ITV

Tag: Republic TV

  • Times Now replaces DD India at second spot in English news genre

    Times Now replaces DD India at second spot in English news genre

    BENGALURU: After the dingdong struggle between the Arnab Goswami-led Republic TV and pubcaster Doordarshan’s (DD) English news channel DD India for first rank, is there another skirmish  in the offing in the English news genre for second place? Once supremo of the English news genre – Times Now and DD India are now vying for second rank or so it seems. Since week 13 of 2019 when Broadcast Audience Research Council of India (BARC) recommenced publishing viewership data in the public domain, Times Now was consistently ranked third until week 21 of 2019 when it climbed up to second rank, only to drop to third place a week later. Times Now once again climbed up a place to second rank in week 23, retain the same rank in week 24, dropped to third rank in week 25 and then clambered up again to second rank in week 26 of 2019 (Saturday, 22 June 2019 to Friday, 28 June 2019, week under review).

    In the tussle between Republic TV and DD India, the latter lost the struggle post week 20 at rank 2, to plunge to rank 4 in week 22 and then gradually clambered up to rank 2(https://www.indiantelevision.com/television/tv-channels/viewership/barc-week-25-dd-india-back-in-second-spot-190629)
    in the previous week, only to come down to rank 3 during the week under review. 

    Viewership dips again

    After a small increase in the previous week, the combined weekly impressions of BARC’s weekly list of top 5 English news channels fell slightly in week 26 of 2019. Ratings of a number of channels have been affected(https://indiantelevision.com/television/tv-channels/viewership/barc-week-23-english-news-ratings-plunge-190614)by BARC having reverted to an earlier method for treating landing pages since week 23 of 2019 and also because the timings of the ICC World Cup cricket tourney that is on currently in England and Wales overlap primetime of most genres. In a cricket crazy country like India, well, cricket viewership wins.

    Please refer to chart below.

    Top 5 English news channels

    Republic TV retained its first rank in BARC’s weekly list for top 5 English news channels (All India (U+R): NCCS AB: Males 22+ Individuals) in week 26 of 2019 with 0.579 million weekly impressions as compared to 0.572 million weekly impressions in week 25. As mentioned above, Times Now climbed up to second place during the week under review with 0.428 million weekly impressions as compared to third rank and 0.402 million weekly impressions in week 24.

    At third rank was DD India in week 26 of 2019 with 0.407 million weekly impressions as compared to 0.441 million weekly impressions in the previous week. Climbing up a place to fourth rank in week 26 of 2019 was CNN News18 with 0.284 million weekly impressions as compared to fifth rank and 0.261 million weekly impressions in week 25. Dropping a place to fifth rank was India Today Television with 0.220 million weekly impressions in week 26 0f 2019 as compared to fourth rank and 0.264 million weekly impressions in the previous week.
     

  • BARC week 25: DD India back in second spot

    BARC week 25: DD India back in second spot

    BENGALURU: Pubcaster Doordarshan’s English news channel DD India was ranked second in Broadcast Audience Research Council of India’s (BARC) weekly list of top five English news channels in week 25 of 2019 (Saturday, 15 June 2019 to Friday, 21 June 2019, week or period under review). DD India made it to second spot after a hiatus of four weeks. Earlier the Doordarshan Network’s English news channel was involved in a dingdong battle for the pole position with the Arnab Goswami-headed Republic TV between weeks 13 and 19 of 2019 until Republic TV overtook it.

    There was a slight improvement in the combined total of the impressions garnered by the top 5 English news channels in week 25 as compared week 24. Many genres/channels ratings had plunged in week 23 when BARC reverted to a previous method of treating landed changes and outliers. Ratings of some channels/genres had plunged even further in week 24. It must be pointed out that around the same time (week 23 of 2019), ICC’s cricket World Cup 2019 being played at England and Wales commenced. Because of the difference in time zones, the second part of the matches overlapped and over shot primetime slots of most channels including news channels in India, hence probably impacting ratings.

    Earlier, BARC had stopped publishing ratings in the public domain for seven weeks starting week 6 of 2019 until week 12 to enable viewership stabilise after the implementation of the Telecom Regulatory Authority of India’s (TRAI) new tariff order.

    In week 25 of 2019, three channels from BARC’s weekly list of top 5 English news channels saw gains in ratings, while ratings of two fell. Republic TV continued to head BARC’s weekly list of English news channels with 0.572 million weekly impressions in week 25 of 2019 as compared to 0.556 million weekly impressions in the previous week. As mentioned above, DD India was ranked second with much improved ratings of 0.441 million weekly impressions as compared to 0.334 million weekly impressions and third rank in week 24.

    At third rank was Times Now with 0.402 million weekly impressions in week 25 of 2019 as compared to 0.418 million weekly impressions and second rank in week 24.  Moving up a place to fourth rank in the period under review was the India Today group’s English news channel India Today Television with 0.264 million weekly impressions as compared to 0.251 million weekly impressions in week 24 of 2019. Completing the quintet at rank 5 was CNN News18 with 0.261 million weekly impressions in week 25 of 2019 as compared to rank four and 0.289 million weekly impressions in the previous week.

  • No change in ranks as Republic TV continues to dominate English news

    No change in ranks as Republic TV continues to dominate English news

    BENGALURU: There was no change in the list or ranks of channels in Broadcast Audience Research Council of India (BARC) weekly list of top 5 English news channels in week 24 of 2019 (Saturday, 8 June 2019 to Friday, 14 June 2019, week under review or consideration) as compared to the previous week when English news ratings had plunged.

    All the five channels recorded even lower ratings in week 24 of 2019 than in week 23. Combined ratings of the top English news channels plunged even further in week 24. This can probably be attributed to BARC having reverted to the earlier process of treatment of landing page beginning with week 23.Many in industry feel that BARC reverting to treatment of landing pages and filtering out data from outliers is better. Added to this is the fact that the timings of the ongoing cricket journey by the ICC World Cup 2019 in England and Wales overlap primetime of most channels, including English news, could have affected viewership ratings.

    Like week 23, Republic TV continued to rule the English news genre in week 24 of 2019 with 0.566 million weekly impressions as compared to 0.582 million weekly impressions in week 23. Times Now followed at second place in week 24 of 2019 with 0.418 million weekly impressions as compared to 0.463 million weekly impressions in week 23.

    At third rank was DD India with 0.334 million weekly impressions in week 24 of 2019 as compared to 0.408 million weekly impressions in week 23. CNN News18 was ranked fourth with 0.289 million weekly impressions as compared to 0.375 million weekly impressions in week 23. India Today Television completed the quintet with 0.251 million weekly impressions in week 24 of 2019 as compared to 0.259 million weekly impressions in the previous week.

  • Republic TV tops as most-watched private English news channel in new TRAI tariff regime

    Republic TV tops as most-watched private English news channel in new TRAI tariff regime

    BENGALURU: In week 5 of 2019 (Saturday, 26 January 2019 to Friday, 1 February 2019), the last week that Broadcast Audience Research Council of India (BARC) had published data on its website before the implementation of the new TRAI tariff regime, pubcaster Doordarshan’s English news channel DD News had sprung a surprise. DD News had run ahead of all its private peer genre channels and was the most-watched English news channel based on viewership data with 1.503 million weekly insertions in BARC’s weekly list of top 5 English news channels  (All India (U+R) : NCCS AB : Males 22+ Individuals). The private English news channel Republic News was the second most-watched channel in the English news genre with 0.725 million weekly insertions. Both the top English news channels, public as well as private, in week 13 of 2019 are free-to-air (FTA).

    BARC has recommenced putting up weekly viewership data on its website starting with week 13 of 2019 (Saturday, 23 March 2019 to Friday, 29 March 2019). The ranking status quo for the top three was the same – DD News topped viewership data in week 13 with 0.737 million weekly impressions, followed by Republic TV at second spot with 0.618 million weekly impressions. Hence, the Arnab Goswami headed Republic TV was the most watched private English news channel in the country.

    At third place was Times Now with 0.421 million weekly impressions. At fourth spot was Network18’s CNN News18 with 0.286 million weekly impressions very closely followed by India Today Television with 0.284 million weekly impressions. In week 5 of 2019, it was India Today Television that was ranked fourth followed by CNN News18.

  • ASCI upholds complaint against Republic’s TV promo claiming network leadership

    ASCI upholds complaint against Republic’s TV promo claiming network leadership

    MUMBAI: The Fast Track Complaints Panel (FTCP) of the Advertising Standards Council of India (ASCI), in a meeting held on 27 March 2019, has upheld a complaint against Republic’s leadership claim of being the country’s largest news network with a reach of 184 million.

    The Arnab Goswami-led network’s press note and TV promo with claim of being "India's No. 1 News Network" with "184 Million Viewers" was deemed ‘false and misleading’ by the FTCP after a technical expert and the ASCI secretary general conducted a personal hearing with both the complainant as well as the advertiser representatives.

    The FTCP reviewed the channel promo videos, and noted the advertiser’s written response. The details of the complaint and the rationale for claim support was taken into consideration.

    “The TV promo was not accompanied with any disclaimer to indicate the source of claim. The TV promo was in contravention of BARC advisory as well as Chapter I.1, I.2, I.4, I.5 and IV. 1 (a) and (b) as well as ASCI guidelines on disclaimers,” read the letter, which has been reviewed by Indiantelevision.com.

    Ruling in favour of the complainant, the FTCP said that Republic had selectively picked only a subset of channels of their competitive networks and described these subsets as the “network”. 

    It noted, “The comparison among networks should include all channel under the common corporate umbrella. Selectively picking and choosing amounts to transgressing Chapter IV.1 (a) and (b).”

    Republic in its defence asserted that it has used the data of only one week, i.e. the 10th week of 2019, for the promotional purpose as it had taken them over five weeks to ensure full availability in their addressable market. 

    FTCP further stated that due to the TRAI tariff order implementation, BARC had informed its subscribers to not use the viewership data for any public communication from week 6 onwards. Republic network’s representative admitted to being aware of the said BARC advisory and assured to adhere to the same during their personal hearing.

    The channel indicated compliance and confirmed that the TV promo was a one-time telecast and has been discontinued.

  • DD India topples Republic TV from pole spot in week 5 of BARC data

    DD India topples Republic TV from pole spot in week 5 of BARC data

    MUMBAI: DD India in its third week of being in top 5 list climbed up to the number one spot casting aside the likes of Republic TV in English news genre in BARC India week 5. This week all the genres saw a spike in impressions as the seven days consisted of Republic Day and Budget Day. Zee News witnessed some movement in terms of positioning in Hindi news genre rural and urban market.

    English news

    The genre saw a spike in viewership on the back of Republic day and Budget day. DD India’s viewership almost tripled from 596 impressions ‘000 to 1503 impressions ‘000 which assisted the channels to climb at number 1 spot, leaving behind Republic TV which was dominating the genre since its launch in 2017. India Today Television and CNN News18 are at fourth and fifth position after interchanging their positions.

    Week 5: Saturday, 26th January 2019 to Friday, 1st February 2019

    English business news

    The English business news genre saw no changes in terms of position, but the top two players CNBC TV18 and ET Now saw good spike in the impressions.

    Hindi news (U+R)

    The Hindi news genre saw no changes in terms of position, but all the channels witnessed spike in the impressions.

    Hindi news rural

    Zee News and ABP News are at third and fourth positions after interchanging their position compared to last week.

    Hindi news urban

    Zee News and India TV climbed up a slot to second and third position. News18 India dropped two slots to the fourth position but witnessed a slight spike in impressions.

  • Arnab Goswami, with Republic Bharat launch, eyes Hindi news supremacy

    Arnab Goswami, with Republic Bharat launch, eyes Hindi news supremacy

    MUMBAI: Dominating the English news genre from early 2018 with Republic, Arnab Goswami is ready to take on the bigger Hindi news genre now. The Goswami-led network is launching a free-to-air (FTA) Hindi news channel, Republic Bharat in a cluttered market of more than 20 channels. The network’s target is to reach 150 million people on day one.

    The channel will launch on 2 February at 6 am. Goswami believes that being FTA will give it a huge advantage over other existing pay channels. TV Today Network’s Aaj Tak has been the market leader in this category for quite some time. “I don’t think rural audiences will watch pay channels any more. So, compared to pay channels like Aaj Tak we have a huge advantage,” he says.

    Talking about the Hindi news genre, Goswami says, “The differentiator is simply the fact that, the Hindi news channels, especially the so called leading channels, have given up on news. I don’t see any news on Hindi news channels and they only produce all kinds of strange programming and then call themselves news channels.  These channels show vulgar dances, lewd performances and make shows out of it. I don’t think there are any news channels in Hindi today. We are the first news channel in Hindi today. All other news channel used to be news channels may be 15 years back.”

    The campaign of the channel is around the theme of nationalism with the line ‘Rashtra Ke Naam’. Goswami boasts, “We are already number one in terms of perception before our launch and I think, everybody in the Hindi news space has understood that the number one player has come and we have had a fantastic response.”

    The necessary government permissions for the channel came through in the last quarter of CY2018, but the network decided to wait for a concrete editorial plan to be in place. The timing to launch the channel right before the elections is also likely to benefit it.

    For the state elections of 2018, he claims that the network saw equal amount of people tuning in on virtual screens and TV. “We are doubling the reach rather than eating into the reach. We have a team of 150 dedicated reporters. We have strategic alliances with CVoter and Jan Ki baat and are spending the money because we are building the brand and are entering the market to be the leader,” he says.

    Viewers will now get to watch Goswami on primetime on both Republic and Republic Bharat.

    This is the first channel of the network in for which the entire design and production is being done in-house.  The channel will deploy massive technologies in terms of news gathering and will also include this in news presentation later. For now, the focus will be on using high-end technology for uplinking from different centres.

    “From our perspective, the changes in the tariff regime, whether they are implemented or not, we are really agnostic and we will support any regulatory structure that the government proposes to bring in. We are not going to be impacted by any changes in the present regulatory system and we are prepared to comply either which way,” he concludes.

  • Republic Bharat’s massive nationalistic ‘Rashtra Ke Naam’ launch campaign

    Republic Bharat’s massive nationalistic ‘Rashtra Ke Naam’ launch campaign

    As Arnab Goswami announced on Thursday night that there were just hours to go for the much-awaited launch of Republic Bharat-the Hindi news channel ofARG Outlier Media – Asianet News Service- the buzz for the channel across audiences, industry and the country has been unprecedented. 

    The country’s Number 1 English news channel Republic TV has centered its massive launch campaign for its upcoming Hindi channel Republic Bharat around the theme of nationalism with the line “Rastra Ke Naam”.
     
    Slated not just to shake up the stagnant and fatigued Hindi news cycle, Arnab Goswami and his team have taken the pledge to bring their style of hard-hitting news, deep investigation, impact-driven and people-focused journalism to the millions of Hindi-speakers across India. 

    Bringing news back to Hindi news television, Republic Bharat is a movement to fight for real causes, real issues, and real people from across the country. 

    Outdoor Promotion

    Republic Bharat’s exhaustive outdoor promotion spans over 700 hoardings spread across 53 citiesin major Hindi speaking states like Uttar Pradesh,Madhya Pradesh, Maharashtra, Gujarat, Delhi/NCR, Rajasthan, Chhattisgarh, Chandigarh, Punjab, Himachal Pradesh, Haryana, Jharkhand, Bihar, West Bengal and Odisha.
    Packing in an impressive display of the most credible and experienced faces and journalists in the Hindi news industry, the theme across the four creatives in the outdoor campaign is consistent with the brand slogan of “Rashtra Ke Naam”. 

    TV Promotion 

    In amongst the most aggressive TV campaigns for the launch of a channel, Republic Bharat’s launch campaign will reach out to a whopping150 million viewers of the HSM market.

    To amplify the buzz and magnify the anticipation, the channel has partnered with the Star Network to promote the launch across languages and channels. The deep partnership with the Star Network has ensured that the buzz for Republic Bharat tides into the large Hindi entertainment audiences of Star Bharat, Star Utsav, Star Utsav Movies, Star Pravah, Star Jalsha, Star Gold, Star Sports. The unique partnership has also ensured the penetration of the build-up for the channel has surged into other large FTA channels like Enterr10, Dangal, Bhojpuri Cinema and Fakt Marathi with FCT and many non-FCT elements to engage with the vibrant Hindi speaking audiences in the Hindi heartland which target both urban and rural audiences. In addition, Star Networks English channels have also been leveraged to drive the launch messaging.

    Video Links Given Below 

    Radio Promotion 

    True to its slogan of ‘Rashtra ke naam’ Republic Bharat has reached out to the masses through its radio campaign. A high frequency radio plan executed over a span of ten days with the largestradio networks across the country has ensured that the buzz around the launch is unmissable. Partnerships with radio networks Big FM and Radio City have ensured that the messaging of the brand reaches Hindi-audiences in 42 cities in the important states of Uttar Pradesh, Madhya Pradesh, Rajasthan, Bihar, Jharkhand, Punjab, Haryana, Delhi, Maharashtra and Jammu and Kashmir.

    Digital Promotion 

    From the voices of India sending in their message of ‘Ab Hindi Ho Jaye’ to snippets of the behind the scenes of Republic Bharat which have been going viral on social media—the brand has aggressively used digital promotion to build up to its big launch. 
    With a unique digital campaign, Republic Bharat has already created a storm across digital platforms. The pre-launch campaign digitally has been the talking point for netizens and the brand has already garnered a whopping 1.1 Billion Impressions in just a 9 day span. 

    Mobile 

    Leaving no viewer out of sight, Republic Bharat has used every method from traditional SMS’s to Whatsapp communication to drive its messaging. The mobile campaign alone has reached over 50 lakh viewers directly from the Hindi speaking audiences. 

    Social Media 

    For a brand that has driven conversations on news on social media, Republic Bharat has set social media on fire with its diversified pre-launch campaign. 
    Adding a personal connect to the campaign, the brand launched its #ArnabKiDiary campaign which made viewers directly connect with Arnab Goswami on the journey of Republic Bharat.  
    https://www.facebook.com/RepublicWorld/videos/vl.2076765762408568/390266025057551/?type=1
    Republic Bharat has created a massive impact on social media platforms with a back to back blast of over 73 videos of high production valuethat amassed a whopping 15.8 Million Video Views. 
    Republic TV created a day-by-day Twitter campaign and interacted with its Twitter audience to get over 3.2 Million engagements. From its #RashtraKeNaam campaign to its #RepublicBharatKeLog messaging, the daily social media campaign has built the tempo and anticipation for the biggest launch in Hindi news television. 
    #RepublicBharatKiTeam and #AbHindiHoJaye hashtags trended on Twitter for 2.5 and 1.5 hours respectively. Promoting its journalists and anchors, Republic Bharat’s #PoochtaHaiBharat campaign on social media which asked the questions on behalf of the people of India also trended nationally. 

    Print Promotion 

    Giant publications like Amar Ujala and Dainik Jagran will lead Republic Bharat’s print promotion campaign and will directly target audiences across the country. A special target focus for the print campaign has been laid on mass Hindi-speaking audiences in key cities like Kanpur, Lucknow, Varanasi, Agra, Gorakhpur, Aligarh, Meerut, Bareilly, Moradabad, Dehradun, Haldwani, Patna, Bhagalpur, Ranchi, Dhanbad, Panipat, Delhi, Gurgaon, Noida and Siliguri to ensure that the news brand amasses maximum audiences from day 1. 
     

  • DD India in top 5 list of BARC ratings for 2nd week

    DD India in top 5 list of BARC ratings for 2nd week

    MUMBAI: DD India held onto its second position in the English news genre in BARC India week 4 data. All the broadcasters in the genre witnessed a dip in viewership apart from DD India and CNN News18. English news, Hindi news (U+R) and Hindi news rural markets saw slight change in positions where as English Business news and Hindi news urban didn’t witness any change.

    English news

    All the channels in the genre witnessed a decline in their respective viewership apart from DD India and CNN News18. CNN News18 climbed up a slot to fourth position with a slight spike in viewership and India Today Television dropped a slot to fifth position.

    Week 4: Saturday, 19 January 2019 to Friday, 25 January 2019

    English business news

    The English business news genre saw no changes in terms of position, but the genre leader saw a slight fall in the impressions.

    Hindi news (U+R)

    Zee News and India TV climbed a slot each to third and fourth position respectively, compared to last week. ABP News dropped two slots to fifth position in week 4.

    Hindi news rural

    News18 India and ABP News are at second and third positions after interchanging their position compared to last week.

    Hindi news urban

    The Hindi news (urban) genre saw no changes in terms of position.

  • DD India enters English news top five in BARC week 3

    DD India enters English news top five in BARC week 3

    MUMBAI: When all the private news broadcasters are contesting for the pole position in English news genre, pubcaster DD India has made a surprise entry in the third week of BARC India rating at second position. Zee News and News18 India saw some movement in their position in both Hindi News (U+R) and urban market.

    English news

    With the entry of DD India, all players, except Republic TV that maintained its top spot, moved down a slot which resulted in NDTV 24×7's exit from the top 5 list.

    Week 3: Saturday, 12th January 2019 to Friday, 18th January 2019

    English business news

    The English business news genre saw no changes as always.

    Hindi news (U+R)

    Zee News dropped two slots to the fourth position compared to last week. News18 India and ABP News climbed a slot to second and third positions respectively.

    Hindi news rural

    The Hindi news (rural) genre saw no changes compared to previous week.

    Hindi news urban

    News18 India climbed two slots to the second position, whereas Zee News and India TV dropped to third and fourth spot respectively.