MUMBAI: The revenues for ad-supported video-on-demand (Avod) in India for TV series and movies are expected to reach $2.4 billion by 2026. In 2022, the revenue will surge to $1 billion, up from $0.8 billion last year, according to a report from Digital TV Research released recently.
It is predicted by the research that Avod revenues for TV series and movies will reach $70 billion by 2027 globally, which will surge from $33 billion in 2021.
The report also highlights that out Of the 138 countries covered in the survey, a total of 13 will generate revenue of over $1 billion by 2027.
The survey has revealed the data of five top countries in Avod’s revenue growth in future. It includes countries such as the US, China, UK, Japan, and India.
Pointing out his views, Digital TV Research principal analyst Simon Murray said, “US AVOD will grow by $19 billion to $31 billion by 2027 – remaining the largest country by far. The US has the world’s most sophisticated advertising industry by some distance, plus AVOD choice is greater in the US than anywhere else. The US will account for 46 per cent of the global total by 2027, up from 39 percent in 2021.”
After the US, China’s revenue growth for Avod will increase by 2027. It will reach $8.3 billion from the current over $6 billion.
Mumbai: FMCG major Hindustan Unilever Ltd (HUL) has become a Rs 50,000 crore turnover company, the first pure FMCG firm to achieve this milestone. The company’s revenues for the full year increased 11.3 percent to Rs 51,193 crore, as compared to its revenues of Rs 45,996 crore for FY21, a flat volume growth due to unprecedented inflation notwithstanding.
Sharing the news on LinkedIn, HUL CEO and managing director Sanjiv Mehta wrote: “The Hindustan Unilever journey has been a growth story powered by our purpose ‘To Make Sustainable Living Commonplace’.”
Calling the HUL of today “a perfect example of #ProfitsThroughPurpose,” Mehta stated that the results demonstrate how their “values & purpose-led, the future-fit business model delivers superior financial performance.”
“We have created a water potential of over 1.9 trillion litres by working in thousands of villages in India. Our carbon emissions from manufacturing have reduced by 94 per cent against the 2008 baseline,” detailed Mehta.
“We achieved plastic neutrality, empowered 1.6 lakh rural women micro-entrepreneurs through Project Shakti and have helped thousands of people living in the slums of Mumbai get a better life through Suvidha, our scalable community hygiene & sanitation centres. And during these last nine years, we have doubled our turnover, tripled our EBITDA, and quadrupled our market cap to over Rs five lakh crores or $70 billion,” he further shared.
The HUL executive additionally went on to thank all their consumers, stakeholders and employees for ‘believing in and unequivocally supporting’ the company along the way.
The company released its financial performance for the quarter and year ending 31 March on Wednesday.
“In challenging circumstances, we have grown competitively and protected our business model by maintaining margins in a healthy range,” Sanjiv Mehta commented, adding, “I am also pleased that we have become a Rs 50,000 crore turnover company in this fiscal. Our consistent performance is reflective of our strategic clarity, strength of our brands, operational excellence, and dynamic financial management of our business. While there are near-term concerns around significant inflation and slowing market growth, we are confident of the medium to long term prospects of the Indian FMCG sector and remain focused on delivering a consistent, competitive, profitable and responsible growth.”
The FMCG behemoth’s revenue from sales of products during the fourth quarter stood at Rs 13,468 crore, up 11 per cent, as compared to the corresponding period a year ago, HUL said in its regulatory filing.
The company now has 16 brands with a turnover of Rs 1,000 crore each and reported a 5.34 per cent increase in its consolidated net profit to Rs 2,307 crore for the fourth quarter ended in March 2022, a flat volume growth due to unprecedented inflation notwithstanding. The profit and revenues reported by the company were higher than analyst estimates.
Home Care growth at 24 per cent was broad-based with a strong performance in fabric wash and household care category. Both categories grew in strong double-digits with all parts of the portfolio performing well. Liquids and fabric sensations continued to outperform driven by effective market development actions, the company stated.
Beauty and personal Care grew competitively at four per cent, while foods and refreshments grew five per cent on a very high prior-year comparator, driven by solid performance in beverages, foods, and ice-cream.
Skin Cleansing category delivered double-digit growth driven by pricing and led by strong performance in ‘Lux,’ ‘Dove,’ and ‘Pears.’ A calibrated approach towards price increase in skin cleansing and hair care has helped protect the FMCG’s business model even as vegetable oils continue to inflate at record levels. Skin care and colour cosmetics had a muted quarter with Covid-19 third wave and high inflation impacting discretionary consumption.
Meanwhile, HUL has consistently remained among the top-ten advertisers on television, according to Broadcast Audience Research Council (Barc) India’s report on advertising trends for week 16 (16 to 22 April). The FMCG giant had an advertising volume of over 4,775 seconds on the medium, which’s nearly equivalent to the sum of the next top four advertisers’ ad volumes.
Mumbai: Sun TV Network has posted its results for the third quarter of FY 2022. The media company’s revenue for the quarter, excluding the IPL, has increased by 27.76 per cent year-on-year to Rs 975.16 crore. Its overall revenues were at Rs 1033.10 crore and saw a growth of 6.25 per cent versus the same period year-on-year (31 December 2020).
The EBIDTA for the quarter grew by 20.18 per cent at Rs 721.87 crore and profit before taxes grew marginally by 2.90 per cent over the corresponding quarter ended 31 December 2020.
The profit after taxes (excluding the IPL) stood at Rs 437.89 crore up by 14.44 per cent YoY and the overall profit after taxes grew by 3.52 per cent to Rs 457.39 crores as against the corresponding quarter year-on-year.
The total comprehensive income for the quarter was up by 3.52 per cent at Rs 457.20 crore YoY. The earnings per share for the current quarter grew by 3.52 per cent at Rs 11.61 as against Rs 11.21 for the corresponding quarter ended 31 December 2020.
Sun TV’s board of directors has declared an interim dividend of Rs 2.50 per share (50 per cent) on a face value of Rs five per share.
During the current quarter, Sun Pictures had released the blockbuster film “Annaatthe” starring superstar Rajinikanth.
Mumbai: Mukesh Ambani-led conglomerate Reliance Industries Ltd (RIL) continued its golden run, and posted a net profit of Rs 18,549 crores for the third quarter ended 31 December 2021. This is an increase of 41 per cent from ₹13,101 crore reported a year ago during the same period.
The company had posted a profit of Rs 13,680 crore in the September 2021 quarter.
“I am happy to announce that Reliance has posted best-ever quarterly performance in 3Q FY22 with a strong contribution from all our businesses. Both our consumer businesses, Retail, and Digital services have recorded the highest ever revenues and EBITDA,” said RIL chairman and MD Mukesh Ambani on Friday.
Ambani said the company continued to focus on strategic investments and partnerships across its businesses to drive future growth in the last quarter. “Retail business activity has normalised with strong growth in key consumption baskets on the back of festive season and as lockdowns eased across the country. Our digital services business has delivered broad-based, sustainable, and profitable growth through improved customer engagement and subscriber mix,” he added.
The consolidated revenue for the company by market-capitalisation grew to Rs 1,91,271 crore, up by 62 percent for the quarter from Rs 1,17,860 crore in the year-ago period. Revenues in the previous quarter stood at Rs 1,67,611 crore.
Reliance Jio’s revenue rise five per cent at Rs 19,347 crore
The net profit of Reliance Jio, the telecom arm of the company rose 10 per cent YoY to Rs 3,615 crore for Q3. It was Rs 3,291 crore in the last year period. The revenue rose five per cent at ₹19,347 crore as against ₹18,492 crore in the last year period. “Jio now has over five million connected wireline customers and has been consistently enhancing its FTTH product with new apps on STB, Society Centrex, 4K content on JioTV+, Home Secure, Home Automation, LiveTV and Gaming solutions,” the conglomerate said.
Jio also undertook ~20 per cent hike across prepaid plans effective 1 December 2021 in line with other industry operators. According to the company, while the ARPU is set to improve to Rs 151.6 led by a better subscriber mix and recent tariff hike, the full impact of tariff hike will be reflected in ARPU and financials over the next few quarters. During 3Q FY22, average data and voice consumption per user per month increased to 18.4 GB and 901 minutes, respectively.
Meanwhile, Jio continues to maintain its top position in the 4G speed chart with a 22.0 Mbps average download speed in December 2021, according to the latest Telecom Authority of India (Trai) report.
Ambani also highlighted that the recovery in global oil and energy markets supported strong fuel margins and helped its O2C business deliver robust earnings. “Our Oil & Gas segment delivered strong growth in EBITDA with volume growth and improved realisation. We are making steady progress towards achieving our vision of Net Carbon Zero by 2035. Our recent partnerships and investments in technology leaders in the solar and green energy space is illustrative of our commitment to partner India and the World in the transition to clean and green energy. We continue to pursue growth initiatives and collaborate with global leaders who share our vision of a sustainable future for our planet,” he added.
Mumbai: The 46th anniversary issue of India Today magazine that hit the newsstands this Christmas achieved a 25 per cent growth in circulation, said India Today Group (ITG). The growth post-pandemic has resulted in the magazine recovering 80 per cent of its pre-lockdown (March 2020) circulation till November 2021.
Crossing 135 clients with 376 pages in its 46th anniversary issue – categories like pharma, education, automobiles, public sector, banking and finance, tourism and FMCG are all gaining attention, packed in a single issue, which is higher than the average weekly client base of most news channels, said the media company in a statement on Tuesday.
For its 46th anniversary issue, India Today featured the trailblazers of India Tomorrow – those 40 years of age and below – entrepreneurs, politicians, entertainers, activists, scientists, inventors, writers, artists, lawyers and law enforcers and bureaucrats – who are India’s brightest stars on the horizon. Included are young digital moguls like Swiggy co-founder Sriharsha Majety, boAt co-founder Aman Gupta, entertainers like actor Alia Bhat and filmmaker Karthick Naren, politicians like Tejashvi Yadav, Aditya Thackeray, Abhishek Mukherjee, Tejasvi Surya and Hardik Patel, activists like Disha Ravi and Aishe Ghosh, young writers like Manu Pillai and Nisha Susan, scientists like Ravi Prakash (winners BRICS Young Innovator Prize) and host of others who will be the torch bearers of India’s future.
Ever since the restrictions of second lockdown were lifted earlier this year, both newsstand sales and subscription sales have been on high growth trajectory giving the magazine a very healthy growth rate of over 14 per cent month over month, said the statement.
“India Today was the only publication in India to continue printing and distribution even when the whole country was under lockdown. In fact, we have emerged to be the only publication in the country to have never missed even a single issue in the last 46 years of its publishing history,” said ITG CEO (publishing) Manoj Sharma.
During the bounce back, India Today Group immediately shifted their focus to the travel industry. Ties with large travel stores chains like WH Smiths were strengthened, as a result, sales volumes from these stores have now surged to 10 per cent more than their pre-Covid levels. Air India too resumed offering India Today to their executive class flyers. To cater to the increasing demand of flyers for India Today, Air India had to increase their off take to three times their pre-Covid supplies.
In addition to the print circulation, The publication has aggressively pushed its digital subscriptions all through the lockdown. Its pay-per-view and micropayment models for premium content implemented on the website as well, resulted in the thriving of its digital first paid subscribers. This further expanded the reach of India Today magazine in all print and digital formats reaching every nook and corner of the nation.
“Pandemic came as a huge learning and turned into an advantage as it not only brought about non-conventional outlets into play but also pushed major part of our distribution to modern retail beyond newsstands and road side hawkers. While earlier people had to make an effort to reach out to newsstands to buy a copy of India Today, now the same can be picked up along with their regular purchase of grocery products or daily essentials. This convenience will certainly push up the sales further, going forward,” Sharma further said.
Mumbai: 9X Media’s chief business officer (CBO) Punit Pandey has taken additional charge of revenue for the network. Being part of 9X Media’s executive team, he will continue to work closely with the board of directors to drive the next phase of growth for the network.
An industry veteran with over 30 years of experience in business development, Pandey will now guide and mentor the sales team at 9X Media.
Pandey’s deep understanding of the world of media and technology, his robust experience in cross- and multi-platform marketing and advertising, will prove extremely crucial in putting the network on the growth trajectory. Before getting into the business role at 9X Media, he successfully led the national sales team at 9X Media for over two years when the channel was launched in 2007.
He has also worked with some of the most iconic media brands like MTV, Zee TV, Rediff.com, Radio Mirchi, Mid-day, and the Reliance Enterprise Business, among others.
“I am extremely proud to be a part of 9X Media since the network’s inception in 2007. From a single music television channel, 9X Media has evolved into India’s largest music television network comprising platforms both television and digital,” said Punit Pandey. “I am excited to take charge of ad sales in these challenging times. I am also delighted to take our network’s large tribe of happy young music and entertainment consumers across screens, to the marketplace! My priority as revenue head is to steer the network towards the next phase of growth.”
New Delhi: Integrated digital platforms company Nxtdigital, the media vertical of the Hinduja Group has reported a 15.48 per cent growth in its consolidated revenues for the half year ending 30 September. The revenue reached Rs 543.42 crore, up from Rs 470.58 crores for the corresponding period of the previous year.
The company with a presence in digital cable, satellite (Hits), broadband and content syndication announced its results for the quarter and half year ending 30 September on Thursday.
Nxtdigital continued to maintain a robust EBIDTA at Rs 102.89 crore for the half year, and ended the second quarter with a 17.38 per cent year-on-year revenue growth, closing at Rs 276.83 crore against Rs 235.76 crore in Q2 of the previous fiscal. It maintained a robust EBIDTA at Rs 51.63 crore.
The company attributed its revenue growth to its strategy and aggressive growth plans, with a clear focus on positive cashflows across business verticals.
The broadband business segment crossed 7.2 lakh subscribers. Nxtdigital also launched 40 future-ready Nxthubs across the country – each with digital capability of providing video, broadband and other emerging solutions including OTT and WiFi to distribute up to 650 digital TV channels received via satellite.
Even whilst the pandemic continued to have a bearing on the media and entertainment industry, Nxtdigital’s business verticals continued to grow. Buoyed by the demand for internet connectivity across retail customers and enterprise businesses, the broadband business vide its subsidiary OneOTT Intertainment crossed 7.2 lakh subscribers, clocking a growth rate of 76 per cent in Q2 of the current fiscal over last year.
“Our performance in the first half of this fiscal reflects the company’s focus on growth, gradually emerging out of the challenges of the pandemic that still have a bearing on the media and entertainment industry,” stated Nxtdigital CEO and MD Vynsley Fernandes. “Our strategy for the rest of this fiscal is premised on leveraging the strength of our solutions and our pan-India footprint of touch-points. With a network of Nxthubs offering a host of digital services – ranging from video and broadband, to OTT and WiFi; and layered by our growth in our broadband base and our infrastructure sharing platform – we believe we will not just see growth but also unlock value across our media businesses.”
The company also informed that it continues to dispose off its non-core assets to reduce debt, and it has sold land held by it in Hyderabad for a total consideration of Rs 69.30 crore, originally acquired at an approximate cost of Rs 25 crore.
The Rights Issue announced on 13 May by the company – of two equity shares for every five equity shares held in the company, at an issue price of Rs 300 per share is scheduled to open on 15 November and close on 29 November.
For Q3 and Q4, Nxtdigital said it will continue on its aggressive growth strategy focusing on three key verticals, expanding its footprint through another 60 Nxthubs; continuing to grow its broadband base through a mix of combo products, organic and inorganic growth; and operationalising the infrastructure sharing model, which has now secured all necessary permissions to become India’s first digital content distribution PaaS platform.
Mumbai: Quint Digital Media published its results for the quarter and half-year ended 30 September.
With the increased economic activity, the digital-first news operator said it has witnessed a faster and more wide-scale digital adoption across different sectors of the economy leading to a robust growth in revenue and profitability.
The company witnessed a strong Q2 FY22 (21 September) performance with the revenues shooting up by over 50 per cent as compared with Q1 FY22 (21 June). On a year-on-year basis, the revenues increased by over 80 per cent as compared with Q2 FY20 (20 September 2020).
On a half-yearly basis, the revenues grew by over 90 per cent over the same period during FY 21 and the EBITDA witnessed a positive swing by more than 400 per cent
The quarter also witnessed The Quint continue its earnings growth with an EBITDA level of Rs 4.50 cr – a complete upturn in performance as compared with Q2 FY21 (20 September) which saw an EBITDA level of Rs 1.03 cr.
The company also disclosed that the digital properties had nearly 16.03 million subscribers/followers across various platforms at the end of Q2.
Mumbai: Most common reasons for video revenue loss for publishers in India range from factors including inventory control, underutilisation of video advertising, traffic quality and not taking advantage of the latest technologies available.
Some of these issues and their solutions were discussed during a webinar- ‘Bridging Video Monetisation to Optimise Revenues’ organised by Indiantelevision.com in association with Aniview on Tuesday. The virtual panel discussion was moderated by Indiantelevision.com Group founder, CEO, and editor-in-chief Anil Wanvari.
Experts discussed, how better content experience, fuller transparency, a self-service platform with better control on the video player, along with having an experienced team to operate the platform could drive higher revenues.
According to end-to-end video advertising and monetisation solutions provider Aniview, business director-APAC, Matthew Bray, currently India is the fastest-growing internet advertising market in the world, and video remains the most popular ad format. “It’s the sixth-largest market in consumption of video ads,” said Bray about the video advertising landscape in India.
Amongst the reasons for the loss in video revenue, Bray cited poor content experience, heavy player, player loading issues, inventory loss, lack of transparency on traffic insights among others. Non-adherence to Google policies and underutilisation of Google Adx are other primary causes of video revenue loss, Bray said. “Many publishers in India leak video revenue & underutilise their own video content on a regular basis,” he said, adding that full control over a video player can lead to an increase in revenue. “Google will likely remain the dominant SSP for video.”
According to HT Digital’s Prasad Sanyal, underutilisation of inventory plagues almost all publishers in India. “We are looking at avenues where we can have more control over our video assets & monetise them better,” he added.
By running a video player in these placements publishers can make better use of their own video content to engage their users and create more ad opportunities. While it not only allows full control over ad placements, player behaviour, and ad breaks, it leads to the creation of better quality traffic that drives higher CPMs. When deployed correctly this can even lead to significant revenue lifts. Aniview cited Jagran as a successful case study, as it has more than doubled its revenue on some ad placements on article pages by deploying Aniview.
“With Aniview we got a white label solution. There are the cities, and tier-2, tier-3 segments too, for all of which we need to create separate segmentation as per the category,” shared Jagran New Media, AVP and head-ad monetisation and strategic partnership, Dinesh Joshi. “We also produce a lot of text content, but definitely video is going to be big in the near future. Jagran is working on branded content on the video side, we have to work on the monetisation front too.”
HDFC Bank, vice president, and head- digital marketing, Jahid Ahmed, said, regulations apart from basics like viewability can give a lot of confidence on rolling out a video across platforms. Also, the decision on which video is to be used where- that also plays a significant role, he added.
Social Beat co-founder and director Vikas Chawla highlighted the need to scale up the inventory for advertisers to see it as a viable option to do large campaigns.
“Most of us have invested in analytics significantly, but we have a long way to go before advertisers get comfortable with us,” added HT Digital Streams’ Prasad Sanyal.
Manorama Online’s general manager (digital) Sathyajith Divakaran shared, “We have an OTT platform which is exclusively video-led and we only encourage video ads. We are clear in what we can offer as ads as we know which shows attract a certain kind of audience. It is just that the video inventory available is not utilised fully despite having a number of partners on board.”
According to Matthew Bray, Video is going to keep growing in India & in order to sell the inventory created one needs to have a system that they can properly control. “Then you see better yields and more video views because you can control the content,” he said, adding that there are exchanges in India that are having trouble moving video content because there isn’t enough inventory being created.
Sharing that increasingly they are evolving to a point where they know what to do with their inventories, HT Digital’s Sanyal said, “At HT we are getting to a stage where we should be able to drive more revenues out of videos & also do better videos in the process. We hope to deliver better value to our readers and viewers.”
HDFC Bank’s Jahid Ahmed said that every platform is evolving in its own space and it’s great to see such platforms coming up that helps publishers in their cause. He added, “It’s right to outsource such expert work instead of all platforms trying to do everything by themselves. For discoverability of our product-led videos, if some platform smoothly integrates with our CMS & gives good info to our users, then why not,” added Ahmed.
Talking about the near future Ahmed said, “Digital is growing significantly at 35 to 40 per cent Y-O-Y, and within digital, video-led content consumption is one key aspect we are focused on. Video along with a combined vernacular, with personalised elements like geography/ gender, is the way to go.”
All the panelists were in agreement on the significance of video content in today’s times.
Mumbai: Websites in India lose revenue due to various factors including inventory control, under-utilisation of video advertising, traffic quality, and not taking advantage of the latest technologies available. Although Google is the largest sell-side platform in India, many publishers do not fully follow Google policies. Many publishers also do not even properly utilise their own AdX account to run video ads, resulting in consistent revenue leakage.
Some of these issues, and their solutions will be discussed at the webinar – ‘Bridging video monetisation to optimise revenues’ – being organised by Indiantelevision.com in association with Aniview on Tuesday, 3 pm onwards.
The virtual event will be attended by Jagran New Media, AVP and head-ad monetisation and strategic partnership, Dinesh Joshi, HDFC Bank, vice president and head- digital marketing, Jahid Ahmed, Aniview, business director – APAC Matthew Bray, HT Digital Streams, chief content officer, Prasad Sanyal, and Social Beat co-founder and director Vikas Chawla. The discussion will be moderated by Indiantelevision.com Group founder, CEO, and editor-in-chief Anil Wanvari.
Apart from discussing the most common reasons for revenue loss for publishers in India, the webinar will throw light on the latest Google Policy in India, publisher Ad Ops, the latest video technologies, and how publishers can better utilise their own AdX.
The role of Aniview, which provides end-to-end video advertising and monetisation solutions will also be discussed. The virtual event will also highlight how a self-serve player platform like Aniview can address some of these challenges that publishers tend to face. Publishers can make better use of video players to self-manage traffic that is typically sold as out-stream inventory. By running a video player in these placements publishers can make better use of their own video content to engage their users and create more ad opportunities. When deployed correctly this can lead to significant revenue lifts.
