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Tag: Research & Ranking

  • Research & Ranking launches #InvestorsForLife campaign

    Research & Ranking launches #InvestorsForLife campaign

    Mumbai: Research & Ranking, the equity investment advisory brand and a part of Equentis Wealth Advisory Services Ltd, this women’s day has announced the launch of its #InvestorsForLife campaign, an ode to the countless women who selflessly dedicate their lives in the betterment of their loved ones.

    Research & Ranking CMO Alok Arya shared, “At Research & Ranking, we advocate long-term investing as the path to success. This mind-set demands commitment, discipline, consistency, and patience – qualities inherently reflected in a woman’s ability to nurture. At every turn, they invest in us and our relationships, fostering lifelong growth. While everyone is an investor in some capacity, women are #InvestorsForLife. Through this campaign, we aim to bring light to their invaluable contributions and honor their immeasurable impact on the world. As a token of gratitude, we’ve created #InvestorsForLife badges for male colleagues to wear, symbolizing appreciation for their female counterparts.”

    The film shows a montage of heart-warming scenes where women and girls in different roles are taking care of people around them and investing their time and efforts. The slice-of-life visuals are paired with an emotional VO in a male voice to express gratitude.

    The creative agency Digital Refresh Networks has shot and edited the video. The campaign is being promoted across all major social media platforms such as Facebook, Instagram, Twitter, LinkedIn and YouTube.

  • Research & Ranking launches #HarGharLakshmi festive campaign

    Research & Ranking launches #HarGharLakshmi festive campaign

    Mumbai: Research & Ranking, the equity investment advisory brand and a part of Equentis Wealth Advisory Services Ltd, has announced the launch of its digital festive campaign #HarGharLakshmi. The digital brand film campaign emphasizes increasing women’s participation in equity investments. In a world where financial empowerment knows no gender, this campaign aims to inspire and encourage every woman to manage the family’s future like they’ve been managing households and budgets for centuries.

    Speaking on the campaign launch, Research & Ranking chief marketing officer (CMO) Alok Arya shared, “In India, festivals have a deep cultural significance, and Diwali is not just a festival; it’s an emotion. It is a shared spirit that unites us all. The impact is very high, and as a brand, we want to harness this occasion to empower lives. With #HarGharLakshmi, we want to inspire a wave of change, nurturing a future where women not only manage homes but actively shape the financial landscape of their homes and beyond.”

    The #HarGharLakshmi campaign is the culmination of a startling statistic that only 24 per cent of retail investors in the stock market are women*. Despite being the primary decision-makers and the traditional keepers of household finances, women’s participation in investment decisions remains disproportionately low.

    Django Digital co-founder Aashay Shah shared, “Despite their pivotal roles at home, women do not participate in financial decision-making. In collaboration with Research & Ranking, we got this opportunity to highlight the importance of women’s participation in making financial decisions, reinforcing her identity as Goddess Lakshmi of their household and encouraging them to take the reins of financial investments. This campaign has been envisioned to be a conversation starter at every home, bringing about the change we need to see.”

    The digital brand film has been shot by SM Productions and is edited by Django. The digital campaign #HarGharDiwali is live across YouTube, Facebook, Instagram, LinkedIn, and Twitter channels of Research & Ranking.

    With education and empowerment, Research & Ranking is working towards creating a more inclusive and empowered society where everyone, regardless of gender, can confidently make informed investment decisions.