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Tag: Revolt Motors

  • Revolt Motors appoints Pradeep Lamba as VP of marketing

    Revolt Motors appoints Pradeep Lamba as VP of marketing

    Mumbai: Pradeep Lamba joins Revolt Motors as the vice president of marketing, marking a significant stride in the company’s quest to redefine the future of mobility with sustainable solutions. With an illustrious career spanning over two decades, Pradeep’s appointment heralds a new era of innovation and strategic direction for Revolt Motors.

    In his capacity as marketing head, Pradeep will lead the charge in devising and executing comprehensive marketing strategies aimed at enhancing the overall brand presence of Revolt Motors. His profound expertise and visionary leadership are poised to play a pivotal role in driving the company’s mission to deliver clean and accessible mobility solutions to the masses.

    Drawing from his extensive experience in leadership positions at industry titans such as Samsung Electronics, Publicis Media, and Lenskart.com, Pradeep brings a wealth of knowledge and strategic insight to his new role. His track record of success in steering marketing initiatives at renowned organizations underscores his capability to navigate the dynamic landscape of the electric vehicle market.

    “I am delighted to embark on this exciting journey with Revolt Motors as the vice president of marketing,” shared Pradeep Lamba in a LinkedIn post announcing his appointment. “Joining a pioneering organization at the forefront of India’s electric vehicle revolution is a tremendous opportunity to drive meaningful change and innovation in the mobility sector.”

    Throughout his career, Pradeep has been lauded for his astute leadership and business acumen, driving notable growth, enhancing brand visibility, and optimizing marketing ROI through innovative strategies. His ability to align digital initiatives with overarching business objectives has consistently delivered tangible results, positioning him as a respected figure in the marketing domain.

    With a strong educational foundation from prestigious institutions such as MICA and XLRI Jamshedpur, Pradeep’s commitment to excellence and innovation in marketing is unwavering. His appointment underscores Revolt Motors’ dedication to fostering talent and driving innovation, setting the stage for transformative advancements in the electric vehicle industry.

  • Revolt Motors targets new-age riders with its debut campaign

    Revolt Motors targets new-age riders with its debut campaign

    Mumbai: Revolt Motors, an electric bike manufacturer initiates a powerful marketing drive with a TV-led campaign, bolstered by a strong digital presence and strategic OOH media presence in 65 cities. The campaign is geared towards new-age riders who are pushing the industry to continuously reinvent performance, smart intelligence, economy, and sustainability. At Revolt we call them ‘Generation Why’.

    The ‘BUILT FOR GENERATION WHY’ campaign highlights the bike’s impressive 150 km range on a single charge, paired with an affordable monthly EMI starting at Rs 2799, establishing it as a compelling e-mobility solution.

    RattanIndia Enterprises Ltd business chairperson Anjali Rattan Nashier the parent company of Revolt Motors, highlighted the strategic timing of the campaign and said, “The new generation of riders display a high level of tech-savviness, mindful spending, and an eco-conscious mindset, driving a keen interest in e-mobility. Our products, with their stylish and ergonomic design and being lighter on the pocket, hold broader appeal, not only among today’s youth but also to a wider audience. Additionally, our expansion to 115 dealerships nationwide further strengthens accessibility, catering to the growing demand for sustainable mobility.”

    This high-voltage campaign marks a significant step for Revolt Motors, anticipating a substantial increase in brand affinity among its audience.