ITV

Tag: restructures

  • Star India restructures ad sales functions

    MUMBAI: Star in its endeavour to grow its advertising revenues has decided to refurbish its ad sales functioning. The network has decided to create specific ‘client service teams’ to build and promote their brands across its entire portfolio of channels.

     

     
    The current practice follows multiple channel sales teams for a marketing campaign for every channel thereby one client having numerous touch points in the network. The new set-up will follow the network sales route, enabling Star’s top 55 clients to deal with one single client servicing team making it simpler and effective for clients.

    Interestingly, Zee’s EVP network sales (and former Star hand) Joy Chakraborthy recently changed Zee’s ad sales strategum with dedicated teams tasked with interfacing with major media buyers like Group M and Madison.

    The Star teams will look at sponsorship, product placement, branded programming, in addition to selling ad spots across the network.

    Star India COO Sameer Nair said, ”With the C&S homes in India growing at an unprecedented rate to reach 61 million now, it is important for us to work even more closely with our clients to reach this expanded audience base. By taking a more strategic approach, I believe we will be able to create new growth opportunities for both our clients and ourselves.”
     
     
    Star will also publish its rate card on the Internet from 1 July at www.star.co.in to make it more accessible to clients. Discounts will be offered to clients with volume buys and established spend patterns.

    Adds Star India EVP Ad sales Kevin Vaz, “We are excited about the new initiatives which we believe will make Star one of the easiest and most effective companies to deal with in India.”

    Under Vaz, Juhi Ravindranath will be handling the top 55 clients for the entire network. Ravindranath was earlier handling Star Plus.

    For the remaining clients, Shailesh Bijlani, who was heading Star Movies and Star World, will handle Hindi cluster while Shanti Rao who was heading Star Utsav, will head the English cluster.

    K Sriram who heads Vijay TV’s sales will continue to be the national head for all clients.

  • News Corp restructures advertising, marketing ops in the US

    NEW YORK: News Corporation has announced the reorganisation of its integrated advertising and corporate marketing operations. Formerly comprising the company’s News Corp One division, these operations will be divided into their marketing and advertising components and more closely integrated into the operations of the company, according to an announcement made by News Corporation deputy COO Lachlan Murdoch.

    Effective on an immediate basis, the company’s integrated advertising operations will become the Integrated Media arm of the Fox Entertainment Group. The division head will report jointly to Fox Networks group president and CEO Tony Vinciquerra and Fox Broadcasting company president of sales Jon Nesvig. The company’s corporate marketing operations will report to News Corp’s executive VP for content Anthea Disney who oversees the company’s multi-divisional partnerships and strategic alliances worldwide.

    Meanwhile, a Reuters report indicates that News Corp is poised for a 35 per cent jump in quarterly earnings, driven by stronger television advertising and a healthy performance by its Fox film division. Analysts expect News Corp to raise its full-year earnings targets by around $100 million to close to $2 billion. The company will announce its second quarter earnings on 12 February.

  • Star TV restructures top management

    Star TV restructures top management

    In order to ensure complete integration of various divisions of Star Network and facilitate the growth of the channel’s new business ventures fresh recruitments to senior levels and promotions amongst its top executives have beed made.

    The CEO Star TV, Peter Mukerjea has integrated Entertainment, Corporate, DTH & News divisions which had been functioning as independent units into one consolidated business unit. 

    *DTH has been integrated with Distribution and will comprise of urban, rural and international activity. This will be headed by Mr Arun Mohan who will be the Executive Vice President.
    *Mrs Indira Mansingh, Executive Vice President will continue as head of News and Current Affairs.
    *Mr Jagdish Kumar will oversee Human Resources, Legal, BO&E, Administration and New Business Development as Executive Vice President.
    *Mr Sameer Nair, Senior Vice President will continue as head of Programming Star Movies and Star Plus.
    *Mr Sumantra Dutta, Senior Vice President will be responsible for Ad Sales and marketing functions for Star Plus and national Geographic Channel.
    *L S Nayak, Senior Vice president will be responsible for the same for Star World, Star News, Channel V and Star Movies.
    *Mr Shankar Narayan, Chief Financial Officer will direct Finance and MIS functions.
    *Mr Yash Khanna wll head the Corporate Communications and will be the Official Spokesman for Star TV.
    *Mrs Urmila Gupta, Executive Director will work with the CEO on various investment opportunities and work on strategic planning.

     

    Peter Mukerjea said, “We have some of the best people in business and certainly the best brands so we need to leverage that in every possible way.”

  • Star TV restructures top management

    Star TV restructures top management

    In order to ensure complete integration of various divisions of Star Network and facilitate the growth of the channel’s new business ventures fresh recruitments to senior levels and promotions amongst its top executives have beed made.

     

    The CEO Star TV, Peter Mukerjea has integrated Entertainment, Corporate, DTH & News divisions which had been functioning as independent units into one consolidated business unit. 

     

    *DTH has been integrated with Distribution and will comprise of urban, rural and international activity. This will be headed by Mr Arun Mohan who will be the Executive Vice President.
    *Mrs Indira Mansingh, Executive Vice President will continue as head of News and Current Affairs.
    *Mr Jagdish Kumar will oversee Human Resources, Legal, BO&E, Administration and New Business Development as Executive Vice President.
    *Mr Sameer Nair, Senior Vice President will continue as head of Programming Star Movies and Star Plus.
    *Mr Sumantra Dutta, Senior Vice President will be responsible for Ad Sales and marketing functions for Star Plus and national Geographic Channel.
    *L S Nayak, Senior Vice president will be responsible for the same for Star World, Star News, Channel V and Star Movies.
    *Mr Shankar Narayan, Chief Financial Officer will direct Finance and MIS functions.
    *Mr Yash Khanna wll head the Corporate Communications and will be the Official Spokesman for Star TV.
    *Mrs Urmila Gupta, Executive Director will work with the CEO on various investment opportunities and work on strategic planning. 

     

    Peter Mukerjea said, “We have some of the best people in business and certainly the best brands so we need to leverage that in every possible way.”