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Tag: reveals

  • Motorola, Trendsmedia survey reveals predictions for WiMax applications

    MUMBAI: As interest continues to build for WiMax, industry participants report that interoperability and last-mile data connectivity will be leading factors in accelerating the technology’s widespread adoption.

    In a survey conducted by Motorola and Trendsmedia, 45 per cent of respondents predict that the ability to achieve seamless mobility through interoperability among various devices and networks will be the ‘tipping point’ to WiMax success.

    Motorola and Trendsmedia conducted the survey with attendees from WiMax World event in the US. This was a gathering of service providers, equipment manufacturers, operators and software makers meeting to further the understanding and advancement of WiMax, the wireless broadband technology standard 802.16.

    The survey also revealed that more than half of the respondents — 57 per cent — believe that the principle reason a service provider would wait for 802.16e instead of deploying 802.16d or proprietary solutions is the technology’s ability to support mobility as well as fixed or nomadic services.

    According to the research and analyst firm Maravedis, WiMax is one of the fastest growing emerging sectors within the world’s telecommunications industry, with the global market for fixed and mobile broadband solutions estimated at up to $1 billion in 2007 and $4 billion by 2010.

    To prepare for this growth potential, Motorola has deployed several strategic initiatives. In addition to already being the second largest fixed wireless broadband equipment provider through its Canopy product line, earlier this year Motorola announced its focus on 802.16e with its MOTOwi4 product line of fixed and mobile broadband solutions.

    The company recently announced both that it will team with Intel to advance the use of mobile WiMax technology, based on the proposed IEEE 802.16e standard for both fixed and wireless broadband applications, and that the companies have committed to work together to ensure that network and device interoperability issues are addressed adequately.

    Motorola CTO Dan Coombes says, “Service providers, component vendors and system manufacturers face several issues in bringing the promise of WiMax technology — and seamless mobility — to businesses and consumers around the world. These survey results provide a view into the opinions of early adopters and others interested in WiMax technology, and appear to support Motorola’s drive to deliver 802.16e solutions that offer improved quality of service as well as fixed and mobile wireless broadband.”

    More than 50 per cent of survey respondents believe that the most attractive or breakthrough application that will drive this use of Wimax will be last-mile data connectivity. Although it will be used to quickly bring Internet access to communities that are not yet served, Wimax also will augment or replace existing cellular and wireline assets. Although some confusion exists on the role the technology will play within existing
    infrastructures, 63 per cent of the respondents anticipate that WiMax will serve as a complementary technology to networks such as 3G and Wi-Fi.

  • Indians watch 100 minutes of TV daily, reveals BBC study

    MUMBAI: Indians are turning couch potatoes, says a research study Horizon 2003 conducted by BBC World. According to the report, Indians watch on an average five channels and 100 minutes of television every day.

    Horizon 2003, conducted by research agency NFO-MBL on behalf of BBC World in the top six metros, profiled a universe of 3,80,000 people from a sample base of more than 5,500 respondents. The research aimed at providing compelling insights into the attitudes and activities of India’s leading consumers and decision-makers – right from their media consumption, to choice of automobiles, to clothing habits, to the use of Internet and mobile phones primarily caters to media planners, agencies and advertisers.

    The research findings’ enables them to understand the particular horizon professional better , who is a catalyst and has the economic and corporate power to speed up change, states a BBC press release.

    “We look forward to Horizon 2003 being a tool for advertisers and planners to get a better understanding of this upscale, influential audience. The first study of its kind to be launched in 2000 helped in profiling this Horizon professional. It was heartening to know that the findings of the previous Horizon helped a lot of our advertisers sharpen and redefine their target audience and understand the profile of the consumer they were talking to, resulting in a better focussed media usage, ” BBC World,Head of Ad Sales Seema Mohapatra is quoted as saying in an official release.

    Horizon20003 revealed that Indian viewers watch half an hour of news everyday. News and sports are the most preferred programme genres followed by general entertainment with Delhiites scoring highest for news at 29 per cent and Bangalore being the lowest for news at 14 per cent. The study showed that Bangaloreans constitute the largest sports viewing segment (34 per cent) with Delhi being at the bottom with 16 per cent preferring sports.

    Horizons 2003′s study of investment and saving habits revealed life insurance to be the biggest financial investment with 38 per cent, followed by the stock market at 18 per cent. Among loans taken, housing loans were the highest at 41 per cent and the next highest being car loans at 37 per cent. Most individuals (25 per cent) had accounts in the State Bank of India followed by ICICI at 22 per cent.

    Moving onto consumer durables, the study revealed that washing machines have emerged as the most desirable product followed by cars and desktop computers. 42 per cent of the sample own a mobile phone of which 52 per cent own a Nokia and 42 per cent use Air Tel’s services.

    Alchohol consumption habits indicated that 25 per cent consumed spirits of which 72 per cent are beer guzzlers, followed by 48 per cent whiskey drinkers and 25 per cent who drink rum. The study revealed that most executives drink at bars and pubs, while self-employed professionals drink at friends’ homes and businessmen at parties.

    Horizons 2003’s study of attitudes revealed that 95 per cent of the Horizon professionals are proud to be Indians and 75 per cent believe risks are worth taking. India’s rising generation agree that they are risk taking but there is a split vote on ethics and optimism with 40 per cent agreeing with using under-hand means to earn money and 56 per cent supporting paying of bribes. Some 47 per cent of the younger audiences (25-34 years) believes that India is getting worse rather than better while older audiences (45-54 years) are more optimistic and feel otherwise and agree that India is a better place to live and work than other countries.

    The highlight of Horizon2003 is a section that focuses on travellers as a separate target audience, which is claimed as a ‘first time’ inclusion for any research undertaken on consumer behaviour. The study goes into great details to understand the travelling habits such as the mode of transport, kind of holidays, choice of place and media consumption while travelling which will be different from household viewer ship.

    This section came up with the following findings:
    * 60 per cent take a holiday in India while five per cent take a holiday abroad, 18 per cent travel on business within India, and eight per cent travel on business abroad at least once a year.
    * For International holidays taken in the past one-year people from Mumbai (30 per cent), Bangalore (35 per cent) and Hyderabad (26 per cent) preferred travelling to the US, while 35 per cent from Kolkata and 41 per cent from Chennai travelled to Singapore. 25 per cent of the respondents from Delhi went to Nepal for holiday.
    * Among domestic business travellers, Jet Airways (60 per cent) is the preferred airline followed by India Airlines (53 per cent) and Sahara Airlines (20 per cent). For domestic leisure travel, Jet Airways and Indian Airlines enjoy an equal share.
    *Among International leisure destinations, Singapore is the favourite with 23 per cent respondents, followed by 22 per cent opting to visit the US. International business travellers prefer the US (24 per cent) followed by Singapore (23 per cent) and the UK (13 per cent).

    “The objective of Horizon 2003 is three-fold. Firstly, it provides advertisers and agencies with a better understanding of a crucially important group of influential adults – which is the profile of BBC World viewers – the professionals who will be shaping India’s destiny. These are very difficult to survey using traditional methods. Secondly, to provide a balance to those national studies which rightly focus on the mass markets. And thirdly to reflect the changing situation in India first identified in the pioneering 2000 study,” BBC World, Head of Research Jeremy Nye is quoted as having said in the release.