ITV

Tag: Retailers

  • ePayLater’s latest campaign is an ode to neighbourhood kiranas

    ePayLater’s latest campaign is an ode to neighbourhood kiranas

    Mumbai: ePayLater, a buy now-pay later payments platform for retailers, has launched a campaign #TarakkeeKePankh that showcases how the platform helps unleash the true potential of a small shop owner by providing empowerment through financial freedom. 

    Conceptualised and created by Madison BMB, the campaign is an ode to our neighbourhood shopkeepers and kiranas, and aims to portray the brand as the wind beneath their wings metaphorically. The brand film is directed by Deepti Nangia and produced by Momomoto Studios Production house.

     “We have kept it real and simple. We all know that one local kirana shop owner who is an unsung hero in our lives. Come sun or rain, or even the challenges posed by recent lockdowns, they ensure we get our daily essentials,” said Madison BMB CEO and CCO Raj Nair, speaking about the creative concept behind the integrated campaign. “This integrated campaign for ePayLater is an ode to these kirana shop owners and revolves around how the brand is, in fact, not just a fintech product but metaphorically the wind beneath their wings. ePayLater takes pride in their achievements and watches them grow their business and prosper. In order to ensure maximum reach and impact within our audience group over a period of time, we’ve taken the essence of the campaign beyond the thematic film into digital media and shop level activation as well.”


    “We have invested in a lot of time and effort in creating a fintech platform that makes the process of availing credit easy for the kirana community,” said ePayLater co-founder Aurko Bhattacharya. “Madison BMB got the pulse of our audience and has created a heartwarming campaign for these unsung heroes of our country. The thematic brand film takes the lead in showcasing how ePayLater helps unleash the true potential of a small businessman by providing empowerment through financial freedom.”

    “In the 360-degree integrated campaign, Madison BMB has not only highlighted the importance of these shop-owners in our lives, but also focused on how ePayLater is a catalyst for positive development in their lives,” added ePayLater marketing head Sunay Jain.

  • Havells India celebrates 74th Independence Day with mega virtual event “Humse hai Hindustan”

    Havells India celebrates 74th Independence Day with mega virtual event “Humse hai Hindustan”

    NEW DELHI: Havells India Limited, a technology-led Fast-Moving Electrical Goods (FMEG) and consumer durable company is hosting a mega virtual event to celebrate India's upcoming 74th Independence Day. Marking the celebration of a lifetime for the wider Havells ecosystem, the brand has created an opportunity for its channel partners, distributors, retailers, electricians, vendors, associates, and employees across India to join a common celebration platform, “Hum Se hai Hindustan”. The event will be live streamed on Storytech at 5PM on 15th August 2020 and expects more than 1 Lakh viewers to join in. The event link can also be accessed on the brand's social media handles on Facebook and YouTube and through a browser-based platform as well.

    As the pandemic redefines the new normal, Havells takes yet another unique step to engage and enthuse its audience with the first of its kind virtual event within the electrical industry. The virtual event will feature an exclusive interaction with actor Vicky Kaushal and messages from renowned celebrities like Ranveer Singh, Shraddha Kapoor, Mohanlal, Mahesh Babu, Kavita Krishnamurthy, Sugandha Mishra, Anu Malik, and Sailesh Lodha. Apart from this, the event will also witness performances by Indian Idol stars and renowned poets.

    Since its inception, Havells has borne the flag of ‘Make In India’ and has cemented its belief of self-reliant India by setting up world class manufacturing plants in India. Implementing Innovation across manufacturing process through AI based solutions, new customer outreach strategies with offline to online push, Havells introduced many measures during this challenging time to address its employees, partners and customers as well. This virtual mega event is yet another step to ensure that Havells’ stakeholders continue to experience the brand across various touchpoints and create memorable milestones. 

    Commenting on the occasion, Havells India VP- marketing Amit Tiwari said, “We are delighted to host the industry’s first virtual event to celebrate India’s 74th Independence Day. Havells has always believed in creating a better tomorrow and “Hum se hai Hindustan” event not only marks the glorious celebration of the country’s 74th Independence Day but celebrates the spirit of a self-reliant India. This is also an occasion to corroborate our commitment to the country, towards creating a stronger local economy and a truly made in India brand. We are thankful to our partners, employees and consumers for supporting our belief and our journey so far”

    The flag hoisting ceremony will be facilitated by the Chairman and Managing Director, Mr. Anil Rai Gupta and respective branch heads during the opening ceremony of the event, followed by the performances such as singing, poetry, etc.  The event will be a tribute from Havells family and its channel partners towards our motherland.

    Havells plans to reach out to the maximum audiences with a target of one lakh viewers, through its innovative campaigns using aggressive WhatsApp marketing, SMS, emailers which will be the crucial proposition to reach out to its stakeholders.

  • Vodafone Idea Installs Protective Shields At Telecom Outlets To Keep Customers And Retailers Safe

    Vodafone Idea Installs Protective Shields At Telecom Outlets To Keep Customers And Retailers Safe

    MUMBAI: With the reopening of telecom retail outlets, Vodafone Idea customers will once again be able to access services across the counter. Ensuring safe distancing in the context of the current pandemic for its retail personnel and customers, and shortly after introducing the industry first contactless recharges through Google voice enabled feature, Vodafone Idea has done another innovation by installing protective shields at telecom retail outlets in Delhi NCR.

    Recharge outlets and smartphone retailers in the capital are now donning these safe shields made of hard MDF board and transparent PVC sheet which are simple, efficient and easy to maintain. The shields prevent direct contact between the retail personnel and customers, even while facilitating customer service efficiently, and ensures complete social distancing within the store premises.

    Speaking about the new Retailer Shield initiative, Arvinder Singh Sachdeva, Operations Director, Vodafone Idea Limited said, “As a responsible, service oriented telecom operator, it has been our constant endeavor to keep our customers connected on Delhi NCR’s fastest 4G network during the Covid lockdown and enable efficient services to them while they stay home safely. With the resumption of commercial activities and opening of our stores, we are taking full care to ensure safe health of our retailers and customers in Delhi & NCR. We have installed protective shields at Telecom outlets across Delhi NCR to safely and efficiently deliver services to our customers through these outlets.”  

    Vodafone Idea is also taking proactive measures to keep customers and store staff safe at Company Retail stores. Starting from hourly sanitization, strict adherence to social distancing norms like safe marking inside stores, queue management outside the stores, one customer per counter, and encouraging and assisting customer to move from touch based transaction to fully digital transaction are some of the other processes being followed at the stores which have reopened.

    Throughout the lockdown period, Vodafone Idea has undertaken a slew of operational and service related initiatives to ensure customers remain connected. Examples:

    –          Google Voice-based contactless recharges at stores

    –          Introduced multiple digital modes of recharges and bill payments for customers to avail services from the comfort and safety of their homes

    –          #RechargeForGood initiative to enable digital savvy customers to recharge for digitally unconnected

    –          Launch of industry first, AI powered, virtual service assistant on Whatsapp

    –          Enabled 2G customers to recharge through SMS and USSD

    –          Rs 10 talk time credit and extension of unrestricted incoming service to 100 million low income customers

    –          Home delivery of SIM cards

    Vodafone Idea is verified as the fastest 4G network in Delhi NCR by global testing agency Ookla.

    Vodafone Idea customers who wish to continue availing our services remotely, can reach out to us through our call centre, My Vodafone and My Idea apps, and through the AI powered bot on Whatsapp and Website.

  • India has biggest appetite for mobilecCommerce states SAP Study

    India has biggest appetite for mobilecCommerce states SAP Study

    BENGALURU:  Consumers in India are leading the demand for mobile commerce services, with 97 per cent of consumers asking for more mobile interactions with banks, telcos, retailers, utilities and other businesses. SAP AG recently announced the study findings for India which indicates an impressive traction of mobile commerce in the country with 80 per cent of the population making parallel usage of the mobile phones other than just calls and text messages.

    More than half of the consumers in India indulge in maximum mobile purchases for entertainment service like cinema, theatre shows, DVDs, sport games (53 per cent) followed by music downloads (48 per cent) says the study.

    The surging popularity of mobile commerce in the country also highlights the increase in the internet penetration with 63 per cent of consumers accessing the internet on their mobile at least once a day.  65 per cent of the users feel mobile is a convenient mode of transaction leading to a greater consumer adoption in this segment.

    The study found that India scores high in using mobile for banking transactions when compared to other countries in the world. As per the statistics, excluding voice messages, most of the mobile owners turn to their mobile phones for bill payments (78 per cent), bank transactions (72 per cent) and for setting up a new account (74 per cent).

    “The dynamic nature of business as well as the freedom to operate from different parts of the world and at odd times has created a need for mobile commerce becoming mainstreamed,” said SAP Platform & Technology Business at SAP  Head – Sales -Neeraj Athalye, “Our strategy and solutions – unwired by mobile apps and fueled by in-memory and advanced analytics – underscore our unique ability to enable companies from the boardroom to shop floors, to better anticipate, accelerate and differentiate their business.”

    Mobile Transactions in India

    The research shows how mobile based transactions have gained popularity in India and has become an integral part of the consumer’s life.

    *More than half of the consumers in India indulge in maximum mobile purchases for entertainment service like cinema, theatre shows, DVDs, sport games (53 per cent) followed by music downloads (48 per cent)

    *The other key purchases via mobile are clothes/footware/other attires (47 per cent) and books or e-books (40 per cent)

    While embracing the appetite for mobile purchase adoption, it is vital that organisations looking to develop products and services for India are able to balance the desire for ease and convenience with security requirements:

    *In the study, 57 per cent of users in the country believe that once they gain confidence in mobile security, they will increase their mobile payment activity

    *Providing services that are lower cost (24 per cent) and personalised (33 per cent) will encourage mobile owners to make more bank transfers through their mobile phones, in turn increasing the mobile based consumption in India

    *Consumers in India are driven to buy goods using their mobile phone by exclusive offers (33 per cent) and coupons (26 per cent).

    The research also reflects that ease of use is a core principle that will accelerate overall user adoption in the telecommunications industry

    *Free minutes, texts and Web use (26 per cent), personalized services (28 per cent) and lower cost services (26 per cent) will encourage consumers in India to use their mobile to check usage data for their mobile account.

    Research Methodology

    3,288 interviews were conducted with adults aged 18+ who own a mobile phone (basic or smartphone) in APAC (China n=1000, India n=1050, Japan n=651, Australia n=587).

    Respondents completed an online survey in March/April 2013. Research conducted by Loudhouse, an independent research agency based in London.

  • 1st ever Comic Con Express Hyderabad was a huge hit amongst comics lovers!!!

    1st ever Comic Con Express Hyderabad was a huge hit amongst comics lovers!!!

    The 1st ever action packed Comic Con Express Hyderabad organized by Comic Con India received tremendous response from fans from all age groups over the weekend of September 21-22 at HITEX Exhibition Center, Hyderabad.

     

    The event had stalls exhibiting, promoting and selling comics, graphic novels, merchandise etc. There were Workshops and Interactive Sessions every hour at the dedicated stage area with Exclusive launches of Comics titles, book signings, competitions and Cosplay(Costume contest).

     

    From Batman to superman to famous manga characters, we witnessed all the superheroes and comic characters come alive as fans dressed in their favorite costumes!! They not only received attention from the audiences, but also interesting prizes from Comic Con India. MTV VJ Jose was there too on Saturday as he judged the show. Each day, winners got chosen from five categories. Both days, One lucky winner out of the chosen 5 got to WIN a GOLDEN TICKET to Goa!!

     

     

    “Hyderabad’s creativity was on display with many local artists showcasing their work and products along with the comics fraternity that came from different parts of our country. We try to bring Retailers, Publishers, Merchandisers, Writers, Artists, Illustrators etc. from within the Comic, Animation, Gaming, Movies/studios and related communities together and give them a common platform. We are overwhelmed by the response we have been getting at all Indian Comics Cons. We were pleased to come to the city of Nizams with our traveling version of national Indian comics convention – ‘Comic Con Express Hyderabad’. The love and affection shown by the fans is our greatest reward,” said, Jatin Varma, Founder, Comic Con India.

     

    The two day fest saw many interactive and playful sessions, but the one session that all hyderabadis loved was the Session with the Creators of The Hyderabad Graphic Novel, as they took everyone on a journey to the mythical past of their city. A session on The Magical Evolution of Tinkle Studios by Amar Chitra Katha, followed by a fun quiz was equally entertaining and engrossing.

     

    All the budding artists and publishers in the city got to learn a lot from sessions like Indie Publishers, which discussed its gradual rise in India and session with Harsho Mohan Chattoraj which illustrated different aspects of making comics.

     

    Comic Con Express Hyderabad saw the launch of over 10 titles at this convention. One of India’s best comic book publishers Campfire publishing, released their graphic novelization of “Pride & Prejudice.” Also, the famous graphic novel titled

     

    ODAYAN” written by Suhas Sundar, which went out of Print, was re-launched by Pop Culture Publishing in partnership with Level 10 comics. Holy Cow Publishing launched their finale comic to their best selling series, “Ravanayan Finale” & Pop Culture publishing launched “Satya Police” – A graphic novel by the the winners of the first Comic Con India grant given at 1st Comic Con India Awards!

     

    With all the merchandise madness at the convention, Amar Chitra Katha for the first time ever brought out merchandise around its popular comics and characters, exclusively at Hyderabad.

     

    If that was not enough, there were some exciting giveaways which included 5000 exclusive Comic Con Express Hyderabad 2013 Limited Edition Swag Bags by Myntra.com, made only for the event to be given to the chosen few!

     

     

    Some of the leading participants in the Comic Con Express Hyderabad were Amar Chitra Katha, Campfire Graphic Novels, Scholastic India, DC Comics by Random House, HarperCollins India, Pop Culture Publishing, Holy Cow Entertainment, Mario Miranda Gallery, Level 10 Studios, Chariot Comics, Myntra.com and Green Gold Animation – Chotta Bheem Comics.

     

    Never did the comics’ community in India have a platform where they could meet and interact. Now they do! Comic Con India is a unique event celebrating the illustrated medium, which brings together the whole comics industry and related fields such as Merchandise, Toys, Games, Films and Animation, along with fans of this culture from all age groups.