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Tag: Rentrak

  • Rentrak partners India’s Cinepolis for box office analysis

    Rentrak partners India’s Cinepolis for box office analysis

    MUMBAI: The movie measuring consumer viewership information provider Rentrak has joined hands with Indian multiplex operator Cinepolis. With this tie-up, Rentrak will launch its box office service to report daily theater-level information for Cinepolis, the third largest multiplex operator in India, in terms of box office revenues.

     

    With the recent acquisition of Mumbai-based Fun Cinemas, Cinepolis has now nearly 200 screens in India in 31 cites. The addition of Cinepolis, gives Rentrak a huge boost in its efforts in India, where Rentrak has just launched its services to track movie box office revenues with the Rajkumar Hirani and Vidhu Vinod Chopra’s film PK starring Aamir Khan.

     

    “India is one of the fastest-growing theatrical markets and our measurement is vital to helping serve their clients, we look forward to our partnership with Cinepolis and expanding as they continue to add more screens,” said Rentrak worldwide movie measurement business president Ron Giambra. 

     

    Cinepolis India managing director Javier Sotomayor added, “India is a very exciting market with tremendous passion for cinema. When this passion can be measured accurately in real time and understood in terms of box-office analytics, it will pave way for greater growth in the industry and better movie products for the country as a whole.”

     

    Rentrak’s Box Office Essentials and International Box Office Essentials are the movie industry’s source for comprehensive global box office intelligence and are used as the currency by every studio in the United States as well as distribution entities around the world. Boasting a global footprint of the worldwide movie market, Rentrak is able to provide its clients with real-time box office intelligence, through one unique system, which allows users to view real-time online reports from anywhere around the world.

     

  • Rentrak inks TV ratings & VoD measurement deals with Game Show Network

    Rentrak inks TV ratings & VoD measurement deals with Game Show Network

    MUMBAI: Rentrak has inked TV ratings and video on demand (VoD) measurement agreements with Game Show Network (GSN).

     

    “GSN consistently ranks within the top 25 per cent of all broadcast and cable networks and Rentrak ratings information provides us the ability to highlight the unique quality of our audience. Rentrak’s granular TV measurement service will play a key role in supporting our research needs across the board,” said GSN vice president, research strategy Michael Michell.

     

    “We are excited to have GSN subscribe to our TV services and we look forward to helping them advance their business,” added Rentrak president of national television Chris Wilson.

     

    Rentrak’s television ratings service is the only fully-integrated system of detailed satellite, telco and nationwide cable TV viewing information from more than 30 million TVs, and Video on Demand viewing from more than 117 million TVs in the US and Canada, including granular information for TV stations in all 210 local markets projected to the US population.

  • WPP reports record ?1.5 billion annual profit

    WPP reports record ?1.5 billion annual profit

    MUMBAI: For 2014, Martin Sorrell’s WPP Group reported a record ?1.5 billion annual profit in 2014, which was up by 12 per cent on reported revenue of ?11.53 billion, which was up 4.6 per cent year on year.

     

    WPP, which owns agencies such as Ogilvy, J. Walter Thompson, and Milward Brown, said 2015 was off to a flying start. Like-for-like revenue in January rose 6.7 per cent, with like-for-like net sales up 3.9 per cent, which WPP says was stronger than the final quarter of 2014 and 2014 itself.

     

    The agency expects to grow net sales by three per cent in 2015 and is looking at a headline operating margin target of 0.3 margin points, excluding the impact of currency.

     

    WPP’s reported billings at ?46.186 billion, were up 6.8 per cent in constant currency driven by a strong leadership position in net new business league tables. On the other hand, WPP saw like-for-like revenue growth in all regions, led by strong growth in North America, United Kingdom and Asia Pacific, Latin America, Africa & the Middle East and Central & Eastern Europe, and by all sectors, with particularly strong growth in advertising and media investment management and branding and identity, healthcare and specialist communications (including direct, digital and interactive).

     

    The group’s like-for-like net sales growth were at 3.3 per cent, with the gap compared to revenue growth more than the first half, as the scale of digital media purchases in media investment management and data investment management revenue continues to increase.

     

    WPP saw EBITDA growth of 0.7 per cent, up 7.5 per cent in constant currency, reflecting currency headwinds, but giving 0.2 margin points improvement, to 19.0 per cent on net sales, with like-for-like operating costs (+3.1 per cent) rising slower than net sales.

     

    PBIT increase of 1.1 per cent to ?1.681 billion, up eight per cent in constant currency was observed for the year. Net sales margin, a more accurate competitive comparator, up 0.2 margin points to an industry leading 16.7 per cent, up 0.3 margin points in constant currency, in line with target.

     

    WPP saw exceptional gains of ?196 million largely representing gains on the AppNexus and Rentrak transactions completed in the second half, together with other gains of ?45 million, including gains on the re-measurement of the Group’s equity interests, partly offset by ?89 million of restructuring costs, ?39 million of IT transformation costs and ?7 million of investment write-downs, giving a net exceptional gain of ?61 million.

     

    WPP was recognised again in 2014 for creative and effectiveness excellence with the award of the Cannes Lion to WPP for the most creative Holding Company, for the fourth successive year, since the awards inception and another to Ogilvy & Mather Worldwide, for the third consecutive year, as the most creative agency network. In another rare occurrence in the industry, in 2014 Grey was named Global Agency of the Year 2013 by both US trade magazines Ad Age and Ad Week. For the third consecutive year, WPP was awarded the EFFIE as the most effective Holding Company.

  • ‘Fifty Shades of Grey’ seduces box office with $239.7 million

    ‘Fifty Shades of Grey’ seduces box office with $239.7 million

    MUMBAI: Universal Pictures’ erotica movie Fifty Shades of Grey has seduced the global box office with stupendous collections of $ 239.7 million in its opening weekend. 

     

    According to Rentrak’s box office estimates for the weekend of 15 February, 2015, the movie collected a whopping $81.7 million at the box office in North America.

     

    Rentrak senior media analyst Paul Dergarabedian said, “Universal’s erotic drama Fifty Shades of Grey felt the love from audiences as it earned a whopping $239.7 million around the globe this weekend. Generating an impressive $158 million in 58 international territories (and $81.7 million in North America), this is Universal’s second biggest international opening weekend ever behind Fast & Furious 6 at $160.3 million. Also impressive is the super cool Kingsman: The Secret Service from Fox that in its second weekend internationally took no prisoners with $23.1 million in 38 territories. This combined with the $35.6 million it earned in its North American debut gives Kingsman $58.7 million for the weekend and a worldwide total to date of nearly $80 million.”

     

    The top 12 worldwide weekend box office estimates, listed in descending order, per data collected as of Sunday, 15 February, 2015, are below:

     

    1. Fifty Shades Of Grey – $239.7 million

    2. Kingsman: The Secret Service – $58.7 million

    3. Spongebob Squarepants: Sponge Out Of Water – $44 million

    4. Somewhere Only We Know – $30 million

    5. Jupiter Ascending – $25 million

    6. American Sniper – $20.1 million

    7. Big Hero 6 – $9.9 million

    8. Taken 3 – $8.3 million

    9. The Imitation Game – $7.5 million

    10. Night At The Museum: Secret Of The Tomb – $7.1 million

    11. Detective K: The Laborer’s Daughter – $6.2 million

    12. Paddington – $5.1 million

     

    The top 12 North American weekend box office estimates, listed in descending order, per data collected as of Sunday, 15 February, 2015, are below:

     

    1. Fifty Shades Of Grey – $81.7 million

    2. Kingsman: The Secret Service – $35.6 million

    3. Spongebob Squarepants: Sponge Out Of Water – $30.5 million

    4. American Sniper – $16.4 million

    5. Jupiter Ascending – $9.4 million

    6. Seventh Son – $4.2 million

    7. Paddington – $4.1 million

    8. The Imitation Game – $3.5 million

    9. The Wedding Ringer – $3.4 million

    10. Project Almanac – $2.7 million

    11. Black Or White – $2.6 million

    12. The Boy Next Door – $1.8 million

  • Rentrak signs TV ratings agreement with Saatchi & Saatchi LA

    Rentrak signs TV ratings agreement with Saatchi & Saatchi LA

    MUMBAI: Rentrak has inked a TV ratings contract with Saatchi &Saatchi Los Angeles.

     

    Saatchi & Saatchi LA will adopt Rentrak’s national TV ratings currency including its automotive segmentations to make more efficient and effective TV advertising buys.

     

    “We are excited to utilize Rentrak’s massive and passive measurement, which will give us granular automotive targeting. Rentrak’s capabilities will provide our client, Toyota, with the most reliable source of TV audience viewing,” said Saatchi & Saatchi LA media director Janet Waters.

     

    Rentrak’s television ratings service is the only fully-integrated system of detailed satellite, telco and nationwide cable TV viewing information from more than 31 million TVs, and Video on Demand viewing from more than 117 million TVs in the U.S. and Canada, including granular information for TV stations in all 210 local markets projected to the U.S. population.

     

  • Rentrak partners with Eros International for box office reporting

    Rentrak partners with Eros International for box office reporting

    MUMBAI: Rentrak, a company that measures movies and TV everywhere, has announced its partnership with Eros International. As part of the deal, the company will collect box office information of Eros’ films across India. The first Eros film Rentrak will collect data on is ‘Tevar’, which released on 9 January.
                                                  
    “We are thrilled to work with Eros as we continue to grow our International coverage, which now includes the operation and collection of theatre-level attendance and box office information from 36 countries. The inclusion of Eros to our service is a powerful addition to our clients in India,” said Rentrak’s worldwide movie measurement business president Ron Giambra.  “Rentrak is thrilled to continue help India make its film production more transparent with our global box office reporting capabilities,” he added.

    Eros International CEO Jyoti Deshpande said, “We are delighted to partner with Rentrak for box office measurement in India. I believe this tie up will help accelerate positive change and herald a new era of transparency in the Indian movie industry.”
     
    Rentrak’s Box Office Essentials and International Box Office Essentials are the movie industry’s source for comprehensive global box office intelligence and are used as the currency by every studio in the United States as well as distribution entities around the world. Boasting a global footprint of the worldwide movie market, Rentrak is able to provide its clients with real-time box office intelligence, through one unique system, which allows users to view real-time online reports from anywhere around the world.
     
    In recent times, Eros has also entered into Indian regional cinema with a strong line up of Bollywood, Tamil, Telugu and Malayalam releases this year. Eros is also one of the biggest international distributors for Bollywood movies with penetration in over 50 countries.
     
    India with 3.5 billion admissions per annum is already the largest consumer of movies in the world. As studies suggest, with seamless digitisation in the movies business, proliferation of multiplexes across the length and breadth of the country, Indian movies increasingly capturing the imagination of world markets, the Indian movie industry is set to make giant strides in terms of box office revenues and compete with the fastest growing markets in the world in near future.
     
    The Eros-Rentrak tie-up assumes greater significance in this transformative phase and will provide a positive thrust towards making the rapidly growing, vastly potent yet complex Indian movie industry, transparent.  

    The latest offering from Eros – Tevar stars Arjun Kapoor and Sonakshi Sinha in the lead. Eros’ upcoming films include Shamitabh, a film by R. Balki and starring India’s biggest super star Amitabh Bachchan.

     

  • Rentrak to launch box office tracking service in India

    Rentrak to launch box office tracking service in India

    MUMBAI: Rentrak recently announced the launch of its India box-office tracking service, aiming to bring independently verified box-office data in the country. The announcement was made at the ongoing Mumbai Film Festival.

    Talking to the Hollywood Reporter, Rentrak’s vice present for Europe, the Middle-East and Africa, Arturo Guillen said, “This can be a win-win situation for all parties involved — producers, distributors and exhibitors.”

    Even with almost 11,000 screens in the country, the box-office data is still largely based on figures reported by distributors and producers rather than being directly sourced from cinema locations. The company will collect and analyze data from cinemas directly, according to media reports.

    According to industry estimates, India clocks around 3.5 billion admissions per year with total revenues touching $1.5 billion. With the demand for Indian films getting huge overseas as well, Rentrak is already tracking Bollywood titles in 44 countries while the company’s India client base will include local arms of Hollywood studios that have become active in local productions such as Disney, Fox Star Studios and Viacom18, in addition to Indian banners, the report added.

     “As we have seen in other markets, cinemas benefit from our data as it helps them track footfalls, which is helpful for in-cinema advertising and programming decisions,” said Rentrak India MD Rajkumar Akella, in an interview to The Hollywood Reporter.

    “A leading Indian producer once told me that data is the basis to define reality,” added Guillen, referring to how data can also help in tracking consumer tastes.

    This is Rentrak’s second attempt at entering India after its now-defunct 2007 pact with Mumbai-based Bigtree Entertainment, which provides entertainment ticketing applications and solutions.

     

  • Rentrak acquires Kantar Media’s US based TV measurement assets

    Rentrak acquires Kantar Media’s US based TV measurement assets

    NEW DELHI:  Rentrak has acquired Kantar Media’s America based television measurement assets, according to a press note issued by Kantar Media, which also has an arrangement with TAM in India.

     

    Kantar Media welcomed the announcement which represents a joining of forces between two major players in the US audience measurement industry.

     

    The transaction, when closed, will merge Kantar Media’s existing US television measurement client contracts into Rentrak. This will create the benefits of clarity and simplicity for clients in the US TV ratings marketplace with a single, massive and passive TV measurement ratings service.

     

    Over the coming months, Kantar said that it will work closely with Rentrak to ensure the smooth transition of the US television measurement clients in order to honour all existing obligations and maintain a focus on delivering a seamless client service.

     

    Under the agreement, Rentrak will also integrate its national and local TV measurement with a number of Kantar’s US based services that focus on digital media, advertising expenditure and purchase data.  This partnership will provide advertisers, agencies, TV networks, MVPDs and local television stations, throughout US, with even more powerful tools to understand consumers’ purchasing habits. This will enable them to link TV habits with purchase patterns and other behaviour in US.

    The deployment of return path data from set top boxes has expanded the definition of audience measurement. Kantar Media developed and deployed the world’s first proprietary return path data service in 2004. It claimed that its RPD services had helped TV operators, channels, advertisers and agencies gain granular insight into viewing behaviour.

     

    This announcement, however, has no impact on any of Kantar’s measurement services outside the US. Kantar Media will continue to operate return path data services in existing markets in Africa, Asia Pacific and Europe. Kantar claimed that their commitment to develop and advance return path data capabilities to TV operators across the world has never been stronger. Return path data remains a cornerstone in their ambition to measure TV across all platforms and devices.

     

    Kantar Media’s strengthened relationship with Rentrak underlines the company’s strategic ambition to maximise the market potential for their areas of expertise in the US. These include the recent launch of US TGI and the enhancement of their advertising intelligence (expenditure) capabilities to include mobile and online video advertising tracking – an industry-first.

  • Rentrak sings TV ratings agreement with Viacom 18 Media’s IndiaCast

    Rentrak sings TV ratings agreement with Viacom 18 Media’s IndiaCast

    MUMBAI: Rentrak, one of the leaders in measuring movies and TV everywhere, has announced an agreement with Viacom 18 Media’s IndiaCast for its two networks, Aapka Colors (known as Colors outside of the US) and MTV India.

     

    As part of the agreement, IndiaCast will utilise Rentrak’s TV ratings currency for programming research, as well as a business tool for its advertising sales initiatives.

     

    “Aapka Colors and MTV India are extremely popular services, not only in the US, but around the world,” said IndiaCast head of Americas business Sameer Goswami. “With expanded distribution and focused marketing, we are now getting into the next phase of our business in the US for these brands, which is where measurement systems such as Rentrak play a big role.”

     

    “Rentrak is happy to continue to serve the south Asian category and prove the value of these networks thorough our unique advanced demographic targets,” added Rentrak president of national television sales Chris Wilson.

     

    Rentrak’s television ratings service is the only fully-integrated system of detailed satellite, telco and nationwide cable TV viewing information from more than 29 million TVs and Video on Demand from more than 114 million TVs, including granular information for TV stations in all 210 markets projected to the US population.

     

  • SET selects Rentrak to provide TV ratings service in US

    MUMBAI: Hindi general entertainment channel Sony Entertainment Television (SET) Asia has signed a multi-year TV essentials contract with Rentrak, the multi-screen media measurement service provider, for the US market.

    The broadcaster will work with Rentrak‘s TV ratings currency to provide detailed measurement to advertisers and agencies and remain competitive in the South Asian marketplace.

    Sony Entertainment Network SVP international business- head of North America Jaideep Janakiram said, “Rentrak‘s stable and granular TV ratings information as our currency will assist SET Asia to provide detailed measurement allowing our advertising clients to precisely target their campaigns.”

    Rentrak president of national linear television Chris Wilson added, “Rentrak is proud to serve the South Asian category and prove the value of SET‘s audience through our unique advertising targets. The South Asian market is among the fastest growing populations in the United States and the growing networks serving this audience need stable measurement to help them be competitive within the industry.”

    Rentrak‘s television ratings measurement service provides daily measurement of all TV networks nationally and at a granular level for TV stations in all 210 media markets nationwide. The service incorporates information from over 30 million televisions and is the only fully integrated system of detailed satellite, telco and cable TV viewing data commercially available.