Mumbai: Astral Ltd’s adhesives manufacturer Astral Adhesives has launched a nationwide campaign for its epoxy adhesive brand – Bondtite. The TVC is conceptualised by The Womb in co-operation with Astral Adhesives team and it is in sync with Republic Day which unifies India.
Celebrating 25 years of Bondtite, the tagline ‘India ke alag-alag materials ko jode ekdum tight, Bondtite’ encapsulates the efficacy of the product that unifies the expanse geographies of India. The TVC narrates the bonding between two diverse regions and specific materials that signifies the essence of unifying the country as a whole.
“The launch of this campaign during Republic Day enhances its significance since it features the diversity of bonds,” said MD Sandeep Engineer. “With this campaign, we aim to aid visibility while adding more value to our brand and boost Astral Adhesives business in the market.”
Mumbai: The nation marks 73 years of its transition to a republic on 26 January. To commemorate the day on which the Constitution of India came into effect, brands have come out with varied campaigns and initiatives that celebrate the important day.
PARLE-G
Homegrown food company Parle Products launched a special Republic Day film that reminisces India’s defining moments while tracing the journey of its flagship brand Parle -G over a span of seven decades. Conceptualised by creative agency, Please See in partnership with Reliance Entertainment, the film uses archival footage of major milestones and glorious moments from the freedom movement in the 1930s & 40s, the 1971 war and the country’s first World Cup win in 1983. The film directed by Sreemoyee Bhattacharya and produced by Rajdeep Chowdhry also traces India’s successful space mission, while cutting to the now successful creation of Covid-19 vaccines. All of these are interspersed with an amalgamation of Parle-G from its launch in the 1930s (Parle Gluco) to its pack version of today, showcasing it as ‘Bharat Ka Apna Biscuit’ and giving out the message that ‘Years changed, but we stayed the same’.
Voicing the narrative is veteran actor-lyricist Piyush Mishra, whose earthy tone adds a whole new dimension to the film. To create this special film, Parle Products sourced various footage through different sources ranging from Getty to the Films Division, taking special permissions.
TATA TEA PREMIUM
TATA Consumer Products’ flagship brand TATA Tea Premium ‘Desh Ki Chai’ brought its Republic Day initiative ‘Desh Ka Jhanki’ that tried to capture the innate spirit of different regions. Drawing inspiration from its state-specific packs, each Jhanki (tableau) is designed with elements reflective of the pride of the region, capturing customs, traditions, and culture-specific to each state. The initiative paid ode to the amalgamation of diverse elements that makes India truly unique. Keeping true to its hyper-local strategy the initiative brought alive elements of each state with the special creative rendition that’s akin to the tableaus of the Republic Day parade.
GODREJ GROUP
Every one of us has grown up singing and listening to the patriotic song ‘Hum Honge Kamyab’. On the occasion of India’s 73rd Republic Day, conglomerate Godrej Group has unveiled a rendition of this inspirational song ‘The Bharat Hoga Kamyab Anthem’. The music video conceptualised by the Corporate Brand & Communications team at Godrej and advertising agency Creativeland Asia features 13 frontline workers such as a doctor, nurse, police official, delivery executive, home visit technician, security guard, ambulance driver, milkman, municipal body and NGO executives. The #BharatHogaKamyab film also features individual Covid heroes and brands/institutions such as Apollo Hospital, CRY, Mumbai Thane Municipal Corporation among others, who took up unique initiatives for the well-being of citizens as we dealt with the pandemic.
Canara HSBC Oriental Bank of Commerce Life Insurance
Canara HSBC OBC Life Insurance kicked off its digital campaign #GarvSeJeeyo ahead of Republic Day 2022. Built around its latest offering Guaranteed Suraksha Kavach– a niche product designed exclusively for Defence, Security and Police personnel, the campaign puts a spotlight on India’s brave soldiers and honours them for their selfless services. Furthermore, #GarvSeJeeyo conveys the message of living with pride despite the odds in life and essentials for smartly creating financial protection around self and family members.
FUJIFILM INDIA
To mark the occasion of Republic Day, Fujifilm India has announced the launch of a Republic Day contest titled #ShareYourIndia. As part of the contest, Instax invited participants to share what they love most about the country and stand a chance of winning the best-selling Instax camera. The contest that went live on Instagram from 20 January will be open till 26 January and the winner will be announced on the 27th. To participate, users can upload their favourite photograph which depicts the belongingness and love that they feel for the country and supports it with a caption, using the hashtag #ShareYourIndia. The initiative is a part of Instax’s endeavour to help people archive their memories better and instill a sense of happiness, pride and nostalgia on this Republic Day.
Mumbai: IN10 Media Network’s flagship channel, EPIC has announced the launch of new season of ‘Regiment Diaries’ on the occasion of India’s 73rd Republic Day.
The channel’s legacy show will take its viewers into the regiment centers highlighting their history. It will also showcase exclusive journeys of the army museums that aren’t accessible to all.
The series is a visual tribute to the valiant men in the uniform and their regiments which continue to protect and honour the motherland, the channel said in a statement.
The three-episode season will profile the Bombay Sappers, Bihar Regiment, and Regiment of Artillery. In addition to the tales of bravery and legacy, there will be interviews of serving officers and support staff who will talk about their training life and weaponry.
Over the last two seasons, the show has brought the stories of sacrifice and courage of numerous regiments like The Garhwal Rifles, Madras Engineers Group, Jammu and Kashmir Light Infantry, and many more to the foreground.
Juggernaut Productions – OTT president and COO Samar Khan said, “What goes into making a soldier and their tales of valour have always intrigued many of us including me. Through this show, we want to bring their traditions, history, and unseen side of the army to the forefront. After seeing the appreciation and response of the first two seasons, we were filled with immense pride and are excited to bring another season for our viewers.”
The episodes will air on EPIC and EPIC ON at 9 pm.
NEW DELHI: The overall growth in television ad volumes during the first two months of the year has further consolidated in March, said Broadcast Audience Research Council (BARC) on Friday.
According to the television monitoring agency, 456 million seconds of ad volumes was recorded during the January to March period, the highest since 2018.
The latest data offers a glimmer of hope to the television industry which has been struggling to get back on its feet amid the second wave of Covid2019.
The growth in ad volume was observed across all genres. While the news genre recorded a growth of 25 per cent, the surge in the GEC space was 21 per cent. The movies genre saw an uptick of 23 per cent.
According to BARC, growth of ad Volumes on TV observed in Jan-Mar 2021 was broad-based, with advertisers across the spectrum accounting for the higher levels. The top 10 advertisers, as well as the next 40, registered healthy growth at 37 per cent and 31 per cent respectively.
E-commerce sector continued to show a healthy growth of 13 per cent in January to March 2021 compared with the same period in 2020.
The digital-native brands under education (3X growth), pharma/health care (7X growth) and BFSI (55 per cent growth) categories also continued to propel growth of the ECOM sector in Jan to March 2021 compared to 2020. The top 20 advertisers drove more than 50 per cent of ad Volumes during this period, showed the data.
Festivals and special events like Sankranti and Republic Day in January garnered the highest ever ad volumes in 2021 since 2018, reported BARC.
With a promising start to the year, the expectations for higher ad spends have definitely gone up for the coming months.
MUMBAI: There's nothing like a hot and steamy cup of coffee on a cold winter day! To celebrate the culture of coffee with the spirit of the nation on the 71 Republic Day of India i.e. 26 January 2020, Coffee Culture has launched honoring the real heroes of the nation through the ‘cup to a cop’ campaign. Serving cappuccinos to the police officers on the road, the campaign pays tribute to the police officers who work day in and day out to protect our nation selflessly.
In India, every cop serves more than 800 citizens. Their constant efforts, bravery, and undying spirits largely go unacknowledged. This Republic Day, Coffee Culture is thanking the police officers of India across 20 cities and treating them with cups of joy as a gesture of gratitude.
Commemorating India’s Constitutional republicanism, Coffee Culture is celebrating Republic Day serving encouraging the customers to be a part of the drive and contribute to serving a cup of creamy goodness to all the officers present on the road on the 26 January 2020. The customers can contribute to Coffee Culture’s nearest CC outlets or be a part of the ‘cup to a cop’ drive and celebrate their day with the community of coffee lovers.
Creating elements of the local culture at every outlet, Coffee Culture is known for great coffee, delicious food and creating spaces for connecting with the local culture. With coffee as an integral part of our lives since forever, it’s one of the essential elements for meet-ups, get-togethers, business meetings and more. Striking conversations through their remarkable presence and representing true Indian coffee culture across major cities in India, Coffee Culture has earned a cult space in the heart of coffee lovers.
Nurturing the brand since its very emergence, Coffee Culture founder and CEO Gaurav Narang said, “A cup of coffee is a gesture of happiness, connection, and care. Our ‘cup to a cop’ initiative expresses gratitude and thanks to the heroes of our country for their service. Connecting to everyone with an endearing love for coffee, the campaign aims to gift the cup of joy to the people who serve the country.”
Contribute to the ‘cup to a cop’ drive with Coffee Culture by visiting the CC Outlets and celebrate your Republic Day serving the heroes who serve the nation.
Ever since its emergence, the cafes of Coffee Culture have been a hub for conversations, discussions, and expression of love for coffee. Crafting experience to brilliant brews and exquisite delicacies the brand has opened 22 outlets across 18 cities and is growing a strong network of coffee outlets.
Mumbai : According to the industry reports, Autism Spectrum Disorder (ASD) affects an estimated 1 in 60 children in India today. Hence Growel’s 1O1 Mall in Kandivali in partnership with Prayanj Special School celebrated India’s 71st Republic Day in a truly unique way by spreading public awareness on Autism. Present at the event was popular TV Actor Gautam Rode, to encourage the special kids and support the cause.
The Republic Day celebrations commenced with a spectacular musical show which was organised by the differently-abled kids from Prayanj Special School. Along with the National Anthem, the kids sang Bollywood and patriotic songs. The kids also showcased their artistic talent by exhibiting handmade embroidered handkerchiefs and macramé art. The celebrations ended with the Republic Day Parade inside the mall.
Speaking for the cause, Gautam Rode, TV Actor said, “The kids were absolutely a delight to watch as they presented the Republic Day musical show. I am just amazed at the sheer talent they possess. These children with ASD need our care and attention along with daily encouragement. I am extremely happy to be here and spread awareness on Autism.”
Mrs. Namrata Chedda, Founder, Prayanj Special School said, “Priyanj Special School is extremely grateful to Growel’s 1O1 Mall for providing an excellent platform to our students to showcase their talents and put a spotlight on their abilities, thus supporting our cause. Our students are thrilled to be here and be a part of the Republic Day celebrations. We would like to exhort people to spread awareness about differently-abled individuals and help them find their niche in society. We urge everyone to accept them as they are and offer them opportunities as per their talents and sensitivities to make them contributing members of society.”
Sachin Dhanawade, Chief Operating Officer (COO), Retail & Real Estate, Growel’s 101 said, “Individuals on the autism spectrum need our constant encouragement and support. As a society we need to be more inclusive and help children with autism in becoming a functional member of the society. The Autism awareness campaign is our small step in this direction on this Republic Day. We thank Gautam for supporting this cause and a big thanks to Prayanj Special School Children for making this Republic Day extra special for us.”
Growel’s 1O1 Mall is committed to playing an active role towards the betterment of the society and surroundings they operate in. Over the years, Growel’s 1O1 Mall has taken many social initiatives like donating anti-pollution masks to Mumbai Traffic Police, engaging customers to support Solar Lamp donation to the tribal residents of the SGNP, workshops on the welfare of stray dogs, and also beautification of the flyover wall overlooking the mall entrance gates.
MUMBAI: As India begins to celebrate Republic Day, ZEE5 takes a pledge to entertain the nation and every Indian with the best of content from across the length and breadth of the vast Indian subcontinent. Commemorating the day when the constitution of India officially came into force and the country transitioned to become an independent republic, Republic Day holds a special significance for every Indian. ZEE5 imbibes the essence of this momentous occasion to transform into a ‘Republic of Entertainment’ and entertain every Indian with content in 12 languages and multiple genres encompassing blockbuster movies, path-breaking original web-series, India’s most popular TV shows, live TV channels, latest super-hit music videos, lip-smacking recipes and fun content for kids.
The pledge, “This Republic Day, we pledge to entertain you, with no bias to language or genre, the best of entertainment – with the most variety and diversity, We are the republic of entertainment!”, will be taken by Bollywood, TV, digital and music celebrities. The pledge reinforces ZEE5 as the premier entertainment hub for viewers, without any bias to language or genre.
ZEE5 programming head Aparna Acharekar said, “Indian culture, often labeled as an amalgamation of several cultures, spans across the Indian subcontinent and has been influenced by a history that is dated several years ago. Many elements of India's diverse cultures, such as Indian philosophy, cuisine, languages, dance, music, and movies have a profound impact across the country and the world. At ZEE5 we believe that it is our duty to entertain all equally with content that has no bias towards any particular language or genre, content that celebrates the variety and diversity of India and its people! We have therefore decided to take a pledge of entertainment on this day and create a republic of entertain at ZEE5!”
With 125,000 hours of content / entertainment across 12 languages, 800+ top-rated TV shows, 4100+ movies, 90+ path-breaking originals, super-hit music videos, 90+ live channels, 30+ news channels, 3000+ hours of kids content, lip-smacking food videos, and more, ZEE5’s depth of offerings across content types, genres and languages is hard to beat and appeals to the viewer looking for a complete entertainment package destination.
While we all know the importance of Republic day, brands have taken this opportunity to put on their creative hats and roll out their contributions through Republic Day campaigns On this special day brands have chosen social media platforms like Facebook, Twitter, Youtube and Instagram to channelize their patriotism. Some of the most notable brands that have launched their respective Republic Day campaign 2020 are, FBB, Gaana, Lava, TVF Girliyappa and many others. While some brands like FBB India have opted for video campaigns such, some brands chose to convey their message through creative illustrations. Patriotism remains the one the key element that resonates with every Indian hence, republic day becomes the most important day for brands to leverage. We bring you the list of campaigns that we have spotted on social media on the occasion of Republic day. FBB India Fbb India celebrates this Diversity through a special campaign #WearYourPatriotism curated to commemorate the countries 71th Republic Day. The fashion brand has designed an exclusive collection of, ‘Scarves’ that are inspired by the Indian National Flag. For a country of many faces, many styles, many cultures, and many expressions, there is no one way of expressing your patriotism. Hence, FBB is celebrating this diversity with a symbol as versatile as the Indians themselves – The Tricolor Inspired Scarf.
Girliyappa Girliyapa Spotlight, that aims to be the voice and platform for social causes, is putting its best foot forward towards raising awareness. As the country is all set to mark its 71st Republic Day, the channel has yet again collaborated with the non-profit organization (Zero Cash) Robin Hood Academy for their latest mission. As the voice that tackles social issues, the aim of the initiative is to propel students towards a path where they take the first steps towards developing their career. The mission focuses on getting volunteers to devote 4 hours in a month to educate underprivileged children. And largely inspire them to pursue higher education. Lava Indian mobile handset brand, Lava International Limited, today announced the launch of its Republic Day campaign- #SendItBack. The hard-hitting campaign video highlights the ongoing menace of fake forwarded messages that create panic and fuel acts of violence. Speaking about this special initiative, LAVA marketing and strategy head Mugdh Rajit said,” LAVA is a Proudly Indian brand and we believe that it is our responsibility to contribute to society. With #SendItBack initiative we intend to spark-off a movement against fake forwards so that social media does not become a tool for the perpetrators of the violence.” Bobble AI Bobble AI has launched a series of GIFs, Stickers, and Emoticons expressing secularism, pride and nationalism on its Indic keyboard to mark the 71st Republic Day of India. Bobble has also become the first Indic keyboard to integrate with WhatsApp and will now allow users to share any personalized stickers & emojis in just one tap. In a press release, Bobble AI founder and CEO Ankit Prasad said, “Republic Day is the red-letter day in the history of India. It is celebrated with the same spirit and manner as we celebrate other festivals in India. People share Republic Day messages so that they can convey their pride, patriotism, and nationalism. Our special series of Republic Day GIFs, Stickers and Emoticons are giving a strong message of what India believes in i.e – UNITY. With our secular emojis, we encourage more and more people to share and communicate their love for India.” Nexus Malls Nexus Malls has collaborated with Bollywood actor Ayushmann Khurrana to announce flat 50% sale on Republic day.
Do you know what’s special this #RepublicDay? A sale that not only brings you to #NexusMalls, but your entire family too! So go on and rush to your favourite shopping destination to avail #Flat50 on your favourite brands! pic.twitter.com/KyLChGV4c4
Tata Stryder Tata Stryder promotes the company’s agenda by running a campaign with the #WheelOfStryde which showcases two wheels depicting the principles of business, prosperity, safety, equality, awareness, and artha.
CNBC TV18 CNBC-TV18 news in their campaign for Republic day on their social media platform has put on a video that shows how has India changed since 1950.
Orient Bell Orient Bell, one of India’s largest manufacturers of ceramic and vitrified tiles, has joined hands with FoxyMoron to launch a heart-warming Republic Day campaign, #HandsThatBuildIndia. The campaign pays homage to the masons who literally build our homes for us. Gaana This Republic Day music streaming app Gaana has come up with a new feature on the app where the users can discover the essence of India’s snack on the tunes of all these cities with just a click. Through this feature 50 cities across the country can stream these playlists. Apart from this consumers can also avail the information about the popular artists/celebs from that city, movies/songs shot in that city. They can also, listen to the podcasts related to the pilgrimage/historical facts of that city. Ministry Of Information and Broadcast MIB ministry on their official twitter handle has announced #MIBContest contest. Where participants are requested to share their ideas on the theme “Unity in diversity”.
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TIMES NOW Commemorating the 71st Republic Day of India, TIMES NOW, which is India’s leading English news channel unveils an exciting programming line-up of thought-provoking shows. Shedding light on the unspoken, untold and unseen stories, TIMES NOW brings to its viewers three curated shows, Dispatches from India, Republic Day – Behind The Scenes and 2020 – India’s decade, this weekend 25 & 26 January , 2020. Gatsby India Gatsby India through its Republic Day post encourages youth to stay in the forefront
Red Chillies Entertainment Indian film production and distribution company Red Chillies Entertainment dedicates this Republic Day to the people of India.
MUMBAI: The Ministry of Information and Broadcasting has released an advisory to all the channels regarding the carriage of sign language interpretation of Republic Day ceremony. All the channels can carry the feed from DD Bharati/ DD News of the president of India's speech and Republic Day-parade with commentary free of cost.
Public broadcaster, Doordarshan, has indicated that DD Bharati will carry sign language interpretation of the President's Address to the nation on its channel from 7 pm to 7.30 pm on 25 January 2020. lt has further stated that on 26 January, DD News will carry the sign language interpretation of the commentary on its channel from 9 am to 11 am (or till the end).
The advisory from the ministry said, "The media has always been in the forefront of taking up important issues concerning national integration, progress of disadvantaged sections of the society, etc. Therefore, the feed of DD News/DD Bharati is being made available free of cost. All TV channels interested in carrying the live telecast of the speech of the president of India and Republic Day-parade with commentary, may carry the signals of DD Bharati/DD News with sign language interpretation and English/Hindi closed captions for the benefit of differently-abled people and make the event accessible to them."
The ministry had received requests to carry the telecast with sign language interpretation and English/Hindi closed captions to help people connect meaningfully with this important National day.
MUMBAI: Commemorating the 71st Republic Day of India, TIMES NOW, India’s leading English news channel unveils an exciting programming line-up of thought-provoking shows. Shedding light on the unspoken, untold and unseen stories, TIMES NOW brings to its viewers three curated shows, Dispatches from India, Republic Day – behind the scenes and 2020 – India’s decade, this weekend 25 and 26 January 2020.
1. Republic Day – Behind the Scenes – For the first time ever on television, TIMES NOW’s Consulting Editor – Politics, Padmaja Joshi, visits the practice sessions before the final Republic Day March on Rajpath, revealing the painstaking preparations that goes into planning and practicing the tunes that rouse every Indian as the country celebrates its Republic Day. The one hour feature show will air this Saturday, 25 January 2020 at 2.30 pm and 10.30 pm, brings the unique story of 100s of bands drawn from the Armed forces, schools and paramilitary forces and 1000s of men and women who have spent decades perfecting the art.
2. 2020 – India’s decade – On January 25, 2020 at 6 pm, TIMES NOW’s Editor-in-Chief Rahul Shivshankar on the marquee Republic Day show discusses the health of Indian democracy by invoking 3 contentious subjects that could impact India in the coming years. With eminent panelists that includes N Ram – Chairman, The Hindu Group, Anand Ranganathan – Author and Scientist, Pawan Varma – Former Rajya Sabha MP, Aryama Sundaram – Senior Advocate, Faizan Mustufa-Vice-chancellor, NALSAR, Sachidananda Murthy – Resident Editor & Columnist, Malayala Manorama & The Week, Sanjeev Srivastava – Senior Journalist, the engaging debate will discuss the topics – Constitution amended not imperiled, Dissent under threat in democratic India and Can Congress Challenge BJP’s Dominance.
3. Dispatches from India – On 26 January 2020 at 10 pm, TIMES NOW brings to its viewers a heart-rending narrative of the brave Indian citizens from the borders, conflict zones, and maritime boundary lines, who are pushed to the edge to fight for survival. The one-hour special show will showcase the untold stories of people, who are still being devoid of their fundamental rights as an Indian citizen even after 70 years of being a republic nation.
