ITV

Tag: Republic Media Network

  • News channels encash ‘taali bajao, thaali bajao’ initiative to gain more traction

    News channels encash ‘taali bajao, thaali bajao’ initiative to gain more traction

    MUMBAI: News channels across genre certainly tried to chance upon the opportunity to engage viewers during the ‘taali bajao, thaali bajao’ event. An initiative called by prime minister Narendra Modi as a tribute to the heroes, who are the vanguard of fighting against coronavirus.

    On 19 March, PM Modi urged citizens to voluntarily participate in the ‘Janta curfew’ from 7 am to 9 pm on 22 March to stop the spread of novel coronavirus. He also urged people to send a tribute to the doctors, nurses, and police, among others, on the same day at 5 pm by either clapping, banging utensils or ringing a bell from the balcony or at the doorstep.

    In this regard, news channels across genres, apart from broadcasting the people’s participation in the ‘taali bajao, thaali bajao’ initiative from various corners of India, also tried to engage with them proactively on social media as well as on live news channels of the network.

    TV Today Network’s news channels, both English and Hindi, urged viewers to make a video while participating in the ‘taali bajao, thaali bajao’ initiative with a hashtag #5baje5minute and send to the network which will be shown on their channels.

    According to India Today, the group had asked citizens to send videos of what they did to express gratitude for thousands of those fighting against Coronavirus across the country. Selected videos were broadcast on both India Today and AajTak.

    “The campaign — #5baje5minute – become a massive hit as the network received one lakh videos on the WhatsApp numbers shared while announcing the campaign. Meanwhile, the hashtag has also witnessed over 1.87 lakh tweets with a reach to at least 26 million people,” said a channel spokesperson.

    Times Network’s president – strategy and business head – English entertainment cluster, Vivek Srivastava says: “The network also ably supported PM’s fervent appeal for a ‘Janta Curfew’ call on 22 March, 2020 by running a pledge campaign on news brands to mobilise awareness and participation from the viewers by sending in their video messages supporting the initiative.”

    “India TV has also run two successful social media campaigns so far, the first one was to ask people to support ‘Janta Curfew’, a call by PM Narendra Modi and the second one was to answer common queries of the people getting anxious due to a huge influx of information, attempting to debunk the myths surrounding the issue”, says India TV marketing manager Aruna Jamwal.

    Meanwhile, all other network channels such as ABP News Network, New Delhi Television, Zee News, Republic Media Network and Network18, among others, opted for traditional methods to grab eyeballs during the ‘taali bajao, thaali bajao’ initiative. The difference all these channels had were the visuals of people participating in the initiative shown on the TV screen.

    At least half a dozen reporters of respective news channels were stationed at various prominent locations to speak to the people supporting PM Modi’s call. The channels also showed the visuals of politicians, ministers and Bollywood actors participating in an initiative called by PM Modi.

  • Republic Media Network, EbixCash partner for world’s first brand-integrated news studio

    Republic Media Network, EbixCash partner for world’s first brand-integrated news studio

    MUMBAI: Republic Media Network, and EbixCash, India’s largest financial exchange disruptor, announced the world’s first brand-integrated news studio – the EbixCash Studio. With this unique tie-up, EbixCash has partnered with the largest studio in the country with 6,000 square feet of space – a first in news television industry across the world, wherein a news channel and a brand seamlessly integrate to rebrand a studio.  

    As a part of this path-breaking strategy, breaking news, interviews, round-the-clock bulletins, and customized news integrations will be delivered from the EbixCash studios, which will enable the brand to penetrate over 100 million homes. EbixCash Studio will mark high visibility across all the platforms of Republic Media Network – Republic TV, Republic Bharat, Republic HD OTT, and Republic World.

    The exclusive and high-visibility opportunity ensures that the EbixCash brand will get direct and high-impact visibility each time the news is presented from the EbixCash studio at Republic Media Network. The pathbreaking partnership is a first across the world and will change how news brands integrate with advertisers.

    Republic Media Network has become the number 1 news network within a span of 2 years and has been at the forefront of merging technology, innovation, and high-quality content. The market leader in English news has now innovated to join hands with the Robin Raina-led financial disruptor EbixCash, in what promises to change the status quo across the media industry. 

    With 6000 square-foot broadcasting space, Republic Media Network studios provide ample branding innovation- conducive for the brands to create breakthrough integration which goes beyond the traditional means. Republic Media Network has ideated a straightforward method to deliver EbixCash’s brand image to potential customers, while heightening brand recognition and brand awareness.

    Republic Media Network editor-in-chief and managing director Arnab Goswami said, “At Republic, we always work to break barriers and do something innovative. With the first-ever Brand Studio partnership, we are excited to bring a top-notch experience for the viewers and redefine the way the entire world sees brand partnerships.”

    EbixCash  founder and  Ebix Group of Companies chairman & CEO Robin Raina said, “The seamless integration of brand and news as we join our hands with Republic is going to be the next big thing in the world of brand-media collaborations. The Brand Studio partnership takes forward our like-minded ideologies of being end-to-end players and paves way for a multitude of opportunities for the both of us. This is something that has never happened before, and we are eagerly looking forward to it.” 

    Republic Media Network Group CEO Vikas Khanchandani said, “Republic Media Network has created the world’s first brand-integrated news studio. I am confident that what we have conceived as a brand idea will soon become an industry breakthrough. Being a technology-driven media publisher, we strive to deliver new age experiences for our clients. Considering the large reach and high engagement of Republic Media Network, our partnership will drive immense visibility and impact for EbixCash."

  • Republic Media Network expands content solutions vertical, launches R.Fluid, felicitated at Golden Awards of Montreux, Switzerland

    Republic Media Network expands content solutions vertical, launches R.Fluid, felicitated at Golden Awards of Montreux, Switzerland

    Within five months of launching R.Bharat, Republic Media Network set to achieve another milestone- R.Fluid; the new venture to strengthen its distinctive competence of storytelling and story-doing for advertisers.

    Arnab Goswami-owned Republic Media Networkannounces its new venture R.Fluid which thriveson creating strong platform-agnostic content-led opportunities for brands.Keeping brands at centre, R.Fluidweaves stories that result in an unforgettable experience for the brand’s consumers.

    Rachit Tiwary is going to lead R.Fluid as the Business Head. This is in continuation to his role as the Director of Brand Solutions at Republic Media Network. Rachit started his career as a NBCUniversal Page executive and worked on shows such asThe Late Night with Jimmy Fallon and Saturday Night Live. In addition, Priya Raman has been appointed as theProgramming Head of this function. She joins this vertical with over two decades of experience in content & production.

    “Content-led conversations, discussions, features, activations, and events with a platform/media agnostic approach is required to find effective solutions.I am confident that the Fluid team will strive to make the partners and brands win using Republic as its pivotal asset, considering the large reach and high engagement across platforms,” said the Group CEO of Republic Media Network, Vikas Khanchandani.

    The R.Fluid will approach brand solutions in a varied format-be it large scale cause-led marketing initiatives, media solutions, network IPs, or on-ground events &activations.“The key task is to grab the ever-fleeting attention of today's hyper-bored consumer and having engagement throughcontent. The birth of Fluid epitomises the market’s need for creation of clutter-bursting ideas that can avoid the quicksand of consumer indifference. The strength of Fluid is its fluidity to adopt and adept at any contextual imperatives of its customers,” said Dr Bhaskar Das, Group President of Republic Media Network.

    Over the last two years, the team has successfully partnered with more than 25 brands across various verticals such as HMSI (Honda Motorcycles & Scooters India), Facebook, Ola, DHFL Pramerica Life Insurance, and Apollo Hospitals, among others.

    The Content President and Chief Executive Producer of Republic Media Network, Charu Thakur, further elaborates on the belief of R.Fluid, “Republic is a 100 percent content driven company. Fluid is an extension of our brand and we are excited about bringing top-notch content opportunities to our audiences through this new member of our network.”

    The launch of R.Fluid comes at a perfect time with the Republic Media Network winning its first award for the DHFL Pramerica Life InsuranceBehtar India campaignat the prestigious International Advertising CompetitionGolden Award of Montreux 2019.The Network won this award among 3000+ entriesregistered from 37 countries. About the win, the Chief Marketing and Digital Officer of DHFL Pramerica Life Insurance, Anshuman Verma, said, “Montreux award certification is recognised worldwide and has a highly credible International jury. This award is a testament of how Behtar India is one of the finest social innovation programmes in the world, which is building a conscious society through development of leadership qualities in school students. The collective enthusiasm and the infectious energy of our teams, Republic TV and schools; made Behtar India an astounding success and made this award possible.”

  • Republic World partners with Airtory to amplify the brand’s digital advertising game

    Republic World partners with Airtory to amplify the brand’s digital advertising game

    MUMBAI: Republic World has announced a strategic alliance with Airtory that will enable the brand’s advertisers to build and deploy interactive engaging ad experiences within a short turnaround time. The advertisers of Republic World will garner advantage of wide array of innovative rich media ads that will create user engagement and increase campaign performance.

    In this digital age, as a brand it’s a pre-requisite to game up the mobile and in-app advertising for faster growth. Digital advertising creates considerable value by generating new and sustainable business models. As a brand, Republic World always focuses on offering seamless user experience to the consumers and at the same time creates value for our advertisers.

    Republic Media Network CEO Vikas Khanchandani said, “Republic World has been a pioneer when it comes to creating innovative news formats.  Digital is an integral part of our business. We are a technology driven media publisher focusing on new age experience for our consumers. Airtory’s strength lies in producing innovative and interactive ad experiences which will help connect the users on a deeper level. Our partnership with Airtory will enable us to bring exclusive engaging and video ad units for our advertising partners.

    The innovations that Airtory brings on board includes range of rich media ad solutions like – Video Wall, Spin Cube, HotSpot, In-line Video and Interactive Video ads amongst other user interactions.The aim is to focus on creativity as a way of engaging with consumers through mobile, combined with the use of data for better targeting.

    Speaking about this alliance, Airtory CEO Julian Frachtman said, "We're extremely excited to partner with a great brand like Republic World to help them deliver world class experiences to their users and improved engagement and performance for their advertisers."

  • Republic Media Network elevates Vikas Khanchandani as Group CEO

    Republic Media Network elevates Vikas Khanchandani as Group CEO

    MUMBAI: In a major announcement on the eve of the expansion of Republic Media Network, it has announced the induction of Bhaksar Das as group president and the elevation of Vikas Khanchandani as group CEO Republic Media Network.  

    Khanchandani will now assume overall responsibility of all the three network brands—Republic Television, Republic World Digital, and the upcoming Hindi News channel Republic Bharat. 

    Bhaskar Das was President of The Times of India Group and Group CEO at Zee Media Network.  He was also Executive President at Dainik Bhaskar Group. 

    Republic Media Network MD and editor in chief Arnab Goswami said, “Vikas has led the channel exceptionally from the start, up to the expansion mode. As we get set to launch Republic Bharat, I am excited he will along with Bhaskar Das see the next phase of growth and consolidation of our new age Media – Tech company. We are on the look-out for growth opportunities that are both scalable and sustainable. I look forward to partnering and growing with them.” 

    Vikas Khanchandani said, “We are very excited about Dr Das joining forces with us to help scale the business at the Network. He is one of the most respected media professionals and our network will immensely benefit from his knowledge and experience. His announcement comes just after the one for Hersh Bhandari who joined us as the EVP – Revenue on Republic Bharat. With our current expansion in the management team, as a network, we are poised for growth and scale in business. We will look for opportunities, both organic and acquisitive growth, within technology and media. Republic is a disruptor brand and we will look at a global digital foray in the near future.”