vouchers, products, utilities, Air miles and more. This will also eliminate the hassle of brands having to on board multiple partners so as to offer a plethora of redemption choices to their customers. The pricing will be competitive as the platform will operate on a bidding model which will ensure customers get the best price at all times.

    Speaking on the launch, Zillion CEO Rijish Raghavan said, “Loyalty industry has undergone a transformational shift over the last few years. Today, the loyalty industry is democratised and loyalty is not limited to only big brands. Young and unconventional brands have realized that loyalty is a great tool to drive customer stickiness and hence, are investing in a robust loyalty program. However, in a majority of cases, the redemption process is broken or very sub-standard with minimal redemption options as brands usually have a select set of options for customers to choose from. Our rewards platform with over 250 choices in e-vouchers, over 4000 products, Air Miles etc., will enable these brands to offer a superlative loyalty experience to their customers. Rewards-as-a-Service will widen the offering from Zillion and allow us to partner with brands who are looking for pure-play rewards management versus overall loyalty management. We are confident that this will be a game changer in the industry and will help us further strengthen our foothold in the market.”

    Zillion (erstwhile PAYBACK India) is a unique multi-brand loyalty program designed to engage with customers and reward them for their purchases with loyalty coins that can be redeemed later. Currently, its members can earn coins at more than 50 brands – in store & online and redeem them at select partners or for products and vouchers from leading brands. The customers can earn ‘Zillion coins’ for their routine spends, across the network of offline and online partners, including groceries, fuel, entertainment, travel, apparel and more. The partners of Zillion include renowned brands from multiple industries including retail, fuel, banking, payments, entertainment, hospitality and travel. Some of its key partners include HPCL, BookMyShow, American Express, Amazon, Flipkart and many more.

  • Meru partners with loyalty & rewards programme, InterMiles

    Meru partners with loyalty & rewards programme, InterMiles

    Mumbai: Meru Mobility has partnered with loyalty and rewards programme, InterMiles. The tie-up will provide access to a host of Meru services including airport transfers, car rentals and point-to-point transfers on the InterMiles platform.

    InterMiles programme members will be able to book these services at the click of a button. The collaboration will guarantee them a safe, sanitised and hassle-free overall point-to-point travel experience. Additionally, they will be eligible to earn 10 miles on every Rs 100 spent on top of the base fare and a special offer of 50 per cent off for their first ever booking.

    Meru Mobility Tech founder and MD Neeraj Gupta said, “Safe end-to-end transport solutions have assumed new importance amid the COVID-19 pandemic. The tie-up with InterMiles means any programme member can now book flights, hotels and surface transport all in one place and as a part of one overall trip. Further, the credibility of our two brands will inspire trust among programme members and reassure them at a stressful time for travel. Moreover, it will expand Meru’s footprint and potentially open the company up to a much wider customer base.” 

    InterMiles MD & CEO Manish Dureja said, “InterMiles, today, is a valuable new digital currency that unlocks exciting, meaningful and relevant experiences – both essential and aspirational – for our members. Our members can now earn Miles, accelerate their growth of tier status and gain from new tier benefits of the programme through their daily commute. Through our association with Meru, we reiterate our commitment towards broadening our programme partner portfolio to make our members’ experiences with us more rewarding and meaningful.

    InterMiles will showcase the Meru services on the Intermiles app and website. The cabs provided by Meru will all be thoroughly sanitised and will come with further safety guidelines issued by the company. Meru Mobility Tech is accredited to be the only Indian cab company providing seven-tier safety measures during Covid2019 pandemic and is the first to introduce ozone treatment of its cabs.

  • Google readying ‘Mobile Meter’ app that offers rewards for tracking mobile usage

    Google readying ‘Mobile Meter’ app that offers rewards for tracking mobile usage

    MUMBAI: Google wants to dig a little deeper and monitor a user’s app usage as well. Reports reveal that the company is readying new mobile apps that compensate users if they allow their mobile behavior to be monitored. The project, known internally as “Mobile Meter,” utilises iOS and Android apps that intelligently monitor app usage and web browsing habits and send the data back to Google.

    According to rumors doing rounds the Mobile Meter program will be totally voluntary. Participants will be required to give their consent (or opt in) before joining. Google isn’t the first to reward users to gather mobile trends either: Nielsen has been conducting research into mobile trends with an Android app.

    Google already passively collects data to improve its apps and resources. The Google Maps app, for instance, regularly feeds back location metrics to enhance the service. The app will presumably enable the company to evaluate the different habits of Android and iOS users, gaining an important insight into Apple’s ecosystem. Talks are that Google will organise all of the information it collects to ensure the privacy of its panelists.

    Google has confirmed development of the new apps, which it says are part of its Screenwise market research project that began rolling out last year. The Mobile Meter apps will replace an older method that allowed panelists to participate, helping Google measure media consumption across all screens but with more accurate results on mobile. Both the Android and iOS apps will be submitted to their relevant app stores in the near future, although only panelists will be able to actually use them. The company notes that while there isn’t an open call for volunteers right now, it recruits for panels on an ongoing basis and compensation varies based on the panels people participate in.