MUMBAI: Ogilvy & Mather’s national business director on Hutchison Telecom Renuka Jaypal has been elevated to OgilvyOne India president.
Jaypal however, will continue her responsibilities as national business director on Hutchison Telecom.
O&M India president John Goodman says, “I am very pleased to announce the immediate appointment of Renuka Jaypal as head of OgilvyOne India. She will handle this role in conjunction with her existing role as national business director on Hutchison Telecom. Renuka has to her credit proven skills and entrepreneurship to take up the true potential of OgilvyOne in this market.”
Jaypal on the other hand said, “David Ogilvy said – Only First Class business and that in a First Class way – This for me is the best possible summary of our business philosophy. My exposure to the sheer repertoire of capability we have in our armoury across online, offline, tele marketing, data services, knowledge management and strategic consultancy, has come as quite a revelation. A lot that we have done, and can do, is in my opinion, amongst the agency’s best-kept secrets. I intend for this to change.”
She added that online (interactive/web based solutions) and offline (conventional direct marketing) media are channels, they are not mutually exclusive offerings. “Our clients look to us for ‘integrated customer and brand solutions’. We have therefore integrated our service offering across all three operations. We are already starting to see the benefit it brings our clients on brands like Hutch,” she said.
“We have the expertise as well as the infrastructure in the areas of data services and analytics, which in fact is a hub for some of our regional operations. This to my mind is a significant differentiator,” she further added.
She said that they were committed to making 360 work as it consistently provides them the opportunity to do better work. “I am extremely excited about the year to come, and believe that while in India OgilvyOne is India’s first and most successful direct marketing agency, 2005 will be the ‘Year of One’ within the Ogilvy 360 fold,” concludes Jaypal.
Goodman added, “OgilvyOne is India’s leading DM, CRM and interactive agency, measured by awards, revenues or reputation. It is a key pillar in our 360 degree strategy. We have great hopes for it’s continued and accelerated growth across the country.”
Jaypal began her career in advertising with Rediffusion DY&R in 1990. After a two-year stint with the company, she joined Ogilvy Bangalore to work on the Unilever beverage portfolio.
In 1995 she decided to take a break from the industry to pursue her passion for producing films. She was executive producer at Flicks Motion Picture Company for two years, during which time she was actively involved in the production of ad films, channel identity packaging and music videos. Jaypal shifted to Sony Music to become the head of Indian repertoire in 1997.
In 1999, she returned to Ogilvy Mumbai to handle a portfolio, which included Maxtouch Telecom. She led the launch of the Orange brand in Mumbai in year 2000 and the launch of the national Hutch brand in 2002.