Tag: retail business

Dabur’s NewU onboards Lyxel&Flamingo as digital marketing partner

Mumbai: Ensuing a multi-agency pitch, NewU, the beauty retail business from the house of Dabur has partnered with Gurugram-based digital marketing agency Lyxel&Flamingo to handle an all-encompassing integrated digital marketing mandate.

NewU is the retail chain for beauty and personal care essentials. Operated by H&B Stores, a 100 per cent subsidiary of Dabur India, the brand operates 100+ stores across leading cities in the country, said the company.

“The awareness levels among consumers in India for Indian and global beauty products and trends, both current and emerging, continues to rise,” remarked NewU (H&B Stores) business head Manish Asthana. “We are delighted to associate with Lyxel&Flamingo to further elevate our brand’s digital presence and forge a deeper connection with discerning consumers. The agency’s creative thought process resonates with our brand’s ideology and together we are confident of scaling up our brand’s media footprint using a clutter-breaking strategy in this competitive industry.”

Lyxel&Flamingo will be managing the brand’s digital marketing duties, comprising social media marketing, website management and automation, SEO, influencer management and digital media buying. “The agency is tasked with leveraging its collective creative, strategic, and social media skills to enhance brand recall, boost brand loyalty, and drive digital footfall and engagement,” said the statement.

“Our team of young and exuberant professionals believes that a well-rounded digital strategy can exceptionally increase the conversion rate of consumers,” stated Lyxel&Flamingo chief operating officer Shreyansh Bhandari. “The beauty retail sector in our country is highly dynamic and against that background, we intend to bring in the ideal balance between creative digital communication and engagement to reach out to NewU’s audience at a wider scale.”

February 16, 2022
Siyaram’s announces ‘Textile Mahakumbh’ to discuss future of retail business

MUMBAI: Siyaram’s, one of the leading textile brands in men’s fashion for over four decades, today announced the launch of its initiative ‘Textile Mahakumbh’ (https://docs.google.com/forms/d/e/1FAIpQLSeBWrrLa-Dc8IK3ikw8im0h9y2swuQmVQZT6P2l4XvyK9CNag/viewform?usp=sf_link), a unique concept that aims to bring together over 25,000+ retailers from across the country on a single platform. Textile Mahakumbh is scheduled to be hosted on Saturday, 23 May 2020 and will be live-streamed on YouTube. The event will bring together successful retailers from the textile industry to discuss the best practices to do the business and will focus on the shaping the future of retail business in the country through sharing their experiences and tips.

“We are proud to announce the Textile Mahakumbh for the first time in India which will provide a much needed opportunity for retailers to conduct their business seamlessly. Considering the current scenario and the immense challenges faced by the textile industry due to the outbreak of Covid-19 pandemic, the whole chain from manufacturer to the retailers across India have suffered huge losses with activities coming to a standstill. There is a serious need for the entire retail community to share a common platform to plan the way forward and overcome the ongoing situation,” Siyaram Silk Mills Ltd president and ED Gaurav Poddar.

Retailers in India started feeling the heat immediately after the announcement of nation-wide lockdown in India and are still coping with a complete pause in their business. Textile Mahakumbh will create a platform where experienced retailers will share their knowledge to increase sales, profits, manage inventory and also help them make optimal use of digitalization. “We have always been committed to serve the retail community with an active voice of the problems faced by the sector. With Textile Mahakumbh, we hope to empower the retailers and motivate them to rise above the occasion with élan”, adds Poddar.

May 20, 2020
HomeShop18 launches sale to celebrate 7th anniversary

MUMBAI: It’s time for celebration at HomeShop18 as the e-retailer celebrates its seventh anniversary. As the company celebrates its birthday, it has launched a special anniversary shopping extravaganza.

From 4 – 19 April, 2015, Homeshop18 offers customers with unbeatable deals on products across categories and with discounts of up to 70 per cent. Over and above that, customers can win lots of gifts.

One winner stands the chance to win the grand prize, a Mahindra Scorpio. HomeShop18 customers can also win over 100 Panasonic LED TVs and 25 TVS bikes and scooties during this birthday celebration.

Speaking on this celebratory occasion, HomeShop18 founder and CEO Sundeep Malhotra said, “This promotion is special for us as we celebrate HomeShop18’s seventh anniversary. The products have been especially cherry picked for this birthday promotion, keeping in mind the most preferred products across categories. This is our way of rewarding our valued customers for their unrelenting loyalty that we have enjoyed over the last seven years. They are equal stakeholders in our success and that’s why we present them this opportunity to shop at the lowest possible prices from the best of brands.”

Malhotra further added, “To celebrate our seventh anniversary, we will also be launching the new look and feel of the channel. This is a vital milestone for us with many more exciting landmarks ahead.”

Some of the deals that customers can enjoy during the sale include discount of up to 70 per cent on home and kitchen products like casserole sets and multi-utility racks from Nayasa, Euroclean Litevac vacuum cleaners and Ezy Electric Insect Killers for the home.

Men can revamp their wardrobes and shop for summer wear with discounts on denims by Trendz, Polo T-shirts by Teesort Xpress and formal shirts and trousers by BSL. For women, this shopping extravaganza has enticing offers on fashionable tops by Vvoguish, traditional heavy embellished sarees by Hiba, Kundan and Meenakari Jewellery Sets by Kavya, Lotus Herbals Whiteglow kit and much more.

April 9, 2015
Everest bags Pantaloons strategic and creative duties

Mumbai: Everest has won the strategic and creative duties for Pantaloons.

This is an additional account from the Aditya Birla Group for Everest that handles the More Retail business from the same group. There was no formal pitch process involved.

Talking about the brand, Everest president Dhunji Wadia said, “We are happy to increase our presence with the Aditya Birla Group. There is great joy when existing clients repose their faith in us with additional business. We are delighted to get an opportunity to work with Pantaloons. It’s a sharp and aspirational brand. Besides, it’s always a pleasure to work with a company whose business is also about creativity and fashion.”

Adding Everest NCD Rahul Jauhari said, “It’s always a lot more fulfilling when an existing client gives you more business. We are delighted that the Aditya Birla Group has entrusted us with Pantaloons. We look forward to creating some visible magic with them.”

With a strong national presence in exclusive stores, Pantaloons houses over a 100 prestigious brands that have something fashionable for everyone.

Commenting on the appointment, Pantaloons Fashion Retail CEO Shital Mehta said, “Everest are a young and energetic team and they will be a good match for us at this point of time since we are poised for substantial growth in market share and revenue in the Multi Brand Retail industry. We were looking for a team who could provide a new perspective and put in the necessary effort as a partner to take the brand to the next level.”

Pantaloons Fashion Retail head (marketing & loyalty) Gaurav Chakravarty added, “We believe Everest will work with us as partners in building our brand equity. We welcome them on board and look forward to working on some great campaigns together.”

November 7, 2013