Connect with us
MUMBAI: India’s research and insights industry expanded to Rs 29,008 crore in FY2025, growing 10.9 per cent year-on-year, as analytics-led services and rising international demand pushed...
MUMBAI: The fragrance of promotion and greater responsibility on most occasion smells good. As it has in the case of Deepali Jain who has been promoted...
Introduction Opening a salary account is a crucial step for individuals entering the workforce or changing jobs. A salary account serves as the primary channel through...
Mumbai: Among the various categories of products and services endorsed by social media influencers, YouGov’s new research found that urban Indians are “a lot likely” to...
Mumbai: TAM media research’s subdivision AdEx India has released the half-yearly report for advertising in the new genre. According to recent data, Hindi news tops with...
Mumbai: The year 2020 was unprecedented in many ways, but what was undeniably phenomenal was the rise of the crypto world, drawing new users to it....
Mumbai: Global advertising expenditure is expected to grow 8 per cent in 2022, according to Zenith’s latest Advertising Expenditure Forecasts report, which was released on Wednesday....
Mumbai: WATConsult, an Isobar Company and the globally awarded hybrid digital agency from dentsu India, has released the fifth report of WATInsights – digital commerce series....
Mumbai: There has been an increasing awareness of the metaverse recently. It was revealed in Wunderman Thompson Intelligence’s latest survey ‘New Realities: Into the Metaverse and...
MUMBAI: Voice Commerce is making its way into the Indian customers’ shopping habits faster than ever. The number of voice shoppers in India is poised to...
Mumbai: FMCG personal care brand Wow Skin Science has announced the onboarding of Varman M as general manager – media, research and corporate communications. In this...
Mumbai: India has 353 million OTT users and 96 active paid subscriptions, according to Ormax OTT Audience Report 2021. The research is based on a sample...
New Delhi: DDB Mudra Group has unveiled Point of New, an e-book comprising a collection of essays that examine lasting shifts in consumer behaviour brought on...
New-Delhi: Today, Dolby Laboratories, Inc. (NYSE: DLB), a leader in immersive entertainment experiences, released findings from a new global study illustrating a significant shift in consumer...
NEW DELHI: TAM Media Research has launched CRISP (Consumer Reviews & Influencer Sentiments for Brand Performance) -a robust, intelligence analytics tool to help decode consumer sentiments...
MUMBAI: ZEE5 has appointed Amit Nevrekar as head of account planning (strategy and revenue operations). Previously, he was working with Zapr Media Labs for one year...
As a digital marketing specialist, I often get asked by peers, clients and friends alike: “What can marketers look out for in the digital space next...
As a digital marketing specialist, I often get asked by peers, clients and friends alike: “What can marketers look out for in the digital space next...
MUMBAI: As new technology and platforms come in, digital content consumption witnesses a wave of change. In a scenario like this, highlighting the key digital content...
NEW DELHI: Satellite TV (DTH or DBS) revenues will overtake total cable TV revenues in 2015, and the growth of digitisation in India will have a...
NOIDA: “Indian news industry is as vibrant as the different cultures of India,” said GroupM south Asia CVL Srinivas as he presented the keynote on Innovations...
MUMBAI: The Communication Market 2014 report of Ofcom, an independent regulator and competition authority for the UK communications industries, highlights that TV industry generated ?12.9 billion...
BENGALURU: Though a majority of Indians prefer watching ‘live TV’, other forms of content viewing such as streaming or downloading from a computer, internet TV, etc.,...
MUMBAI: The times are changing and so is advertising. Today, the line between traditional advertising and digital advertising is blurring. A new report, Mobile Advertising: In-App,...
LONDON : New research from Strategy Analytics, the global analyst and consulting firm, quantifies the steady decline of analog television broadcasting and the progress towards so-called...
NEW DELHI: Even as National Security Adviser Shivshankar Menon feels that the issue needs to be settled in international law, Communications and IT Minister Kapil Sibal...
MUMBAI: The Ofcom Board has appointed Ed Richards as its Chief Executive Officer with immediate effect. Prior to his appointment to Ofcom, Ed was the Prime...
MUMBAI: The action oriented AXN has announced that the forensics crime drama CSI: Miami is growing in popularity. AXN says that the third season of the...
MUMBAI: WPP Media worldwide head of consumer insights Sheila Byfield emphasised that media research has also changed with more emphasis on ROI (return on investment). There...
MUMBAI: Market Research Society of India (MRSI) president B V Pradeep has said that the non-users of market research as a segment should be explored to...
MUMBAI: Funky mobile tunes and wallpapers have started occupying the space of promotional tools when it comes to music-related activities and new launches. To understand this...
MUMBAI: Television measurement agency Nielsen Media Research in the US has announced that it has acquired Audio Audit. Audio Audit provides broadcast verification technology services for...
BANGALORE: Global Software giant Microsoft opened it’s research center in Bangalore for conducting long-term basic and applied research in the area of computer science and software...
MUMBAI: UK broadcaster BBC News director Helen Boaden has announced that Sue Inglish has been appointed to the new combined role of head of political programmes,...
MUMBAI: Worldwide free-to air (FTA) TV can easily survive for another ten years, but its future after that is not bright. This information was included in...
Vikram joined the list of renegade engineers when he started with DCM as a Management Trainee in 1984. An MBA later he was with Procter &...
MUMBAI: WPP’s GroupM has acquired Chicago-based IEG, Inc., which is a provider of research, analytics, strategic counsel and training on sponsorship, strategic alliances and promotional partnerships....
It may sound Utopian, but the Entertainment Report, put out by the Confederation of Indian Industry (CII) and Ernst & Young, believes that a self-regulatory body...
