ITV

Tag: revamp

  • 9X Jalwa registered 25% growth post revamp

    9X Jalwa registered 25% growth post revamp

    MUMBAI: Backed by the revamp process that started post August 2014 with the ‘forever young’ philosophy, 9X Jalwa is moving forward towards becoming a strong force in the television music industry.

     

    As per Television Audience Measurement (TAM) analysis, the channel has seen a 25 per cent growth post revamp in terms of weekly GRPs.

     

    Speaking to Indiantelevision.com about the revamp, 9X Media chief programming officer Amar Tidke said, “Forever young is a philosophy curated out of youth and music lovers who appreciated the revamp that we underwent. That is just the encouragement that we were thriving for. As part of the philosophical change, we have offered our viewers a theme in forever young and so far with the reaction that we have garnered, I must say the progress has been commendable.”

     

    The recently launched rating body Broadcast Audience Research Council India (BARC) placed 9X Jalwa at the second position with average weekly GRPs of 36 right after Mastiii. Jalwa’s sister channel 9XM competing in the same genre, garnered average ratings of 34. When asked if this competition affects the processing, Tidke opined, “Well it is true we are operating in the same genre and we are often asked if one eats into the other’s pie, but if you see, we are two different channels catering to the needs of two different sets of audience and the subtle difference separates each other.”

     

    “Innovations like Hits Forever, Love Forever, Melody Forever, Jalwa Superstar, Vintage, GenX and ClubX garnished the forever young philosophy. Going forward, we will continue the process of creating more such unique bands to keep our audience forever young, which is our main goal,” Tidke added.

     

    ClubX is the recent addition in the catalogue, which is a two-hour music band that airs every Friday and Saturday between 6 – 8 pm. The playlist for this band has been handpicked from some of the best party songs and will include foot – tapping numbers.

     

    Speaking on the marketing and promotional strategy of the channel, Tidke said, “9X Jalwa follows a 360 degree marketing strategy with interactive attention on social media platform. Also whenever there is a trending topic, which can be converted into a promotional activity, we aggressively push for it like we did with DDLJ, when everyone wanted the movie to not go out of Maratha Mandir. Besides that, we also tie up with different events like Kala Ghoda and Promax BDA. We manage to reach the target audience of brands efficiently because of our exclusive content.”

     

    Cadburys, HUL, Godrej and Reckitt are some of the brands that are closely associated with 9X Jalwa on a regular basis.

  • Post revamp, Colors Bangla looks at expanding footprint in West Bengal

    Post revamp, Colors Bangla looks at expanding footprint in West Bengal

    KOLKATA: Viacom18, which recently rebranded the ETV’s five regional channels under the Colors brand name, has now unveiled the new logo of the Bengali entertainment channel – Colors Bangla (erstwhile ETV Bangla).

     

    Post the revamp, Colors Bangla is looking at drawing broader synergies under the Colors brand name in order to expand its footprints in West Bengal. 

     

    As part of the revamp, not only did ETV Bangla shed the ETV brand name and take on Colors’ identity, it will also be looking at inducting new programming, going forward.

     

    When queried as to whether the Bengali channel will see Hindi serials from its sister channel Colors in the future, Colors Bangla and Colors Odiya channel head Sujay Kutty said, “While we debate on borrowing content internally, I believe broader synergies will definitely be drawn in order to grow the channel’s footprint.”

     

    The transformation of the identity of the Bangla regional channel ETV Bangla into Colors Bangla coincided with the Bengali New Year. “We had planned a grand gala themed, “Tomar Sapner Rong” on 12 April, where superstar Jeet unveiled the Colors Bangla logo,” he said.

     

    When asked if the Colors brand name will help increase the channel’s viewership, Kutty said, “Colors is an established mass general entertainment brand, synonymous with unparalleled entertainment. The ETV general entertainment channels that have undergone the brand transition have been pioneers in regional entertainment, reflecting the rich cultural heritage of the region, with differentiated and innovative content. The rebranding of the Bangla regional GEC will augment the Colors franchise while also holding higher relevance for Colors Bangla in terms of competition,” he said.

     

    Speaking about branding and marketing activities the channel has undertaken, Kutty said, “To generate awareness amongst the people in Bengal, the marketing and communication initiatives for the launch of Colors Bangla have been designed to extend its interactivity with viewers across various platforms. The rebranding is supported by a 360 degree marketing and communication campaign that includes TV, cable, on-ground, radio, outdoor as well as the digital platform. Various marketing initiatives such as name plate engagement at high populated slums of Kolkata and ROB – a prefabricated tram with the Colors Bangla branding can be seen.”

     

    The channel will also air the world television premiere of popular movies like Chatuskone, Open Tee Bioscope and Buno Haas. “The three week long marketing campaign will run across West Bengal and Kolkata creating buzz around the launch. The Bengali New Year spells new beginnings – and what better than this auspicious occasion to reveal the fresh new identity of Colors Bangla? It is our way of celebrating the festival of the people of West Bengal with them, for them, and of them,” he concluded.

  • Kasthuri TV set for a revamp

    Kasthuri TV set for a revamp

    MUMBAI: Karnataka based general entertainment channel (GEC) Kasthuri TV is all set for a revamp. It was in November 2014, when Kasthuri TV roped in Whitehorse Network (WHN), an organisation floated by media industry veteran P Kailasam to take over the channel’s operations for five years.

     

    The core management team at Whitehorse comprises director and CEO P Kailasam, business head GV Krishnamurthy and chief content strategist Shivakumar.

     

    Together, the team has been spearheading the way forward for the channel with new shows, a revamped look and new positioning on their agenda. The channel has entrusted its ad sales duties to Aidem Ventures.

     

    As a part of its re-launch strategy, the channel will feature a refreshed line-up of programmes. “Kasthuri is poised to get back its glory. We are completely revamping the channel and our USP is to offer differentiated yet mass-based content to the viewers,” said Kailasam.

     

    “Kasthuri TV at present enjoys a good reach that is comparable to the bigger platforms within its genre. The new content will bring in fresh audiences and improve time spent and stickiness of the existing base,” added Aidem Ventures director Vikas Khanchandani while emphasising that it will be focusing on all brands but FMCG will be a priority.

     

    Based on the research done in order to understand the regional television viewing habits in Karnataka, the new content strategy involves strengthening the prime-time viewing slot with a mix of fiction and non-fiction programmes.

     

    Of the non-fiction programmes that are slated for launch, Mathandre Maathu, starring Murali is a talk show that brings two polarised sections of the society onto one platform to share their views on social and political issues.

     

    Another non-fiction programme that is to launch next week is Padhakondhu Saval. This is an interactive game show in which callers can participate in the on-going game or contest to win prizes. Yet another interactive game show that first went on air last Monday is Sakath Atte Super Sose hosted by Sushma K Rao. In this first-of-its-kind TV show, a mother-in-law – daughter-in-law duo participates together as a team and is pitted against other mother-in-law – daughter-in-law duos.

     

    The weekend programming line-up includes Aradirali Belaku, which is a talk show discussing social issues faced by the common man today. Malavika Avinash, a Kannada television celebrity, will host the show. Along with a panel of experts and the audience, she will debate over issues raised, help resolve them and suggest corrective measures to the victim and to the audience.

     

    Nan Life Nal One Dhina, is a celebrity talk show where the audience can take a sneak peek into the real life of popular big screen actors, politicians, sportsmen etc. as the host interviews them every Sunday from 7.30 to 8.30 pm. 

     

    Another weekend programme called Crime Alert brings to light the criminal minds behind innocent faces. This is an informative show for viewers in which each episode ends with an optimal solution for preventing crime. Guggunanmaklu is a comedy fiction show in which the lead character has short-term memory loss which leads him into awkward and embarrassing situations.

     

    Apart from the new list of appealing programmes, WHN has strengthened the channel’s movie library by acquiring 50 ‘A’ category titles this financial year. It will soon be donning a new look. Its refreshed packaging and new promotional strategy are also underway.

  • Disney Channel celebrates ‘Togetherness’ with Indian families

    Disney Channel celebrates ‘Togetherness’ with Indian families

    MUMBAI: For over ten years, Disney Channel India has entertained Indian kids with stories and characters that they have come to love and creating wonderful uniquely Disney memories along the way. Starting January 31st Disney Channel will airfive new heartwarming and uplifting live-action shows that will capture emotions and evolving aspirations whilst celebrating the joys of the progressive Indian Family of today.

     

    January 31 will see the launch of five new live-action shows premiering on the weekend on the channel – ‘Kabhi Aise Geet Gaya Karo’, ‘Maan Na Maan Main Tera Mehmaan’, ‘Goldie Ahuja Matric Pass’, ‘Lage Raho Chachu’ and ‘Zindagi Khattee Meethi’, all backed with a talented star-cast including television veterans like Renuka Shahane, Mahesh Thakur, Sudhir Pandey, Maninee Mishra, Ashwin Kaushal, Harsh Vashisht amongst others. With heartwarming stories, moments of humor, celebrations and distinctly quirky personalities, each of the shows promise to touch your hearts and make you smile. 

     

    Launched in 2005, Disney Channel has been the key destination for the Disney brand for kids in India. Disney Channel provides widely-enjoyed and unique, high quality branded entertainment that kids love and parents trust.Now with a promise of ‘Shanivaar, Ravivaar only for Parivaar’, the channel is extending this experience for families over weekends and will continue to entertain the kids with compelling animation stories and characters on the weekdays.

     

    “Globally Disney is a family entertainment brand and in India, Disney Channel has represented the brand by providing viewers a decade of quality entertainment for kids.  With entertaining stories and campaigns that have encouraged them to express, believe in themselves and follow their dreams, the channel has defined television viewing experiences for kids. Now, with a renewed promise, the channel is progressing to provide a wholesome, uplifting entertainment experience for the entire family”, said Vijay Subramaniam, VP- Content and Communications, Media Networks, Disney India.

  • NewsX revamps its primetime

    NewsX revamps its primetime

    MUMBAI: Keeping the channel’s motto “News. Not Noise.” intact, NewsX, has introduced five new shows, leading to a complete refurbish of the channel’s primetime offering. Starting 6pm, the primetime will bring to its viewers the most diverse, extensive and comprehensive news programming.

     

    The primetime programming includes the following: 

     

    1. Prime edition, 6PM, everyday– The first window into primetime, this show picks up a story and introduces the first debate of the evening. Interactivity empowers the viewers by giving them a platform to be heard, through tweets and call-ins.

     

    1. Big story, 7.30PM, weekday– Like the name symbolises, ‘Big story’ breaks through the clutter and has at its prime focus one or two of the biggest story of the day. There is a detailed reportage and analysis of each big story to give the viewer a detailed experience.

     

    1. News point, 8PM, weekday– Derailing competition at 8 pm, News Point breaks an exclusive story every day. The story is put out and then debated with an expert panel.

     

    1. Capital stories, 8.30PM, weekday– This pacy and precise show puts the spotlight on state capitals and metros, highlighting four main stories of the day.

     

    1. Nation @ 9, 9PM, everyday– Anchored by editor-in-chief Rahul Shivshankar, this prime time news bulletin includes the most newsworthy stories of the day. With his expertise, dynamism and sharpness, Rahul engages the viewers and the opinion leaders in a crisp debate and brings out every nuance of the key stories of the day.

     

    1. Newshub, 10PM, weekday– Last one hour of prime time is a comprehensive news bulletin on all the happenings of the day for the discerning viewers who might miss and want to catch up with the top stories of the day at one go.

     

    NewsX editor in chief Rahul Shivshankar said, “Our prime time programming has always stood out in the competition and helped us acquire the No. 1 position in prime time. With our revamped programming, we intend to continue our leadership and make NewsX the one stop destination for the viewers.”

  • Zee TV evolves its core proposition

    Zee TV evolves its core proposition

    MUMBAI: It was in June 2011, when Zee TV announced a new brand identity featuring a new logo with a slogan ‘Ummeed Se Saje Zindagi’, conveying a progressive outlook for the channel. And keeping abreast with time, the channel has added another layer to its core proposition, making it even more relevant to everyday life scenarios that its viewers are faced with.

     

    Zee TV’s new brand slogan ‘Har Lamha Nayi Ummeed’ captures the beauty of rediscovering a new ray of hope with every moment of life.

     

    The new identity was unveiled by ZEEL MD and CEO Punit Goenka at Zee Rishtey Awards 2014.

     

    Speaking on the new packing, Zee TV business head Pradeep Hejmadi said, “Zee TV’s core proposition of ‘Ummeed se saje Zindagi’ was about a celebration and vindication of a woman’s emerging beliefs and a reflection of her changing hopes, dreams and optimism. This essence was embodied by each of our protagonists who emerged as role models and harbingers of hope for the masses. In that sense, Zee TV will always stand for Ummeed. It is the articulation that will change to reflect the changing times. Today, with India poised for growth, there is a feeling of ‘a new hope, every moment’.  Zee TV’s new slogan ‘Har Lamha Nayi Ummeed’ captures this spirit and its brand philosophy as also its content will reflect the same!”

     

    The new packing is designed and developed by design studio Les Telecreateurs. Zee TV’s aqua blue logo now makes way for a deeper shade of blue, lending it a stronger, more dynamic edge. The new motif of the packaging is a spinning top, originally derived from the left top portion of the ‘Z’ itself. It spins, taking the form of a beautiful flower-like element. Here, each spine is perceived as a new lamha. “Every show of Zee TV is a new lamha, a new emotion, a new sense of exuberance, a new cherishable moment. And from this thought stems the new brand slogan ‘Har Lamha Nayi Ummeed’. The color scheme of the new packaging is further fine-tuned to a strong blue for weekday fiction shows evoking the faith and trust of our viewers, yellow for weekend fiction signifying warmth and optimism, orange for weekend non-fiction that stands for cheer, confidence and celebration. The red packaging for movies and events represents excitement and youthful energy,” added Hejmadi.

     

    Zee TV has rolled out a 360-degree marketing campaign across Hindi speaking market (HSM) to unveil the new identity. The creative agency, FCB Ulka, has conceptualised a simple yet memorable visual device of ‘fingers crossed’ to bring alive the new proposition. The channel has also brought on board ace music composers, Salim Sulaiman, to compose a very upbeat and memorable audio pneumonic to bring alive the essence of the new brand proposition.   

     

    In the wake of this brand refresh exercise, the channel will call out to its viewers to share their ummeed stories – slices of their life that will go on to inspire content on Zee TV as well as be showcased on digital platforms. Some of the most impressive, crowd-sourced stories will even be curated into a book by a best-selling author. Zee TV also plans to encourage its viewers to begin contributing videos of their acting, dancing or singing to an online talent repository, with gratification for the best entries every single month.