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Tag: Revlon

  • Revlon introduces Madelyn cline as a global brand ambassador

    Revlon introduces Madelyn cline as a global brand ambassador

    Mumbai : Actress Madelyn Cline has been named the newest Revlon global brand ambassador, joining the ranks of Ashley Graham and Megan Thee Stallion as the latest face of the beauty brand.

    The 26 year old is best known for her roles as ‘Sarah Cameron’ on Netflix’s hit series “Outer Banks” and as ‘Whiskey’ in “Glass Onion: A Knives Out Mystery,” and has made her mark in an array of high-profile, cult, and popular projects over the last four years. She has a social media reach of 25 million across platforms and has become a style icon on the red carpet and a go-to for her beauty and skincare routines.

    “I love makeup and it’s been a dream of mine to partner with a brand as iconic as Revlon. I couldn’t be more excited to join the ranks of Ashley Graham, Megan Thee Stallion, and all of the amazing Global Brand Ambassadors who came before them,” said Madelyn.

    “Makeup is a tool I use to feel more creative and confident, whether I’m on set, on the red carpet, or just every day – and with this partnership, I’m thrilled to be able to inspire other women to live boldly and feel empowered.” she added.

    Revlon chief marketing officer Martine Williamson said, ‘we strive to create a more liberated beauty that embodies independence, confidence, and inspiration,” said Martine Williamson, . “Whether it’s through her on-screen roles or in her everyday life, Madelyn personifies our mission of living boldly in everything she does. Her confidence and focus on self-love make her an incredible role model for young adults. With a natural affinity for beauty, Madelyn is the perfect fit for a Revlon Global Ambassador, and we’re overjoyed to welcome her to our family.”

    Revlon India executive head and director and head of and Sub-continent at Modi-Mundipharma Beauty Products Pvt. Ltd, Meghna Modi, added, “Madelyn Cline’s association with Revlon marks a significant milestone for us. Her embodiment of confidence and self-expression perfectly aligns with our brand ethos. As we expand our global family, Madelyn’s influence will undoubtedly inspire people in India and around the world to embrace their unique beauty confidently.”

    ‘As a Global Brand Ambassador, Madelyn will be the face of the Revlon brand and products, and featured across the full marketing mix including on in-store displays, at retailer events, and in global campaigns. she added.’

  • Ketan Desai new Grey group India president – north

    Ketan Desai new Grey group India president – north

    MUMBAI: Grey group India announced the appointment of Ketan Desai, as president north. Desai has been in the Marketing Services businesses for close to two decades, most of which has been with Grey in Mumbai, Kolkata, New Delhi, Colombo and until recently as the chief operating officer of Grey Bangladesh.

    He brings with him experience from across geographies in India; across domains of Advertising; Activation and Shopper; across clients such as ITC, P&G, Marico Audi, Revlon, Gujarat Ambuja, Hindustan Times, CRY, Suzlon etc. Apart from GREY, Ketan has worked with TBWA too where he set up its Shopper Business.

    Desai will be based in Grey’s Delhi office and will work closely with Grey group India CMD Sunil Lulla. Lulla said, “Grey is enhancing its talent and leadership pool with Ketan Desai. He brings in the relevant diverse skills required to navigate contemporary communication needs of Grey’s clients”

    Desai said, “It is a privilege to be able to partner this marquee list of clients and help build their brands in Grey’s famously effective way.”

  • Ketan Desai new Grey group India president – north

    Ketan Desai new Grey group India president – north

    MUMBAI: Grey group India announced the appointment of Ketan Desai, as president north. Desai has been in the Marketing Services businesses for close to two decades, most of which has been with Grey in Mumbai, Kolkata, New Delhi, Colombo and until recently as the chief operating officer of Grey Bangladesh.

    He brings with him experience from across geographies in India; across domains of Advertising; Activation and Shopper; across clients such as ITC, P&G, Marico Audi, Revlon, Gujarat Ambuja, Hindustan Times, CRY, Suzlon etc. Apart from GREY, Ketan has worked with TBWA too where he set up its Shopper Business.

    Desai will be based in Grey’s Delhi office and will work closely with Grey group India CMD Sunil Lulla. Lulla said, “Grey is enhancing its talent and leadership pool with Ketan Desai. He brings in the relevant diverse skills required to navigate contemporary communication needs of Grey’s clients”

    Desai said, “It is a privilege to be able to partner this marquee list of clients and help build their brands in Grey’s famously effective way.”

  • Look ‘PhotoReady’ with Revlon’s digital campaign,Dimsy Mirchandi

    Look ‘PhotoReady’ with Revlon’s digital campaign,Dimsy Mirchandi

    MUMBAI: Revlon, the cosmetic company, has launched a new digital campaign for its make-up range PhotoReady.

    The campaign includes a Facebook application, Twitter handle and online contest called ‘CelebrityYou.’  Elaborating more on it, Revlon India marketing manager Dimsy Mirchandi says, “The objective of this campaign was to introduce and engage consumers with our new range of PhotoReady products. But our overall digital objective is to entice consumers; use the platform to share our common purpose of inspiring women to express themselves freely. And this is exactly what we have tried to do through this campaign. Based on the insight that women want to look photo-ready all the time, we encouraged her to share her best celebrity moment, i.e. find that one moment when she felt special, just like a celebrity. By sharing and realising her moments, she is not only being expressive but also inspiring others to do so.”

    The PhotoReady digital campaign has been introduced to promote new products within the PhotoReady Range namely – PhotoReady BB Cr?me, PhotoReady Dual-ended Kajal and PhotoReady Mascara. It also reinforces and further promotes the already existing products within the range.

    Mirchandi adds, “Since the campaign is based on a simple yet effective insight i.e. women wants to look photo-ready all the time, it is ought to resonate well with them. And the fact that close to 500 women participated in the contest validates that they found it relevant and interesting. More so, such campaigns help brand connect and co-create with consumers.”

    Throughout the campaign, Revlon’s make-up expert Bianca Hartkopf   will provide various make-up tips on ‘How to’ wear make-up along with Revlon’s guest photographer (Anushka Menon) who will share inside secrets to being PhotoReady.  There will also be various tips, trends that the photographer will write in terms of articles, posts, tweets etc.

    The campaign was developed by VML Quais.