MUMBAI: Helios Media has bagged the revenue mandate for Essel Group’s Living Foodz. The speciality channel in the lifestyle space with focus on food is slated to go on air on 11 September, 2015.
Taking cognisance that this speciality offering needs expertise that is proficient in the space of food alongwith tools, process and people, Essel Group has decided to outsource the revenue monetisation mandate to Helios Media.
Helios Media lately has focussed on developing its specialisation in creating brand solutions via content in the food sector. Helios, which was earlier managing the revenue monetisation for FoodFood, will now exclusively manage revenue for Living Foodz in the food and lifestyle space. Helios Media also manages revenue monetisation of the Food Vertical for brand Femina.
Helios Media has developed an umbrella branding of “Brand Chef” which is based on the philosophy that “food is the new medium”. For clients in the food sector, Brand chef provides strategic inputs, content development, communication solutions and message delivery to the end consumer.
Zee Living CEO Piyush Sharma said “Living Foodz is a premium lifestyle brand catering to the urban Indian male/female audience with fine tastes in food and in all other finer aspects of life. I am sure the brand will benefit from the insights and sophistication that Helios team brings. We are excited about this partnership and look forward to great success going ahead.”
Helios Media MD Divya Radhakrishnan added, “Our philosophy of ‘Beyond Obvious’ has the proof of content on being awarded a contract from Essel Group which owns Zee Entertainment, the largest Indian media conglomerate. The recognition and faith instilled in Helios Media as a speciality sales organisation is truly a defining moment for us.”
Helios Media COO Bala Iyengar said, “The team at Helios Media not only consists of Master Sales Men but is ably supported by content experts, research and food experts who are aligned with us. We say very proudly, that we believe that we are the only team in the country, who is equipped to position speciality media products in the advertiser market.”