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Tag: retail network

  • Malabar Gold & Diamonds to invest Rs 240 crores in India operations

    Malabar Gold & Diamonds to invest Rs 240 crores in India operations

    MUMBAI: Malabar Gold & Diamonds has announced that it will launch nine stores across India and globally as part of its ambitious global growth plan. Its expansion strategy will see the company mark its footprint across all Tier-I and Tier-II cities in north and central India in order to cater to the growing jewellery market. The group currently operates retail outlets spread across ten countries in India, Middle East, Southeast Asia and the US. Internationally, the expansion will further strengthen its position in markets like Singapore, Malaysia, Oman and UAE.

    In the run up to the festive season, Malabar Gold & Diamonds has scheduled the opening of five stores across India in Lucknow, Dwarka (west Delhi), Ghaziabad, Thane and Kamanahalli (Bengaluru). While the Lucknow and Dwarka stores are located in malls, the other three are in high street locations. In addition, the brand is also scheduled to open two stores in UAE, and one each in Singapore, Malaysia and Oman.

    The move marks a major investment in expansion at a time when many gold and jewellery retailers have struggled to manage their existing operations due to the challenging global economic environment. Despite the slowdown in the market resulting from lower demand, higher price of gold and the global pandemic, Malabar Gold & Diamonds has decided to push ahead with its growth plans, which demonstrates its confidence in the golden prospects of these markets in future.

    “The opening of these nine showrooms with a world-class shopping experience in the post-Covid scenario demonstrates the faith reposed by the customers in the brand. It is only due to their encouragement and patronage that the brand continues to march forward and add to its retail footprints in various corners of the country and the world. Our retail expansion is a part of our plan to become the number one gold retail brand in the world in terms of both showroom count and sales. Accordingly, we have plans to triple the number of showrooms in the next five years”, said Malabar Group chairman MP Ahammed.

    For the ongoing festive season that typically sees an upsurge in gold purchase by consumers, the brand is focussing on their One India One Gold Rate initiative, which aims to offer uniform pricing of gold to customers across the country. Additionally, it has also launched an extensive Diwali-specific festive collection which is available at all Malabar stores and the e-catalogue is available for browsing on Malabar Gold & Diamonds website.

  • Aircel and Micromax join hands to share channel and retail network

    Aircel and Micromax join hands to share channel and retail network

    BENGALURU:  Telecom player Aircel and Indian handset supplier Micromax announced a strategic partnership with the aim to drive data growth. Under this new partnership, Aircel and Micromax will share their channel and retail networks, sales resources and run an integrated device sales activation program. The announcement was made simultaneously in four cities in India – New Delhi, Mumbai, Bengaluru and Chennai today. 

    Also, the duo introduced reverse bundling handset offers worth Rs 12,000 per month for every new Aircel customer. Aircel’s focus on data innovation and its expertise in mobile network, along-with Micromax’s expertise in device marketing will redefine the user experience and take data penetration to the next level claim the companies. 

    In Bengaluru, Aircel Circle Business Head, Karnataka, Kadhiravan K, said, “India is at the cusp of a data revolution and device tie-ups will strengthen the telecom ecosystem in the country, which is critical to drive data penetration.  According to a recent study, by the year 2020, mobile internet users are set to grow four – five times and smartphone penetration is set to increase five times to 50 per cent in India. Affordability in devices will give a rise to data proliferation which will be the main revenue generator for both telecom operators as well as handset manufacturers in the near future.” 

    “Aircel recognises the importance of smartphone devices to drive data usage. In line with that, it is our focus to get into partnerships with leading smartphone device manufacturers in an endeavor to bring to our customers exciting bundled products. In this exclusive partnership with Micromax, we will share their robust channel and retail network to deliver innovative and best value for money products and services,” added Kadhivaran. 

    At present, mass media communications will be limited to print media by Aircel and Mircomax individually, where each company will mention the other in their advertisements. Since the festive season is not very far off, a joint multimedia ATL and BTL campaign will be launched before the Durga Pooja/Duhessara and Diwali festivals revealed a source.