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Tag: Rentrak

  • VoD broadcast primetime viewing sees 22% growth

    VoD broadcast primetime viewing sees 22% growth

    MUMBAI: The total time spent on viewing Free on Demand (FOD) television content in the Broadcast Primetime category increased 22 per cent compared to the previous year, with 32.8 million more hours per month watched in Q1 2015 than two years ago.

     

    A report titled ‘State of VOD: Trend Report’ by Rentrak includes two years Video on Demand analysis and year-to-date metrics from Rentrak’s On Demand Essentials measurement service. Since Rentrak started issuing the report five years ago, findings show that time spent watching Broadcast Primetime on Demand has doubled.

     

    Insights from the Rentrak report include:

     

    Free on Demand (Broadcast Primetime): Transactions are up 19.8 per cent

     

    Free on Demand (Cable Series Content): Transactions are up 8.2 per cent

     

    The majority of primetime viewing On Demand happens after day three, with more than 50 per cent occurring day seven and beyond.

     

    “Much has been written about the movement from TV to digital viewing, however, Rentrak shows that while live TV viewing is slightly down, television viewership is largely unchanged as more viewership is occurring on DVR and VOD over 28 days,” said Rentrak corporate president Cathy Hetzel.

     

    “With 100 per cent of all primetime series shows now available on VOD, consumers know that favourite shows will be available when they want to watch. The water cooler effect is also driving higher usage as consumers now have the opportunity to watch shows they hear about, from the first episode on,” Hetzel added.

     

    “It is no surprise that Free on Demand continues to see growth. On Demand is truly the ultimate engagement medium. No commercial avoidance for primetime content available on FOD makes On Demand one of the most effective platforms on which to target your most desirable consumers. Our recent ‘Report’ proves that VOD advertising should be sold at a premium price,” said Rentrak CEO and vice chairman Bill Livek.

  • Rentrak rolls out new comprehensive TV analytics platform – Rubik

    Rentrak rolls out new comprehensive TV analytics platform – Rubik

    MUMBAI: Rentrak has introduced Rubik, an analytics platform that gives clients the power to analyze viewing patterns, advertising exposure and the products viewers use and buy against Rentrak’s TV audience ratings.

     

    Rubik, which is already in use with 10 major national networks and one major agency holding company, contains Rentrak’s unique Advanced Demographics, which merge TV viewing with information about the products consumers buy and the cars they drive.

     

    The platform allows networks and advertising agencies to understand and identify the most relevant target households. Among Rubik’s features is the ability to combine different segments into a campaign target so that custom reach and frequency reports can be defined and calculated.

     

    “Rubik is the ultimate tool for optimized planning and TV buying at a national level. Do you remember playing for hours and weeks on end as a child with the Rubik’s Cube? I remember being amazed by its complexity and, yet, its simplicity. Our new analytics platform has taken something very complex – TV viewing merged with the products viewers buy, how they vote, and the cars they drive – and made it simple. Think about a cube, not with nine boxes on a side, but with an endless number on each side. Rubik allows clients to perform complex analytics that help unlock the value of television programming and advertising content with viewers as the target,” said Rentrak vice chairman and CEO Bill Livek.

  • Yash Raj Films partners Rentrak for worldwide box office collections

    Yash Raj Films partners Rentrak for worldwide box office collections

    MUMBAI: Yash Raj Films (YRF) has entered into an agreement with Rentrak, which offers real-time box office results.

     

    YRF has appointed Rentrak for e-grosses (real time collection of box office collections) from theatres worldwide. This association takes ahead the already relationship between the two companies, who have worked in the overseas market since 1998.

     

    Rentrak’s reporting includes data from clients in the USA, UK, UAE and GCC, China, Australia and New Zealand.

     

    This also paves the way for bringing the much needed transparency to the box office reporting system in the country. Earlier this year, Rentrak had also inked box office measurement deals with India multiplex chains Carnival Cinemas and Cinepolis.

  • Merkle inks strategic partnership with Rentrak

    Merkle inks strategic partnership with Rentrak

    MUMBAI: Merkle, a technology-enabled, data-driven performance marketing agency, has inked a strategic partnership with Rentrak.

     

    Through the partnership, Merkle and Rentrak will combine Merkle’s understanding of consumer segments with Rentrak’s massive and passive viewership data to create more effective customer advanced analytics and demographics.

     

    With this partnership, Rentrak can utilize Merkle’s proprietary, multi-national database, Data Source, as a third-party data solution to gain access to the most comprehensive source of consumer data and can provide rich demographic insights about the consumer population it observes. The partnership will also allow Merkle and Rentrak to provide their clients with analytic solutions related to viewership data.

     

    “In the media industry, broadcast and cable networks have converged on the need for a better understanding of their viewers in support of both the buy and sell sides of the ecosystem. Our partnership with the leading player in the marketplace, Rentrak, allows us to help advertiser clients get more granular insights on the viewing behavior of their target audiences with the most powerful medium in the world, TV. This is a new and extremely valuable input to today’s modern media planning activities,” said Merkle SVP and general manager, media and entertainment Andrew Hoeberichts.

     

    “Merkle’s rapid growth is a product of our efforts to identify more intelligent ways of leveraging data, analytics, and technology to understand customers and their motivations and use that knowledge to target customers with relevant, effective media experiences. The opportunity to gain a granular level of insight in TV, a mass medium that has historically relied on broad, imprecise measurement, is extremely exciting. Our broadcast and cable network clients are already seeing the powerful impact of highly focused consumer segmentation, and our partnership with Rentrak will enable them to understand and serve their customer bases even more effectively,” added Merkle chairman & CEO David Williams.

     

    “Rentrak is very excited to be working with Merkle to power targeting solutions that are revolutionizing the way television is bought and sold,” said Rentrak Corporation CEO Bill Livek.

  • Alibaba’s Tmall.com partners Disney to distribute movie merchandise

    Alibaba’s Tmall.com partners Disney to distribute movie merchandise

    MUMBAI: China’s third-party B2C platform for brands and retailers Tmall.com, which is a part of the Alibaba Group, has teamed up with The Walt Disney Company as the first exclusive distributor of their Marvel Studio’s 2015 film Avengers: Age of Ultron merchandise.

     

    This is the first time Alibaba Group has opened up its resources in connecting brands and filmmakers to establish a convenient model in developing a movie-related merchandise market made available online for movie fans.

     

    By leveraging Alibaba Group’s strong foundation of merchants and user base, Tmall.com partners with Taobao ticketing platform to collaborate with more than 40 premium brands including Audi, Lego, Ecovacs, Hasbro, Li Ning, etc., to bring a selection of genuine Avengers: Age of Ultron merchandise to Chinese consumers as the movie opens yesterday in cinemas across China. These superhero themed merchandise are available on Disney’s flagship store on Tmall.com.

     

    “We are pleased to be working with Disney and brands on Tmall to bring genuine movie merchandise to our online consumers. This marks another effort into further enhancing the collaboration between the participants within our platforms and to also fully utilize the resources we have across Alibaba,” said Tmall.com director of co-marketing Sherry Lang.

     

    For the first time, Alibaba Group worked with Taobao ticketing platform and Tmall.com to establish a convenient connection between filmmakers and authorized intellectual property merchants on the website.

     

    Avengers: Age of Ultron sequel topped US box office for the second weekend in a row with an estimated $77.2 million according to Rentrak as of 10 May, 2015. The movie opened in theatres in China yesterday.

     

    Merchandise ranging from superhero themed t-shirts, gold pendants, cleaning robots, and special designed cars are available on Tmall.com.

  • Rentrak and Viacom ink TV ratings & VOD measurement deal

    Rentrak and Viacom ink TV ratings & VOD measurement deal

    MUMBAI: Rentrak has entered into a TV ratings and Video on Demand measurement agreement with Viacom Media Networks.

    Viacom will utilize Rentrak’s Advanced Demographics measurement capabilities, which include Rentrak’s viewing information and integrated purchase information from IRI, Shopcom and IHS Polk’s Automotive segmentations.

     

    Rentrak’s advanced analytical technology will support Viacom’s ability to precisely target consumer audiences. Rentrak provides access to a broad range of consumer insights from the cars consumers drive to the products in their shopping carts. This capability supports Viacom’s advanced data approach, including the recently announced Viacom Vantage, a data-driven advertising product that gives advertisers the flexibility to define and reach custom audiences.

     

    Viacom Media Networks executive vice president of strategic insights and research Colleen Fahey Rush said, “Viacom is leading the industry with a comprehensive approach, fusing the power of research and insights to drive value and opportunity. Our partnership with Rentrak further strengthens our insights arsenal and our ability to unlock new levels of targeting.”

     

    “We are excited to welcome Viacom to our growing list of national network clients. We are proud to partner with them to support their products and look forward to helping them gain greater insights that will highlight the value of their audience through our measurement and analytics,” added Rentrak vice chairman and CEO Bill Livek.

     

    Rentrak’s television ratings service is the only fully-integrated system of detailed satellite, telco and cable TV viewing information from more than 31 million TVs nationwide including granular information for TV stations and cable networks in all 210 local markets.

  • Rentrak signs TV ratings agreement with Crossmedia

    Rentrak signs TV ratings agreement with Crossmedia

    MUMBAI: Rentrak has inked a TV ratings agreement with independent full-service media planning and buying agency Crossmedia.

     

    Crossmedia will utilize Rentrak’s national and local measurement services to gain a deeper understanding of consumers for its clients. Rentrak will offer Crossmedia advanced analytics to build knowledge of consumer viewing behavior in major US markets.

     

    Crossmedia co-founder and president Kamran Asghar said, “Rentrak is a smart alternative to the competition and the sensitivity in its local TV data is greatly assisting in the robustness of our analytics and next generation planning and buying solutions.”

     

  • Rentrak inks deal with KDOC-TV in Los Angeles

    Rentrak inks deal with KDOC-TV in Los Angeles

    MUMBAI: Rentrak has signed a TV measurement agreement with KDOC-TV (IND) in Los Angeles.

     

    KDOC-TV will utilize Rentrak’s massive and passive measurement system, including Rentrak’s single-source automotive ratings, to demonstrate the value of their audiences and inventory in reaching specific types of viewers. With the addition of KDOC-TV, Rentrak is providing measurement services to all of the English-language commercial stations located in the Los Angeles television market.

     

    “The way television audiences are measured, planned, bought and sold is evolving due to Rentrak’s database measurement. Advertisers and agencies are adjusting the way they approach media by using big data sources. We are excited to have Rentrak’s advanced metrics, as well as the confidence in ratings that come from a service based on the viewing patterns of nearly one million homes in Los Angeles versus a small sample,” said KDOC president and general manager John Manzi.

     

    “We are happy to welcome KDOC to the Rentrak family,” added Rentrak executive vice president of local television Steve Walsh.

  • Rentrak inks TV measurement deal with Gannett Television’s WUSA9

    Rentrak inks TV measurement deal with Gannett Television’s WUSA9

    MUMBAI: Rentrak has signed a multi-year TV measurement agreement with WUSA9, the Gannett-owned CBS-affiliate in Washington, D.C.

     

    WUSA9 will utilize Rentrak’s massive and passive measurement currency, including Rentrak’s single-source Advanced Automotive and Political ratings to understand and demonstrate the value and relevance of their audiences to national and local agencies and advertisers.

     

    “Our commitment to working with Rentrak stems from our desire to represent viewing to our advertising customers beyond age demographics and, instead, target the products that our viewers buy,” said WUSA9 president and general manager Mark Burdett.

     

    “Rentrak is very pleased to work with WUSA9 and further expand our television station client base in Washington, D.C.,” added Rentrak EVP of local television Steve Walsh.

  • Rentrak inks deal with India’s Carnival Cinemas for box office measurement

    Rentrak inks deal with India’s Carnival Cinemas for box office measurement

    MUMBAI: Box office measurement body Rentrak is slowly expanding its footprint in India, where until now box office numbers haven’t had a systematic tracking system. Rentrak, which recently inked a deal with India’s Cinepolis multiplex chain, has now joined hands with the Mumbai based Carnival Cinemas. 

     

    Rentrak will implement its box office reporting system across Carinval Cinemas properties.

     

    Carnival Cinemas with 300 screens currently ranks as India’s third-largest exhibition chain after PVR and Inox. The company plans to increase its screen count to more than 1,000 screens across India by 2017, including theaters in small cities throughout South India.

     

    It may be recalled that last year Carnival Cinemas acquired Big Cinemas, which was the multiplex business of Reliance Mediaworks.

     

    “We are excited to expand our measurement in India and work with Carnival Cinemas as they continue to become one of the top players in the market. Rentrak is committed to expanding our box office measurement throughout India to help their film production be more transparent,” said Rentrak president of global movie services Ron Giambra.

     

    “We are delighted to partner with Rentrak, the global leaders in box office measurement to herald an era of precise box office information in the Indian movie industry. Carnival, while striving to provide the best possible movie watching experience to its viewers, also strives to uphold the global best practices in all aspects of film exhibition. I am sure that our synergy will add value to the industry as a whole,” added Carnival CEO Group P.V Sunil.

     

    Rentrak has been measuring box office receipts in India since October 2014. The first film it tracked was Rajkumar Hirani and Aamir Khan’s PK, which recently became the country’s highest-grossing film of all time.