Mumbai: Swiggy’s director of marketing Umesh Krishna has moved on from the company after a four-year stint. He made the announcement with a social media post.
Krishna is a 360-degree marketer with expertise in digital strategy, performance marketing, brand management and media purchasing. Prior to Swiggy, he was associated with several companies like Ola and Bajaj Auto in senior marketing roles. In the past, he also worked with Bajaj Auto and Mahindra & Mahindra.
At Swiggy, Krishna was driving multi-moment marketing bringing together data, creative and media fronts. His role required him to define the addressable audiences, marketing budgets, and define/own marketing metrics.
Krishna has also helped Swiggy in developing brand architecture, brand assets, brand strategy, and creative strategy. He was part of the brand’s use of martech and adtech, along with media planning, and buying for television, print, radio, OOH and digital media. He also managed performance marketing for Swiggy’s private labels and cloud kitchens.
“I had always imagined that a separation from Swiggy would be painful. However, I walk into my last day at work feeling happy and content,” Krishna said in his LinkedIn post.
“Building teams and practices from scratch and making them work together at scale, was something I loved doing over the past few years. I loved it so much would like to go do this once again – different place and space, but once again,” he further said.
His next move is not yet known.
