MUMBAI: Spin TV, the specialty TV channel focusing on real estate sector, has assigned the mandate of revenue monetisation to Helios Media.
The real estate sector in India has been growing rapidly at the rate of 11.2 per cent CAGR (FY2008-2020) and the sector’s needs are being currently addressed by print supplements, internet and outdoor largely. It is for the first time in the history of Indian broadcast business that a TV channel dedicated to the real estate sector has been launched.
Spin TV, will offer consumers the ease of surfing from the comfort of their homes for a complete view of the property that they so desire to short-list. Along with such show-cases the channel will also have shows on tourist destination, vaastu and interiors, new concepts in living styles and dream homes.
The channel will target the affluent, educated audiences primarily in the metros. The channel is being distributed across large MSO platforms in the western region of India.
Helios Media, which has handled specialty TV channels such as MTunes HD, FoodFood, Music Express, FTV, FataFati and Epic, will now take on the mandate of positioning a niche product such as Spin to provide true value for the brand.
OMNIL CEO Manish Rachh said, “In Helios Media we saw their ability to position channels in the advertiser market in a way that works both in the favour of the advertiser and the channel. Since SPIN TV is in a very segmented space, it was important for us to assign the monetisation to a team that truly comprehends the value of such an offering.”
Helios Media COO Bala Iyengar added, “The core of Helios Media is to look “Beyond Obvious” and we have been successfully achieving huge wins purely on the basis of providing the missing link between content and communication who are both addressing the same consumer base. Identifying of this space and appropriate positioning will therefore lead to true value of the channel.”